Rob Frost has over 10 years of experience in project management and business development, specializing in retail expansion. He managed 160 new store projects for Ace Hardware, exceeding targets and opening 280 new locations in 24 months. Frost then led new business development as a corporate manager at Ace, exceeding annual targets. Currently, he is a senior project manager at Kaiser Permanente, leading retail modifications and enrollment events.

1. Rob Frost
Clayton, CA, (925) 768-5939 ∙ rfrost01@gmail.com
Executive Summary
Project Management and Business Development Professional
10+ years of leadership experience with the world’s leading convenience hardware retailer
including opening 280 new locations nationwide over a 24 month period, an increase of up to
26% YOY, especially through key marketing / incentive program development and competitor
program analysis driving brand loyalty and competitor interest. 6+ years representing 350
independent retailers and managing 160 new store / retrofit projects with individual budgets up to
$3 million and delivering 1st year revenue up to 200% over projection. Poised to deliver on
aggressive goals through communication and teamwork.
Professional Experience
Kaiser Permanente Northern CA Region
Senior Project Manager (Contract) October 2015 to Present
• Summary: Initiating first-time retail modifications to two existing retail program sites for the
West’s leading health care provider including timelines/processes with business partners
on areas of work and implementation of new business approaches. Leading annual Open
Enrollment volunteer events at eight Northern CA locations to drive KP and Covered CA
enrollments during the final weekend of the OE period.
• Led a first-time retail location closure and associated process documentation as well as a
new market expansion in conjunction with a new hospital contract including collaboration
and communication with multiple business partners in a highly competitive health care
environment.
• Leading 100+ volunteers across 8 locations on 3 dates to complete the Kaiser Permanente
2016 Final Weekend Open Enrollment Signup Event driving health plan enrollment as
mandated in the Affordable Health Care Act.
• Successfully managed stakeholders in a new industry (Health Care) and in a $64B
organization including Finance, Construction Services, Public Affairs, IT, Business
Development and Real Estate.
Ace Hardware Corporation Northern CA & Western NV
Retail Project Manager January 2013 to October 2014, April 2006 to January 2011
• Summary: Managed 160 new store/retrofit projects with $50M total development budget for
the world’s leading convenience hardware retailer with $4.7B in wholesale revenue and 5000
locations worldwide. Promoted to Corporate Manager – New Business for Ace Hardware
Corporation in 2011.
• Recognitions: Ace Hardware National Retail Project Manager of the Year – 2009
• Led the development of inventory analysis processes for new and existing locations which
have become the standard for all projects nationwide.
• Led store design processes by optimizing the customer experience resulting in gross sales
up to 200% over projection.
• Exceeded 2014 annual project revenue target by 28%.
• Created numerous value proposition plans and successfully grew annual YOY store project
count by 19%. Project revenue increased by 64%.

2. • Successfully managed 7 new store projects concurrently in Q1 of 2014. All completed on
time and under budget.
• Developed capitalization budgets up to $2M. Crafted individual project scope of work and
managed expectations of all stakeholders to ensure successful project completion.
Ace Hardware Corporation Oak Brook, IL
Corporate Manager – New Business January 2011 to January 2013
• Summary: Managed a $3.3M operating budget, a $5M conversion budget and a
nationwide team of 22 new business managers for Ace Hardware Corporation that
produced $50M in 1-year new business and $98M of rolling-12 new business.
• Led the implementation of a competitor conversion incentive program resulting in a 70%
increase in store conversions in 2011 and a 100% increase in 2012.
• Exceeded annual target for total new store count by 26% in 2011 and 23% in 2012.
• Exceeded annual target for rolling-12 month new business by 11.7% and 1-year new
business by 2.9% at the end of fiscal period 12, 2012.
• Successfully launched new business real estate strategy between Ace Hardware Corp. and
NAI Global Solutions across all regions nationwide to expand visibility among potential new
investors and locations.
• Directed analytics development of geographic mapping products to streamline and
prioritize target markets for new store locations.
• Led national new business team meetings, semi-annual convention new business activities
and seasonal trade show activities.
• Led market conflict committee meetings with officers and directors.
Ace Hardware Corporation San Francisco Bay Area
District Manager August 2004 to April 2006
• Summary: Led owners of 40+ retail locations with $67M retail sales to maximize
wholesale sales, retail sales and profits. Exceeded 2005 wholesale target with 5% YOY
wholesale sales increase. Promoted to Retail Project Manager for Ace Hardware
Corporation.
• Designed strategic plan to ensure retail consistency through formation of a San Francisco
retailer group. Resulting $15M retail business unit realized a 3% YOY sales increase while
improving market penetration.
• Exceeded quarterly sales targets for 6 consecutive quarters.
• Successfully ensured voluntary execution of the Vision 21/IBR growth strategy by
assessing market conditions, competitive landscape and assessing individual business
needs resulting in a 20% increase in the number of compliant locations.
• Directed retailers on budgetary and operational processes and provided high-level
coaching to team members on various initiatives as directed by Ace Hardware Corporation.
YardBirds Home Centers Alamo, CA
Manager, Stores #218, #152, #240 December 1996 to August 2004
• Summary: 8+ years of experience managing teams of up to 175 in various retail locations
for this privately-held company with 11 locations and $250M retail sales in 4 San Francisco
Bay Area counties with full P&L responsibility.
• 1+ year leadership experience managing teams of up to 50 with retail sales of up to $18M
and 40,000 square feet. Promoted to Manager, store #152
• 6+ years of leadership experience managing team of up to 50 from with retail sales of
$18M and 25,000 square feet.

3. • Developed seasonal action plans to ensure high-level execution resulting in an industry low
8.9% payroll to sales ratio. Promoted to Manager, store #240.
• 1+ year leadership experience managing teams of up to 175 with retail sales of up to $35M
120,000 square feet.
Special Assignments
• Labor Force Optimization Team Ace Hardware 2007-2008
One of four Ace Hardware Corp. managers promoted to partner with McKinsey & Co. to conduct
diagnostics, development, pilot testing, training and implementation of the LFO/Customer First
program throughout the United States. Resulted in voluntary execution across 3500 independent
retailers saving an average of $75,000 in operational expenses and added sales per location.
• Project Management Field Input Team Ace Hardware 2009-2011
One of four Ace Hardware Corp. Retail Project Managers tasked with identifying disconnects and
inconsistencies between Project Managers across all divisions nationwide. Resulted in the
identification and addition of $875,000 in fixtures in 14 support centers needed to support retail
projects.
• Coaching Development Team Ace Hardware 2010
The only Ace Hardware Retail Project Manager chosen to develop coaching metrics, performance
management best practices and to conduct developmental coaching sessions across all
management levels.
• Bus. Transformation Stabilization Team Ace Hardware 2010 – 2011
The only Ace Hardware Corp. Retail Project Manager chosen to be responsible for identifying and
prioritizing stock reserve / SOA defects related to SAP supply chain transformation.
• Special Training
American Management Association (Strategic Leadership) September, 2012
Ace Hardware Corp. Public Speaking Training June, 2012
Ace Hardware Corp. Retail Ops Leadership Training April, 2010
Ace Hardware Corp. Lead First Leadership Development August, 2006
Lake Forest School of Management Project Management Training February, 2006
EDUCATION
University of California – Berkeley Bachelor of Arts - English