1) An estimated 1.3 million people are killed in road crashes each year globally according to a WHO report, with 50 million injured, making traffic injuries the 9th leading cause of death. 2) In India, only 1% of the world's vehicles account for 11% of road fatalities, costing the country $39 billion annually. 73% of deaths are among young people aged 5-29, and 50% are pedestrians, cyclists, and motorcyclists. 3) Developing countries see more road traffic injuries than developed countries due to lack of enforcement of traffic rules and penalties for violations in developing nations.