riverorchid digital teamwhich belongs to riverorchid group, is a hub digital of indochina. This specialist team is offering creative digital, strategy, communication plan, web development, production, execution and evaluation across Indochina.

1. INTRODUCING
living indochina
Monday, October 22, 2012

2. Riverorchid is Indochinaʼs leading integrated communications network. The work we do covers
ten disciplines: design, advertising, activation, media, research, training, PR, premiums,
production and digital.
With offices in Cambodia, Laos, Myanmar, Thailand and Vietnam, we operate across five
countries, but we work as one agency. When a client walks into even our smallest office they
have access to the skills of over 200 people across the entire network.
Our digital hub in Ho Chi Minh City has a team of specialists offering digital strategy,
creative, production, execution and evaluation across Indochina
living indochina
Monday, October 22, 2012

3. At riverorchid digital,
we combine strategy, technology
and design to deliver exceptional
brand experiences.
The digital age requires new solutions for business, brand and marketing
challenges. We are an ideas agency for the digital age, providing solutions which
connect brands with a modern audience through conversations taking place in
interactive branded worlds.
living indochina
Monday, October 22, 2012

4. BLOGS ON THE
INTERNET 170 55 pages of
content
million billion
1.2 Mobile broadband
subscriptions
Websites 555 billion
million
300 new websites
added in 2011
facebook million
accounts
800
million 48
hours
of video uploaded to
youtube
twitter
accounts
255 every minute
million
WE UNDERSTAND THAT IT CAN BE
DIFFICULT DEALING WITH NEW Your brand
TECHNOLOGY AND THE DIGITAL in the digital
UNIVERSE CAN SOMETIMES SEEM
OVERWHELMING.
universe
living indochina
Monday, October 22, 2012

5. WE PROVIDE SOLUTIONS WHICH
CONNECT BRANDS WITH A
MODERN AUDIENCE THROUGH
CONVERSATIONS TAKING PLACE
IN INTERACTIVE BRANDED
WORLDS.
YOUR
BRAND
living indochina
Monday, October 22, 2012

6. MOBILE WEBSITE
YOUR
BRAND
SOCIAL SEARCH
DISPLAY
WE PUT YOUR BRAND AT
THE CENTER OF THE DIGITAL
UNIVERSE
living indochina
Monday, October 22, 2012

7. Our Services
Strategy & Planning Web Development
The riverorchid mojo ‘living, knowing, loving indochina’ is at We have an in-house development team with the ability to
the core of everything we do. We are passionate about build websites, micro-sites, banners and apps. This means
indochina, its people, their cultures, behaviours and we can deliver the best possible solutions on time and on
attitudes. budget and take responsibly for the success of our work.
Strategy is what is what makes us different from design and
development agencies. We are a digital communications
agency with a distinctively Indochinese voice, uniquely able
to build meaningful conversations with your audience.
Interactive Design Web Analytics
Design should do more than just grab attention; it should The beauty of digital is in its transparency. All of our
create an immersive, interactive world for your audience to campaigns have targets which are reflected in customised
inhabit. performance reports throughout the campaign, so you will
always know every detail of how your campaign is
Our designers create intuitive, engaging interfaces that performing.
audiences want to experience, play with, and return to.
living indochina
Monday, October 22, 2012

8. Our Services
Search Content
We create every project to the latest search engine best In the digital world content is king and the work doesn't
practice standards to ensure your website is fully compatible stop when the campaign is live. We focus on ongoing
with all major search engines. development and management of engaging content to
ensure your audience has reason to visit, return, and tell
If you are interested in improving the ranking of your current their friends.
site we can advise you on keyword analysis, pay per click
advertising, online marketing strategies and more.
Social Media Consultation
Social media is where your brand can make friends and It can be difficult dealing with technology you know little
actually have a conversation with your audience. Each social about. If you are planning a digital project or want
channel has a different personality. We can make you popular advice on how to make your current project work more
by tailoring a plan to ensure you’re doing and saying the right effectively, then our team of experts can help to design
things, in the right place, at the right time. a solution to meet your business needs.
living indochina
Monday, October 22, 2012

9. approach
The beauty of digital is its We look in depth at your brands
transparency. We provide campaign current digital activity and your
analysis showing you exactly how target demographics digital behavior
your campaign has performed
YOUR to tailor your communications plan
BRAND
DIGITAL
REPORTING STRATEGY
Digital marketing doesn’t stop Our in house creative team focus
when the campaign is live. on quality modern design of an
We consider ongoing content international standard
management and social interaction
MANAGEMENT OUR APPROACH CREATIVE
In the digital world content We have in house development
is king. We focus on ongoing CONTENT capabilities and the ability to build
PRODUCTION
development of engaging content websites, microsites banners and
MEDIA mobie apps
PLANNING
We consider media planning
We can tailor
as part of the creative process a complete digital
when providing an intergrated communications
digital strategy. strategy for
your brand
living indochina
Monday, October 22, 2012

10. Strategy
Website Social
Channels
SEO Apps
Branded
Email Content
Marketing Mobile
& Tablet
Website
Paid
Word of Search Video
mouth Ads
Digital PR
Viral Social
conversation Facebook Display
spread Ads Banners
Twitter Sponsorship
Social
Sharing discussion Mobile
Display
Banner
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Monday, October 22, 2012

11. SOME EXAMPLES
of our work
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Monday, October 22, 2012

12. SAIGONCYCLES
WEBSITE + FACEBOOK
www.xedapcaocap.com
Monday, October 22, 2012

13. LIVE EVERY MOMENT
WEBSITE + FACEBOOK
http://www.live-everymoment.com/
Monday, October 22, 2012

14. RIVERORCHID WEBSITE
www.riverorchid.com
Monday, October 22, 2012

15. TERRAVIN WINES
HOLDING PAGE
www.terravin.co.nz
Monday, October 22, 2012

16. SAMSUNG GALAXY Y
MICROSITE + 2 GAMES
http://www.samsung.com/vn/galaxyy/
antplus/
Monday, October 22, 2012

17. CLUB EQUAL THAILAND
FACEBOOK APP
https://www.facebook.com/ClubEqualThailand/
app_263009840485987
Monday, October 22, 2012

18. Strategy & Planning, Interactive Design, Web Development, Web Analytics,
live-everymoment.com Case Study Search, Social Media and Content.
About GED
Great Eastern Drug (GED) is recognized as one of the
pioneering healthcare companies in Thailand. GED
markets Decolgen Cold Tablet, one of the leading
products in the Cough-Cold segment in Thailand.
Overall monthly visitors
The Situation The Challenge
GED wanted to increase awareness of the
With the long term goal of developing an
Decolgen brand through lifestyle association by
audience generated online community GED
creating an engaged online community. They
needed to first establish a solid a audience
had invested in a healthy living website
base. They set a target to generate 16,000
sponsored by the Decolgen brand. However,
unique visits over 6 months.
they did not have an effective strategy to drive
traffic to the site and increase visitor
engagement so activity on the site was very low.
living indochina
Monday, October 22, 2012

19. The Idea
• riverorchid digital proposed a re-designed
website which focused on more engaging
content supported by a media strategy to
drive traffic to the site.
• We redesigned the website layout to be
more user friendly and designed Facebook
and Youtube pages.
• We designed a digital media strategy
including SEO, SEM, and Facebook
advertising.
• We designed a content strategy with
regular updates of relevant content like
healthy lifestyle tips, celebrity interviews,
and career horoscopes.
living indochina
Monday, October 22, 2012

20. Campaign result
Over six months we generated 58,075 unique visits, exceeding KPI targets by 263%. This
has successfully generated awareness and established a solid base audience for the brand.
riverorchid digital is now developing the engagement phase of the project, a re-designed
community site focused on audience generated content.
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living indochina
Monday, October 22, 2012

21. Monday, October 22, 2012

22. Shea O’Neill Regan Vause
Digital Group Head Digital Creative Director
New Zealander -­ Based in Indochina New Zealander -­ Based in Vietnam
Director, producer, curator, creative, project manager, artist, Best described as a creative jack-­of-­all-­trades, it is Regan’s eye for
entrepreneur. Whatever it takes. Shea is all about creative ideas, detail that has earned him a solid reputation for quality work in all
dreaming them, discovering them, and making them happen. aspects of his creative career.
Shea has over seven years experience in digital advertising and Regan has over seven years experience in Web Design, Multimedia,
business management. Including 2 years as Operations Manager for Graphic Design, Print Production and Photography. Including 3 years
the Vivaki ANZ Search Hub. as Art Director for Tango communications.
living indochina
Monday, October 22, 2012

23. Clients
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Monday, October 22, 2012

24. THANK YOU
Copyright © 2012 riverorchid Vietnam co. ltd. living indochina
Monday, October 22, 2012