Social Media Presentation (Kl 22072010)V2

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These are the slides I presented at the recent Social Media Conference in Kuala Lumpur on 21 - 22 July at the Sheraton

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Social Media Presentation (Kl 22072010)V2

  1. 1. Peter Borup Jakobsen APAC Collaboration Architecture Marketing 22 July, 2010 Email: pjakobse@cisco.com Twitter: @arise2010 LinkedIn: http://sg.linkedin.com/in/dkpbj
  2. 2. DID YOU KNOW? The Internet is roughly 2X 10X The influence of Television The Internet is roughly The influence of Print Media
  3. 3. DID YOU KNOW? This week Facebook will register its 500Mio user… 28% In 2010 China is the worlds largest online community… 330Mio 1% of population in 2000
  4. 4. DID YOU KNOW? 25% of Search results for the World’s top 20 brands are links to User-generated content
  5. 5. DID YOU KNOW 73% of Australian Users have looked at other’s profile on Social Networks 99% growth in LinkedIn unique audience numbers in Australia the last 12 months 2 nd most active country on social networks is Australia
  6. 6. Social Graph Most Asia Pacific Social Media User likely to share positive feedback Chinese Social Media Users most likely to post Negative Feedback
  7. 7. Social Graph Government and Companies rate high in trust Peer recommendations rank highly
  8. 8. Video Changes Everything… The #2 Largest In 2013, 90% of Search Engine in the Traffic on Networks World Is YouTube will be Video Video Communications By 2013, the Traffic Will Increase Equivalent of 10 Tenfold from 2008–2013 Billion DVD’s will Cross Networks Every Month
  9. 9. Case Study #1 Cisco Collaboration Launch Leverage Video Sharing Portals in China to drive awareness and stretch budget •  Sina,Tudou, Youku video sites •  530,000+ Unique views
  10. 10. Case Study #2 Cisco Vision Campaign create awareness and establish Cisco as a strong player in the video market in Australia & New Zealand •  Work with two childrens hospitals on Santa via Video •  Connect Families for Christmas dinner via TelePresence
  11. 11. Source: New Zealand Herald
  12. 12. Key Market Trends Driven by Video and Collaboration
  13. 13. Social Networking At Work Not just something that is done in the consumer world…
  14. 14. Mobility We’ve only seen the beginning…
  15. 15. Implications For The Future Of Work How we work Who We Work With When we work Where we work What tools we use
  16. 16. Collaboration Technology Transformation Virtualization Software Social Video Mobility as a Service Networking Everywhere @ Work
  17. 17. Key Imperatives for Business Cost Employee Customer Competitive Boundaryless Reduction Productivity Intimacy Differentiation Organization
  18. 18. Video
  19. 19. Collaboration is
  20. 20. Enterprise 1.0  Enterprise 2.0 1.0 1.5 2.0 Document & Standalone Social, Integrated, Technology Text Centric Web 2.0 Personalized Collaboration is Collaboration is Collaboration is Process Independent of an explicit activity embedded into the process business processes Culture Consumers Contributors Collaborators
  21. 21. Cisco QUAD Next Gen Collaboration Content/Documents Communication Business Process Social
  22. 22. Seizing The Opportunity Social Media Demands your attention Its all about a Cultural change Offers true opportunities for businesses Collaboration is key

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