This document provides an introduction and overview of a presentation by Jodi Rudick on how organizations can pivot and leverage crises like the COVID-19 pandemic. The presentation discusses common stages of grief, trends in consumer behavior during the pandemic like increased online media consumption, industries that are thriving, and ways organizations can adapt to these trends such as increasing online programming and activities. It encourages attendees to think about how they can apply these lessons to better engage and support their customers during and after the crisis.
Dr. Lawrence Firkins - Becoming an Employer of Choice: This Isn’t Your Fathe...John Blue
Becoming an Employer of Choice: This Isn’t Your Father’s Oldsmobile - Dr. Lawrence Firkins, University of Illinois, from the 2020 Minnesota Pork Congress, held January 28 - 29, 2020, Minneapolis, MN, USA.
More presentations at https://www.youtube.com/playlist?list=PL_5bHW6MgRAxDHcrbY42-xvfSZdMGNdQD
For more information visit http://www.howcoolbrandsstayhot.com/trends
Enjoy the inspiration!
Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and beyond. In this brand-new consumer trends paper, we gathered 5 paradoxical trends defining the consumer of today and of the future:
1. Learn from Joeri Van den Bergh how global brands such as Heineken and Renault are using serendipity in their advertising.
2. Find out from Steven Van Belleghem how companies benefit from the abundance of useful information to predict consumer behavior.
3. Follow Tom Palmaerts to experience four possible cloaking channels: de-facing, de-sharing, de-leting and the dark web…
4. Discover with Sven Mastbooms how existing business models are under pressure due to the consumers’ urge to take a quicker, easier and cheaper shortcut to the solution.
5. And finally tune in to Herman Konings to find out how consumers are taking control of their own health.
Dr. Lawrence Firkins - Becoming an Employer of Choice: This Isn’t Your Fathe...John Blue
Becoming an Employer of Choice: This Isn’t Your Father’s Oldsmobile - Dr. Lawrence Firkins, University of Illinois, from the 2020 Minnesota Pork Congress, held January 28 - 29, 2020, Minneapolis, MN, USA.
More presentations at https://www.youtube.com/playlist?list=PL_5bHW6MgRAxDHcrbY42-xvfSZdMGNdQD
For more information visit http://www.howcoolbrandsstayhot.com/trends
Enjoy the inspiration!
Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and beyond. In this brand-new consumer trends paper, we gathered 5 paradoxical trends defining the consumer of today and of the future:
1. Learn from Joeri Van den Bergh how global brands such as Heineken and Renault are using serendipity in their advertising.
2. Find out from Steven Van Belleghem how companies benefit from the abundance of useful information to predict consumer behavior.
3. Follow Tom Palmaerts to experience four possible cloaking channels: de-facing, de-sharing, de-leting and the dark web…
4. Discover with Sven Mastbooms how existing business models are under pressure due to the consumers’ urge to take a quicker, easier and cheaper shortcut to the solution.
5. And finally tune in to Herman Konings to find out how consumers are taking control of their own health.
Our First Presenter was: Michael Salamon
Presentation Title: Step 3: Trail Assessment and Condition Surveys (TRACS)
Our Second Presenter was: Sarah Weise
Presentation Title: The New Rules of Marketing for Gen Z
iCAAD London 2019 - Dr Don Grant - LEFT TO OUR OWN DEVICES: PRACTICING HEALT...iCAADEvents
Recommended for both professionals and individuals, this presentation will explore how our digitally-based devices and behaviours have and will perpetually continue to affect, effect, and alter our lives, lifestyles, and careers.
Integrating Traditional and Digital Media in a Digital World with Ron Hill of...amacolumbia
Ron Hill is the Market President for iHeartMedia's six Columbia-based radio stations, including 97.5 WCOS-FM, 104.7 WNOK-FM, 96.7 Steve FM, 100.1 The Beat, 560 WVOC and 1400 Fox Sports Radio. Ron leads a group of highly motivated marketing professionals who specialize in offering marketing solutions through the combination of the company's on-air, on-line and on-site resources. He's highly skilled in how to use digital, social, mobile and broadcast media to create strategic plans to achieve client's business objectives. Ron discussed current business trends in media at the AMA Columbia's June event.
See the presentation here.
The Millennials are aged between 18 and 33 and they will earn $200 billion annually starting in 2017. But who are they? What are their attitudes, what do they value? Imagination explores the Millennials in this short presentation. For a longer deck or to discuss a presentation please contact garreth.owen@imagination.com.
This concise report by Schieber Research interns, Anja Husemann and Dylan Chung, reviews 5 Trends: Affirmations, Upcycling, Digital identity, Subcultures, (un)certain times.
- COVID-19 created new awareness (environmental, societal) amongst Gen-Z consumers.
- This, along with the search for identity (typical of the age group in any generation), and the shift in social norms, connects to #subcultures, #nonbinary consumers, #upcycling and prevention of #foodwaste.
- We noticed the need to stand out in a virtual (onto the metaverse) world - meaning, #NFT or #skins are a sub-trend and not "the need".
- We noted that the rise in anxiety and the search for mental wellness in an isolated world brought with it the cultural trend of #affirmations, #bodypositivity and even #tarot cards.
This year, Havas Worldwide offers its forecast for the new year with “10 Trends for 2015.” While two years ago, the report noted the coming rise in “co-” words (co-create, co-parent, copreneur), for 2015, Havas Worldwide is calling out “self-” as the overriding idea.
Klara Chavarria | Owner | Klara Chavarria Contemporary Art
Marc Cormier | Owner | Smart Fit Method
Elnaz Iraj | Realtor
AJ Johnson | Director Business Development Mundoval Capital Management, Inc.
Jason Peasley | Owner |The Cottage Restaurants
Japhet Estrada Perez | Owner | Japhet’s Painting Services
Stephanie Thompson | Store Manager CC Patio
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Similar to Rising Above Crisis - Tragedy to Triumph 2020 - Part One
Our First Presenter was: Michael Salamon
Presentation Title: Step 3: Trail Assessment and Condition Surveys (TRACS)
Our Second Presenter was: Sarah Weise
Presentation Title: The New Rules of Marketing for Gen Z
iCAAD London 2019 - Dr Don Grant - LEFT TO OUR OWN DEVICES: PRACTICING HEALT...iCAADEvents
Recommended for both professionals and individuals, this presentation will explore how our digitally-based devices and behaviours have and will perpetually continue to affect, effect, and alter our lives, lifestyles, and careers.
Integrating Traditional and Digital Media in a Digital World with Ron Hill of...amacolumbia
Ron Hill is the Market President for iHeartMedia's six Columbia-based radio stations, including 97.5 WCOS-FM, 104.7 WNOK-FM, 96.7 Steve FM, 100.1 The Beat, 560 WVOC and 1400 Fox Sports Radio. Ron leads a group of highly motivated marketing professionals who specialize in offering marketing solutions through the combination of the company's on-air, on-line and on-site resources. He's highly skilled in how to use digital, social, mobile and broadcast media to create strategic plans to achieve client's business objectives. Ron discussed current business trends in media at the AMA Columbia's June event.
See the presentation here.
The Millennials are aged between 18 and 33 and they will earn $200 billion annually starting in 2017. But who are they? What are their attitudes, what do they value? Imagination explores the Millennials in this short presentation. For a longer deck or to discuss a presentation please contact garreth.owen@imagination.com.
This concise report by Schieber Research interns, Anja Husemann and Dylan Chung, reviews 5 Trends: Affirmations, Upcycling, Digital identity, Subcultures, (un)certain times.
- COVID-19 created new awareness (environmental, societal) amongst Gen-Z consumers.
- This, along with the search for identity (typical of the age group in any generation), and the shift in social norms, connects to #subcultures, #nonbinary consumers, #upcycling and prevention of #foodwaste.
- We noticed the need to stand out in a virtual (onto the metaverse) world - meaning, #NFT or #skins are a sub-trend and not "the need".
- We noted that the rise in anxiety and the search for mental wellness in an isolated world brought with it the cultural trend of #affirmations, #bodypositivity and even #tarot cards.
This year, Havas Worldwide offers its forecast for the new year with “10 Trends for 2015.” While two years ago, the report noted the coming rise in “co-” words (co-create, co-parent, copreneur), for 2015, Havas Worldwide is calling out “self-” as the overriding idea.
Klara Chavarria | Owner | Klara Chavarria Contemporary Art
Marc Cormier | Owner | Smart Fit Method
Elnaz Iraj | Realtor
AJ Johnson | Director Business Development Mundoval Capital Management, Inc.
Jason Peasley | Owner |The Cottage Restaurants
Japhet Estrada Perez | Owner | Japhet’s Painting Services
Stephanie Thompson | Store Manager CC Patio
Winning artists along with all art displayed at the Circle of Life Community Art Expo in La Jolla. Partnership with Disney's The Lion King and Broadway San Diego.
Looking for a place to grab-and- go a delicious snack or quick meal? Perhaps you're looking for some amazing picnic fare to enjoy at La Jolla's iconic Cove? Here's the latest list of restaurants open for take out food.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
2. In Your Chat Box…
What does it mean to you to “pivot?”
3. 3
Introduction – Jodi Rudick
● Current - Executive Director, La Jolla Village Merchants
Association (Best Job EVER!)
● Public Agency Marketing and Branding Specialist
● Parks Make Life Better (2008)
● Parks and Recreation – The Benefits are Endless (1994)
● Since 1994, has spoken in all 50 States
● Served Over 10 years as Park and Recreation Commissioner,
City of Oceanside, City of Carlsbad (California)
● CPRS/IPRA Webinar Faculty/Coordinator – 8 years
4. Before We Begin…
◦ We’re in this together. We are all living through a
historic pandemic.
◦ We are resilient. We’ve overcome many
obstacles in the past.
◦ There is no common “enemy.”
◦ The key message, #StayAtHome. #DoYourPart
◦ There are new heroes. Thank you to the
caregivers (people/places) on the front lines.
◦ There are varying degrees of fear. “Work hard
to protect yourself, your loved ones your
neighbors and the world.”
◦ Recent protests are only one side affect of
frustration.
5. What is Tragedy?
◦ Tragedy (Like Comedy) is Part of Life
◦ Personal
◦ Global
◦ Local
◦ Tragedy is in the eye of the beholder.
◦ For some, the tragedy of COVID-19 is the death of a
loved one
◦ For others, the tragedy is the cancellation of a party,
wedding, graduation, concert.
◦ All are legitimate.
◦ The only thing you can control is your attitude and
response
◦ Crisis sparks creativity and opportunity.
◦ Tragedy amplifies Triumph
◦ Pain is a more powerful motivator than pleasure
6. Hindsight Exercise
Hindsight is 2020!
Chat Box Activity
1. Choose a NON-COVID
“recent” crisis or tragedy that
impacted your agency?
2. What was it?
3. How did your agency respond?
4. What “grade” would you give
yourself?
5. What would you have done
differently?
6. What changed as a result of the
tragedy?
1. Norms
2. Policies
3. Behaviors
4. Values
7. Let’s Talk COVID-19
Recent Headlines
“The Paycheck Protection Program exhausted nearly $350 billion set aside
for low-interest loans to small businesses (Market Watch)”
“Models Predicting Spread of the Virus in the US Paint a Grim Picture.
Spike will return if orders relaxed too soon.” (NY Times)
“90% of All Americans Have Been Ordered to Stay at Home” (Business
Insider)
“Small Business Owner? This Forgivable Loan May Help Keep Your
Business Afloat During Coronavirus” (Forbes
“Shake Shack, Ruth's Chris and other chain restaurants got big PPP loans
when small businesses couldn’t.”
“Coronavirus Job Losses Could Total 47 Million, Unemployment May Hit
32%, Fed Estimates” (CNBC News)
8. Kubler Ross Stages of Grief
◦ Where are you? (In your chat box/poll)
◦ Denial
◦ Anger
◦ Bargaining
◦ Depression
◦ Acceptance
9. Stages of Grief
◦ Where are MOST YOUR CUSTOMERS? (In your chat
box/poll)
◦ Denial
◦ Anger
◦ Bargaining
◦ Depression
◦ Acceptance
11. Stages of Grief
◦ How will you “leverage” the grief?
◦ (Please share one answer In your chat box…)
12. Consumer Behavior in the Age of
COVID-19
Media and Purchases
◦ Up to 70% are delaying major purchases until outbreak decreases
or ends – BUT:
◦ 95% of global consumers say they are spending more time on in-
home media consumption/activities
◦ 67% are watching more news coverage
◦ 53% are spending more time socializing as a family
◦ 51% are watching more streaming shows like Netflix
◦ 48% are watching more broadcast TV, while 48% reported watching more
streaming TV
◦ 45% are spending more time on social media
◦ 35% are listening to more streaming services
◦ 84% of internet users globally are doing some kind of exercising
or keep-fit activity during the outbreak. 40% say they will continue
exercising after the lock down is over.
Economic Concerns
◦ Concern is widespread, but younger consumers are worried
most.
◦ Over half of consumers expect the global economy (58%), or
their country’s economy (51%), to recover moderately or
extremely slowly.
◦ While 96% of Gen Zs are concerned, this drops to 90% among
baby boomers. And whereas almost 60% of Gen Zs
and millennials are very or extremely concerned, the same
sentiment is felt by just 40% of boomers.
◦ 90% of survey respondents have changed their behaviors
because of the virus.
Source: globalwebindex.com/coronavirus
14. Who’s Thriving in the Crisis?
◦ Communications
◦ Training
◦ Online Meeting Platforms (Zoom, Microsoft Teams,
Facetime)
◦ Security Issues
◦ Internal vs. External
◦ Digital Media
◦ Telephone
◦ Brick and Mortar Shut Down
◦ Drop Shipping Model (AliExpress/Amazon/Etsy/
Shopify)
◦ Delivery
◦ Curbside Pickup
◦ Entertainment Services
◦ Content (Netflix, Disney+, Hulu)
◦ Equipment/Gear
◦ https://www.youtube.com/watch?v=AN6C352Gi0Y
15.
16. Online Media Spikes With
Staying Power
◦ Online videos could have the greatest staying power after the outbreak ends in the U.S. and
among Gen Z and millennials especially.
◦ 76% of U.S. online video watchers say they plan to consume just as much of this content
when the outbreak is over compared to 58% in the UK.
◦ Over 70% of book readers say they intend to keep reading just as much when the crisis
ends – this is higher than all other forms of media.
◦ Gaming could have more staying power for millennials, with 77% of this group saying they
expect to continue gaming compared to 57% of Gen Z.
◦ Women are considerably more likely than men to continue reading and listening to podcasts
after the crisis ends, while men are more likely to continue livestreaming and playing video
games.
◦ 68% of millennial podcast listeners say they intend to keep consuming just as much after
the outbreak, indicating potential areas of revenue for digital content providers in the
aftermath of the crisis.
17. Gaming is Recreation
◦ Don’t judge!
◦ Types of Games
◦ Word Games (Words with Friends, Scrabble, Boggle)
◦ Puzzle Games – Gummy Drop!,
◦ Arts and Crafts (Coloring, Drawing, Design)
◦ Classics – Spades, Cribbage, Bingo, Monopoly
◦ Jigsaw Puzzles
◦ Adventures (Fortnite, Minecraft, Sea of Theives, Mario Kart Tour, et
al)
◦ Gaming is an important avenue for sports
leagues during the disruptions
◦ There’s a lot that sports leagues and teams can be doing to engage
their fans despite the disruptions. The most important of which is
offering them exclusive content (18%), redistributing old content, and
promoting live interaction with athletes (both on 17%).
◦ Many sports leagues have already been venturing into the world of
esports and gaming, and this is now one of the most credible
engagement channels that they should be focusing on in light of the
disruption.
https://parade.com/1012420/nicolepajer/best-online-games/
18. Apps are key in connecting people at this time –
but there’s key differences between markets
◦ In the U.S., Facebook holds to top place to connect with friends
and family at this time. 69% of consumers here are using
◦ Facebook and 66% say they’re using Facebook messenger. For
those with relatives overseas, WhatsApp is used more than other
apps to connect with friends and family.
◦ And in the U.S., Facebook (64%) and Instagram (63%) are most
used among Gen Z, while across all other generations and income
levels it’s Facebook and Facebook Messenger that they’re using
most.
◦ Apps like Zoom, Google Hangouts, Microsoft Teams are emerging
as essential communication tools
19. HOW WILL YOU PUT
THESE TRENDS TO WORK
FOR YOU/YOUR AGENCY?
ENTERTAINMENT | COMMUNICATION |
DELIVERY
20. Who’s Thriving in
the Crisis
◦ DIY - Creativity – Inner Artist
◦ Arts and Crafts Classes
◦ DIY/Home Improvement
◦ Pets
◦ Live in Peace with Your Pet
◦ Quiet Pet Toys
◦ Dog Training
◦ Home Schooling
◦ Afterschool Alternative
◦ Sport Leagues Alternatives
◦ Everyone’s a Chef
◦ Supermarkets
◦ Kitchen Accessories
◦ First Aid
◦ Cooking
◦ Wine/Alcohol/Beer
21. HOW WILL YOU PUT
THESE TRENDS TO WORK
FOR YOU/YOUR AGENCY?
HOME SCHOOLING | FIX/CREATE/DIY | PETS |
CHEFS
22. Who’s Thriving in the Crisis
◦ Life From Home
◦ De-cluttering
◦ Back Burner Projects (Scrapbooking, Photo Books, Photo Scanning)
◦ Home storage solutions
◦ Comfy Cozy
◦ Hoodies
◦ Socks
◦ Sleepwear/Pajamas
◦ Work from Home
◦ “Mobile” Accessories
◦ Holders to use phone while on zoom meetings, watching Netflix in bed
◦ Lap Desks, ergonomic – good for posture and body alignment
◦ New aches and pains? Back/Shoulders/Neck/etc.
◦ Gaming Accessories
◦ Little Indulgences
◦ Laughter is Good
◦ Memories
23. HOW WILL YOU PUT
THESE TRENDS TO WORK
FOR YOU/YOUR AGENCY?
HOME AS HAVEN | REMOTE WORK | LITTLE INDULGENCES
24. For Thursday…
Foresight is Better Than Blindsight Exercise
Create Your “Post” Stay in Place Plan
What does the first day
of work look like?
How will you
communicate with your
customers?
How will you
“celebrate” the return
to
work/business/serving
your customers?
How will you
acknowledge the
“grief?”
What will change as a
result of the tragedy?
Norms Policies Behaviors Values