The document discusses how various types of data, such as weather data, location data, health data, and data about user actions, can be used to create more personalized and engaging digital experiences. It provides examples of how this data is already being used, such as mobile ads that factor in the weather, museums using beacons to interact with visitors on-site, and health apps that sync user data with doctors. The document argues that combining these different data sources can lead to new innovations in digital experiences.

1. Rise Of The Aware
Using data to create new digital experiences
Miika Puputti, Creative Director / @miikap

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There is more data around us
than ever before

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We upload Terabytes of data to
the web every day

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This mass data is key in
creating more engaging
digital experiences

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“Creativity is just
connecting things.”
- Steve Jobs

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The new innovations are just
combinations of this data in new
and relevant ways

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Weather

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Weather is a big factor in our
lives and now weather data can
bring new relevance to digital
experiences

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A mobile ad that finds the best
weather for a top down
test-drive of the new Audi A3
Cabriolet

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Audi –The Perfect Day
Your location

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Smart combination of data and
phone sensors create a more
engaging experience

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Weather data can also be used to
drive sales to same day delivery
in online stores

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Your location

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Location data has been around
for a while, but now GPS data
and beacons is been used to
create something that fits the
context of your exact location

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Museums & stores are
experimenting with iBeacons to
interact and connect with mobile
users on-site

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A report from Adobe said that
more than 50 percent of mobile
marketers are using iBeacon
technology or plan to do so
within the next year
http://www.computerworld.com/article/2489003/enterprise-applications/adobe-simplifies-app-advertising--
integrates-marketing-cloud-with-ibeacons.html

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Using Bluetooth, the iBeacon
triggers an interaction with the
users mobile device, giving a
chance to create hyper-local
experiences

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You need to be careful with the
frequency of interactions, one
push notification too many will
make consumers delete your
iBeacon app

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Your health data

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The idea of the quantified self has
been around for some time with
many apps and wearable devices
record workouts, sleeping
patterns and eating habits etc.

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Nike+

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Nike+ Kinect

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Fitbit

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Converting health data into a
meaningful service is all about
the ecosystem and how versatile
the hardware is

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Wearables can store your health
data and in the future that data
could be synced to your doctor
securely by the health apps

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Your actions

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The actions we take before,
during and after using digital
services, can be tracked and the
data can be used to create a more
personal experience next time we
use them

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Amazon has a predictive
algorithm that will be employed
to ship products, based on the
data collected from the customers
even before they place the order

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Combine and

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Thank you
Miika Puputti, Creative Director
Twitter: @miikap