Alexey Kraynov, General Director, Russia & CIS, Riot Games
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IRL Social Play: Leveraging Players' in Real Life Connections for Community Engagement & Growth (White Nights conference 2015)
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Alexey Kraynov, General Director, Russia & CIS, Riot Games
- 1. RU & CIS For “White Nights 2015”
- 3. LEAGUE OF LEGENDS >7.5M ИГРОКОВ ОНЛАЙН ОДНОВРЕМЕННО ДАННЫЕ ОПУБЛИКОВАНЫ В ЯНВАРЕ 2014 >70М ИГРОКОВ ЕЖЕМЕСЯЧНО >30M ИГРОКОВ ЕЖЕДНЕВНО
- 4. Russia & CIS Place • Picture of team • When the office was established
- 5. Russia & CIS Team • Picture of team • When the office was established
- 6. Riot Games We aspire to be most player focused gaming company in the world
- 7. Russia & CIS Vision To make League of Legends The Phenomenon on the Russian market in the entertainment industry and beyond
- 8. IRL Social Play Initiatives LOL Student GuildsDJ SONA Partie s Guild BattlesUniversity Battles LoL Night s
- 10. Students Guilds Program. Video
- 12. Guild Masters’ Summit. January 31st, Moscow
- 13. Targets: • To activate large number of Guild Masters from CIS universities to build Student Guilds • To initiate fast growth of League of Legends community in selected Universities Participants: • Pre-selected 1,000 LoL players from different CIS cities who performed best in Guilds closed beta. We provide the Guild Masters with: • Riot’s Vision and Philosophy • Understanding of and engaging with the Guilds concept • Tools & Action Plan After Guild Masters Summit. The 1000.
- 16. Guild Battles
- 17. DJ Sona Parties. Video
- 18. LoL Nights
- 19. IRL Social Play: Interim Results Activation of players IRL connections within Student Communities 1. Acquisition of new LoL players via Guilds growth mechanics 3. 2. Attraction of new and Pride for existing LoL players
Editor's Notes
- We’ve been able to expand along the way, and we now have offices around the globe who are there to make sure League is the best experience it can be – they’re all players too
- Никто не мог подумать, что одна игра сможет добиться такой феноменальной популярности. Что позволяет League of Legends оставаться интересной игрокам на протяжении многих лет?
- We just moved to a new office in nice business area of Moscow.
- The RU office was established in December 2012. Now we have 16 Rioters and we plan to expand to about 35 in 2 years.
- We aspire to make League of Legends the Phenomenon on the Russian market in the entertainment industry and beyond. That means to become the biggest and most desirable gaming community.
- We aspire to make League of Legends the Phenomenon on the Russian market in the entertainment industry and beyond. That means to become the biggest and most desirable gaming community.
- We decided to start building our presence with Universities because they are Pre-existing IRL communities Over half of the Russian population has a university degree and this figure is even higher among core gamers. And as a small team, we need to focus our efforts.
- We developed a mobile and Web application for the guild members. Players can add new friends, chat with guild mates and track progress. We are working closely with Central Social Play team to align RU Guilds with Central Clubs. Fixxxxxxxxxxxx order
- Based on the beta results, we invited the 900 best guild masters from CIS to Moscow. We made the public launch of the program with a big crew of Global and RU Rioters. The idea was to inspire and activate Guild Masters for when they go back to their schools.
- The 1st open Season of Student Guilds started in January. 27 thousand active guild members participated from over 500 cities and almost 2000 universities.
- We created a university specific esports experience. This is for the most competitive players in this community, with cash prizes and offline events.
- And we offer daily organized play for the rest of the community through Guild Battles where ranked Guild teams play against each other.
- DJ Sona Parties are unique experiences our players can proudly share with their friends. We kicked off this tour in March this year. We plan to land in 4 major capitals of CIS in 2015.
- DJ Sona Parties are unique experiences our players can proudly share with their friends. We kicked off this tour in March this year. We plan to land in 4 major capitals of CIS in 2015.
- We aspire to make League of Legends the Phenomenon on the Russian market in the entertainment industry and beyond. That means to become the biggest and most desirable gaming community.
- Thank you for your attention. Please contact me if you have any questions or comments. Thanks for listening.