EECS 441 Ring Company Presentation

1. NITHIN ADAPA (ADAPA)

2. WHAT IS RING?
• Security devices
• 24/7 video monitoring
• A Ring of Security Around Your Home

3. SAMPLE PRODUCTS

4. FINANCIAL INFORMATION
Year December
2013
June
2014
March
2015
July
2015
March
2016
January
2017
Funding Round Seed Series A Series A1 Series B Series C Series D
Amount Raised 1 Million 4.5 Million 5.5 Million 28 Million 61.2 Million 109 Million
Lead Investor CRV VTF Capital True Ventures Richard
Branson
Kleiner
Perkins
Caufield &
Byers
Goldman
Sachs, DFJ
Growth

5. HOW DOES RING MAKE MONEY?
• Product Sales
• Subscription Plans for Storage

6. THE JOURNEY – JAMIE THE INVENTOR
(2007-2011)
• Co-founder and CEO of SimulScribe
• Sells SimulScribe for $17 Million
• Invests into building new applications
• Unsubscribe
• But…

7. THE JOURNEY – DOORBOT (2012- AUGUST 2013)
• See and talk
• His wife’s Reaction
• Well Received
• Needed additional capital

8. THE JOURNEY – SHARK TANK (SEPTEMBER 2013)
• Wanted 700k for a 10% stake
• Sharks Shut him down
• Kevin O’Leary’s Ridiculous Offer

9. THE JOURNEY – RING (SEPTEMBER 2014 - PRESENT)
• Sales skyrocketed
• DoorBot Vs Ring
• Unicorn

10. SECRET SAUCE
• Jamie Siminoff
• First to market
• Customer Service

11. COMPETITORS
Company Power
Source
Field of
View
Live
Streamin
g
Night
Vision
Cloud Storage Activity
Zones
Mobile
App
Web
App
Ring Hardwire/
Battery
160∘ Yes Yes 60 Day Storage
for $3/Month
Yes Yes Yes
Nest Hardwire 160∘ Yes Yes 60 Day Storage
for $10/Month
Yes Yes Yes
Skybell Hardwire 180∘ Yes Yes $0 No Yes No
August Hardwire 120∘ Yes Yes 30 Day Storage
for $5/Month
No Yes No

12. MY PREDICTION
• Success!
• Jamie Siminoff
• Expert Customer Service
• Constantly innovating

13. ANY QUESTIONS?

14. SOURCES
• https://www.brandbucket.com/blog/ring-how-a-video-doorbell-company-got-their-killer-
brand-name
• https://blogs.wsj.com/venturecapital/2014/12/04/ring-raises-4-5-million-series-a-from-
true-ventures-for-smart-doorbells/
• https://pitchbook.com/profiles/company/60685-21
• https://www.cnbc.com/2017/11/30/shark-tank-reject-doorbot-is-now-billion-dollar-
company-ring.html
• http://news.cision.com/ring/r/doorbot-announces-company-rebranding-and-new--enhanced-
wi-fi-enabled-video-doorbell,c9651452