Digital Tools for Innovation - West Sussex Recover & Rise S4W5

Brought to you by West Sussex local authorities
and supported by Coast to Capital LEP
RECOVER & RISE
SME DIGITAL ACCELERATOR
SERIES 4 : WEBINAR 5
DIGITAL TOOLS FOR INNOVATION
RECOVER
& RISE
SME DIGITAL
ACCELERATOR
STEPHANIE DANVERS
EVENTS & ENGAGEMENT LEAD
ALWAYS POSSIBLE
LUCY PAINE
TECHSPARK

SERIES 1
GETTING ONLINE
SERIES 2
CUSTOMERS &
MARKETING
SERIES 3
SYSTEMS &
PRODUCTIVITY
SERIES 4
GROWTH & EXPANSION
Book your free places from four online digital series.
Workshops start at 12pm lunchtime.
ACTIVATE YOUR ONLINE.
RECOVER & RISE
RECOVER
& RISE
SME DIGITAL
ACCELERATOR

Digital
Champions
October 2021
Growth Hub

©2018 GET Consultants 4
© 2021 Coast to Capital
FREE digital support to drive small business success
• As an immediate follow up to the WSCC Recover & Rise Digital Accelerator
online workshops, the Coast to Capital Growth Hub provides fully funded
access to specialist digital business consultants.
• Attendees at any of these online workshops receive up to 8 hours of FREE
specialist support, fully funded by the Coast to Capital Growth Hub. You can
use any one of our seven-strong team of digital and business experts to help
you to implement the knowledge and ideas learnt from the webinars.
• Each Digital Champion offers a different blend of skills.
What do Digital Champions offer?

Ask Andrew all about
websites and CRMs, and
how to use Digital tech to
build stronger customer
relationships
Liaise with Lisa if you’re
looking to leverage Digital
Tech to improve
productivity and processes
Andrew Kerry-
Bedell
Lisa Kerr
For all things E-commerce
Malcolm is your Man
Reach out to Rachael, our
SEO expert, for support with
marketing plans and
tactical activity advice
Malcolm Duffitt Rachael Dines
5
Meet the Digital Champions (1)
Click here for more information on the Coast to Capital Digital Champions

Rendezvous with Rob who
can support your business
through the whole digital
transformation process
Reach out to Roya if you
want to utilise digital to
accelerate the growth of
your business by building
your digital value
Rob Laurens Roya Croudace
Say hello to Susan if you are
seeking digitally focussed
product and/or service
related initiatives
Susan
Winchester
6
Meet the Digital Champions (2)
Click here for more information on the Coast to Capital Digital Champions

• Use this Contact Form to request your preferred digital support or
• email growth.hub@coast2capital.org.uk with your:
• Name
• Contact details
• Postcode
• Area of expertise required or
• Leave a message on the office number on 01293 305965
One of our Growth Relationship Associates will then follow up with you to
discuss the support required, undertake a quick digital review, and signpost
you to an appropriate Digital Champion.
All support needs to have been completed by 31st March 2022
How to access Digital Champion
support

RECOVER & RISE
RECOVER & RISE SME DIGITAL ACCELERATOR - THIS SERIES
SERIES 4: GROWTH EXPANSION & NEW PRODUCTS
1: DIGITAL TOOLS FOR GROWTH
2: FUTURE-PROOF YOUR BUSINESS
3: TECHNOLOGY FOR GROWTH
4: BOOSTING PRODUCTIVITY
5: DIGITAL TOOLS FOR INNOVATION
6: TECH-DRIVEN GROWTH
7: Q&A, ASK THE EXPERTS AND NETWORKING
11TH JANUARY
13TH JANUARY
18TH JANUARY
20TH JANUARY
25TH JANUARY
27TH JANUARY
1ST FEBRUARY

RECOVER & RISE
RECOVER & RISE SME DIGITAL ACCELERATOR
Session take aways
• Understand technology for innovation
• Funding and tax benefits
• Gaining deep data insights
• New products, new markets, new collaboration

RECOVER & RISE
Agenda
• Intro
• Interview
• Workshop
This is an interactive session
• Please ask questions in chat
• Contribute your experiences

RECOVER & RISE
Lucy Paine
• Art & English
• Sales & Account management
• Pre IPO start up – Silicon Valley
• Award winning training company
• Partner management
• Sussex Innovation Centre
• Bath
• Freelancing

RECOVER & RISE
Interview

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What is innovation?
(the use of) a new idea or method
(Cambridge online dictionary)

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What do funders mean by Innovation?
Innovation
(Explain how your project fits with innovation.
Describe your approach to innovation – will your project focus on the
application of existing processes or techniques in new areas, the
development of new processes or techniques for existing areas, or be a
totally disruptive approach?)
It’s not business as usual and usually involves some R&D

RECOVER & RISE
What do funders mean by Innovation?
• The application of existing processes or techniques in new areas
• The development of new processes or techniques for existing areas
• Or a totally disruptive approach
How many of you have innovated since March 2020 as a result of the
pandemic?
Did it force innovation that has benefitted the business?

RECOVER & RISE
What is R&D?
Research and development (R&D) include activities that
companies undertake to innovate and introduce new products
and services.
It is often the first stage in the development process.
The goal is typically to take new products and services to market
and add to the company's bottom line.

RECOVER & RISE
What do funders want to see in relation to R&D?
R&D confirmation
The I4G programme is focussed on research and development (R&D) projects and does not support
other types of activity (routine product development, capital build, marketing, etc.) We would expect
any project creating change through innovation would involve an element of R&D within it. In
assessing the innovation and R&D within your application, the I4G Recommendation Panel will need to
be confident that your proposed project incorporates an attempt to achieve an advance of some kind.
Can your proposed project be described as research and
development (R&D) in line with the above description?
Yes No
Please provide a brief explanation of how the above R&D definitions/categories relate to your
proposed project. The I4G Recommendation Panel are likely to ask questions such as: “where is the
R&D in this project?”; “where are the ‘unknowns’ or ‘uncertainties’?”; “where are the challenges”; “is
there evidence of real innovation?” The more evidence/reassurance you can provide the better.

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Zero to One v Doing it better

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Examples of innovative companies
Who do you see as innovative and why?
(In your sector and others)
What could you learn from them?

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How to start innovating
• Change mindset
• Be curious
• Get perspective
• Have fun – innovative thinking workshop with your team
• Rationalise the ideas
• Get planning
• Implement
• Repeat

RECOVER & RISE
Business model canvas
• Customers
• Value Proposition
• Routes to market
• Resources
• Revenue Streams
• Partners
• Costs
All on one page

RECOVER & RISE

RECOVER & RISE
Deep data insights – know your market
• IP Advice
• Webinars
• Access to market databases
• COBRA
• EMIS
• FAME
• Kompass
• Mintel
• Statista

RECOVER & RISE

RECOVER & RISE
Competitors & aspirational competitors

RECOVER & RISE
Competitors & aspirational competitors
Your innovation will have competitors – some are obvious,
others customers might perceive as doing the same thing even
if they are not.
Get to know your competitors
• Sign up to newsletters
• Follow on social
• Go through a purchase – see how easy it is
• Map out their USP – price/ personality/ experience
• Read their reviews

RECOVER & RISE
Fresh perspectives

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Partnering – the missing opportunity

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Why innovation fails
• Lack of market perspective – competitive landscape
• No defined market need
• Development costs not defined
• Routes to market too broad
• Not given dedicated time within business
• Not seeing the problem
• Build it and they will come

RECOVER & RISE
How to get innovation right
• Start with the why
• Get lots of ideas
• Focus them down
• Run lean projects
• Keep curious, keep learning

RECOVER & RISE
Funding innovation
• Existing clients
• MVP
• Beta testing
• Bootstrap
• Venture Capital
• Angel Investor
• Grant
• Loan

RECOVER & RISE
Funding innovation
Research and development (R&D) tax credits are a government
incentive designed to reward UK companies for investing in innovation.
They are a valuable source of cash for businesses to invest in
accelerating their R&D, hiring new staff and ultimately growing.

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Funding innovation

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Next steps
• Create an environment to innovate
• Reach out to local support resources
• Use data to scope your market
• Business Model Canvas
• Experiment & learn
• Use existing contacts and clients
• Partner

RECOVER & RISE
RECOVER & RISE SME DIGITAL ACCELERATOR - UPCOMING
WEBINARS
BOOK YOUR PLACE NOW @ https://bit.ly/WSCC_RR_2021

• Use this Contact Form to request your preferred digital support or
• email growth.hub@coast2capital.org.uk with your:
• Name
• Contact details
• Postcode
• Area of expertise required or
• Leave a message on the office number on 01293 305965
One of our Growth Relationship Associates will then follow up with you to
discuss the support required, undertake a quick digital review, and signpost
you to an appropriate Digital Champion.
How to access Digital Champion
support

Digital Tools for Innovation - West Sussex Recover & Rise S4W5

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