Rihanna billboard;mulbvey
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This document analyzes how different aspects of Rihanna's appearance in an advertisement demonstrate or go against Mulvey's theory of the male gaze. Specifically, her revealing clothes and open mouth wearing red lipstick support the theory as they are meant to attract the male perspective. However, her red lipstick and confidence can also suggest empowerment to women. Additionally, her direct eye contact would definitely attract male attention according to stereotypes, while her red hair is used to draw attention through the male perspective.
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Music Magazine - Evaluation Question 2
This document analyzes how different design elements of a media product represent particular social groups:
- The model's jewelry represents young metropolitan singletons who aspire to wealth and status.
- The model's bold makeup portrays young women and feminism by showing a strong, confident woman.
- Featuring a model with dark skin positively represents ethnic minorities by showing confidence in her race without stereotypes.
- The model's direct eye contact and slight smirk represents actors and actresses as confident but still emerging in their careers.
Media audience essay
The document discusses how the author constructed a music video to target a specific audience of young females aged 16-24. Key ways this was done included featuring a female artist around the same age to build rapport, using a 1950s aesthetic to appear desirable, and incorporating themes of relationships to reflect social values of interest to the audience. The author also gained feedback from the target demographic and pitched the idea to ensure it would appeal. By carefully targeting the audience's needs and desires at each stage of construction, the music video adhered to the view that media texts must be deliberately designed for a pre-established audience to achieve success.
1b Audience essay plan
The document provides guidance for writing a response analyzing the role of audience in a soap trailer or music video production piece. It outlines key areas of focus, including audience research conducted to identify the target audience and their consumption trends, as well as the modes of address implemented to appeal to that audience. Feedback on audience response to the final product is also identified as important to analyze, such as how effectively the intended audience was reached and what uses and gratifications the product provided viewers. Theorists like Gerbner and Hall are referenced to aid in analyzing how the media socializes audiences and how audiences interpret media texts based on their own experiences and beliefs.
The Male Gaze
The document discusses the concept of the "male gaze" and how it is used in advertising to attract consumers. It analyzes an example advertisement image featuring actress Keira Knightley that employs several techniques of the male gaze. Specifically, the image draws the viewer's gaze to Knightley's exposed body and face through lighting, props, facial expression, and eye contact that make her seem open and attractive. The ad effectively objectifies Knightley and places the male viewer in a position of power over her image according to feminist film theory.
The Male Gaze presentation
The document discusses the concept of the "male gaze" in media. It describes the male gaze as a feminist view of voyeurism where the observer feels power over the observed subject, reducing them to an object. An example image is then analyzed showing Keira Knightley using props like a hat and blanket to draw the gaze towards revealed areas of her body. Facial expressions and lighting are also discussed as techniques that make the subject seem more open and attractive to gain the viewer's attention and connection, ultimately making products more appealing.
Representation of females theoretical research
Laura Mulvey's theory of women being objectified and viewed through the eyes of heterosexual men is most relevant to the group's fashion advertisement production. According to Mulvey's theory, women are portrayed as passive objects to be looked at, while men act as the active viewers. This matches the dynamic needed for the group's target female audience to view models advertising clothes in a passive manner to be actively looked at. While other theories of empowered or performed gender may apply in other contexts, Mulvey's theory of the passive female best achieves the group's goal of persuading their target audience.
Representation media
Laura Mulvey's Male Gaze theory analyzes how women are sexually objectified and represented in media like films for the pleasure of male audiences. It suggests that women are presented as objects to be looked at by active male viewers. Mulvey's theory originally focused on cinema but can also be applied to other media like music videos, magazines, TV, etc. The theory examines how camera techniques and shot types portray women as sexual objects for the male gaze. It also considers how women view themselves and other women based on these objectifying media representations.
Representation media
Laura Mulvey's Male Gaze Theory analyzes how women are represented and sexualized in media like films to appeal to a male audience. Mulvey argues that women are presented as objects to be viewed by men for male pleasure. Richard Dyer's Star Theory suggests that celebrities are constructed by media institutions for financial gain by targeting specific audiences. Stars are given personas and styles to appeal to audiences and be distinguished from others. Stereotypes are common assumptions made about groups, but they are not always negative, only about minorities, rigid, or false according to Tessa Perkins.
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This document analyzes how different design elements of a media product represent particular social groups:
- The model's jewelry represents young metropolitan singletons who aspire to wealth and status.
- The model's bold makeup portrays young women and feminism by showing a strong, confident woman.
- Featuring a model with dark skin positively represents ethnic minorities by showing confidence in her race without stereotypes.
- The model's direct eye contact and slight smirk represents actors and actresses as confident but still emerging in their careers.
Media audience essay
The document discusses how the author constructed a music video to target a specific audience of young females aged 16-24. Key ways this was done included featuring a female artist around the same age to build rapport, using a 1950s aesthetic to appear desirable, and incorporating themes of relationships to reflect social values of interest to the audience. The author also gained feedback from the target demographic and pitched the idea to ensure it would appeal. By carefully targeting the audience's needs and desires at each stage of construction, the music video adhered to the view that media texts must be deliberately designed for a pre-established audience to achieve success.
1b Audience essay plan
The document provides guidance for writing a response analyzing the role of audience in a soap trailer or music video production piece. It outlines key areas of focus, including audience research conducted to identify the target audience and their consumption trends, as well as the modes of address implemented to appeal to that audience. Feedback on audience response to the final product is also identified as important to analyze, such as how effectively the intended audience was reached and what uses and gratifications the product provided viewers. Theorists like Gerbner and Hall are referenced to aid in analyzing how the media socializes audiences and how audiences interpret media texts based on their own experiences and beliefs.
The Male Gaze
The document discusses the concept of the "male gaze" and how it is used in advertising to attract consumers. It analyzes an example advertisement image featuring actress Keira Knightley that employs several techniques of the male gaze. Specifically, the image draws the viewer's gaze to Knightley's exposed body and face through lighting, props, facial expression, and eye contact that make her seem open and attractive. The ad effectively objectifies Knightley and places the male viewer in a position of power over her image according to feminist film theory.
The Male Gaze presentation
The document discusses the concept of the "male gaze" in media. It describes the male gaze as a feminist view of voyeurism where the observer feels power over the observed subject, reducing them to an object. An example image is then analyzed showing Keira Knightley using props like a hat and blanket to draw the gaze towards revealed areas of her body. Facial expressions and lighting are also discussed as techniques that make the subject seem more open and attractive to gain the viewer's attention and connection, ultimately making products more appealing.
Representation of females theoretical research
Laura Mulvey's theory of women being objectified and viewed through the eyes of heterosexual men is most relevant to the group's fashion advertisement production. According to Mulvey's theory, women are portrayed as passive objects to be looked at, while men act as the active viewers. This matches the dynamic needed for the group's target female audience to view models advertising clothes in a passive manner to be actively looked at. While other theories of empowered or performed gender may apply in other contexts, Mulvey's theory of the passive female best achieves the group's goal of persuading their target audience.
Representation media
Laura Mulvey's Male Gaze theory analyzes how women are sexually objectified and represented in media like films for the pleasure of male audiences. It suggests that women are presented as objects to be looked at by active male viewers. Mulvey's theory originally focused on cinema but can also be applied to other media like music videos, magazines, TV, etc. The theory examines how camera techniques and shot types portray women as sexual objects for the male gaze. It also considers how women view themselves and other women based on these objectifying media representations.
Representation media
Laura Mulvey's Male Gaze Theory analyzes how women are represented and sexualized in media like films to appeal to a male audience. Mulvey argues that women are presented as objects to be viewed by men for male pleasure. Richard Dyer's Star Theory suggests that celebrities are constructed by media institutions for financial gain by targeting specific audiences. Stars are given personas and styles to appeal to audiences and be distinguished from others. Stereotypes are common assumptions made about groups, but they are not always negative, only about minorities, rigid, or false according to Tessa Perkins.
Theories
This document discusses several feminist media theories and how they relate to an image of Rihanna on a magazine cover. It analyzes the image through the lenses of Laura Mulvey's Male Gaze theory, which argues that media is created from a male point of view and sexualizes women as objects, and Betty Friedan's Feminine Mystique theory, which suggests media portrays women as traditional figures like housewives. The document concludes the Rihanna image sexualizes her through a provocative pose and exposed skin, conforming to the Male Gaze theory by appealing to men and eliciting sexual thoughts.
Feminist theories within the media
Laura Mulvey developed the male gaze theory to highlight the imbalance in gender representation in media. The theory suggests that media is viewed through a male perspective and often objectifies or sexualizes women. For example, the camera may linger on a woman's body or present events in a woman's life through a man's reaction. Mulvey describes the male gaze as looking at women for visual pleasure and portraying women as passive images for men to observe. Marjorie Ferguson also developed theories about common ways women are portrayed in media, such as the "chocolate box" look with a slight smile and minimal teeth showing. Trevor Millum similarly identified common male looks in media such as seductive, carefree, practical,
Representation
Laura Mulvey's 'Male Gaze' theory argues that women are often sexually objectified in media through the male gaze. She focuses on how women are portrayed, how women see themselves, and how women see each other based on these portrayals. Richard Dyer's 'Star Theory' claims that celebrities are constructed by institutions for financial gain and to appeal to audiences. Stars are not real people but constructed personas, and audiences relate to them in ways that can develop into idolization and unrealistic standards. Tessa Perkins challenges common assumptions about stereotypes, arguing they are not always negative, about minorities, unchanging, or false. Stereotypes can be positive, about any group, accepted by those groups, change over
Detailed Semiotic Deconstruction of Lady Gaga's Bad Romance
This still image from Lady Gaga's music video portrays her dancers in revealing outfits that sexualize their bodies according to Laura Mulvey's "Male Gaze" theory. It suggests that women are viewed only as sexual objects meant to appeal to and entertain men. The wide shot shows most of the dancers dressed this way, with only one breaking the stereotype. This portrays women as conforming to expectations of dressing to impress men sexually.
Representation of gender
The music video represents gender in a way that conforms to stereotypes. Women are portrayed as young, attractive, and physically perfect objects for the male gaze. Men are represented as being hypnotized by the pretty woman, clearly exemplifying Mulvey's Male Gaze theory. Both representations could be seen as offensive and conform to common stereotypes of how women and men are depicted in media.
Deconstruction of images
This document analyzes and compares several magazine advertisements and the models, poses, backgrounds, and intended messages used in each. It discusses how the poses, clothing, makeup and other visual elements are designed to appeal to different audiences and convey different impressions. For example, the Vogue image aims to portray an idealized feminine figure to attract male viewers, while the MIZZ image uses natural poses and clothing to seem relatable to teenage girls. The document examines visual rhetoric around gender, age, lifestyle and the stereotypes perpetuated through magazine advertising.
The male gaze theory
Mulvey analyzed how women are portrayed as objects of male gaze in media. She believed that women are presented to be looked at by men through the use of cameras that emphasize women's bodies and sexuality. Mulvey discussed how both men and women view other women based on their physical appearance and as sexual objects that conform to male desires rather than as people.
Chanel Advert Analysis
The document analyzes a Chanel perfume advertisement that uses various techniques to attract audiences and sell the product. It discusses how the advertisement features an attractive model using rule of thirds composition and eye contact to draw in viewers. Her exposed skin and facial expression are meant to seem inviting and sell the perfume by making the consumer feel intimate with the brand. Dark background colors and a blue glow around the model also generate curiosity and intrigue audiences. The model's gestures and slightly low camera angle give her a sense of power and status despite being objectified for the male gaze, challenging traditional gender hierarchies.
Male Gaze Theory
The document discusses Laura Mulvey's "Visual Pleasure and Narrative Cinema" theory of the Male Gaze. The Male Gaze theory suggests that media typically presents women from a heterosexual male viewpoint, as objects of male pleasure. Women are often portrayed through passive, objectified roles while men act as controlling subjects. Feminist film theory uses the Male Gaze to analyze how men look at women, how women look at themselves, and how women look at other women in media. The document provides examples from the music video for "Blurred Lines" that illustrate elements of the Male Gaze theory.
Representation Theory
Laura Mulvey's Male Gaze theory argues that women are portrayed as sexual objects in media through techniques like camera angles and movements that emphasize their curves. It focuses on how men view women, how women see themselves, and how women view other women in media. An example is a music video where the camera slowly tracks a sleeping woman in her underwear to highlight her body. Richard Dyer's Star Theory says that celebrities are constructed by institutions for financial gain, targeting specific audiences. Stars are modified to match what audiences want. They represent ideals audiences are made to identify with. For example, on America's Next Top Model, models undergo makeovers chosen by experts to progress, even if they dislike the changes.
Laura Mulvey
The document discusses the concept of the male gaze in film and media. It defines the male gaze as the way that the camera and audience view female characters from the perspective of a heterosexual male, focusing on their physical appearance and relegating them to the role of objects. It also discusses criticism of the male gaze theory, noting that some theorists argue the gaze can be directed at same-sex individuals and that some women enjoy being looked at. The document provides examples of how the male gaze is used in advertising and everyday life to sexualize women even when unrelated to the product.
Representation Theory
Laura Mulvey's Male Gaze theory argues that women are often portrayed as passive sex objects in media for the pleasure of male audiences. Richard Dyer's Star Theory claims that celebrities are constructed by media institutions to appeal to audiences and make money. Tessa Perkins' theory challenges common assumptions about stereotypes, arguing that they are not always negative, about minorities, unchanging, or entirely false. Stereotypes can reflect cultural values and have origins in partial truths.
Representation Theory
Laura Mulvey developed the male gaze theory which argues that women are typically portrayed as sexual objects in media through the eyes of men. They are judged based on their appearance and sexuality. This makes women internalize viewing themselves through a male perspective. Richard Dyer's star theory states that celebrities are constructed personas meant to appeal to wide audiences for financial gain. Stars represent certain ideologies and conform to stereotypes promoted by media institutions. Tessa Perkins discusses how stereotypes are overgeneralized sets of ideas about social groups that are often inaccurate but can influence perceptions and treatment of others.
Representation theory
The documents discuss theories related to representation and stereotyping. The first document discusses Laura Mulvey's male gaze theory, which analyzes how media portrays women as sexual objects through camera techniques that emphasize their bodies. The second document discusses Richard Dyer's star theory, which proposes that celebrities are constructed by institutions for financial gain to appeal to targeted audiences. The third document discusses assumptions about stereotyping, noting that stereotypes are not always negative, about minority groups, rigid, or entirely false.
Laura mulvey
Laura Mulvey developed the theory of the male gaze, which argues that in media female characters are often sexualized and their bodies are focused on to appeal to and arouse the male audience. This document provides several examples of how visual elements like red lipstick, tattoos, jewelry, tight clothing, and state of undress are used in media like music videos and films to sexually objectify women and appeal to the heterosexual male gaze for the purpose of pleasure and seduction.
Rihanna billboard
The magazine cover focuses on Rihanna's red lips and revealing clothes, drawing attention to her sexual features in accordance with Mulvey's male gaze theory. By using red lipstick and showing skin, Rihanna aims to catch the attention of male audiences and encourage them to buy the magazine through emphasizing her physical attractiveness. Formal elements like the matching title also connect the image of Rihanna to the surrounding text.
Representation theory essay
The document discusses several representation theories and how they relate to the music video "Cool for the Summer" by Demi Lovato. It analyzes Laura Mulvey's "Male Gaze" theory and how the video portrays Demi Lovato as a sexual object for the male audience. It also discusses Richard Dyer's "Star Theory" and how pop stars are constructed images shaped by the music industry to make money and influence culture. Finally, it briefly mentions Tessa Perkins' "Stereotype Theory" but notes it does not strongly apply to the video.
The Male Gaze
The document discusses the concept of the male gaze and how it relates to an advertisement for women's fragrance. It describes Laura Mulvey's theory that women are often portrayed as passive objects in films from a male perspective. The chosen advertisement depicts the woman as an object that could support Mulvey's theory, though it is aimed at women consumers. The woman's facial expression and revealing clothing are intended to elicit sexual thoughts from male viewers according to some theories discussed.
Laura Mulvey - The Male Gaze Theory Essay
The document discusses Laura Mulvey's Male Gaze theory from 1975. The theory proposes that most films and media are viewed from the perspective of a heterosexual male gaze, as men largely control cameras. This results in the objectification and sexualization of women for the male viewer's pleasure. Examples discussed include focusing only on a woman's body in films and using revealingly dressed women in music videos to appeal to male viewers. Some criticize that the theory ignores instances where women seek attention or the gaze is between members of the same sex.
Mulvey
The document analyzes how women are represented in the horror movie trailer "Filth To Ashes Flesh To Dust" according to Laura Mulvey's "male gaze" theory. It finds that most shots adhere to stereotypical representations of women as objects of desire, and as vulnerable and subordinate to men. However, a few shots challenge these stereotypes by showing women as powerful and dominant. Overall, while the trailer mostly reinforces Mulvey's theory, it also provides some counter-examples, suggesting attitudes may be changing for 21st century audiences.
Brief
This filmmaker wants to create a documentary about Madeira using footage they filmed on their iPhone since they are passionate about filming and lack access to professional cameras. Their documentary will help develop their editing, filming and production skills for their Extended Project evaluation.
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The document discusses what the author learned from creating a documentary. They learned that you do not need professional equipment like cameras or computers to create a documentary, as they were able to make one using just an iPhone and laptop. The author also learned skills in using Adobe Premiere Pro and conducting research about Madeira Island, which helped them produce a passionate and interesting documentary. While pleased with the final product, the author notes things they would do differently next time, such as being more organized, using professional camera equipment to improve footage quality, and being more careful when filming.
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Similar to Rihanna billboard;mulbvey
Theories
This document discusses several feminist media theories and how they relate to an image of Rihanna on a magazine cover. It analyzes the image through the lenses of Laura Mulvey's Male Gaze theory, which argues that media is created from a male point of view and sexualizes women as objects, and Betty Friedan's Feminine Mystique theory, which suggests media portrays women as traditional figures like housewives. The document concludes the Rihanna image sexualizes her through a provocative pose and exposed skin, conforming to the Male Gaze theory by appealing to men and eliciting sexual thoughts.
Feminist theories within the media
Laura Mulvey developed the male gaze theory to highlight the imbalance in gender representation in media. The theory suggests that media is viewed through a male perspective and often objectifies or sexualizes women. For example, the camera may linger on a woman's body or present events in a woman's life through a man's reaction. Mulvey describes the male gaze as looking at women for visual pleasure and portraying women as passive images for men to observe. Marjorie Ferguson also developed theories about common ways women are portrayed in media, such as the "chocolate box" look with a slight smile and minimal teeth showing. Trevor Millum similarly identified common male looks in media such as seductive, carefree, practical,
Representation
Laura Mulvey's 'Male Gaze' theory argues that women are often sexually objectified in media through the male gaze. She focuses on how women are portrayed, how women see themselves, and how women see each other based on these portrayals. Richard Dyer's 'Star Theory' claims that celebrities are constructed by institutions for financial gain and to appeal to audiences. Stars are not real people but constructed personas, and audiences relate to them in ways that can develop into idolization and unrealistic standards. Tessa Perkins challenges common assumptions about stereotypes, arguing they are not always negative, about minorities, unchanging, or false. Stereotypes can be positive, about any group, accepted by those groups, change over
Detailed Semiotic Deconstruction of Lady Gaga's Bad Romance
This still image from Lady Gaga's music video portrays her dancers in revealing outfits that sexualize their bodies according to Laura Mulvey's "Male Gaze" theory. It suggests that women are viewed only as sexual objects meant to appeal to and entertain men. The wide shot shows most of the dancers dressed this way, with only one breaking the stereotype. This portrays women as conforming to expectations of dressing to impress men sexually.
Representation of gender
The music video represents gender in a way that conforms to stereotypes. Women are portrayed as young, attractive, and physically perfect objects for the male gaze. Men are represented as being hypnotized by the pretty woman, clearly exemplifying Mulvey's Male Gaze theory. Both representations could be seen as offensive and conform to common stereotypes of how women and men are depicted in media.
Deconstruction of images
This document analyzes and compares several magazine advertisements and the models, poses, backgrounds, and intended messages used in each. It discusses how the poses, clothing, makeup and other visual elements are designed to appeal to different audiences and convey different impressions. For example, the Vogue image aims to portray an idealized feminine figure to attract male viewers, while the MIZZ image uses natural poses and clothing to seem relatable to teenage girls. The document examines visual rhetoric around gender, age, lifestyle and the stereotypes perpetuated through magazine advertising.
The male gaze theory
Mulvey analyzed how women are portrayed as objects of male gaze in media. She believed that women are presented to be looked at by men through the use of cameras that emphasize women's bodies and sexuality. Mulvey discussed how both men and women view other women based on their physical appearance and as sexual objects that conform to male desires rather than as people.
Chanel Advert Analysis
The document analyzes a Chanel perfume advertisement that uses various techniques to attract audiences and sell the product. It discusses how the advertisement features an attractive model using rule of thirds composition and eye contact to draw in viewers. Her exposed skin and facial expression are meant to seem inviting and sell the perfume by making the consumer feel intimate with the brand. Dark background colors and a blue glow around the model also generate curiosity and intrigue audiences. The model's gestures and slightly low camera angle give her a sense of power and status despite being objectified for the male gaze, challenging traditional gender hierarchies.
Male Gaze Theory
The document discusses Laura Mulvey's "Visual Pleasure and Narrative Cinema" theory of the Male Gaze. The Male Gaze theory suggests that media typically presents women from a heterosexual male viewpoint, as objects of male pleasure. Women are often portrayed through passive, objectified roles while men act as controlling subjects. Feminist film theory uses the Male Gaze to analyze how men look at women, how women look at themselves, and how women look at other women in media. The document provides examples from the music video for "Blurred Lines" that illustrate elements of the Male Gaze theory.
Representation Theory
Laura Mulvey's Male Gaze theory argues that women are portrayed as sexual objects in media through techniques like camera angles and movements that emphasize their curves. It focuses on how men view women, how women see themselves, and how women view other women in media. An example is a music video where the camera slowly tracks a sleeping woman in her underwear to highlight her body. Richard Dyer's Star Theory says that celebrities are constructed by institutions for financial gain, targeting specific audiences. Stars are modified to match what audiences want. They represent ideals audiences are made to identify with. For example, on America's Next Top Model, models undergo makeovers chosen by experts to progress, even if they dislike the changes.
Laura Mulvey
The document discusses the concept of the male gaze in film and media. It defines the male gaze as the way that the camera and audience view female characters from the perspective of a heterosexual male, focusing on their physical appearance and relegating them to the role of objects. It also discusses criticism of the male gaze theory, noting that some theorists argue the gaze can be directed at same-sex individuals and that some women enjoy being looked at. The document provides examples of how the male gaze is used in advertising and everyday life to sexualize women even when unrelated to the product.
Representation Theory
Laura Mulvey's Male Gaze theory argues that women are often portrayed as passive sex objects in media for the pleasure of male audiences. Richard Dyer's Star Theory claims that celebrities are constructed by media institutions to appeal to audiences and make money. Tessa Perkins' theory challenges common assumptions about stereotypes, arguing that they are not always negative, about minorities, unchanging, or entirely false. Stereotypes can reflect cultural values and have origins in partial truths.
Representation Theory
Laura Mulvey developed the male gaze theory which argues that women are typically portrayed as sexual objects in media through the eyes of men. They are judged based on their appearance and sexuality. This makes women internalize viewing themselves through a male perspective. Richard Dyer's star theory states that celebrities are constructed personas meant to appeal to wide audiences for financial gain. Stars represent certain ideologies and conform to stereotypes promoted by media institutions. Tessa Perkins discusses how stereotypes are overgeneralized sets of ideas about social groups that are often inaccurate but can influence perceptions and treatment of others.
Representation theory
The documents discuss theories related to representation and stereotyping. The first document discusses Laura Mulvey's male gaze theory, which analyzes how media portrays women as sexual objects through camera techniques that emphasize their bodies. The second document discusses Richard Dyer's star theory, which proposes that celebrities are constructed by institutions for financial gain to appeal to targeted audiences. The third document discusses assumptions about stereotyping, noting that stereotypes are not always negative, about minority groups, rigid, or entirely false.
Laura mulvey
Laura Mulvey developed the theory of the male gaze, which argues that in media female characters are often sexualized and their bodies are focused on to appeal to and arouse the male audience. This document provides several examples of how visual elements like red lipstick, tattoos, jewelry, tight clothing, and state of undress are used in media like music videos and films to sexually objectify women and appeal to the heterosexual male gaze for the purpose of pleasure and seduction.
Rihanna billboard
The magazine cover focuses on Rihanna's red lips and revealing clothes, drawing attention to her sexual features in accordance with Mulvey's male gaze theory. By using red lipstick and showing skin, Rihanna aims to catch the attention of male audiences and encourage them to buy the magazine through emphasizing her physical attractiveness. Formal elements like the matching title also connect the image of Rihanna to the surrounding text.
Representation theory essay
The document discusses several representation theories and how they relate to the music video "Cool for the Summer" by Demi Lovato. It analyzes Laura Mulvey's "Male Gaze" theory and how the video portrays Demi Lovato as a sexual object for the male audience. It also discusses Richard Dyer's "Star Theory" and how pop stars are constructed images shaped by the music industry to make money and influence culture. Finally, it briefly mentions Tessa Perkins' "Stereotype Theory" but notes it does not strongly apply to the video.
The Male Gaze
The document discusses the concept of the male gaze and how it relates to an advertisement for women's fragrance. It describes Laura Mulvey's theory that women are often portrayed as passive objects in films from a male perspective. The chosen advertisement depicts the woman as an object that could support Mulvey's theory, though it is aimed at women consumers. The woman's facial expression and revealing clothing are intended to elicit sexual thoughts from male viewers according to some theories discussed.
Laura Mulvey - The Male Gaze Theory Essay
The document discusses Laura Mulvey's Male Gaze theory from 1975. The theory proposes that most films and media are viewed from the perspective of a heterosexual male gaze, as men largely control cameras. This results in the objectification and sexualization of women for the male viewer's pleasure. Examples discussed include focusing only on a woman's body in films and using revealingly dressed women in music videos to appeal to male viewers. Some criticize that the theory ignores instances where women seek attention or the gaze is between members of the same sex.
Mulvey
The document analyzes how women are represented in the horror movie trailer "Filth To Ashes Flesh To Dust" according to Laura Mulvey's "male gaze" theory. It finds that most shots adhere to stereotypical representations of women as objects of desire, and as vulnerable and subordinate to men. However, a few shots challenge these stereotypes by showing women as powerful and dominant. Overall, while the trailer mostly reinforces Mulvey's theory, it also provides some counter-examples, suggesting attitudes may be changing for 21st century audiences.
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Detailed Semiotic Deconstruction of Lady Gaga's Bad Romance
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This filmmaker wants to create a documentary about Madeira using footage they filmed on their iPhone since they are passionate about filming and lack access to professional cameras. Their documentary will help develop their editing, filming and production skills for their Extended Project evaluation.
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The document discusses what the author learned from creating a documentary. They learned that you do not need professional equipment like cameras or computers to create a documentary, as they were able to make one using just an iPhone and laptop. The author also learned skills in using Adobe Premiere Pro and conducting research about Madeira Island, which helped them produce a passionate and interesting documentary. While pleased with the final product, the author notes things they would do differently next time, such as being more organized, using professional camera equipment to improve footage quality, and being more careful when filming.
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Question 2 2
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The document analyzes shots and angles used in a documentary about Anguilla in order to understand techniques that could be applied to the creator's own documentary. It discusses the use of a map to establish the location, wide shots to capture natural scenery and reflect the environment, and camera pans that follow a car to create a sense of journey. It also mentions low angle shots, title introductions after initial footage to engage viewers, and ending credits to explain the production process and enhance professionalism.
Who are the main television companies which show music videos
The main television companies in the UK that show music videos are MTV, 4Music, YouTube, and The Box Plus Network. The document also lists over 30 additional television channels that provide music video content, including VH1, MTV Base, Kerrang! TV, Magic, and Scuzz.
Opinion of song.docx f
The group chose the song "Where Did I Go" by Jorja Smith for their video because despite its slow rhythm, the piano allows for beats throughout that can time their transitions. Additionally, the British elements of the song will match their London theme. The lyrics also relate to love and a journey that they can use to create a narrative. The repetitive nature of the lyrics indicate it is a pop song suitable for a wide audience.
Funchal research
This document provides demographic information and details about the history and geography of the municipality of Câmara de Lobos in Portugal. It notes that the population has grown from 12,391 in 1849 to 35,666 in 2011. There are five parishes that make up the municipality: Câmara de Lobos, Curral das Freiras, Estreito de Câmara de Lobos, Jardim da Serra, and Quinta Grande. Agriculture and fishing were traditionally the main economic activities but tourism is now also important. The municipality is located west of Funchal and features scenic coastal areas and cliffs.
Research plan
This research plan outlines steps to create a documentary on Madeira, including analyzing existing documentaries for techniques, researching areas of Madeira and editing software, and planning to apply techniques by editing footage, recording a voiceover, and merging them in Premiere Pro.
Narrative deconstruction
The music video for Destiny Child's "Emotions" uses a narrative structure to match the lyrics to visual depictions of problems faced by each band member. Each girl's scene focuses on her individual issue - Kelly's partner going to war, Beyoncé discovering her partner is cheating, and Michelle's mother passing away. At the end, the three scenes merge to show the girls coming together to support Michelle through her loss. This narrative structure allows more people to relate to the song beyond just lovers' relationships.
Lyrical analysis
The document analyzes the lyrics of a song to understand the structure and narrative of urban/pop songs for music videos. The lyrics tell a story of heartbreak as the singer asks where their lover is now that they need them. The singer cries themselves to sleep and begs their lover to come home because there is nobody else left in the world to hold and kiss them goodnight.
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