Laura Mulvey developed the theory of the male gaze, which argues that in media female characters are often sexualized and their bodies are focused on to appeal to and arouse the male audience. This document provides several examples of how visual elements like red lipstick, tattoos, jewelry, tight clothing, and state of undress are used in media like music videos and films to sexually objectify women and appeal to the heterosexual male gaze for the purpose of pleasure and seduction.