Laura Mulvey developed the theory of the male gaze, which argues that in media female characters are often sexualized and their bodies are focused on to appeal to and arouse the male audience. This document provides several examples of how visual elements like red lipstick, tattoos, jewelry, tight clothing, and state of undress are used in media like music videos and films to sexually objectify women and appeal to the heterosexual male gaze for the purpose of pleasure and seduction.

1. LAURA
MULVEY
MALE GAZE

2. The Male gaze is a Laura Mulvey
theory. Female characters are
sexualized, and the camera may
zero in on female body parts
considered sexual, for the purpose
to pleasure/seduce the male
audience this is show through all
media text. It is exploited in hip
pop/rap music videos and in some
15 rated films such as friends with
benefits.

3. Male audience
wish they are
Jason Derulo as
he is in bed with
many women
(personal
identity)
Red lip
stick on
women can
be used to
seduce the
male
audience as
red is seen
as
seductive
colour
Tattoos are see as
hot/sexy and wild on
women and some man
are seduced by this
Woman is only wearing a
pink bar which suggest she
is half naked and showing
skin which make the male
audience she her as
innocent as pink implies
this and she comes cross
easy target for a male.
Gold earing/ any kind of
jewellery can be used to
seduce a man as they will
think that if they buy a
women a ring made from
gold or sliver it an easy
way for pleasure as some
man think some women are
gold diggers

4. http://www.youtube.com/watch?v=y0V8hDBE
VPU
In this scene it is clear that Megan Fox is been used
to seek pleasure from the male audience. The music
is a clear indication of what Sam wants to do to
Megan and that is to make love to her as the lyrics
of the song says that. Furthermore the clothes see
is wearing the bikini top and mini shorts shows that
she is being seductive to try to seduce the male
with her body.

5. Red lipstick is
shown as being
seductive to the
male viewer.
it’s the front cover
of the magazine
the male audience
will not read what's
on it or inside it
they will just seek
pleasure from the
picture of the
women inside the
magazine as they
are there to entice
them
Hair is well
done this is
done on
purpose so she
looks attractive
for the male
audience
Earrings are
used to show
she is
prestigious and
any male will
be lucky to
have her as she
is rich and
elegant
Tight clothing is used
to show her body to
the male audience as
they can see her
curves

6. Red lipstick can be used to
show love not just to the
girl but the beer as well for
the male viewers
A women is
used her on
purpose to
offer the male
beer as they
can not resist
beer and can
resist a
seductive
women as she
is used attract
the males and
look like she is
giving them a
beer
She is shown
wearing a bar to
show of he body
parts to again
purposely attract
the audience