The document summarizes key findings from a ZMET study on the meaning of luxury. It found that for participants, luxury provides time, freedom from routine, and opportunities for connection. Luxury gives a sense of control over one's life through choices and achievements. Participants associated luxury with feelings of escape, being recharged, and creating memories. Exclusivity was seen as providing both separation from others and privilege. Overall, luxury was understood highly experientially rather than through material possessions.
Nouveauté : la huitième édition du TrendReport proposée par #LeLuxeEstVivant est arrivée.
Un florilège des meilleures campagnes de communication luxe, les études et insights à ne pas manquer et les grandes tendances luxe & digital
Découvrez la 2ème édition du TrendReport proposé par #LeLuxeEstVivant.
Découvrez un florilège des meilleures campagnes de communication luxe de la rentrée, les études à ne pas manquer et les grandes tendances luxe & digital.
Plongez dans l'univers du Luxe et du Digital avec le Trend Report de #LeLuxeEstVivant.
Découvrez chaque mois, un florilège des meilleures campagnes des grandes maisons du Luxe, une analyse d'une stratégie digitale de marque, mais également les dernières innovations en matière de marketing numérique.
Luxury brands are facing challenges in attracting new audiences, particularly Generation Y. To modernize while maintaining their classic essence, brands must find the right balance between tradition and modernity. Brands that embrace transparency and social commitment are succeeding with Generation Y. The role of experience across pre-purchase, purchase, and post-purchase is growing in importance. Successful brands modernize through innovations in products, technology, and service. Creating digital touchpoints appeals to Generation Y, and luxury brands have caught up to other sectors rapidly in digital, although digital enables rather than replaces human experiences. Some brands are cultivating communities to attract larger, loyal followings.
Découvrez la 3ème édition du TrendReport proposé par #LeLuxeEstVivant. Découvrez un florilège des meilleures campagnes de communication luxe de la rentrée, les études à ne pas manquer et les grandes tendances luxe & digital.
Plongez dans l'univers du Luxe et du Digital avec le TrendReport de #LeLuxeEstVivant. Découvrez chaque mois, un florilège des meilleures campagnes des grandes maisons du Luxe, une analyse des tendances marketing qui façonnent le Luxe, mais également les dernières innovations en matière de marketing numérique.
Nouveauté : la onzième édition du TrendReport proposée par #LeLuxeEstVivant est arrivée !
Un florilège des meilleures campagnes de communication luxe, les études et insights à ne pas manquer et les grandes tendances luxe & digital
Découvrez la 5ème édition du TrendReport proposée par #LeLuxeEstVivant. Un florilège des meilleures campagnes de communication luxe, les études à ne pas manquer et les grandes tendances luxe & digital.
Nouveauté : la huitième édition du TrendReport proposée par #LeLuxeEstVivant est arrivée.
Un florilège des meilleures campagnes de communication luxe, les études et insights à ne pas manquer et les grandes tendances luxe & digital
Découvrez la 2ème édition du TrendReport proposé par #LeLuxeEstVivant.
Découvrez un florilège des meilleures campagnes de communication luxe de la rentrée, les études à ne pas manquer et les grandes tendances luxe & digital.
Plongez dans l'univers du Luxe et du Digital avec le Trend Report de #LeLuxeEstVivant.
Découvrez chaque mois, un florilège des meilleures campagnes des grandes maisons du Luxe, une analyse d'une stratégie digitale de marque, mais également les dernières innovations en matière de marketing numérique.
Luxury brands are facing challenges in attracting new audiences, particularly Generation Y. To modernize while maintaining their classic essence, brands must find the right balance between tradition and modernity. Brands that embrace transparency and social commitment are succeeding with Generation Y. The role of experience across pre-purchase, purchase, and post-purchase is growing in importance. Successful brands modernize through innovations in products, technology, and service. Creating digital touchpoints appeals to Generation Y, and luxury brands have caught up to other sectors rapidly in digital, although digital enables rather than replaces human experiences. Some brands are cultivating communities to attract larger, loyal followings.
Découvrez la 3ème édition du TrendReport proposé par #LeLuxeEstVivant. Découvrez un florilège des meilleures campagnes de communication luxe de la rentrée, les études à ne pas manquer et les grandes tendances luxe & digital.
Plongez dans l'univers du Luxe et du Digital avec le TrendReport de #LeLuxeEstVivant. Découvrez chaque mois, un florilège des meilleures campagnes des grandes maisons du Luxe, une analyse des tendances marketing qui façonnent le Luxe, mais également les dernières innovations en matière de marketing numérique.
Nouveauté : la onzième édition du TrendReport proposée par #LeLuxeEstVivant est arrivée !
Un florilège des meilleures campagnes de communication luxe, les études et insights à ne pas manquer et les grandes tendances luxe & digital
Découvrez la 5ème édition du TrendReport proposée par #LeLuxeEstVivant. Un florilège des meilleures campagnes de communication luxe, les études à ne pas manquer et les grandes tendances luxe & digital.
Découvrez la 7ème édition du TrendReport proposée par #LeLuxeEstVivant. Un florilège des meilleures campagnes de communication luxe, les études à ne pas manquer et les grandes tendances luxe & digital.
Découvrez la 6ème édition du TrendReport proposée par #LeLuxeEstVivant. Un florilège des meilleures campagnes de communication luxe, les études à ne pas manquer et les grandes tendances luxe & digital.
Nouveauté : la dixième édition du TrendReport proposée par #LeLuxeEstVivant est arrivée !
Un florilège des meilleures campagnes de communication luxe, les études et insights à ne pas manquer et les grandes tendances luxe & digital
La dixième édition du TrendReport proposée par #LeLuxeEstVivant : un florilège des meilleures campagnes de communication luxe, les études et insights à ne pas manquer et les grandes tendances luxe & digital
Nouveauté : la neuvième édition du TrendReport proposée par #LeLuxeEstVivant est arrivée !
Un florilège des meilleures campagnes de communication luxe, les études et insights à ne pas manquer et les grandes tendances luxe & digital
Nouveauté : la douzième édition du TrendReport proposée par #LeLuxeEstVivant est arrivée !
Un florilège des meilleures campagnes de communication luxe, les études et insights à ne pas manquer et les grandes tendances luxe & digital
Nouveauté : la treizième édition du TrendReport proposée par #LeLuxeEstVivant est arrivée !
Un florilège des meilleures campagnes de communication luxe, les études et insights à ne pas manquer et les grandes tendances luxe & digital
Nouveauté : la quatorzième édition du TrendReport proposée par #LeLuxeEstVivant est arrivée !
Un florilège des meilleures campagnes de communication luxe, les études et insights à ne pas manquer et les grandes tendances luxe & digital
Authored By: Garrett R. Morgan, CFP
This paper represents our team\'s philosophy on wealth and is place in your life. We hope it brings meaning and value to the way you view the world and we welcome your feedback.
Authored By: Garrett R. Morgan, CFP. This paper outlines our philosophy on wealth and its place in your life. What got you where you are is very rarely what is needed to get you where you\’re going. Take the next step and take a quantam leap forward.
The document provides instructions for requesting and completing an assignment writing request on the HelpWriting.net website. It outlines a 5-step process: 1) Create an account with an email and password. 2) Complete a form with assignment details and attach samples. 3) Review bids from writers and select one. 4) Review the completed paper and authorize payment. 5) Request revisions to ensure satisfaction, and the company offers refunds for plagiarized work.
The document provides an executive summary and assessment plan to establish a new branch office for the World Wide Trading Company in New York City to expand their global operations, outlining recommendations to enhance the company's reliable and fast network infrastructure, implement improved security policies, and design an Active Directory structure to centrally manage the growing staff across locations.
The document discusses the experience economy and niche tourism. It provides an overview of the experience economy framework developed by Pine and Gilmore, which describes how economic value has progressed from commodities to goods and services, and is now focused on experiences. It also discusses different types of niche or specialized tourism such as cultural, environmental, rural, and urban tourism. Examples are given of extreme or high-risk tourism activities.
Finding Your Work Sweet Spot - Genuine Interest, Skills & OpportunityUpskilled
In a perfect world, every one of us would get paid doing something we truly love to do. We’d wake up in the morning feeling fulfilled because our vocation is one that we are interested in, that we have the skill set for, and that allows us room to grow and expand. Unfortunately, it’s not, which is something that Scott Belsky, co-founder of Behance, bestselling author of Making Ideas Happen, and Adobe’s Vice President of Community, wants to remedy. Belsky believes that each person has a work “sweet spot,” or the intersection between Genuine Interest, Skills, and Opportunities. It is in this area that we can truly maximize our potential for creative greatness. Finding this place of productivity will also enable you to lead others to the same area.
This essay outlines a blueprint for personal and professional growth based on lessons learned from a course on change management. The course taught effective tools for initiating and managing change using Kotter's eight stage process. Key skills identified for improvement include sensing new needs and gaps, and enlisting supporters to help implement change. Strengthening these skills will help the author become a more effective manager able to drive positive change.
Childhood Memories The Best Trips Fro. Online assignment writing service.Whitney Turner
This document provides instructions for creating an account and submitting requests for paper writing help on the HelpWriting.net site. It involves a 5-step process: 1) Create an account with a password and email, 2) Complete a request form with instructions and deadline, 3) Review writer bids and choose one, 4) Review the completed paper and authorize payment, 5) Request revisions until satisfied. The site uses a bidding system and promises original, high-quality papers with refunds for plagiarism.
This document provides a marketing analysis and strategy recommendations for Starbucks Coffee Company. It begins with an introduction and background on Starbucks, including its goal and markets. It then discusses key actions that led to Starbucks' success. Several issues facing Starbucks in today's competitive global market are identified. For each issue, appropriate marketing recommendations are provided, such as targeting younger age groups and expanding into new international markets. Economic factors like GDP growth and purchasing power are also analyzed to identify opportunities for Starbucks' business expansion.
Keynote: The Unparalleled Power of TrustTrip Allen
The document discusses how building trust can simplify life and business by reducing complexity. It argues that with trust, processes become faster and less costly as checks, audits and tracking are reduced. Decision making is also quicker. The document provides examples showing how a hot dog vendor and bank were more productive and profitable by prioritizing trust and relationships with customers. It emphasizes that trustworthiness is key to building trust and introduces the "Trust Equation" as a model for developing trust.
This document contains terms and conditions for a report or publication. It states that the publisher has tried to be accurate but does not guarantee there may be errors. It also says the content could become outdated quickly due to the changing nature of the internet. Any perceived issues with specific people or groups are unintentional. The document also states that it is not intended as a source of legal, business or financial advice. Readers should consult professionals for advice regarding their individual circumstances.
A Short Guide On Analytical Essay - MyUrgentWritersIvani Rosado
The document provides a 5-step guide for seeking writing help from the website HelpWriting.net:
1. Create an account with a password and email.
2. Complete a 10-minute order form with instructions, sources, and deadline.
3. Review bids from writers based on qualifications and feedback.
4. Review the completed paper and authorize payment if pleased.
5. Request revisions until fully satisfied, with a refund option for plagiarism.
Découvrez la 7ème édition du TrendReport proposée par #LeLuxeEstVivant. Un florilège des meilleures campagnes de communication luxe, les études à ne pas manquer et les grandes tendances luxe & digital.
Découvrez la 6ème édition du TrendReport proposée par #LeLuxeEstVivant. Un florilège des meilleures campagnes de communication luxe, les études à ne pas manquer et les grandes tendances luxe & digital.
Nouveauté : la dixième édition du TrendReport proposée par #LeLuxeEstVivant est arrivée !
Un florilège des meilleures campagnes de communication luxe, les études et insights à ne pas manquer et les grandes tendances luxe & digital
La dixième édition du TrendReport proposée par #LeLuxeEstVivant : un florilège des meilleures campagnes de communication luxe, les études et insights à ne pas manquer et les grandes tendances luxe & digital
Nouveauté : la neuvième édition du TrendReport proposée par #LeLuxeEstVivant est arrivée !
Un florilège des meilleures campagnes de communication luxe, les études et insights à ne pas manquer et les grandes tendances luxe & digital
Nouveauté : la douzième édition du TrendReport proposée par #LeLuxeEstVivant est arrivée !
Un florilège des meilleures campagnes de communication luxe, les études et insights à ne pas manquer et les grandes tendances luxe & digital
Nouveauté : la treizième édition du TrendReport proposée par #LeLuxeEstVivant est arrivée !
Un florilège des meilleures campagnes de communication luxe, les études et insights à ne pas manquer et les grandes tendances luxe & digital
Nouveauté : la quatorzième édition du TrendReport proposée par #LeLuxeEstVivant est arrivée !
Un florilège des meilleures campagnes de communication luxe, les études et insights à ne pas manquer et les grandes tendances luxe & digital
Authored By: Garrett R. Morgan, CFP
This paper represents our team\'s philosophy on wealth and is place in your life. We hope it brings meaning and value to the way you view the world and we welcome your feedback.
Authored By: Garrett R. Morgan, CFP. This paper outlines our philosophy on wealth and its place in your life. What got you where you are is very rarely what is needed to get you where you\’re going. Take the next step and take a quantam leap forward.
The document provides instructions for requesting and completing an assignment writing request on the HelpWriting.net website. It outlines a 5-step process: 1) Create an account with an email and password. 2) Complete a form with assignment details and attach samples. 3) Review bids from writers and select one. 4) Review the completed paper and authorize payment. 5) Request revisions to ensure satisfaction, and the company offers refunds for plagiarized work.
The document provides an executive summary and assessment plan to establish a new branch office for the World Wide Trading Company in New York City to expand their global operations, outlining recommendations to enhance the company's reliable and fast network infrastructure, implement improved security policies, and design an Active Directory structure to centrally manage the growing staff across locations.
The document discusses the experience economy and niche tourism. It provides an overview of the experience economy framework developed by Pine and Gilmore, which describes how economic value has progressed from commodities to goods and services, and is now focused on experiences. It also discusses different types of niche or specialized tourism such as cultural, environmental, rural, and urban tourism. Examples are given of extreme or high-risk tourism activities.
Finding Your Work Sweet Spot - Genuine Interest, Skills & OpportunityUpskilled
In a perfect world, every one of us would get paid doing something we truly love to do. We’d wake up in the morning feeling fulfilled because our vocation is one that we are interested in, that we have the skill set for, and that allows us room to grow and expand. Unfortunately, it’s not, which is something that Scott Belsky, co-founder of Behance, bestselling author of Making Ideas Happen, and Adobe’s Vice President of Community, wants to remedy. Belsky believes that each person has a work “sweet spot,” or the intersection between Genuine Interest, Skills, and Opportunities. It is in this area that we can truly maximize our potential for creative greatness. Finding this place of productivity will also enable you to lead others to the same area.
This essay outlines a blueprint for personal and professional growth based on lessons learned from a course on change management. The course taught effective tools for initiating and managing change using Kotter's eight stage process. Key skills identified for improvement include sensing new needs and gaps, and enlisting supporters to help implement change. Strengthening these skills will help the author become a more effective manager able to drive positive change.
Childhood Memories The Best Trips Fro. Online assignment writing service.Whitney Turner
This document provides instructions for creating an account and submitting requests for paper writing help on the HelpWriting.net site. It involves a 5-step process: 1) Create an account with a password and email, 2) Complete a request form with instructions and deadline, 3) Review writer bids and choose one, 4) Review the completed paper and authorize payment, 5) Request revisions until satisfied. The site uses a bidding system and promises original, high-quality papers with refunds for plagiarism.
This document provides a marketing analysis and strategy recommendations for Starbucks Coffee Company. It begins with an introduction and background on Starbucks, including its goal and markets. It then discusses key actions that led to Starbucks' success. Several issues facing Starbucks in today's competitive global market are identified. For each issue, appropriate marketing recommendations are provided, such as targeting younger age groups and expanding into new international markets. Economic factors like GDP growth and purchasing power are also analyzed to identify opportunities for Starbucks' business expansion.
Keynote: The Unparalleled Power of TrustTrip Allen
The document discusses how building trust can simplify life and business by reducing complexity. It argues that with trust, processes become faster and less costly as checks, audits and tracking are reduced. Decision making is also quicker. The document provides examples showing how a hot dog vendor and bank were more productive and profitable by prioritizing trust and relationships with customers. It emphasizes that trustworthiness is key to building trust and introduces the "Trust Equation" as a model for developing trust.
This document contains terms and conditions for a report or publication. It states that the publisher has tried to be accurate but does not guarantee there may be errors. It also says the content could become outdated quickly due to the changing nature of the internet. Any perceived issues with specific people or groups are unintentional. The document also states that it is not intended as a source of legal, business or financial advice. Readers should consult professionals for advice regarding their individual circumstances.
A Short Guide On Analytical Essay - MyUrgentWritersIvani Rosado
The document provides a 5-step guide for seeking writing help from the website HelpWriting.net:
1. Create an account with a password and email.
2. Complete a 10-minute order form with instructions, sources, and deadline.
3. Review bids from writers based on qualifications and feedback.
4. Review the completed paper and authorize payment if pleased.
5. Request revisions until fully satisfied, with a refund option for plagiarism.
The document discusses the House Home exhibit at the National Building Museum in Washington D.C. It explores how the exhibit examines the concept of home and how it resonates with people of all ages and backgrounds. The exhibit is housed in the historic Pension Building and features sections on the evolution of American architecture, why people live where they do, and how people work and play.
The document outlines 5 steps for using the writing service HelpWriting.net: 1) Create an account with a password and email, 2) Complete a 10-minute order form providing instructions, sources, and deadline, 3) Review bids from writers and choose one based on qualifications, 4) Review the completed paper and authorize payment if satisfied, 5) Request revisions to ensure satisfaction and receive a refund for plagiarized work. The service uses a bidding system for assignments and promises original, high-quality content.
The document outlines 5 steps for using the writing service HelpWriting.net: 1) Create an account with a password and email, 2) Complete a 10-minute order form providing instructions, sources, and deadline, 3) Review bids from writers and choose one based on qualifications, 4) Review the completed paper and authorize payment if satisfied, 5) Request revisions to ensure satisfaction and receive a refund for plagiarized work. The service uses a bidding system for assignments and promises original, high-quality content.
The document outlines 5 steps for using the HelpWriting.net service to get writing assistance: 1) Create an account with a password and email. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Review the completed paper and authorize payment if satisfied. 5) Request revisions to ensure satisfaction, and the company offers refunds for plagiarized work.
The document outlines 5 steps for using the HelpWriting.net service to have an essay written: 1) Create an account with a password and email. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Review the completed paper and authorize payment if satisfied. 5) Request revisions to ensure satisfaction, with a refund offered for plagiarized work. The service uses a bidding system to match requests with qualified writers.
Abstract In Research Keywords Elsarticle - EndApril Charlton
Qualitative research provides an in-depth understanding of people's behaviors, beliefs, and motivations through open-ended questions and detailed responses. It allows researchers to explore topics in depth and gain insights directly from participants in their own words. The flexible nature of qualitative research also means it can be adapted based on what is learned from participants during the study.
Over half of research businesses surveyed in August forecast growth in 2020 prior to COVID-19, with over half of those forecasting growth of at least 10%. Since the start of the pandemic, a majority have seen negative revenue impacts, though fewer than in May. Face-to-face qualitative and quantitative work remain most affected, with under a quarter recommencing at lower volumes. Online qualitative has increased. Around half of companies interviewed applied for government job support schemes, and more applied for business loans than in May. Current experiences with furlough schemes vary, with some still using them and others having made redundancies.
This document discusses the relationship between ends, means, virtue and vice but does not provide clear definitions or examples. It lists ends, virtue, means and vice in different orders without explaining the significance or connection between the terms. The document lacks context and a coherent message.
This document discusses supporting good mental health in the workplace. It outlines common mental health issues like declines in ability or changes in behavior and provides tips for supporting remote workers. These include annual wellbeing reviews, providing information on support resources, and maintaining clear boundaries by not diagnosing issues but referring workers to proper support and prioritizing early intervention. The document emphasizes looking after one's own wellbeing as a role model and knowing additional support options like NHS services, Samaritans, Mind, and practicing self-care through activities like "TAKE 5".
MRS Code of Conduct 2019 - Changes to Fair DataMRS
The document summarizes changes made to the MRS Code of Conduct and Fair Data principles and checklist to comply with new GDPR requirements. Key changes include broadening the scope of the Code, expanding principles to address privacy by design and transparency, clarifying definitions, revising rules around vulnerable individuals and secondary data use, and strengthening data accountability and security requirements. The Fair Data principles and checklist were also updated to address new areas like risk assessments and international data transfers. Overall the revisions aim to better protect individual rights and ensure all MRS member activities meet the new GDPR standards.
The document provides information about using propensity score matching to evaluate the effect of advertising on a client's brand image. It discusses:
- Using propensity scoring methodology to create a matched sample of "controls" (non-viewers) for "cases" (viewers) to help assess the impact of seeing an advertisement on having a positive brand image, while controlling for other factors.
- Other potential applications of propensity score matching.
- In conclusion, propensity score matching allows comparing ad viewers to non-viewers who have been matched on characteristics to help isolate the effect of viewing the ad from other influences on brand perceptions.
The document outlines an introductory seminar on semiotics given by Dr. Rachel Lawes. The 45-minute session was designed to introduce participants to semiotic analysis tools and have them practice analyzing a topic of their choice. Participants were guided through selecting a topic, then analyzing it diachronically to identify historical changes, synchronically to uncover regional differences, and ideologically to examine questions of power and social structures. The goal was for participants to gain experience applying semiotic concepts and leave with an insight about their selected topic.
Digital Darwinism: How online communities can survive and thrive three waves ...MRS
Wave 1 from 2005-2009 saw the inception of online communities as economic, technological and social factors enabled their emergence. Wave 2 from 2009-2016 was a period of growth where communities realized significant cost and time savings through bulk buying, lower recruitment costs and letting agencies handle more work. This improved quality through strategic and tactical approaches as well as longitudinal learning. Wave 3 from 2019 onwards involves communities evolving to focus on agility, immersion, and building insight ecosystems through asking, listening, observing and having conversational and observational insights at scale.
This document provides tips for writing a successful entry for an Oppies Award. It advises entrants to start early, carefully read the award criteria, and ensure every sentence adds value. Entrants should include a case study to highlight their submission, back up all claims with evidence using metrics, and get others to review their submission before the deadline. Following the submission rules and checking for spelling and grammar errors can help strengthen an entry.
Jane Frost is the Chief Executive Officer of MRS from 2017-2019. The document outlines MRS's commitments to inclusion and diversity, including conducting annual inclusion surveys, achieving 50:50 gender representation on stage, and developing apprenticeship programs. It also summarizes talks on Brexit preparedness, expanding access to resources for company partners, and MRS's new data analytics proposition. Updates to the MRS Code of Conduct are proposed to incorporate new data protection regulations and account for technological advances.
This document summarizes BBC Media Action's work developing media in complex environments in Algeria, Libya, and Iraq. In Algeria, they are supporting public service broadcasting and conducted audience research finding that audiences want more locally relevant and representative content. In Iraq, their work aims to improve social cohesion and their research found audiences want impartial news. In Libya, their Facebook page became very popular but they want more accurate data on the media landscape, which a survey provided, finding audiences desire neutral and credible sources.
MRS Company Partners have access to an exclusive group, the Operations Network. This Network holds free quarterly meetings to discuss a variety of topics to help your organisation. It is a great opportunity to network and learn new things.
This document discusses using virtual reality for immersion and audience engagement. It provides examples of how VR was used in case studies for GSK to immerse audiences in the lives of patients in emerging markets and better understand living with lupus. VR allowed audiences to experience places where they were not and provided compelling learning experiences through immersion, context, memory, insight, and education. It saved time and budget over being in the field. VR films from ethnographic research were shared across GSK and used in training and materials to support understanding complex diseases and patient needs.
This document discusses the use of both human-led and technology-led techniques in research. It notes that while technology is widespread, human interactions are still critical to understanding consumer needs and experiences. Both qualitative and quantitative approaches have strengths and weaknesses, so a combination of methods is needed. The document provides examples of specific human-led techniques like ethnography and in-home visits, as well as technology-led methods like online communities and data analytics. It emphasizes that the right mix of approaches depends on the specific research question being investigated.
This document discusses planning for new housing developments and ensuring adequate community infrastructure. It notes that while the government has promised 300,000 new homes per year, little planning has addressed needs for schools, transport, community buildings and doctors. Research on population ratios in current housing can help predict needs in new developments and inform infrastructure planning through factors like expected number of children from different home sizes. The document advocates for research to play a key role in negotiating infrastructure provisions to support large-scale homebuilding and avoid issues that can arise if community resources are insufficient.
The document summarizes research from a survey of UK adults about stereotypical portrayals of women in advertising. Key findings include:
- 77% of UK women and 65% of UK men find that women are portrayed in a very or quite stereotypical way in ads.
- Younger age groups, especially those aged 13-17 and 18-24, report feeling more pressure and that ads have made them feel not good enough.
- Common female stereotypes include focus on beauty/appearance, as submissive/passive, and as caregivers.
This document summarizes research conducted by an organic and natural wellbeing brand on male grooming and wellbeing culture. Key insights include that men prefer efficient grooming products that work as intended, see wellbeing as encompassing many lifestyle factors, and discuss these topics within communities interested in fitness. The research recommends that the brand focus on the wellbeing aspect, educate consumers on product benefits rather than just marketing organics, avoid overly gendered or crowded store environments, and build an online community around topics of interest. This will help the brand better connect with male consumers in a way that respects their preferences.
This document summarizes key organizational measures required by the General Data Protection Regulation (GDPR) for MRS Operations Network, including:
1) Reviewing existing supplier contracts and arrangements to ensure compliance, undertaking audits of suppliers as needed.
2) Including GDPR requirements in new supplier selection criteria and contracts.
3) Requiring data protection impact assessments for high-risk data processing such as large-scale or special category data.
4) Establishing processes for personal data breach reporting to supervisory authorities and affected individuals as required.
GDPR master class - transparent research projectsMRS
This document summarizes a master class on GDPR and transparent research projects. The objectives of the class are to develop awareness of data protection legal frameworks, identify key actions for research organizations to embed transparency in GDPR, and share best practices. The agenda covers an overview of building data protection into research projects, choices of legal processing grounds like consent and legitimate interests, transparent privacy notices, and conducting impact assessments for risky processing.
GDPR master class accountable research organisations (january 2018)MRS
This document outlines an agenda and objectives for an MRS GDPR Master Class on organizational accountability for research organizations. The agenda covers topics such as the legal framework of GDPR and the UK Data Protection Act 2018, organizational accountability measures including appointing a Data Protection Officer and record keeping, GDPR compliant policies and procedures, and data security and breach reporting. The objectives are to help participants develop awareness of data protection responsibilities, identify key actions for research organizations to embed accountability under GDPR, and share best practices.
Operations network - consent under gdpr 24.01.2018MRS
This document provides an overview and discussion of GDPR requirements regarding consent for research. It covers conditions for valid consent, minimum information requirements, explicit consent, consent for scientific research, and considerations for obtaining digital, telephone, and panel consents. Requirements for recording and documenting consent are also reviewed. The document concludes with next steps regarding MRS guidance and GDPR awareness efforts.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
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Richard Smith & Milena Castellnou
1. The meaning of ‘luxury’
MRS Conference
September 16th 2015
Richard Smith Director
Milena Castellnou Research Manager
2. J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
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A dictionary definition of luxury
Pronunciation: /ˈlʌkʃ(ə)ri/
Definition of luxury in English:
noun (plural luxuries)
Mass Noun
An inessential, desirable item which is expensive or difficult to obtain: luxuries like chocolate, scent,
and fizzy wine
Count Noun
A pleasure obtained only rarely: they actually had the luxury of a whole day togetherIn Singular
Middle English (denoting lechery): from Old French luxurie, luxure, from Latin luxuria, from luxus
‘excess'. The earliest current sense dates from the mid 17th century.
Origin
A state of great comfort or elegance, especially when involving great expense: he lived a life of luxury
3. J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
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What would help us to understand luxury better?
We know what luxury looks like / what represents luxury : SO WHAT?
We wanted to know how consumers thought about luxury
• What does it mean to them?
• What does it give them?
• What thoughts, feelings and behaviours are associated with luxury?
• What frames and mental models do they have around luxury?
We wanted to know what luxury
‘means’
4. 4
J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
Principles of ZMET
1
95% of human thinking and emotion happens in the
subconscious – afterwards, decisions and attitudes are
rationalized but are they the true motivation?
2
Thought and emotion is a series of neural activations in the
form of images, not words – therefore research needs to go
beyond words in order to go deeper.
3
Metaphoric thinking is the basic mental process by which we
create meaning and make sense of the world. Metaphors can
open windows to the subconscious.
4
Emotion is critical to how we think, behave, and interpret our
world … and is intimately intertwined with reason. Metaphors
can uncover and explain our largely unconscious emotions.
5. 6
J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
Who did we speak to?
Younger
‘spare cash’
• Aged 25-40
• £75k+ household income and/or £75k+ liquid assets
• None with children
4
Middle-aged
‘spare cash’
• Aged 40-55
• £75k+ household income and/or £100k+ liquid assets
• At least 2 with dependent children
4
Wealthier /
Mass Affluent
• Aged 30-65
• £100k+ household income and/or £150k+ liquid assets
• All to be ‘sorted’ financially
• At least 2 with dependent children under 18
4
6. J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
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With that in mind, please find 3-5 pictures which express your thoughts and
feelings about luxury and the role of luxury in your life
We set a simple pre-task
Luxury is a hot topic at the moment. The V&A are currently running an exhibition
on luxury. Recently Channel 4 had a programme on what luxury meant to the
ancient Greeks.
It’s easy to think of the classic symbols of luxury; the things that represent luxury.
But what is the role of luxury in your life? What thoughts and feelings come to
mind?
Now, imagine you had to express these thoughts and feelings without using
words…and you had to do this using pictures instead.
• List of do’s and don’ts
• Invitation
7. J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
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Luxury is an experience not an adjective!
When people think about the meaning of
luxury and its role in their life they focus on:
• What luxury does for them
• The emotions that produces
So, when people buy a luxury product –
they are buying the outcome, not the
features
Outcome
Emotion
Attribute
Benefit
8. J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
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Luxury is relative and is correlated with contentment
• Direct connection or correlation between luxury and
wealth
• The unattainable; the yacht; the 10 star hotel; the
Steinway concert grand
• Still ‘hungry’ for luxury – perhaps postponing
current enjoyment
There is a spectrum of luxury, depending on
how contented people are with their lives:
• The little things in life that money cannot buy
• Something they have or is within their grasp
• Focus on how blessed they are / the luxuries they
experience
9. J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
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Amongst our target audience we found some key frames or ‘Deep
Metaphors’ for luxury
TIME
CONNECTION PERSONAL
EXPRESSION
CONTAINER:
FREEDOM / ESCAPE
PROTECTION
CONTAINER:
PROTECTION
10. J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
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Time is at the epicentre of the meaning of luxury
The most valuable resource of all
• Time for yourself
• Time that can be purchased
• The stress caused by lack of time
Time is relative when it comes to
luxury:
• BEFORE: The anticipation
• DURING: Time changes
−Goes slower for pleasurable
experiences
−Goes quicker for things that
might be dull
• AFTER: The memories linger
11. J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
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‘healthy’ luxury involves experiences which can be shared
“what you have in your life”
•Family and friends
• Gifts from others
• Sharing /gifting to others/ with
others
• Being able to own a pet / having
the time to look after it / have it
looked after for you
There is a yin /yang between:
• Luxury for ME
−But not necessarily –
sometimes pampering or
owning something special can
be OK
• SHARED luxury / gifted luxury
−Although sometimes sharing
can go as far as ‘showing off’
12. J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
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Luxury is freedom – but also safety and separation
Luxury strongly linked with FREEDOM
and ESCAPE
• FREEDOM to do whatever you
want to do
• ESCAPE from the normal / the
everyday
But luxury also linked with protection,
safety and insulation:
• COCOONED in your house / away
from the world
Luxury provides SEPARATION from
the crowd
13. J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
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Being able to express your own personality and identity
Displays of wealth sometimes
perceived as the darker side of luxury
So preference for:
• Understated luxury
• Authenticity
Expressing your own identity
• Making you feel superhuman
14. J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
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A framework for luxury, with Time at the centre
Time
Protection
Connection
Freedom /
Escape
Personal
Expression
You invest time in order to
build protection into your life
– which is then recognised
as a luxury
Connection
impacts on the
quality of the
time you spend
For much of your life, your time
is not your own in luxury it is
released
Products and experiences
that take time to make and
that carry memories and
therefore express the
impression you wish to
make on the world
15. J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
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How do these ideas interconnect in the ‘shared mind’
Consensus mapping illustrates a simplified
neural network for the topic
How does one ‘bit’ of luxury connect
with all of the other bits?
Outcome
Emotion
Attribute
Benefit
Identity
16. J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
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Time is one of the most important themes and directly feeds into a
sense of control and achievement
Personal
services
Free
time
Choices
In
control
Achieve Being able to buy time, to have
additional time.
.... I suppose it gives you a feeling of
power, which is that you've got
choices that most people don't have.
“
“
17. J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
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The choices that a luxurious lifestyle offers also have a strong impact on
the sense of control over one’s life
You feel quite grown up; quite mature.
Because it's an every day functional
thing it's really important. Every day
when you're going through your
wardrobe you feel really nice and
organised. You feel together.
Expensive
/brands
Choices
In
control
Achieve
Finely
created
Bespoke Beautiful
/classic
“
“
18. J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
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Free time is also crucial to be able share experiences with loved ones
and create strong connections
Peak
experience
Free
time
Sharing
Connection
/ love
To me, luxury is more what you have in your
life rather than what you can buy in your life.
… you know that you're better for it
as a person because you know
what really matters, what's really
important…..it's that thing of
making time to spend with family
and getting your priorities right.
“
“
“ “
19. J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
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Experiences allow individuals to escape their routine, relax and be
themselves
Peak
experience
Nature/
quiet
Escape
Me time
Recharged
/ at peace
Freedom
to be me
Anticipation
I like to go fairly unencumbered, and to me it's a
pleasure to leave all my belongings and all my
woes and stresses at home and then just go
and see how other people live.
…the luxury of feeling
pampered ...You feel
uplifted, energised, relaxed,
….it's just a joy. It's it's very
easy to forget things or
switch off
“
“
“
“
20. J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
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The experience continues in memories and reinforces existing
connections
The pictures do hold parts
of my life that I've
experienced and I wouldn't
want to lose that. I like
having memories
triggered, invoked and I'm
not sure whether or not that
would occur with as much
frequency.
To have that moment where
everybody in your family,
everybody that you care
about where everybody is
completely content that is
quite an achievement. I
actually return to memories
like that and they're very
precious.
“
“
“
“
Beautiful
/classic
Nostalgia
Connection
/ love
Finely
created
Peak
experience
21. J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
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The emotional implications of gift giving should not be overlooked
Privilege
Freedom
to be me
Gifts
Being a
provider
Giving /
Treating
others
Unexpected
I feel very privileged that
she only gets four people
to put on her
concessions and I'm one
of them. A) it proves that
I'm a very close friend of
hers. B) I am extremely
grateful …. It's sort of a
sense of excitement
I have got the ability to affect other people in the
same way, so they feel like that as well …So whilst
I've achieved luxury I am creating luxury for
people that matter to me.
“
“
“
“
22. J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
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Exclusivity is multidimensional: it creates an impression of safety and is
also seen as a privilege that allows individuals to be themselves
Peak
experiencePrivate
clubs
Exclusive
Separation
from others
Protected
Privilege
Freedom
to be me
It feels a bit exclusive. It's a good
crowd in there. it's just nice, working
in a place in Covent Garden, to have
somewhere that's a bit of a
sanctuary.
“
“
23. J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
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Private
clubs
Expensive
/brands
Exclusive
Impress
Feeling
superior
Exclusivity also has an external dimension: it is a way to impress people
and feel superior to the crowds
An element of a feeling of success and
achievement, because you're
associated or you can get access to a
certain club ... if I had an outward feeling
of success it would be inviting friends, or
family or something like that, but
mainly friends, to the club for
entertaining.
I think that the way human
beings operate is that it offers a
sense of, 'I have something that
you don't', a sense of one-
upmanship, a sense of, 'I'm
doing better than you are'.
“
“
“
“
24. J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
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Personal indulgences through shopping can occasionally leave a feeling
of guilt
Expensive
/brands
Indulgence
Guilt
If I found myself suddenly buying those things
for myself it wouldn't feel like me. If I then got
pleasure out if it, well, then I'd feel slightly guilty
for it. It would seem a betrayal of myself … I
would feel I'd taken away from giving things to
my children or something.
“
“
25. J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
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Personal
services
Peak
experience
Private
clubs
Expensive
/brands
Nature/
quietExclusive
Free time
Beautiful/
classic
Nostalgia
Escape
Separation
from others
Impress
Choices
Me time
Sharing
Connection
/ love
Recharged
/ at peace
Protected
In control
Privilege
Feeling
superior
Freedom
to be me
Achieve
Finely
created
Bespoke
Gifts
Giving /
Treating
others
Being a
provider
Unexpected
Anticipation
Indulgence
Guilt
Attributes
Functional outcomes
Psychosocial outcomes
Emotional outcomes
Identity experiences
For a luxury brand or service:
• In which territory do you want to play?
• What would you want to add?
• What would you want to change?
• What would you want to reinforce?
26. J:Current JobsF+22109 Luxury ZMET study for MRS confReporting/MC RS 10.09.15
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Final thoughts
For this target audience; mass affluent working folk with some money…
Luxury is an experience, not a luxury
- when you’re selling a luxury ‘X’ - focus on the benefits of X
Luxury can be aspirational, but not always - sometimes it’s the things you have as much as the things you
want or can be bought
Time is at the epicentre of luxury - the most valuable finite resource in human experience
Space and separation are also important, both in terms of exclusivity and a sense of safety; protection;
feeling cocooned
Sharing and gifting luxury takes away any negative sense of indulgence, selfishness or display
In positioning overtly luxurious goods, the benefits should not be solely positioned as indulgent or status
driven; if you allow the angel and the devil to ‘come to an arrangement’ within the mind of your target
consumer, you have much more chance of success!
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For further information
www.bdrc-continental.com
+44 (0) 20 7400 1018
+44 (0) 7875 549065
richard.smith@bdrc-continental.com
Richard Smith
Director
Follow us on:
+44 (0) 20 7400 0398
milena.castellnou@bdrc-continental.com
www.linkedin.com/company/bdrc-continental
Milena Castellnou
Research Manager