Rhetorical Appeals & Canons (for Info Design)

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The document discusses various rhetorical tools used in analysis and design, including encompassing terms, appeals, canons, and kairos. It defines the three appeals of ethos, pathos, and logos, and the five canons of invention, arrangement, style, memory, and delivery. These rhetorical elements are used to understand design and for persuasive purposes.

Toolbox Terms
Sunday, September 12, 2010

Encompassing
Terms
3
Appeals
5
Canons

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If design is everywhere

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if design is invisible

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how can we analyze this?

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How can we ﬁgure out
how to make

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good design?

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Rhetorical tools.

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the opportune moment

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how do you know that?

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analyze affordances
and constraints

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place
time
culture
audience

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social
linguistic
aesthetic
ethical

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annual reports

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$hydraulic fracturing (hydrofracking) Sunday, September 12, 2010$

Ethos
Pathos
Logos

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Why should we
believe you?

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Ways of developing ethos:

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Understand your audience.

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Know your stuff.

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Be interested & interesting.

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Establish yourself
as an authority.

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Authority by association

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Authority through
appearance.

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Strong, clear pathways

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solid research

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Concern for the audience

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Invention
Arrangement
Style
Memory
Delivery

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First Canon: Invention

ScienceLibrary

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Second Canon: Arrangement

ChessCentral.com

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Third Canon: Style

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Fourth Canon: Memory

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Fifth Canon: Delivery

• Document Design
• Graphic Quality
• Chart / Graph Legibility
• Paper Quality
• Physical Presentation

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Delivery comes in many
forms.

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London has great
design and usability.

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All of these
rhetorical tools

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are used for

Sunday, September 12, 2010

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Rhetorical Appeals & Canons (for Info Design)

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