Slides of 10/10/09 Podcamp Presentation

1. The Medium
The Message
The Messenger
Lifecasting In The Social Media World
Tom Guarriello, Ph.D.
TrueTalk Consulting, Inc.
tom@truetalk.net
http://www.truetalkblog.com
http://twitter.com/tomguarriello
http://www.youtube.com/user/tlg847
http://www.vloggerheads.com/profile/TomGuarriello
Monday, October 12, 2009

2. Monday, October 12, 2009

3. Monday, October 12, 2009

4. social media
Monday, October 12, 2009

5. social media
history
Monday, October 12, 2009

6. social media
history
why? - meaning
Monday, October 12, 2009

7. social media
history
why? - meaning
how? - media
Monday, October 12, 2009

8. social media
history
why? - meaning
how? - media
what? - message
Monday, October 12, 2009

9. social media
history
why? - meaning
how? - media
what? - message
who? - me
Monday, October 12, 2009

10. Monday, October 12, 2009

11. 2004 2006
2006 2006
Monday, October 12, 2009

12. social media:
how did we get here?
Monday, October 12, 2009

13. Monday, October 12, 2009

14. “We become what we behold.
We shape our tools
and thereafter our tools shape us.”
Monday, October 12, 2009

15. social media
history
Monday, October 12, 2009

16. wabac machine
Monday, October 12, 2009

17. wabac machine
32,000 years of
social media history
in six minutes
Monday, October 12, 2009

18. 30,000 BCE
Monday, October 12, 2009

19. 6,200 BCE
Monday, October 12, 2009

20. Monday, October 12, 2009

21. 3,500
BCE
Monday, October 12, 2009

22. 2,000 BCE
Monday, October 12, 2009

23. ~0-1800 CE
Monday, October 12, 2009

24. 1825
Monday, October 12, 2009

25. 1861
Monday, October 12, 2009

26. 150 years of
1861
real time
long distance
communication
Monday, October 12, 2009

27. 1876
Monday, October 12, 2009

28. 1890
Monday, October 12, 2009

29. Monday, October 12, 2009

30. Monday, October 12, 2009

31. “They get ready to kiss,
begin to kiss, and kiss
and kiss and kiss in a
way that brings down
the house every time.”
Monday, October 12, 2009

32. 1920
KDKA
Monday, October 12, 2009

33. 1920
KDKA “broadcasting”
Monday, October 12, 2009

34. 1950
Monday, October 12, 2009

35. 1959
Monday, October 12, 2009

36. 1963
Monday, October 12, 2009

37. 1965
Monday, October 12, 2009

38. Arpanet:
1969
Monday, October 12, 2009

39. Arpanet:
1969
(First virus:
1980)
Monday, October 12, 2009

40. 1981
Monday, October 12, 2009

41. 1981
Monday, October 12, 2009

42. 1981
300 bps
modem
Monday, October 12, 2009

43. CompuServe
&
AOL
1982
Monday, October 12, 2009

44. CompuServe
&
AOL
1982
Monday, October 12, 2009

45. The Well:
1985
(Whole Earth ʻLectronic Link)
Stewart Brand & Larry Brilliant
Monday, October 12, 2009

46. 1995
(big bang)
Monday, October 12, 2009

47. 1998
Monday, October 12, 2009

48. 2000
Monday, October 12, 2009

49. 2003
Monday, October 12, 2009

50. 2004
Monday, October 12, 2009

51. 2005
Monday, October 12, 2009

52. 2006
Monday, October 12, 2009

53. 2009
Monday, October 12, 2009

54. 2009
“lifecasting”
Monday, October 12, 2009

55. lifecasting
Monday, October 12, 2009

56. ancient
needs
modern
technologies
Monday, October 12, 2009

57. ancient
needs
meet
modern
technologies
Monday, October 12, 2009

58. social media
why? - meaning
Monday, October 12, 2009

59. why?
what do you and
your “audience”
want from
social media?
Monday, October 12, 2009

60. Abraham Maslow
hierarchy of needs self-
actualization
self-esteem
belonging
safety
physiological
Monday, October 12, 2009

61. Abraham Maslow
hierarchy of needs self-
actualization
self-esteem
belonging
safety
physiological
Monday, October 12, 2009

62. Abraham Maslow
hierarchy of needs self-
actualization “social
needs”
self-esteem
belonging
safety
physiological
Monday, October 12, 2009

63. David McClelland
human motivation:
mix of needs
achievement affiliation power
Monday, October 12, 2009

64. David McClelland
human motivation:
mix of needs
achievement affiliation power
Monday, October 12, 2009

65. Maslow McClelland
self-
actualization
(achievement)
self-esteem
(power)
belonging
(affiliation)
Monday, October 12, 2009

66. motives shape
perceptions,
thoughts,
emotions,
values,
behavior.
Monday, October 12, 2009

67. our motives guide our
social media choices...
and how we behave
within them.
Monday, October 12, 2009

68. affiliation/
belonging
Monday, October 12, 2009

69. self-
actualization/
achievement
Monday, October 12, 2009

70. power
Monday, October 12, 2009

71. why?
mix of needs
Monday, October 12, 2009

72. social media
how? - media
Monday, October 12, 2009

73. what media
are you using?
Monday, October 12, 2009

74. Monday, October 12, 2009

75. could you play
Beethovenʼs
fifth symphony
on a whistle?
Monday, October 12, 2009

76. of course, but itʼs a lot
better to use the
Pittsburgh Symphony
Orchestra!
Monday, October 12, 2009

77. of course, but itʼs a lot LOL!
better to use the
Pittsburgh Symphony
Orchestra!
Monday, October 12, 2009

78. every medium has
something it is
“best at”
Monday, October 12, 2009

79. Monday, October 12, 2009

80. text: information
Monday, October 12, 2009

81. images:
Monday, October 12, 2009

82. images:
still or moving
Monday, October 12, 2009

83. images: experience
still or moving
Monday, October 12, 2009

84. audio:
intimacy
Monday, October 12, 2009

85. Monday, October 12, 2009

86. how?
mix of media
Monday, October 12, 2009

87. social media
what? - message
Monday, October 12, 2009

88. Monday, October 12, 2009

89. “With telephone and TV
it is not so much the message
as the sender that is ʻsent.ʼ”
Monday, October 12, 2009

90. “With telephone and TV
it is not so much the message
as the sender that is ʻsent.ʼ”
if alive today,
I think McLuhan would
say the same thing about
“social media”
Monday, October 12, 2009

91. social media:
the message is
“me”
Monday, October 12, 2009

92. what kind of “sender”
succeeds in
social media?
Monday, October 12, 2009

93. what kind of “sender”
succeeds in
social media?
Monday, October 12, 2009
?

94. likeable
Monday, October 12, 2009

95. likeable
“more likeable”
has predicted every
presidential election
winner
since 1960
Monday, October 12, 2009

96. likeable
Monday, October 12, 2009

97. positive friendly
non-
open judgmental
likeable
vulnerable
secure
other- real
focused
“someone
like me”
Monday, October 12, 2009

98. engaging
Monday, October 12, 2009

99. approachable
interesting
engaging
informative
Monday, October 12, 2009

100. surprising
Monday, October 12, 2009

101. emotional
Monday, October 12, 2009

102. emotional
passionate
authentic
distinctive
Monday, October 12, 2009

103. efficient
Monday, October 12, 2009

104. efficient
succinct
(twitterize)
Monday, October 12, 2009

105. storyteller
Monday, October 12, 2009

106. repeatable
storyteller
meaningful
“sticky”
timeless
Monday, October 12, 2009

107. persuasive
Monday, October 12, 2009

108. trusted
influential
persuasive
credible
Monday, October 12, 2009

109. likeable
what?
mix of
qualities engaging
emotional
efficient
Monday, October 12, 2009

110. Vin Scully
Monday, October 12, 2009

111. Monday, October 12, 2009

112. Monday, October 12, 2009

113. “I want them to know
I’m sitting next to
them in the ballpark,
talking.”
Monday, October 12, 2009

114. social media
who? - me
Monday, October 12, 2009

115. so...after a long,
hard day of
producing all this
different content,
in
all these
different media...
who are you?
Monday, October 12, 2009

116. Monday, October 12, 2009

117. “Who are you?” said
the Caterpillar.
Monday, October 12, 2009

118. “Who are you?” said
the Caterpillar.
“I - I hardly know, sir,
just at present - at least
I know who I was when
I got up this morning,
but I think I must have
changed several times
since then.”
Monday, October 12, 2009

119. Whoever I am,
I thank you,
PodCamp
Pittsburgh!
Monday, October 12, 2009