This document discusses the evolution of recruiting from Recruiting 0.0 to Recruiting 2.0 due to the rise of social networking and Web 2.0 technologies. It provides an overview of how companies can develop a Recruiting 2.0 strategy using social media tools like Twitter, blogs, LinkedIn, Facebook and YouTube to connect with candidates, build their employment brand and cut costs. The key recommendations are to listen to what is being said online first, set goals and strategies, implement social media tools in small steps, maintain an online presence and be prepared to adapt as recruiting continues to change.