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SCEDC 5 Year Economic Development Strategy
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- 2. ABOUT SOUTH COUNTYEDC 2 Mission Statement To improve and enhance South County’s bi- national economy, image and quality of life; and to heighten public awareness of Southern California’s most desirable location to live, work and dream.
- 3. CREATION OF VISIONINGPLAN Who we worked with: 3 Businesse s Resident s Visitors Worker s Investors Key stakeholders
- 4. TOOLS USED 4 Quantitative • LocationQuotients • Industry Data • American Community Survey Qualitative • Published Research • Visioning Survey • Interviews
- 5. Five Year Economic DevelopmentWork Plan 5 • Thread various development opportunities in region • Promote economic growth • Increase high-quality jobs • Enhances sub-region’s quality of life
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- 7. AEROSPACE 9 establishments employ 2,632workers in South County 7 Location Quotient 4.00
- 8. ADVANCED MANUFACTURING 353 establishments employ1,028 workers in South County 8 Location Quotient 1.04
- 9. HEALTHCARE 950 establishment employ 16,923 workersin South County 9 Location Quotient 1.58
- 10. FOOD PROCESSING &DISTRIBUTION 150 establishments employ 2,491 workers in South County 10 Location Quotient 1.54 150 establishments employ 2,491 workers in South County
- 11. MARITIME RELATED INDUSTRIES 11establishments employ 478 workers in South County 11 Location Quotient 4.24
- 12. TOURISM 150 establishments employ 5,453workers in South County 12 Location Quotient 2.09
- 13. SYNERGIES 13 Air Traffic andCareer Pathways Take Off Cross Border Commerce And The Rise of the Global Executive MBA From the Mesa to the Sea: Opportunities in the Blue Economy Urban Village Spawns Regional HQs: Land a Major Advanced Manufacturer Eco-Tourism and the Hospitality Industry
- 14. STRATEGIES 14 1. Promote the InnovationEconomy 3. Expand International Trade and Commerce 2. Build on Industry Cluster 4. Grow Our Tourism Industry
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- 16. Thank You Cindy Gompper-Graves President& CEO South County Economic Development Council 619-424-5143 cindy@southcountyedc.com www.southcountyedc.com 16
Editor's Notes
- #3 Our focus is to: Encourage private investment Promote diversified residential and overall business development Publicize the cultural, educational, social, and geographical opportunities of the area Serve as an advocate for the area’s public and private interests Promote understanding and nurture bi-national business growth
- #6 -Key Industry Clusters -Synergies -Strategies and Action Steps -Strategic Partners
- #8 Build on its existing strengths Market the availability of land for new and expanded operations Promote enhanced supply chains Develop technical training programs to meet industry need
- #9 Recruit new advanced manufacturing firms Coordinate training strategy to equip young workforce Promote the sub-region as a prime location Increase local knowledge about industry
- #10 Strongest sector in the region Important for workforce development activity Develop training and career pathways for South County residents
- #11 Attract major headquarters facility Bring higher paying professional and managerial occupations to the sub-region Available space for warehousing and food processing in the sub-region
- #12 Available large industrial sites Proximity to related maritime economic activity Promote the broader maritime industry High Potential for industry growth
- #13 Existing assets as living laboratory and training grounds Support a set of eco-destinations Attract a market segment of visitors and tourists to South County Forge linkages among institutions to promote and protect the region’s natural resources
- #14 Air Traffic and Career Pathways Take Off Opportunity: $900 million redevelopment of brownfield in Otay Mesa Action: Design sector specific brownfield workforce development and training programs Urban Village Spawns Regional HQs: Land a Major Advanced Manufacturer Opportunity: New Millenia office space in close proximity to talent and infrastructure assets Action: Develop a focused marketing effort to attract a regional headquarters Cross Border Commerce and the Rise of the Global Executive MBA Opportunity: San Ysidro Point of Entry improvements. Otay II-SR-11 and the Cross Border Terminal Action: Partner with a Mexico-based university to create an Executive level MBA program From the Mesa to the Sea: Opportunities in the Blue Economy Opportunity: New transit linkages to inland assets Action: Invest in an inland sector specific training center or incubator Eco-Tourism and the Hospitality Industry Opportunity: Chula Vista Bayfront, Bay-shore Bikeway, wildlife and natural assets Action: Embrace Eco-Tourism and utilize natural learning centers as training grounds
- #15 1. Promote the Innovation Economy Step 1. Promote the creation of incubators and accelerators and develop training programs at colleges for specialized industries Step 2. Market advanced manufacturing career pathway to local schools and explore polytechnic academy to train young people Step 3. Develop training, internships programs in Blue Economy fields and promote South County as a center for Blue Economy Jobs 2. Build on Industry Cluster Step 1. Develop an assistance program for small manufacturers. Create, maintain and publicize a list of available industrial space Step 2. Develop a global firm tour program to familiarize targeted firms with South County assets and economic opportunities Step 3. Promote supply chains in advanced manufacturing. Articulate career paths for South County residents into health care sector Step 4. Recruit the headquarters of a major food processing and distribution company, advanced manufacturing headquarters 3. Expand International Trade and Commerce Step 1. Promote South County as a target for foreign direct investment and cross-border commerce Step 2. Explore creation of border business conference center Step 3. Develop a global executive MBA program at the four-year university in partnership with a major Mexican University 4. Grow Out Tourism Industry Step 1. Expand the Eco-Tourism marketing campaign Step 2. Promote bi-national ecotourism Step 3. Design training program for higher paying jobs in the eco-tourism and hospitality industry
- #16 1. Governments South County local governments, local chambers of commerce, utilities, regional ports, State of California, South County city planning departments, San Diego Metropolitan Transit Systems, Mexican local governments 2. EDC (Economic Development Council) San Diego Regional EDC, Tijuana EDC 3. Firms Site location consultants, financial institutions, advanced manufacturing firms, Blue Economy firms, Financial sector leaders, prominent finance and business leaders, SANDAG 4. Real Estate Real estate brokers, property owners, real estate developers, aerospace firms, healthcare firms, public relations and marketing firms 5. Colleges Southwestern College, Mexican universities, community and other regional colleges 6. Others San Diego Workforce Partnership, existing business parks, HOME Fed, San Diego Regional Investment Center, existing eco-tourism destinations, existing hospitality organization, existing tourism organization, Chula Vista bay front, bay shore bikeway, San Diego bay national wildlife refuge, living coast discover center, Tijuana river estuary, pond 20