The proposal is for a 15-second ident to run on E4 featuring two lovers sitting on a park bench who notice a horrific plane crash and burst into laughter in reaction. After laughing, they notice the E4 logo sitting next to them on the bench. They look at the camera and shrug. The purpose is to make viewers laugh and share the ident with others to expand the audience. There is no deep meaning, just randomness to fit E4's style. The ident matches E4's colors, childish comedy theme, and random style.