3. +
Final Logo
We have decided to go with this logo
because we feel it fits within the
corporate identity theory for E4. The
colours used reinforce it particularly
well. Purple and white are two of the
more prominent colours indicated by
the corporate identity theory. Also we
decided to design the logo in this way
because it reflects the specified target
audience (16-35) and the theme of
childlike humour.
4. +
Our idea.
The ident begins on a park bench with two lovers sitting on it.
They admire the sky, and all of a sudden they notice a horrific
plane crash, their initial reaction being shocked, but soon after
they burst into laughter. A controversial way to react to the
situation. After a while, the camera pans to the right revealing the
other side of the bench, where the E4 logo appears to be sitting
next to the two characters. They look at the logo, and then to the
camera and then they shrug whilst smiling. The screen fades to
black.
5. +
Storyboard and Planning
We will be filming the ident in Ravens Wood School.
This is because of the scenery we require is perfectly
displayed in one of their playgrounds. We will be
filming through the dates of 15th-17th of April, during
the schools half term, to ensure there is no
interference with students and teachers. We will be
filming for roughly 5 hours a day and doing each shot
several times to ensure we have a variety of results
so we can compare and contrast in the editing
process.
In terms of editing I will be using an iMac and the
software Final Cut Express to complete the edit.
Specific cuts I will use are generally normal and
cross dissolves. In terms of sound we will be using
the song “Beating off in a Minor” by Bo Burnham. We
feel this fits the scenario perfectly. I will only need to
cut the song short, there will be no other sound edits
to be done.
6. +
Thank you for watching.
We hope you take this into
consideration
