This document discusses various online social networking tools and their benefits for businesses. It mentions that 75% of US online adults now use social tools to connect. Some key networking platforms discussed include Facebook, LinkedIn, Twitter, and blogs. The document encourages businesses to use these tools to connect with potential clients, increase website traffic, establish expertise, and represent their business as a real, live entity online. It also notes that smartphones can help connect all online activities and sync calendars to help businesses stay connected anywhere.