The document discusses social networking sites (SNS), providing statistics on their usage. It notes that Facebook accounts for the majority of time spent on SNS, with the average user spending over 5 hours per month on Facebook. The document outlines advantages like low costs, credibility-building and opportunities to find jobs, but also disadvantages like lack of anonymity and potential for scams. It provides perspective on SNS usage in India and ways to know if one is addicted or how to manage usage, such as using browser extensions to limit time spent on sites.

2. The Focus
 What is Social Networking Site
 Some statistics – its huge, FB has become synonymous
 The advantages and disadvantages
 INDIA Perspective
 How to know you are addicted to it
 How can we utilize the tool efficiently

3. What is social networking?
 A social network is a map of the relationships between
individuals, ranging from casual acquaintance to close
familial bonds.
 Social networking is possible in person, especially in the
workplace, universities, and high schools but it is most
popular online.
 Websites that facilitates social networking online are called
Social Networking Sites (SNS).

4. Some SNS

5. Some statistics
 According to the Nielsen Company, the global average time
spent per person on social networking sites is now nearly
five and half hours per month, with Facebook accounting
for the majority of that time.
 Nielsen measured social network usage per person across
10 countries. (statistics 6 months before)

6. Some statistics
 Facebook is the number-one social network destination
worldwide and accounts for nearly six hours (5:52:00) per
person with the average user logging in more than 19 times
per month.
 What that boils down to is that the time spent on Facebook
is almost five hours longer than the time spent
on MySpace(0:59:33), the second closest social network in
terms of time spent on site per person.

7. Some statistics
 Globally, the average Twitterer conducts three unique
sessions for a total of 36 minutes per month.
 In the U.S. the active unique social network audience grew
roughly 29% from 115 million in February 2009 to 149
million in February 2010.
 Active unique users of social networks are also up nearly
30% globally, rising from 244.2 million to 314.5 million
collectively.

8. FB-Users INDIA – last 6 Months

9. User age distribution on FB in INDIA

10. GENDER User Ratio on FB in
INDIA

11. FB User statistics (INDIA)
Users: 43 497 980
Position in the list: 2.
Growth in (6 mnths): 10 828 860
Penetration: 3.71%

12. Advantages
 Low Costs: It's cheaper to use online social networking for
both personal and business use because most of it is usually
free.
 Builds Credibility: You definitely can gain the customers'
confidence if you can connect to them on both a personal
and professional level.
 Connections: By using a social networking site, you can do
what you can and get connected with these people to form a
web of connections that can give you leverage if you play
your cards right.

13. Advantages
 Opportunities to find jobs: If you keep an eye on adverts
you have the probability of getting a good job.
 Promote your site or business: You can promote your
business by making business pages.

14. Disadvantages
 Lack of Anonymity: You are putting out information
about your name, location, age, gender, and many other
types of information that you may not want to let others
know.
 Scams and Harassment: There is a potential for failure of
security in both personal and business context
 Impersonation: Others may be impersonating you
 Time Consuming: If this is not your kind of thing, that it
would just be a waste of time for you. If you are not cashing
the advantages then think twice before login.

15. Reasons for getting into it
 The advantages stated in earlier slides are only the reasons after
you join the SNS
 Technological advancements
 Easy Internet
 People are becoming IT aware
 More user’s aware of using Internet
 Other than using to increase performance by improving task
management computer users tend to browse Internet.
 Reason: its easier to click tempting links
 Easy and handy gadgets became available – touchphone’s etc.
 It is becoming a shame not having an account in SNS

16. Reasons for getting into it
 Many sites are integrating SNS sign in to validate
registration to their sites.
 The diverse the nature of registration to different SNS, the
more you require to create accounts in different SNS.
 You friend circle varies from different SNS, so you end up
opening account everywhere.
 Your friend requested you to join. MY FRIEND
REQUESTED ME. MY DEAR GOOD FRIEND!!

17. How to know you are addicted
 When you type the first alphabet the url of the sns pops
out. (if caching is enabled).
 The first website you hit into is not your email, but
facebook, twitter or myspace.
 If you have started stalking - unwanted attention by
individuals (and sometimes groups of people) to others.
 Friend updated his status. Lets see who commented.
 You keep the cell phone in your reach.
 You have Internet connection at your home, but your
mobile GPRS data charges are increasing.

18. How to manage and use it.
 No strict rules as such.
 You can block the site
 Application within an organization
 But its not practical always (it also aids in communication)
 Limit bandwidth usage.
 But what to do for home use?
 I am the master of my own machine – so be self conscious.
 Apply security settings and time of day for your children when
they use the computers.

19. Some way outs
 Google chrome extension Chrome Nanny.
 With this extension you can specify the time of day you want
to block a website and the days of a week you want to block it.
 You can also pinpoint the maximum time you want to
spend on the website in a day in the hours it is not blocked.
 This makes it good so that you are reminded that you spent
say 30 minutes on Facebook today and its enough for today.

20. Some way outs
 Firefox has a similar extension, Leech block that works in a
similar manner.
 If you try to access blocked site in the given time or after you
crossed the time limit for the day it shows you a white
page with some text on the homepage of the site you are
looking for.
 Also look into minutesplease.com, which also helps you
restrict the usage after the specified minutes.

21. Conclusion
 Having a SNS profile is not a matter of pride. Take it as a
feature of the web world. Use wisely.
 Limit your personal information.
 Use one-to-one email for communication.
 Make closed groups for communication.
 Refer to the privacy policy of the SNS you are using.

22. BY