Review 1: Sustainable graphic design As society continues to develop, human beings have become more aware of the need to protect the environment. Today graphic designer’s obligation no longer limited in providing design service to our clients. But as a citizen in our society, contemporary designers should consume their career in a sustainable way, which include encouraging their colleagues and clients to follow the same eco-friendly practice.[1] Because without of the Earth’s ecosystems human life would be threatened. Human being is heavily reliant on the essential ecological elements like water and air. Today, practicing sustainability does not simply mean recycling newspaper and water bottle. Because there is energy input and cost in each step of manufacturing, consuming the product and recycling. The principle of sustainable design has changed from reducing waste and choosing recyclable materials to consider each step in Life Cycle Assessment(LCA). In the book Sustainable Design: A Critical Guide, David Bergman states the concept of sustainability has shifted from its 1960s origins, which mainly emphasized in the phrase “Reduce, reuse, recycle.” Bergaman believes it oversimplified the sustainability we facing.[2] To achieve the goal of design for sustainability, graphic design could consider and utilize LCA to examine their product and each manufacturing process from beginning to end of life phase. A qualified sustainable design must be well-designed to reduce waste and unnecessary cost in each step of LCA, which are raw material extraction, material processing, part manufacturing, assembly, product use and end of life.[3] The package design for Cereal Revolution by Modern Species is a good example of how contemporary company conducts sustainability through a piece of thoughtful design. In 2012, cereal company issued a line of health, low-calorie cereal called Cereal Revolution. To pair up with the health-friendly goal, design studio Modern Species create a series of cereal package that is eco-friendly. The size of boxes are designed to minimize the shipping cost and storage space, folded in a way that reduces the need for glue, and was printed on 100% recycled paperboard with soy-based inks. The bag inside the box is home compostable cellophane, which can are fully biodegradable. The thoughtful package of Cereal Revolution showcases enforce sustainability by choosing 100% recyclable martial, eco-friendly soy-based ink, reduce assemble cots and lower the transportation cost. Using recycled materials not only minimized the cost of manufacturing materials but also could benefit the disposal process after the package was consumed. Folding the box in a way that is required less glue to reduce the pollution caused by the assemble process, and choosing this particular size could save energy and space in transportation and storage. The package design of Cereal Revolution is a successful sustainable graphic design because the designer has .

1. Review 1: Sustainable graphic design
As society continues to develop, human beings have become
more aware of the need to protect the environment. Today
graphic designer’s obligation no longer limited in providing
design service to our clients. But as a citizen in our society,
contemporary designers should consume their career in a
sustainable way, which include encouraging their colleagues
and clients to follow the same eco-friendly practice.[1] Because
without of the Earth’s ecosystems human life would be
threatened. Human being is heavily reliant on the essential
ecological elements like water and air.
Today, practicing sustainability does not simply mean recycling
newspaper and water bottle. Because there is energy input and
cost in each step of manufacturing, consuming the product and
recycling. The principle of sustainable design has changed from
reducing waste and choosing recyclable materials to consider
each step in Life Cycle Assessment(LCA). In the book
Sustainable Design: A Critical Guide, David Bergman states the
concept of sustainability has shifted from its 1960s origins,
which mainly emphasized in the phrase “Reduce, reuse,
recycle.” Bergaman believes it oversimplified the sustainability
we facing.[2] To achieve the goal of design for sustainability,
graphic design could consider and utilize LCA to examine their
product and each manufacturing process from beginning to end
of life phase. A qualified sustainable design must be well-
designed to reduce waste and unnecessary cost in each step of
LCA, which are raw material extraction, material processing,
part manufacturing, assembly, product use and end of life.[3]
The package design for Cereal Revolution by Modern Species is
a good example of how contemporary company conducts
sustainability through a piece of thoughtful design. In 2012,

2. cereal company issued a line of health, low-calorie cereal called
Cereal Revolution. To pair up with the health-friendly goal,
design studio Modern Species create a series of cereal package
that is eco-friendly. The size of boxes are designed to minimize
the shipping cost and storage space, folded in a way that
reduces the need for glue, and was printed on 100% recycled
paperboard with soy-based inks. The bag inside the box is home
compostable cellophane, which can are fully biodegradable.
The thoughtful package of Cereal Revolution showcases enforce
sustainability by choosing 100% recyclable martial, eco-
friendly soy-based ink, reduce assemble cots and lower the
transportation cost. Using recycled materials not only
minimized the cost of manufacturing materials but also could
benefit the disposal process after the package was consumed.
Folding the box in a way that is required less glue to reduce the
pollution caused by the assemble process, and choosing this
particular size could save energy and space in transportation
and storage.
The package design of Cereal Revolution is a successful
sustainable graphic design because the designer has considered
all aspect of the product from making the raw material
manufacturer to the recycle the materials after the product was
dispose.
Review 2: Unethical Graphic Design
My interpretation of the word “ethic” is the moral duty and
obligation we have to the world. And that duty and obligation
call on us to be mindful and responsible for each decision we
made. As a member of this world, each decision we make an
individual or group is somehow effective to the people and the
environment. Improving our life has always been the highest
priority of human civilization, and each of us is responsible for

3. it. As an individual, each of us has different ethical rules to
follow. In general, there are two different ethics rules, personal
ethics, and professional ethics. In this review, I will present
why I consider the logo of the Cleveland Indians is unethical
graphic design work.
AIGA’s Design Business & Ethics Guide divides a graphic
designer’s ethics into 5 categories. The 5 ethical areas are,
responsibilities for the clients, relationship with other
designers/design firm, understanding their works’ capability on
affecting the public, practicing sustainability, and being self-
responsible as a designer. Graphic design is a practice of using
form and composition to communicate ideas and information,
and the client will expect the effect of the design to be as deep
as possible. The impact of the work can be positive or negative.
Good graphic design work should be inspiring, honest, and
respectful to the audiences.[1] In contrast, the audiences may
find an unethical graphic design work offensive and wasteful of
both the physical environment and the mental health.
Chief Wahoo(picture 1) was the official mascot and identity of
the Cleveland Indians, a Major League Baseball franchise. Since
the logo’s first appearance in the 1940s, many people found the
illustrated character culturally inappropriate, the team is
accused of enforcing stereotype of the Native American. In
1947, Cleveland Indians owner Bill Veeck hired the J.F. Novak
Company to create a new logo for his baseball team. Walter
Goldbach, the designer who drew the mascot recalled, he was
asked to create a mascot the "would convey a spirit of pure joy
and unbridled enthusiasm."[2] Fans have been protesting the
name and logo since the 70s, the team defended their use of the
cartoon-ish charter have no intent to offend the Native
American community but honor the community. In 2018, the
logo was retired, but merchandise with Chief Wahoo is still
selling in stores.[3]

4. Today, looking back at the formal identity of the Cleveland
Indians fell to meet the standard of ethical graphic design.
Using Chief Wahoo illustration as their main visual elements,
which designed by a white designer is enforcing the stereotype
of Native American. In Graphic Design as Communication,
Malcolm Barnard points out, different races and ethnicities
should be represented appropriately instead of avoiding showing
them in graphic design. Because the representation and
stereotyping are culturally constructed and should be challenged
and contested.[4] According to AIGA’s Design Business &
Ethics Guide, as contemporary designers, an ethical graphic
design work ought to respect the dignity of all audiences. While
designing, designers should avoid racial, ethnic, social and
sexual stereotypes.
Review 3:Muslim Fashion, a contemporary example of
decolonized design.
Since the beginning of human civilization, we aware of the
power of art. Our ancestors used art to celebrate and express
themselves. These art forms including music, choreography, and
visual arts. Today, artists around the world utilize their creative
power as a form of protest to colonialism. For example, South
African graphic designers use their arts to fight against
discrimination and the challenges they face in the post-
colonialism era.[1] In this review, I will exam why
contemporary Muslim fashion is consider decolonized design.
From the 17th through 20th centuries, non-Muslim soldiers and
missionaries came to dominate much of the Muslim world. The
French ruled much of North Africa and parts of West and
Central Africa. The British controlled Muslim areas including
Egypt, Southeast Asia, and India. The Dutch ruled most of
present-day Indonesia with its large Muslim population. After
World War I, the Ottoman Empire was dismembered and

5. parceled out to Britain.[2] Such foreign domination threatened
the foundations of the Islam culture when European rulers
replaced traditional Muslim educational, legal, and
governmental institutions with Western ones. [3]
Historically, the capital of fashion in Europe, the eastern
fashion industry follow and look up to European design trends.
But in the eye of Europe designer, clothes and textiles from the
other side of the world are custom-like and mysterious. At the
17th century, European designer first started to borrow Oriental
textile techniques and visual elements as their inspiration.[4]
Until today, European designer still frequently drawing
inspiration from faraway countries.
In the past decade, modest fashion, highly stylish dress with
skin-revealing(picture 1) has become one of the most thriving
business. Modest fashion is popular among Muslim female
consumer generally located in the Gulf States. As the Western
world aware of the huge demand for modest clothing from the
Muslim. Major clothing brands such as Nike and H&M have
started to offer a collection that qualified to Muslim dress
codes. [5] Despite the recent recognition from the Western
clothing industry, Muslim fashion is not new.
Amine Bendriouich, a contemporary Moroccan fashion designer.
Recently released a collection named Touaregs du Futur(picture
2), which mixed North African futurism with traditional dress
and high-tech textiles. In an interview, Bendriouich describes
his design process as a journey of building his own aesthetics.
By integrating traditional elements and his own style,
Bendriouich’s Touaregs du Futur collection has its own visual
language. Touaregs du Futur is a contemporary example of
decolonized design because instead of produced a collection
reinforcing the stereotype of non-Western clothing are exotic
and customer-like, Bendriouich’s design presented how he
integrates his ancestor’s legacy with his understanding of

6. contemporary fashion. There is a strong sense of identity in this
collection, the use of traditional indicate his inspiration comes
from the culture he was raised in.
Muslim fashion is a contemporary example of decolonized
design, it opens up more opportunity for Muslims to express
themselves in an appropriate and neutral way. Muslim use their
fashion to reclaim their identity and authorship of their unique
aesthetic.
2
Week 3 Assignment
UDL/CAST Instructional Plan Analysis
EDU 620 Meeting Individual Student Needs With Technology
Mary Ware
Instructor Kimberly Hall, EdD
Nov.9, 2018
Introduction
Learning has evolved over the years since the concept was first
integrated into the curricula of contemporary schooling

7. institutions. There is now a new concept which is known as
Universal Design for Learning (UDL) (UDL At A Glance,
2010). Simply put, it is the process of improving academic
achievement and retention through the usage of a variety of
methods which are tailored by an educator to meet the specific
needs of all students within his/her scope.
Title: The Life Cycle of Butterflies- Day 1
Subject: Science
Grade Level(s)- Pre-K – 2
Lesson Description
One of the lessons that utilizes the UDL is ‘The Life Cycle of
Butterflies, Day 1’, which is a science lesson for students
attending Pre-K-2 grade (CAST, 2011). The lesson is divided
into two parts where the focus of the complete lesson is on the
life cycle of butterflies which encompasses where they live,
what they eat and a description of their growth stages. The
lesson is designed in such a way as to enable students not only
learn about the life cycle of butterflies but to also extend the
knowledge learnt in the lesson to realize the differences
between the butterflies’ cycle and other animals. The lesson is
designed to engage the students in the learning process by being
given a variety of opportunities to engage in activities that will
enhance their uptake of knowledge about the subject matter. To
this end, the first part of the lesson will explore and teach on
the four stages of a butterfly’s life cycle.
Principle 1
One of the principles of meeting UDL guidelines is having
multiple means of representation during teaching (Edyburn &
Howery, 2014). In the presentation of the lesson, the teacher
will use a variety of tools to present the life cycle of butterflies.
Some of these include projection using an interactive software,
a chalkboard or a whiteboard and leading the class in
brainstorming sessions to pique the students’ interests and
concentration. The brainstorming session will be a prequel to a
class discussion where the students will organize and categorize

8. the various ideas raised by their fellow students. Thereafter, the
teacher will summarize the key points raised in the discussion
then ask the students to draw what they presume the life cycle
of a butterfly to look like.
One other way of encouraging multiple means of
representation is by reading a book which describes the life
cycle of butterflies (CAST, 2011). As the teacher reads the
book, students are asked questions about the important stages of
the life cycle of butterflies described in the book. Furthermore,
the teacher poses after reading about a stage to ask one of the
students to write the name of that stage on the board.
Conversely, the teacher asks the students to write the
discoveries they are making as the reading is going on. The aim
of this exercise is to enable the various students utilize their
strong points in the lesson; some students could learn well by
listening, drawing, visualizing or discussing with their fellows.
Principle 2
Use of multiple means of action and expression is one of
the principles encouraged in the UDL lesson plans (UDL At A
Glance, 2010). The teacher in this module provides the students
with material such as audiobooks, websites or physical books
with which they can advance their knowledge on the topic of
discussion. Furthermore, the teacher asks the students to present
their ideas either through drawings, discussions or stating out
loud what they know concerning the life cycle of butterflies.
The next step in the representation of the information learnt is
by the teacher availing a set of cards which are akin to the life
cycle of a butterfly. The students are then asked to sequence the
cards according to their understanding of the life cycle of the
butterflies.
Principle 3
The final guideline in UDL is the principle of engagement
where students are given choices to fill their interests on the
topic. The teacher in this model was aware of the different
interests of the students and hence provided four learning
centers in the classroom and the choice to either work alone or

9. in pairs (CAST, 2011). The students have a choice of visiting
two of the four centers as follows; the first center has physical
materials like books, pencils, markers and crayons which the
students will use to author their book on what they understand
about butterflies; center two provides an opportunity for
students to write about what they learnt; the third center has
material which the students can use to make drawings
representing the life cycle of butterflies and the last center is
the graphic organizer where the students can use either words or
pictures to complete maps representative of the life cycle of
butterflies. The choice left to students will enable them to pick
the method that they learn best and thus, they will have better
understanding and retention of the subject matter.
Reflection
The lesson plan is inclusive in a variety of ways. The
learners are motivated to learn by the teacher availing a variety
of different learning material like using software which is
projected, writing points on a white/chalkboard and utilizing
brainstorming sessions. These methods of teaching the student
not only keeps them interested and engaged but also instils
more information as their needs are catered for (Staines, 2012).
The teacher also uses videos, books and pictures to enable the
students learn about the life cycle of butterflies. The method of
using a variety of sources is vital since the students in the class
learn differently. Some learn best through the usage of books
which describe the subject while others do so either by use of
descriptive pictures or videos. Furthermore, the students are
given an option to choose from four learning centers hence they
will be comfortable acquiring knowledge since they feel that
they are in control of their learning process.
The mode of instruction in the lesson is varied and entails
the use of a myriad of methods. From the onset of the lesson,
the teacher described the various means that will be utilized in
the teaching. These methods are use of film, real-time videos,
pictures and books which were provided as instruction on the

10. life cycle of butterflies. The teacher took into consideration the
fact that students learn differently and thus, availed the
aforementioned material for use on the lesson to meet the
various learning needs of the students. Furthermore, the teacher
encouraged the students to express their understanding of the
topic through means that they were comfortable in. The students
could either draw, write a book about what they understood, use
sequence cards to present the life cycle or fill the information
on graphical representations.
The lesson plan has changed my understanding of and
appreciation for instructional planning in modelling and
presentation of a lesson. First, the lesson plan entailed an
inclusive method for ensuring that the students understood the
concepts of the topic. A variety of means were used to represent
the life cycle of butterflies. Thereafter, students were
encouraged to use the means that they were comfortable with in
expressing what they had learnt about the topic at hand. And
finally, they were encouraged to present what they had learned
through any two of the four methods provided. The model was
comprehensive as it considered every learning need of the
students in the class. To this end, my understanding has evolved
to realize the need for inclusivity in the design of lesson plans
to cater for the needs of all students.
Owing to the vast amount of information gathered from the
analysis of the lesson plan, I will certainly borrow some
concepts for use in the designing of my lesson plans. One of the
concepts is the use of various media to present information to
my students. I will incorporate different channels in my lesson
plans to meet the needs of the various different students in my
class. The other strategy that I would like to borrow is the use
of engagement. I will always give my students various options
to choose from through which they can express their
understanding of the concepts that I teach.
Conclusion
The main aim of UDL was to enhance learning by
eliminating barriers to the activity. The aim has been met in the

11. lesson plan that I analyzed and consequently, I have gained tips
that will make my teaching practice more enjoyable and
beneficial to my students.
References:
CAST UDL Lesson Builder. (2011). Retrieved from
http://lessonbuilder.cast.org/explore.php?op=static&pid=butterfl
ies_1
Edyburn, D. L., & Howery, K. (2014). How is Technology Used
to Support Instruction in Inclusive Schools? Handbook of
Effective Inclusive Schools. doi:10.4324/9780203102930.ch13
Staines, G. M. (2012). Universal Design of learning
spaces. Universal Design, 67-86. doi:10.1016/b978-1-84334-
633-3.50004-3
UDL At A Glance. (2010, January 6). Retrieved from
https://www.youtube.com/watch?v=bDvKnY0g6e4&feature=you
tu.be