Drake Natural is a public relations and community development business that promotes sustainable and ethical fashion. It works with millennial designers who create beautiful, high-quality products using environmentally conscious standards. The company provides a variety of creative services to help build awareness of sustainable fashion, including marketing, event production, brand development, and social media management. Founder Dominique Drakeford has over 10 years of experience in sustainable fashion and a passion for promoting environmental stewardship through style.

1. DRAKENATURAL.COM
ETHICAL FASHION PR
PRESS KIT 2015

2. “Ambassadors for Sustainable Style”
DRAKENATURAL.COM
THE COMPANY
Drake Natural is a Luxury Ethical Fashion public relations
and community development business. We serve our clients by
widening availability of STYLISH sustainable fashion in the market
place, while encouraging environmental stewardship, social change,
and economic development.
Our mission encapsulates a variety of creative services to
help build a platform where in the U.S. we no longer make
conscious fashion the exception, but it instead becomes what
designers incorporate in their everyday design ethos. Fashion
should be Zealous. Whimsical. Edgy. Urban. Funky. Contemporary.
Sophisticated and yes … Sustainable!
Drake Natural works with millennial emerging designers
who create beautiful quality products but are committed to
environmentally conscious standards of production and/or
philanthropic endeavors.
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3. DRAKENATURAL.COM
DESIGN CRITERIA
• Craft/ Artisan- products that have been crafted using artisan skills
• Custom/Tailor Made- “slow fashion” over mass-produced disposable fashion
• Fabric Waste Reduction- in the production cycle, as little fabric waste as
possible in cutting and sewing process
• Fair/ Ethical Trade- responsibility towards human rights, reasonable
work hours, no child labor, the right to unionize, a fair living wage, higher
environmental and social standards.
• Local- designed and constructed in your local community
• Low Impact- Dyes made from a class of colorants extracted from vegetable
matter: berries, seeds, bark, leaves, and roots
• Organic/ Natural textiles and materials-1DWXUDOÀEHUVJURZQZLWKRXW
any pesticides and/or other toxic materials, preserving the health of humans
and the environment.
• Philanthropic- KDULWDEOHFRQWULEXWLRQVWRDQRQSURÀWRULQVWLWXWLRQRI
education
• Recycled/ Reborn- created with reclaimed, recycled or re-purposed
materials
• Socially Responsible- Promoting an awareness of environmental and/or
social issues. Participating in eco programs.
• Vintage/ Second Hand- articles of clothing that have been given a new life
through some sort of customization
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4. DRAKENATURAL.COM
CREATIVE SERVICES I ETHICAL SOLUTIONS
ETHICAL MARKETING PR
• Print online media outlets EVENT FASHION SHOW PRODUCTION
• Integrated communications
• Social media management
• Press relations
• Promotional Material
• Pop-up Shops
• Sustainable Fashion Presentations
• Eco fashion workshops/seminars
• Product Launch
• Designer Meet greet/consumer events
• Trade Shows
ETHICAL BRAND DEVELOPMENT CREATIVE SERVICES
• Photoshoot concept development
• Lookbook coordination design
• Eco fashion/vintage styling
• Community management
- 3 - DRAKENATURAL.COM

5. CEO / FOUNDER
CEO and Founder Dominique Drakeford has over 10 years
of experience and a passion behind her mission. An Oakland
native now living in New York, Dominique obtained her Masters
Degree from NYU in Sustainable Entrepreneurship Fashion,
and worked for a myriad of companies including Donna Karan
Urban Zen and The GreenShows. Dominique has been featured
in numerous publications including Lucky Magazine, Grist,
AU: American AIDS Magazine, Collectors Weekly, Oakland
Local and Capital One Small Business Spark Spotlight.
)URPKHOSLQJSURGXFHWKHÀUVW6XVWDLQDEOH)DVKLRQVKRZFDVHDW
MBFW with The GreenShows, to working with the Social Scene
team for Essence Magazine'sÀUVW6WOH%ORFN3DUW'RPLQLTXH
loves to be a pioneer.
Fashion Group Internatioanl Member
Ethical Fashion Consultant
-The GreenShows
- 4 - Photo by: Alina Oswald DRAKENATURAL.COM

6. CURRENT PAST CLIENTS
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ASA
A. Bernadette
Born Again Vintage Tours
Eldenwa Designs
Lesley Ware
REpurposingNOLA
Skraptacular
Wildlife Works
DRAKENATURAL.COM

7. DRAKENATURAL.COM
Social Impact Stories
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Founder Interviews
Style / Product Feature
Beauty / Fashion
Editorial Spread
Cross Market Exposure
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PRESS

8. 20/20 EDITORIAL SERIES
THE PERFECT VISION OF SUSTAINABILITY AS THE FUTURE OF FASHION AND STYLE
LVWKHÀUVWRILWVNLQG ... It's an ONGOING installation of multi-designer collaborative luxury
photoshoots by ALL sustainable brands. Each uniquely curated shoot is published for domestic and
international recognition to provide a statement of fashion forward consciousness and class.
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DRAKENATURAL.COM

9. DRAKENATURAL.COM
COMMUNITY ENGAGEMENT
• Guest Lecturer for High School College students
• Ethical Fashion Curriculum Development
• Host Community Thrift Sales
• Awareness /Education / Leadership Forums
• Advocacy Work
“Her efforts to inform an under served challenged urban community in her hometown of Oakland regarding
sustainability and the reengineering of wardrobes came through a two year thrift sale presented at the East
Oakland Youth Development Center, a national model for youth development. During these events
community participants had the opportunity to shop for affordable clothing and also hear fashion tips to
underscore the value of re-use with style. Drake Natural, while relatively new, has exploded on the scene,
reminding us that we have a responsibility to invest in our communities, promote what works and build
networks both small and global. Our world depends on it.”
— Regina Jackson (CEO/ E.D.), East Oakland Youth Development Center (EOYDC)
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10. DRAKENATURAL.COM
CONTACT US
@DRAKENATURAL
DOMINIQUEDRAKEFORD
INFO.DRAKENATURAL@GMAIL.COM
Photo Credits: Timothy Smith Press Kit Created By: Adryan Sterling