- The Cricket Gully is a startup focused on reinventing cricket through products and customized content that reflect fans' lifestyles and allow them to experience cricket throughout their daily lives. - They produce cricket-themed merchandise like t-shirts, phone covers, posters and other accessories, as well as digital content partnerships. - Their goal is to become a one-stop shop for all cricket fans by providing products, content and eventually an online marketplace for cricket gear from manufacturers and vendors across India.

1. T H E C R I C K E T G U L L Y
Reverse Sweep Marketing LLP
TheCricketGully.social
https://www.facebook.com/thecricketgullysocial?ref=hl

2. OUR DREAM
One fine evening we went nostalgic talking about our
childhood days over a beer pitcher. How the tennis bat,
cricket cards and the poster of Sachin adorning our study was
the coolest thing a 10 year old could have.
Reverse Sweep Marketing LLP The CRICKET GULLY
IT WAS TIME TO
BRING BACK THAT EMOTION.

3. BUT HOW?
How are we going to do it? To not let the idea drain out with the
emptying beer mugs, we were up brainstorming.
What do people do with cricket, what do they expect from the
game and who do they relate to were the crux areas we needed
to focus. We put ourselves in a cricket fan’s shoes and there - we
had some exciting possibilities!
We are now an IT start up focused on reinventing cricket with
people’s evolving lives through our content and products.
Reverse Sweep Marketing LLP The CRICKET GULLY

4. WHAT?
Our product line is based on a simple principle
– what a cricket fan does as his day kicks off.
Right from taking a dump (ash tray,
toothbrush) to what he wears (tees) to what
his desk at workplace (posters) would hold.
Reflecting one’s entire lifestyle through the
beautiful game- Cricket.
Reverse Sweep Marketing LLP The CRICKET GULLY

5. MISSION
 To provide EVERY CRICPHILE a one stop shop
where he experiences every thing about cricket in the
form of products and customised content.
Reverse Sweep Marketing LLP The CRICKET GULLY

6. Reverse Sweep Marketing LLP The CRICKET GULLY
 Product line includes T shirts, Phone Covers, Ash Trays,
Bags,Posters and other accessories which gives a feeling of
cricket around one’s life.

7. Reverse Sweep Marketing LLP The CRICKET GULLY
 By Customised Content we mean a fusion of serious cricket
content and real life parallels with anything from cars to
seasons to love catering to your brand marketing needs.

8. Reverse Sweep Marketing LLP The CRICKET GULLY
PRODUCTS & SERVICES
 Online marketplace for our fusion
products(created by mingling cricket with
food, TV series, Love, Jokes, Study
Subjects) like Tees, Phone Covers, Ash
Trays, Posters etc.
 Content partners – digital and print
media.
 We also provide marketing platforms like
website, Facebook page, Instagram as
entertainment services

9. PATH
The path ahead is to promote ourselves through our
products and customized content via our Website,
Facebook, Instagram and partnering for content with
companies like Scoopwhoop, StoryPick etc.
Reverse Sweep Marketing LLP The CRICKET GULLY

10. Reverse Sweep Marketing LLP The CRICKET GULLY
 Offline sales/promotion
are targeted via Comic
Con, Sunday Soul Santé,
IPL Stalls, Pubs
 Online Sales Channels will
be Amazon, Flipkart etc.
 As soon as we become a
famous brand will launch
our open market place for
a nationwide cricket
merchandise and our
products.

11. MARKET SURVEY
 Our targeted market is India which has a total
population of 1.2 billion and their love towards the
game is self explanatory. It is one of the largest
growing market in world. With Indians spending
around 7 billion dollars on e commerce platforms plus
a growing demand of cool customized products, we
have decided to tap the Indian Market majorly.
Competitors -
 Happily Unmarried Turn Over (2014) :-18 Crores
 Chumbak Turn Over (2014) :- 50 Crores
Reverse Sweep Marketing LLP The CRICKET GULLY

12. HOW ARE WE DIFFERENT?
 First one to tap the field.
 Content and designs are our power through which
we produce our services.
 Developing a single hub for cricket
merchandise and cricket influenced
products to the marketplace is the
soup that we bring on the table.
Reverse Sweep Marketing LLP The CRICKET GULLY

13. FINANCIALS
Reverse Sweep Marketing LLP The CRICKET GULLY
 Four Partners have made the initial investments.
 Initial Stage Expenditures: Hiring, Promotions, and
Vendors.
 It’s a three week old start up so revenue model is fixed.

14. BUSINESS MODEL
Reverse Sweep Marketing LLP The CRICKET GULLY
 Our Business Model sustains on
simple strategy :
Content > Design > Build>Delivery
 Initial delivery phase is outsourced
to build the brand ‘TheCricketGully’
 Once the Mobile App(in progress) is launched,
the we ourselves will cater to the delivery bit
with in house logistical support.
 Mobile App will be an open marketplace.

15. Reverse Sweep Marketing LLP The CRICKET GULLY
COMPETITIVE ADVANTAGE
 Players rely on cricket news, scores; we rely on our
creativity and customer emotion towards the game.
 No one has developed a one stop place for cricket gear,
merchandise and memorabilia in an artistic manner.
 With new players(sellers) coming to the game through
our Mobile app, our reach becomes infinite from
Meerut Bat factories to Chennai Gully vendors.

16. Reverse Sweep Marketing LLP The CRICKET GULLY
TEAM
 Lalit :- Lalit is the idea man and the person with most
acumen of the game. He has three year experience in
industry and used to write for sportskeeda, all day i
dream about cricket. He makes executive and feature
decisions for THECRICKETGULLY
 Kavish :- Kavish has been always involved in Marketing
and Business Process stuff since the start of graduation
by working as E-cell president and then Business
Scenarios working in start ups.
 Vidya :- Vidya has been a passionate artist from
childhood. With a graduation from art school and a 3-
year stint in advertising, she is churning out exciting
creatives for THECRICKETGULLY

17. Reverse Sweep Marketing LLP The CRICKET GULLY
THANK YOU!
Out for a break!