Garreth Carter is an integrated strategic creative who provides campaign concepts through copywriting and activation platforms. The document outlines two case studies of campaigns Carter developed. The first was for Malibu rum, which involved the "Malibu Mish Mash" tour across the UK featuring music and opportunities for students to mix Caribbean and local styles. This increased affinity scores and social media followers. The second was for Suzuki cars, developing a series of videos called "Suzuki Swift Decisions" that showed people making spontaneous choices involving the car. This drove traffic to the brand's new Facebook page.