Ralph Barsi outlines strategies for top sales development representatives (SDRs) to stand out and outperform their competition. Key advice includes attracting rather than pursuing an audience, enhancing personal branding, engaging in networking, and producing impactful content. Barsi emphasizes the importance of building relationships and cultivating a professional network to succeed in sales.

1. How the TOP SDRs
OVERCOME OBSCURITY
and CRUSH the COMPETITION

2. RALPH BARSI
Senior Director, Global Sales Development
@rbarsi
in/ralphbarsi
rbarsi@gmail.com
ralphbarsi.com
Subscribe.

3. “They’ll email or
call me back.
I just KNOW
they will.”

4. ATTRACT (DON’T PURSUE) YOUR AUDIENCE
Adjust your mindset
Go from A to B, not A to Z
Remind yourself why you do what you do
Decide to win

5. REVAMP YOUR SOCIAL PROFILES
Read The Complete Guide to Building Your Personal Brand
Take the Building a Personal Brand lecture course
Join Groups: Listen, then connect, then engage
Create content that makes people DO SOMETHING

6. Learn Reed’s and Metcalfe’s Laws
Read The Ultimate Guide to Meeting People at Events
Focus on your CURRENT followers (NOT future ones)
Ask for (and broker) introductions; never eat alone
CULTIVATE YOUR NETWORK

7. WRITE AND SPEAK GOOD WELL
Devour Writing That Works (by Roman and Raphaelson)
Download The Ultimate Guide to Social Skills
Go Meta: Create content on content on content
Model your favorite writers and speakers

8. “Hey, they’re
getting back
to me!”

9. THANK YOU
@rbarsi
in/ralphbarsi
rbarsi@gmail.com
ralphbarsi.com
RALPH BARSI