Social Selling for the 21st Century Essential Sales Strategies for the Modern Sales Person, Business Owner, Personal Brand Marketer.

1. #BusinessFirst
@The_BFN
@OneResult
Social Selling
for the 21st Century

2. Your Presenter
Edward van der Kleijn
@evanderkleijn
@OneResult
@The_BFN
#BusinessFirst

3. WHERE ARE YOUR CLIENTS?

4. The Social Selling Process
• Where Do We Start?

6. Business Strategy First
• Set Your Goals
• Identify Your Targets
• Use Common Sense
• Don’t Try to Be Different
• Use Proven Strategy to Deliver
Results
• Beware of Social Media Experts

7. SOURCE: COMSCORE
Audience
Share
Links
Broadcast
Microblog
Connect
Engage
Share
Images

8. Social Selling Tool Kit
• Twitter
• LinkedIn
• Google
• Lists
• Networking
• Website or Blog
• CRM
• Facebook (Just for messing around)

9. Twitter
• Twitter Search
• TweetChat
• TweetDeck

10. LinkedIn
• LinkedIn Connections
• Connect with Google
• Connect with CRM

11. Google
• Google Contacts
• Google Alerts
• Google Adwords Tools
• Build Lists

12. Monitor Competitors
• Set up Google Alerts for competitor terms (brand names,
products, key people) – see www.google.com/alerts
• Join key customer groups on LinkedIn and begin
monitoring what they are saying
• Monitor Slideshare and Scribd for any new presentations
or documents created by them, their partners and by
events they may be attending
• Follow customers, competitors and thought leaders on
Twitter to see what they are saying (also look at Q&A
sites such as Quora for additional insight)

13. CRM
• Nimble.com – Sign up for a Free 30 Day Trial here
• Zoho CRM
• Salesforce.com
• Google Contacts
– Sidekick
– Rapportive
– Nimble Extension

14. The Power is in The Network
#BusinessFirst

15. PROCESS
• You Need a Road Map or GPS to get you
from CHAOS to the Final Piece

16. @OneResult
LinkedIn Step Process
A Proven Model for Business Prospecting Success
Profile Network Publish

17. @OneResult
LinkedIn Step Process
A Proven Model for Business Prospecting Success
Profile

18. @OneResult
LinkedIn Step Process
A Proven Model for Business Prospecting Success
Network

19. @OneResult
LinkedIn Step Process
A Proven Model for Business Prospecting Success
Publish

20. WHAT DO I WRITE ABOUT?

21. LinkedIn Content Dilemma
#BestFoot4ward
Company
Information
Service
Descriptions
Helpful
Advice
Client Issues
Product
Features

22. SOURCE: COMSCORE

23. What Do I Write About?
Everybody Writes, Every Day
• Email
• Text messages
• Twitter, Instagram, Facebook, LinkedIn
• Comments
– WHY NOT BLOG?

24. What Do I Write About?
A Crucial Shift:
VIEW
the words we use
as an important piece
of who we are online

25. @OneResult
Plan with Your Team
Don’t Go at it Alone
Leverage Communications and Messaging
Across Your Internal Network of Executives
• Sales
• Marketing
• Customer Services
• Purchasing
• Operations
• HR

26. References
• http://www.salesforce.com/uk/socialsuccess/
• http://www.salesforce.com/uk/socialsuccess/social-
sales/mini-guide-to-social-selling.jsp#discover
• http://www.nimble.com/company/webinars/
• https://business.linkedin.com/sales-solutions
• https://business.twitter.com/

27. Your own footer Your Logo
THANK YOU!
Let’s Connect : )