This document discusses retuning your value proposition for challenging economic times. It defines a value proposition and outlines three types: benefits-driven, alternatives-driven, and customer-driven. The most effective is a customer-driven value proposition that focuses on the customer's objectives and describes your specific offer to address their needs. The presentation provides tips for crafting a strong customer-driven value proposition such as focusing on the customer experience, using their language, and including proof points.
The document provides guidance on developing an effective value proposition and presentation for business opportunities in global markets. It outlines key components of understanding the target market's needs and how the solution addresses them. It emphasizes tangible benefits like increased revenue and efficiency. The document also offers tips for structuring presentations, including starting with the most important point, using stories and repetition of main messages.
The document discusses customer value, satisfaction, loyalty and how companies can deliver them. It covers topics like lifetime value, cultivating customer relationships, attracting and retaining customers, database marketing, and using customer information to improve customer experience and maximize profits over the long run. The purpose is to provide an overview of customer relationship management strategies and techniques that companies can use to increase customer loyalty and lifetime value.
This document discusses key concepts related to customer value in marketing. It defines customer value as the benefits customers receive from a product or service relative to the costs they must pay. It also discusses how companies like Air Deccan and Virgin Atlantic create and deliver value to different customer segments. Overall, the document emphasizes that understanding customer value and developing customer loyalty are important aspects of effective marketing strategy.
The document discusses 10 key concepts for creating customer value, satisfaction, and loyalty. It emphasizes meeting customer perceived value by satisfying their benefits and costs. Maintaining high satisfaction leads to loyalty. Companies should focus on retaining existing customers rather than acquiring new ones since retention is more cost effective. Maintaining good customer relationships through databases allows companies to better target customers, deepen loyalty, and avoid mistakes.
Fixing Forecast Accuracy: Joint Webinar with Sales Management AssociationRevegy, Inc.
Forecasting accuracy is a problem for sales organizations. Too often forecasts reflect little more than a sales force’s collective intuition about future results. Not the reliable predictor management needs.
New approaches to forecasting are proving much more valuable. They combine technology, salesperson activities, and a focus on verifiable customer outcomes.
The document discusses defining a strong market value proposition. It begins by defining a value proposition as a clear statement of the functional, emotional and self-expressive benefits offered to target customers. The key components of a value proposition are then outlined, including relevance to customer needs/pains, quantified value or benefits, and unique differentiation. Examples are provided of both good and bad value propositions from companies like Google. Finally, the document discusses tools for building a value proposition, including defining the target market, value experience, offerings, benefits, differentiation, and proof of concept through testing.
An introductory section from our work in helping clients define customer value propositions and understand the importance of differentiated value within the context of strategy and planning. Hope you find something of value.
The document provides guidance on developing an effective value proposition and presentation for business opportunities in global markets. It outlines key components of understanding the target market's needs and how the solution addresses them. It emphasizes tangible benefits like increased revenue and efficiency. The document also offers tips for structuring presentations, including starting with the most important point, using stories and repetition of main messages.
The document discusses customer value, satisfaction, loyalty and how companies can deliver them. It covers topics like lifetime value, cultivating customer relationships, attracting and retaining customers, database marketing, and using customer information to improve customer experience and maximize profits over the long run. The purpose is to provide an overview of customer relationship management strategies and techniques that companies can use to increase customer loyalty and lifetime value.
This document discusses key concepts related to customer value in marketing. It defines customer value as the benefits customers receive from a product or service relative to the costs they must pay. It also discusses how companies like Air Deccan and Virgin Atlantic create and deliver value to different customer segments. Overall, the document emphasizes that understanding customer value and developing customer loyalty are important aspects of effective marketing strategy.
The document discusses 10 key concepts for creating customer value, satisfaction, and loyalty. It emphasizes meeting customer perceived value by satisfying their benefits and costs. Maintaining high satisfaction leads to loyalty. Companies should focus on retaining existing customers rather than acquiring new ones since retention is more cost effective. Maintaining good customer relationships through databases allows companies to better target customers, deepen loyalty, and avoid mistakes.
Fixing Forecast Accuracy: Joint Webinar with Sales Management AssociationRevegy, Inc.
Forecasting accuracy is a problem for sales organizations. Too often forecasts reflect little more than a sales force’s collective intuition about future results. Not the reliable predictor management needs.
New approaches to forecasting are proving much more valuable. They combine technology, salesperson activities, and a focus on verifiable customer outcomes.
The document discusses defining a strong market value proposition. It begins by defining a value proposition as a clear statement of the functional, emotional and self-expressive benefits offered to target customers. The key components of a value proposition are then outlined, including relevance to customer needs/pains, quantified value or benefits, and unique differentiation. Examples are provided of both good and bad value propositions from companies like Google. Finally, the document discusses tools for building a value proposition, including defining the target market, value experience, offerings, benefits, differentiation, and proof of concept through testing.
An introductory section from our work in helping clients define customer value propositions and understand the importance of differentiated value within the context of strategy and planning. Hope you find something of value.
Chapter 5 creating customer value, satisfaction and loyaltyk3llycr1s0st
1. Creating customer value, satisfaction, and loyalty involves understanding customer perceived value and quality, customer satisfaction, and cultivating customer loyalty.
2. Customer relationship management focuses on identifying customers, differentiating them by needs and value, interacting with them, and customizing for each customer to attract and retain profitable customers.
3. Companies can measure customer lifetime value and use customer databases to identify prospects, target offers, deepen loyalty, reactivate customers, and avoid mistakes to improve their customer base through reduced defection, increased longevity, enhanced share of wallet, and focusing on high-profit customers.
Creating customer value and customer relationship s1Sameer Mathur
The document discusses key concepts related to customer relationships including customer value, satisfaction, and loyalty. It defines customer value as the difference between the benefits and costs of an offering compared to alternatives. Customer satisfaction is a marketing term that measures how well a company's products or services meet or exceed a customer's expectations. Creating loyal customers is important for every business and companies aim to deliver value and satisfaction to their customers.
The document provides guidance on developing an effective value proposition through customer interviews and feedback. It recommends beginning with understanding the customer's problem and need, then developing a solution and crafting a value proposition statement. Key steps include: conducting customer interviews to validate assumptions about the problem and need; summarizing the interviews to identify the common customer problem, proposed solution, and potential benefits; and evaluating the market feedback to refine the problem statement and product direction. The goal is to develop a clear and compelling value proposition focused on the customer outcomes.
This document discusses key concepts from chapters 1 and 5 of the 14th edition of the marketing management textbook. It covers topics such as perceived value, customer satisfaction, loyalty, quality management, customer relationship management strategies, and building customer bonds. The document contains chapter outlines, definitions of important terms, and brief explanations of frameworks and models for evaluating customer value, satisfaction, retention and lifetime value.
Differential Value Proposition presented by GE and ValkreBMAChicago
This document discusses GE's use of the Differential Value Proposition (DVP) method and Render software to address business challenges. DVP helped GE identify new offerings, understand customer needs, and develop growth plans. Render software enabled the DVP process at scale and speed across many business units worldwide. GE executives shared that DVP built stronger customer partnerships and improved their ability to create value.
Customer Satisfaction and Value in marketingAhmad Al Jarah
This document presents information about customer satisfaction and value in marketing from a presentation given by Ahmad Al-Jarah. It discusses definitions of customer satisfaction, factors that influence satisfaction levels, and the relationship between satisfaction and willingness to pay. It also summarizes two journal articles, one examining how satisfaction levels impact pricing and the other discussing how organizations can improve competitiveness by understanding customer value. Finally, it applies the concepts to Volkswagen through a case study analyzing issues the company faced regarding emissions testing.
The document summarizes the key points from a presentation on developing a customer loyalty-centric corporate culture. It outlines eight keys to implementing this culture, including having unwavering commitment from leadership and hiring people passionate about customer service. It also discusses the financial benefits of retaining existing customers versus acquiring new ones and measuring customer loyalty through metrics like the Net Promoter Score.
The lecture discusses the importance of key partners for startups and the different types of partnerships, including those for physical and virtual channels, strategic alliances, joint business development, and coopetition between competitors. It cautions startups to be selective about partners and to understand the motivations and potential risks of partnering with larger companies. Startups should identify the partners needed to test their hypotheses and gain an unfair advantage rather than confuse partners for different stages of business development.
On average, U.S. corporations lose 10-30% of their customers every year. Raising customer retention rates by 5% can increase lifetime customer value by 25-100%. Customer loyalty is measured by their purchasing patterns and can range from undivided loyalty to indifference. Maintaining customer loyalty requires focusing on satisfaction, trust, and emotional bonding through consistent customer experiences. Successful customer retention strategies center around creating engaging experiences, transparency, education over sales, and prioritizing customer needs.
A marketing strategy brief on how to build 4Ps of marketing including common tools used. It also discusses difference between Product Management and Product Marketing as well as a brief introduction of the career roles. It also includes how behavioral economics is shaping the Marketing tactics.
It briefly mentions strategies for each P of marketing and common tools used in corporate. The purpose is to reduce the difference between classroom curriculum based study and increase the familiarity of reader with common and contemporary tools used in practice.
In glossary, the major common used terms in practice are included to prepare reader for the corporate job.
Lean Startup Essentials - STARTup Live HagenbergLukas Fittl
Lukas Fittl gave a presentation on lean startup essentials. He discussed (1) why startups should use the lean startup methodology to iteratively test ideas with customers rather than executing fully formed plans, (2) how to conduct customer discovery through interviews, online tests, and conferences to gather qualitative feedback, and (3) gave a case study of his own startup where he pivoted from a direct-to-consumer model to licensing technology to hosting companies after learning customer needs through market testing.
This document discusses creating long-term loyalty relationships with customers. It defines key concepts like customer value, satisfaction and loyalty. It also discusses how companies can maximize customer lifetime value and attract and retain customers through customer relationship management programs and databases. Specific strategies highlighted include identifying customer needs, customizing interactions, reducing defection rates and focusing efforts on high-value customers.
This document provides an agenda and content for a product management presentation. The agenda covers identifying consumer trends, offering new products, understanding competition, launching products, and key performance indicators. The content sections include topics such as marketing planning, competitive landscape analysis, customer analysis, market potential, and financial analysis. The document includes sample slides on new product introduction, product roadmaps, validation, and go-to-market strategies.
Sales leader Derek Draper shares the Stage Management Guide that boosted his team's performance metrics across the board. Read the rest of the story on First Round Review: http://firstround.com/review/this-sales-plan-moves-the-needle-on-every-success-metric/
This document outlines a marketing, sales, and support process offered by Zerobyte to help clients acquire and retain customers. Key points include:
- Zerobyte offers marketing services to find, sell to, and support clients in the UK, North America, and India on a pay-for-success model.
- Their services include developing marketing strategies, conducting research, acquiring new customers, and maintaining long-term relationships through customer retention programs.
- Effective marketing and support are important for acquiring one-time customers as well as developing lifetime customer relationships that increase sales and profits over many years.
The document discusses key concepts related to customer value, satisfaction, loyalty and relationship management. It provides definitions of customer perceived value, loyalty and quality. It also lists determinants of customer perceived value and steps in a customer value analysis. Furthermore, it discusses frameworks for customer relationship management (CRM) and strategies to focus on CRM, retain customers, and create customer evangelists.
The document discusses product-centric vs customer-centric marketing strategies. A product-centric strategy focuses on developing new products and increasing market share, while a customer-centric strategy focuses on understanding customer needs and increasing profitability from the most valuable customers. Research findings show referred customers are more profitable and loyal than other acquired customers, and the difference in customer lifetime value depends on the individual customer. To be customer-centric, companies should identify their most valuable customers, find more like them, understand what they want, and increase profits through cross-selling and premium prices.
The document discusses customer relationships for a new product. It covers getting customers through demand creation strategies like SEO, social media, and paid acquisition. It then discusses keeping customers through loyalty programs, product updates, and customer check-ins. Finally it discusses growing customers through referrals, contests, and loyalty programs. The document emphasizes that customer relationships strategies depend on the market type - whether existing, resegmented, or new - and gives examples for each.
The document discusses frameworks for validating business opportunities, including Porter's Five Forces analysis and the 7+1 framework. It focuses on analyzing sectors like telecom and consumer goods using these models. Key aspects of opportunity validation covered include evaluating the market size, customer needs, competitive landscape, management team, and ensuring the opportunity has positive present value, is timely, and can be implemented and scaled efficiently.
Buyers are faced with a double-edged sword. On one side, they have more alternatives available to them in today’s hyper-competitive market. On the other side, it is increasingly difficult to determine which is the best and most valuable option to choose.
The document outlines the "Ten P's" framework for product management. It describes each of the 10 P's - Profile, Pain, Position, Product, Pricing, Placement, Partners, Promotion, Proposition, and Plan. For each P, it provides questions and considerations for defining that aspect of a product. The overall framework is intended to provide a comprehensive plan for developing, marketing, and selling a product by addressing all relevant factors.
Chapter 5 creating customer value, satisfaction and loyaltyk3llycr1s0st
1. Creating customer value, satisfaction, and loyalty involves understanding customer perceived value and quality, customer satisfaction, and cultivating customer loyalty.
2. Customer relationship management focuses on identifying customers, differentiating them by needs and value, interacting with them, and customizing for each customer to attract and retain profitable customers.
3. Companies can measure customer lifetime value and use customer databases to identify prospects, target offers, deepen loyalty, reactivate customers, and avoid mistakes to improve their customer base through reduced defection, increased longevity, enhanced share of wallet, and focusing on high-profit customers.
Creating customer value and customer relationship s1Sameer Mathur
The document discusses key concepts related to customer relationships including customer value, satisfaction, and loyalty. It defines customer value as the difference between the benefits and costs of an offering compared to alternatives. Customer satisfaction is a marketing term that measures how well a company's products or services meet or exceed a customer's expectations. Creating loyal customers is important for every business and companies aim to deliver value and satisfaction to their customers.
The document provides guidance on developing an effective value proposition through customer interviews and feedback. It recommends beginning with understanding the customer's problem and need, then developing a solution and crafting a value proposition statement. Key steps include: conducting customer interviews to validate assumptions about the problem and need; summarizing the interviews to identify the common customer problem, proposed solution, and potential benefits; and evaluating the market feedback to refine the problem statement and product direction. The goal is to develop a clear and compelling value proposition focused on the customer outcomes.
This document discusses key concepts from chapters 1 and 5 of the 14th edition of the marketing management textbook. It covers topics such as perceived value, customer satisfaction, loyalty, quality management, customer relationship management strategies, and building customer bonds. The document contains chapter outlines, definitions of important terms, and brief explanations of frameworks and models for evaluating customer value, satisfaction, retention and lifetime value.
Differential Value Proposition presented by GE and ValkreBMAChicago
This document discusses GE's use of the Differential Value Proposition (DVP) method and Render software to address business challenges. DVP helped GE identify new offerings, understand customer needs, and develop growth plans. Render software enabled the DVP process at scale and speed across many business units worldwide. GE executives shared that DVP built stronger customer partnerships and improved their ability to create value.
Customer Satisfaction and Value in marketingAhmad Al Jarah
This document presents information about customer satisfaction and value in marketing from a presentation given by Ahmad Al-Jarah. It discusses definitions of customer satisfaction, factors that influence satisfaction levels, and the relationship between satisfaction and willingness to pay. It also summarizes two journal articles, one examining how satisfaction levels impact pricing and the other discussing how organizations can improve competitiveness by understanding customer value. Finally, it applies the concepts to Volkswagen through a case study analyzing issues the company faced regarding emissions testing.
The document summarizes the key points from a presentation on developing a customer loyalty-centric corporate culture. It outlines eight keys to implementing this culture, including having unwavering commitment from leadership and hiring people passionate about customer service. It also discusses the financial benefits of retaining existing customers versus acquiring new ones and measuring customer loyalty through metrics like the Net Promoter Score.
The lecture discusses the importance of key partners for startups and the different types of partnerships, including those for physical and virtual channels, strategic alliances, joint business development, and coopetition between competitors. It cautions startups to be selective about partners and to understand the motivations and potential risks of partnering with larger companies. Startups should identify the partners needed to test their hypotheses and gain an unfair advantage rather than confuse partners for different stages of business development.
On average, U.S. corporations lose 10-30% of their customers every year. Raising customer retention rates by 5% can increase lifetime customer value by 25-100%. Customer loyalty is measured by their purchasing patterns and can range from undivided loyalty to indifference. Maintaining customer loyalty requires focusing on satisfaction, trust, and emotional bonding through consistent customer experiences. Successful customer retention strategies center around creating engaging experiences, transparency, education over sales, and prioritizing customer needs.
A marketing strategy brief on how to build 4Ps of marketing including common tools used. It also discusses difference between Product Management and Product Marketing as well as a brief introduction of the career roles. It also includes how behavioral economics is shaping the Marketing tactics.
It briefly mentions strategies for each P of marketing and common tools used in corporate. The purpose is to reduce the difference between classroom curriculum based study and increase the familiarity of reader with common and contemporary tools used in practice.
In glossary, the major common used terms in practice are included to prepare reader for the corporate job.
Lean Startup Essentials - STARTup Live HagenbergLukas Fittl
Lukas Fittl gave a presentation on lean startup essentials. He discussed (1) why startups should use the lean startup methodology to iteratively test ideas with customers rather than executing fully formed plans, (2) how to conduct customer discovery through interviews, online tests, and conferences to gather qualitative feedback, and (3) gave a case study of his own startup where he pivoted from a direct-to-consumer model to licensing technology to hosting companies after learning customer needs through market testing.
This document discusses creating long-term loyalty relationships with customers. It defines key concepts like customer value, satisfaction and loyalty. It also discusses how companies can maximize customer lifetime value and attract and retain customers through customer relationship management programs and databases. Specific strategies highlighted include identifying customer needs, customizing interactions, reducing defection rates and focusing efforts on high-value customers.
This document provides an agenda and content for a product management presentation. The agenda covers identifying consumer trends, offering new products, understanding competition, launching products, and key performance indicators. The content sections include topics such as marketing planning, competitive landscape analysis, customer analysis, market potential, and financial analysis. The document includes sample slides on new product introduction, product roadmaps, validation, and go-to-market strategies.
Sales leader Derek Draper shares the Stage Management Guide that boosted his team's performance metrics across the board. Read the rest of the story on First Round Review: http://firstround.com/review/this-sales-plan-moves-the-needle-on-every-success-metric/
This document outlines a marketing, sales, and support process offered by Zerobyte to help clients acquire and retain customers. Key points include:
- Zerobyte offers marketing services to find, sell to, and support clients in the UK, North America, and India on a pay-for-success model.
- Their services include developing marketing strategies, conducting research, acquiring new customers, and maintaining long-term relationships through customer retention programs.
- Effective marketing and support are important for acquiring one-time customers as well as developing lifetime customer relationships that increase sales and profits over many years.
The document discusses key concepts related to customer value, satisfaction, loyalty and relationship management. It provides definitions of customer perceived value, loyalty and quality. It also lists determinants of customer perceived value and steps in a customer value analysis. Furthermore, it discusses frameworks for customer relationship management (CRM) and strategies to focus on CRM, retain customers, and create customer evangelists.
The document discusses product-centric vs customer-centric marketing strategies. A product-centric strategy focuses on developing new products and increasing market share, while a customer-centric strategy focuses on understanding customer needs and increasing profitability from the most valuable customers. Research findings show referred customers are more profitable and loyal than other acquired customers, and the difference in customer lifetime value depends on the individual customer. To be customer-centric, companies should identify their most valuable customers, find more like them, understand what they want, and increase profits through cross-selling and premium prices.
The document discusses customer relationships for a new product. It covers getting customers through demand creation strategies like SEO, social media, and paid acquisition. It then discusses keeping customers through loyalty programs, product updates, and customer check-ins. Finally it discusses growing customers through referrals, contests, and loyalty programs. The document emphasizes that customer relationships strategies depend on the market type - whether existing, resegmented, or new - and gives examples for each.
The document discusses frameworks for validating business opportunities, including Porter's Five Forces analysis and the 7+1 framework. It focuses on analyzing sectors like telecom and consumer goods using these models. Key aspects of opportunity validation covered include evaluating the market size, customer needs, competitive landscape, management team, and ensuring the opportunity has positive present value, is timely, and can be implemented and scaled efficiently.
Buyers are faced with a double-edged sword. On one side, they have more alternatives available to them in today’s hyper-competitive market. On the other side, it is increasingly difficult to determine which is the best and most valuable option to choose.
The document outlines the "Ten P's" framework for product management. It describes each of the 10 P's - Profile, Pain, Position, Product, Pricing, Placement, Partners, Promotion, Proposition, and Plan. For each P, it provides questions and considerations for defining that aspect of a product. The overall framework is intended to provide a comprehensive plan for developing, marketing, and selling a product by addressing all relevant factors.
Feedback for Customer Success Teams Webinarsnbozek
This document outlines a presentation on how customer success teams can use customer feedback. It discusses how traditional survey programs are difficult to act on because they are anonymous, aggregated, and lagging. The presentation advocates for a more proactive approach of using individual customer accounts and feedback to identify detractors early, understand customer relationships, drive product improvements, and reduce churn. ShiftPlanning's approach of open conversations and alerts to customer success representatives is highlighted. Results of their feedback activities include being able to retain customers before churn and providing value insights for different departments. The document concludes by suggesting top questions customer insights should be able to answer.
The document discusses best practices for customer onboarding and loyalty. It recommends establishing key account planning as the first step, which involves tiering accounts and developing plans that include an overview of the client's business and goals. It also stresses the importance of understanding the client, consistently delivering results, and acting in the client's best interests. Additional tips include developing organizational competencies around areas like sales, service delivery, and operations. The document provides a framework for the customer onboarding process, breaking it into the proposal, onboarding, and relationship management phases. It emphasizes beginning onboarding activities like conflict checks during the sales process.
The document discusses the importance of customer experience in B2B decisions and the need for marketing to shift its focus from lead generation to supporting the customer lifecycle. It provides data showing that over 70% of B2B decisions are based on direct or indirect customer experience rather than features or price. It then defines key terms related to customer experience and outlines the areas marketing efforts need to focus on across the customer lifecycle and buying cycle. This includes education, adoption, retention, advocacy and growth. Finally, it provides examples of the types of functions that may exist within a customer marketing team.
The document discusses strategies for improving customer acquisition and retention. It recommends defining business objectives, developing strategies to meet those objectives, and using tactics like A/B testing to implement strategies. A/B testing should be used for discovery, not just validation, to continuously learn and improve performance. The goal is to align marketing efforts with website content through testing to better engage customers.
An Introduction to The Challenger Customer [Pat Spenner, CEB]Quarry
Pat Spenner, co-author of The Challenger Customer presented to animal health marketing and sales professionals at NAVC 2016 about the changing landscape of B2B buying.
Moving from Traditional to Connected Support: Delivering Better Customer Expe...Support.com
Self-service and changes in customer behavior
How self-service is impacting the demand on support agents
How we’ve seen companies adapting their approach to support
This document summarizes the agenda and objectives for Session 1 of a business planning course offered by the Wharton Small Business Development Center. The session will cover drafting a mission statement, refining product/service descriptions and developing a value proposition, and examining the management team's strengths. Homework involves interviewing customers and suppliers to validate assumptions about the value proposition.
The document discusses creating a compelling client proposition. It suggests that clients will expect clear answers about what they are paying for in a more transparent pricing environment post-RDR. A client proposition should explain the services being provided in a way clients understand and demonstrate value. Many advisers currently provide services clients don't need or want. Research shows clients want responsive, personalized service and are willing to pay more for better service. High net worth clients want specialized, independent advice and transparency. An effective proposition must meet rising client expectations.
These are slides from the ADPList mentoring session.
https://app.adplist.org/dashboard/sessions/details/how-to-measure-and-communicate-the-impact-of-ux/about
A timeless question and heavily debated one. I have been dumbfounded, defensive, even taken offense to this question in my career. With experience and willingness to revisit my opinions, I have learned that this complex question requires a considered response.
Join this session if you want to explore the intent behind the question, the role of the product's maturity, the useful approaches to calculate the impact, the challenging circumstances, and craft a thoughtful point of view.
By the end of this session, you should feel ready to discuss this question with empathy, confidence, and conviction.
The document outlines steps for developing effective communication and building rapport with customers during a sales call. It provides guidance on introducing oneself, asking open-ended questions to learn about the customer's needs and priorities, qualifying interest, identifying key needs, presenting tailored solutions, obtaining commitment, and handling objections. The effectiveness of each step is measured by questions to ensure the customer feels heard, needs are understood and addressed, and there is a plan to move forward.
Loyalty management more than earning and spending pointsElena Martínez
During this webinar, Elena Martínez, Retail Specialist at Openbravo, will explain the keys to how to effectively create loyalty and what to expect from your commerce solution. Today, engaging customers goes beyond traditional loyalty programs and she will develop on this topic.
What Will You Learn?
- Keys to effectively create a loyalty program.
- What to expect from commerce solutions in regards to loyalty management.
Creating Value for Your Customers and CompanyClearAction
For an updated version of this presentation: https://www.slideshare.net/clearaction/creating-value-for-your-customers-and-company
Customer value creation for excellent customer experience that yields enduring business growth
See https://ClearAction.com
This document provides guidance to sales representatives on strategically guiding customers through the buying journey. It outlines 9 key stages: 1) building need, 2) discovery, 3) consideration, 4) decision, 5) purchase, 6) delivery, 7) usage, 8) retention, and 9) advocacy. For each stage, it provides example messaging, qualifying criteria, success metrics, sales tools, and instructions for updating the CRM with stage-specific details to help reps effectively engage customers and maximize deal conversion and renewal rates. The goal is to align marketing and sales processes to optimize the customer experience at each step of the buying cycle.
- Customers are value maximizers who choose options that provide the highest perceived benefits relative to costs. Companies must understand how customers value their offerings compared to competitors.
- Customer satisfaction results from a product meeting or exceeding expectations. High satisfaction leads to loyalty, so companies must ensure expectations are met.
- Retaining existing profitable customers is less costly than acquiring new ones, so relationship marketing is key. Lifetime customer value analysis helps maximize profitability.
Idea buyer - identifying startup ideas for businessIdea Buyer
The document discusses factors to consider when evaluating new business opportunities and strategies. It describes three types of startup ideas (Type A draws on existing products, Type B involves new technologies or products, Type C improves existing products). It also discusses opportunity recognition, competitive advantage, analyzing the general, industry and competitive environments, assessing a company's resources and capabilities using SWOT analysis, and strategies like cost-based, differentiation-based, and focus strategies. The key is to identify opportunities through alertness, evaluate strengths and weaknesses, and choose a strategy to gain competitive advantage.
Idea buyer identifying startup ideas for businessIdea Buyer
The document discusses factors to consider when evaluating new business opportunities and strategies. It describes different types of startup ideas (Type A ideas based on existing products, Type B involving new technologies, Type C improving existing products). It also outlines factors for judging opportunities such as market factors, competitive advantage, economics, and management capability. Strategies discussed include cost-based, differentiation-based, and focus strategies. The document emphasizes opportunity recognition, entrepreneurial alertness, and assessing internal resources and external industry environments when developing strategies to capture new opportunities.
Your Value Proposition is the reason that customers choose to buy from you, it needs to be a core business skill. This slideshare shows you how to develop compelling value propositions with a focus on B2B companies
Another quarter, and for most, another year comes to an end. We all have one thing on our minds: closing sales. As we apply best practices to get these deals in the door, there are often obstacles preventing us from getting a firm YES from our prospects. The sales cycle is rife with challenges, and we could all use a checklist to help us turn those challenges into closing opportunities. Asking ourselves about our prospects’ sales process and understanding their needs on a deeper level will help us get a YES with time to spare in the quarter.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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What Software is Used in Marketing in 2024.Ishaaq6
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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How AI changes the marketing game
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
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5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
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Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
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Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
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46. Thank you!
Lisa Dennis
President
Knowledgence Associates
Ldennis@knowledgence.com
O: 617-661-8250
M: 617- 901-7366
47. Knowledgence Offer
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and Service
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Editor's Notes
Flip chart audience response
What if I was your customer at your company?
What’s important to me do you think?
You’ve got it – me, me, me, the world according to me,
Let’s talk about you, what do you think of me
Your external customers feel this way, and your internal customers feel this way
And truth be told – you feel this way too!
Assumptions about your customer’s goals, motives, and needs
Assumptions about the level of your customer’s understanding of your goals, motives and efforts
Beware of “telling everything you know” because most of your customers are not interested
These are real business drivers – the over all drivers of your company’s business – and you must couch your VP in these terms