The document provides an overview of strategic planning and competitive strategies. It discusses corporate strategy, business strategy, and functional strategy. It also outlines Porter's five forces industry analysis framework and lists factors for CEOs to consider like vision, mission, understanding processes. Finally, it presents the three main steps in strategic planning as planning, implementation, and evaluation.

1. Strategic Planning by Ajarn Somchai & Ajarn Kusaya
Strategic Planning
1. Corporate Strategy –
2. Business Strategy –
3. Functional Strategy –
Hierarchy of Strategy
Corporate Strategy
1. Growth –
1.1 Merge –
1.2 Acquisition –
1.3 Strategic Alliance –
Star Alliance
2. Stability –
- Pause / proceed with caution
- No change
- Profit strategies
Maintenance
3. Retrenchment Strategies - Strategy
3.1 Turnaround –
3.2 Captive Company Strategy –
3.3 Selling Out –
3.4 Bankruptcy –
Hair Cut

2. ** Strategy SWOT TOWS Matrix **
SO Growth Strategies
“ “WO ST Stability Strategies
“-------------------- “WT Retrenchment Strategies
Business Strategy – positioning
- Cost-Leadership
- Differentiation
Functional Strategy –
HR Marketing Production IT PR Finance R&D
Competitive Strategies -
--------------------

3. Competitive Strategy by Ajarn Suchart
Michael E. Porter
5 Forces in Industry Analysis
1. Industrial Competitors
New Comer Potential Entrants
Brand
Customer Buyer
Suppliers
Suppliers Suppliers
Substitutes
CRM marketing
C
1. Corporate Policy
- Product or Service Theme
- Target Group
- Company Objective
- Value and Company Policy
- Company Image
2. Country’s Economy
- National Debt & Citizens Living
3. Competitors
- Competitive World Market
- Cost Advantage
- Treat of New Comer
4. Consumer Behavior
- Over Consumption, Over Debt
- Try New Product

4. - Buy 1 Get 1 Free
CEO
1. IQ 2. Vision
3. Mission 4. Creative
5. CCO & CFO & CMO & CHRO 6.
7. Understand Company Process & Employee Expectation
8. Good Intention & Motivation 9. Competitive
10. Make Decision 11.
12. Differentiation 13. HR Development
14. Moral & Ethic 15. Strategy Organization
16. BSC 17. Leader
18. Planning Organization Controlling
19. Teamwork
1. Planning
Mission and Objective
SWOT Analysis
Strategy Making
2. Implementation
3. Evaluation