The document discusses the rhetorical situation, which refers to the circumstances in which communication occurs. It identifies six key elements that make up the rhetorical situation: the writer, purpose, genre, audience, topic, and context. All of these elements influence how a writer should approach a given writing task and adapt their writing accordingly. The writer's background and the audience's characteristics, as well as the purpose, genre, topic, and surrounding context must all be considered for effective rhetorical communication.