This document discusses how semiotics can help understand sustainability in different markets. It analyzes six emerging themes around sustainability in BRIC countries: 1) Collaborative action is important in Brazil, India, Russia and China; 2) Preserving nature and traditions is seen in China and India; 3) Corporate initiatives coexist with community efforts; 4) Consumer self-management of sustainability occurs along with top-down government projects; 5) Creative experimentation combines art, science and reuse in Brazil and India; 6) Eco-friendly products are gaining value where recycling was once associated with poverty. Semiotics decodes brand communications and cultural meanings around sustainability to understand changing consumer behaviors.
The document discusses semiotics, the study of signs and how they are used in communication. It provides examples of different types of signs including icons, indexes, and symbols. It also discusses how visual codes like lighting, color, and composition are used in media texts to convey certain meanings and appeal to target audiences.
ASY1 Media Studies Representation 3 - IdeologyKBucket
The document discusses representation and ideology in media studies. It begins by recapping the key concepts of representation, including that media producers select what to show and how this constructs our perception of reality. It then discusses ideology, defining it as a system of beliefs that determines how we see the world and power relations in society. Finally, it discusses how ideology is linked to power, with dominant ideologies in a society tending to favor the views of the most powerful social groups.
Visual culture refers to the study of culturally meaningful visual content in contemporary society. It recognizes the predominance of visual media and forms of communication in the postmodern world. Visual culture studies the various visual forms that constitute our media environment, including print, television, film, computer interfaces, the internet, advertising, art, photography, fashion, and architecture. It examines how visual content migrates across different media and how visual systems operate. The field also acknowledges that visual meanings are not purely based on images but include texts and other elements. It challenges the notion that visual culture can be studied as a pure system of visuality.
Lev Manovich is a professor known for his work on digital culture and new media. He proposes 5 principles of new media: 1) numerical representation, 2) modularity, 3) automation, 4) variability, and 5) transcoding. New media is characterized by being computer-based, digitally represented as discrete units, interactively accessed without loss of quality, and able to be transformed between formats. In contrast to old media, new media is digital, discrete, perfectly copyable, easily distributed, interactive, virtual, and non-linear.
This document discusses using semiotics and cultural context to develop meaningful brand identities and ensure consistent communication across channels. It makes the following key points:
1. Successful brands have a clear vision and identity represented by culturally relevant meanings that are consistently reinforced through all communications.
2. Brand meanings must be embedded in all messages and channels to provide a unified brand image conveying the key meanings.
3. Understanding brand meanings within their cultural and market contexts allows for consistent branding experiences and prevents image fragmentation across different channels over time.
This document provides an overview of semiotic analysis and key semiotic concepts. It begins by defining semiotics as the study of signs and sign systems. Some key points made include:
- Semiotics examines how meaning is constructed through signs such as words, images, sounds, gestures and objects.
- Ferdinand de Saussure distinguished between the signifier (form of the sign) and the signified (concept represented).
- Charles Sanders Peirce developed a triadic model of the sign consisting of the representamen (sign vehicle), object (referent), and interpretant (sense made of the sign).
- Signs can function as icons, indexes or symbols depending on their relationship to what they
Advertising has influenced culture and traditions by promoting new products and lifestyles. Images in advertising set standards for ideals around beauty, success, and happiness. While advertising aims to influence consumer behavior, it also plays a role in shifting cultural norms over time related to gender roles, family structures, and consumerism. Some argue this has negatively impacted well-being by promoting materialism and unhealthy ideals, though others see benefits from exposing people to new ideas and options.
The document discusses semiotics, the study of signs and how they are used in communication. It provides examples of different types of signs including icons, indexes, and symbols. It also discusses how visual codes like lighting, color, and composition are used in media texts to convey certain meanings and appeal to target audiences.
ASY1 Media Studies Representation 3 - IdeologyKBucket
The document discusses representation and ideology in media studies. It begins by recapping the key concepts of representation, including that media producers select what to show and how this constructs our perception of reality. It then discusses ideology, defining it as a system of beliefs that determines how we see the world and power relations in society. Finally, it discusses how ideology is linked to power, with dominant ideologies in a society tending to favor the views of the most powerful social groups.
Visual culture refers to the study of culturally meaningful visual content in contemporary society. It recognizes the predominance of visual media and forms of communication in the postmodern world. Visual culture studies the various visual forms that constitute our media environment, including print, television, film, computer interfaces, the internet, advertising, art, photography, fashion, and architecture. It examines how visual content migrates across different media and how visual systems operate. The field also acknowledges that visual meanings are not purely based on images but include texts and other elements. It challenges the notion that visual culture can be studied as a pure system of visuality.
Lev Manovich is a professor known for his work on digital culture and new media. He proposes 5 principles of new media: 1) numerical representation, 2) modularity, 3) automation, 4) variability, and 5) transcoding. New media is characterized by being computer-based, digitally represented as discrete units, interactively accessed without loss of quality, and able to be transformed between formats. In contrast to old media, new media is digital, discrete, perfectly copyable, easily distributed, interactive, virtual, and non-linear.
This document discusses using semiotics and cultural context to develop meaningful brand identities and ensure consistent communication across channels. It makes the following key points:
1. Successful brands have a clear vision and identity represented by culturally relevant meanings that are consistently reinforced through all communications.
2. Brand meanings must be embedded in all messages and channels to provide a unified brand image conveying the key meanings.
3. Understanding brand meanings within their cultural and market contexts allows for consistent branding experiences and prevents image fragmentation across different channels over time.
This document provides an overview of semiotic analysis and key semiotic concepts. It begins by defining semiotics as the study of signs and sign systems. Some key points made include:
- Semiotics examines how meaning is constructed through signs such as words, images, sounds, gestures and objects.
- Ferdinand de Saussure distinguished between the signifier (form of the sign) and the signified (concept represented).
- Charles Sanders Peirce developed a triadic model of the sign consisting of the representamen (sign vehicle), object (referent), and interpretant (sense made of the sign).
- Signs can function as icons, indexes or symbols depending on their relationship to what they
Advertising has influenced culture and traditions by promoting new products and lifestyles. Images in advertising set standards for ideals around beauty, success, and happiness. While advertising aims to influence consumer behavior, it also plays a role in shifting cultural norms over time related to gender roles, family structures, and consumerism. Some argue this has negatively impacted well-being by promoting materialism and unhealthy ideals, though others see benefits from exposing people to new ideas and options.
Horkheimer & Adorno: The Culture IndustriesDustin Kidd
The document summarizes the theories of Max Horkheimer and Theodor Adorno on the culture industry. They argue that popular culture produced by large corporations, such as films, radio, and magazines, has replaced the church as the dominant socializing institution that establishes societal norms. The culture industry maintains conformity and order by producing content that is identical, artificial, formulaic, and reflects the interests of wealthy media owners rather than consumers. This dominant ideology presented by the culture industry serves to keep society ordered in a way that can make oppressive political systems seem legitimate.
The Frankfurt School was created by Jewish intellectuals in Germany with the intention of using critical theory to undermine Western culture and capitalism in order to bring about Marxist revolution. Theodor Adorno and Max Horkheimer were influential thinkers in the Frankfurt School who criticized the culture industry for producing meaningless mass-produced content aimed at deceiving audiences and manufacturing desire for commodities to serve capitalist interests rather than artistic merit.
The Future of the Image week 3: Radical Alterity DeborahJ
This document discusses the concept of alterity, or otherness, from an art historical perspective. It begins by defining alterity as how Western culture historically viewed the self in contrast to others. It then explores how postmodernism emphasizes relationships between self and other through figures defined by terms like alterity, absence, and uncertainty. The document examines how anthropology and feminist discourses have discussed gendered and racialized others. It also analyzes how artworks have addressed themes of doubles, doppelgängers, virtual worlds, and technologies in relation to notions of self and alterity.
This document discusses how cultural values impact marketing activities such as advertising and sales promotion. It provides a framework for analyzing the advertising process, which includes three steps: 1) targeting the audience and setting objectives, 2) conveying the intended message through appropriate media, and 3) evaluating effectiveness. Cultural values influence all three steps by shaping the target audience's preferences and determining appropriate messages and media. The implications are that marketers, especially multinational corporations, must be aware of cultural values in other countries and adapt their marketing accordingly in order to be effective on a global scale.
This document provides an overview of different approaches to cultural criticism. It discusses criticism versus cynicism, with critics taking a careful, evidence-based approach rather than making unsupported claims. Several theories of cultural criticism are then outlined, including reader response criticism, formalism, biographic criticism, Marxist criticism, and deconstruction. The document notes that early influential critics were mostly white men from Western nations. It argues for more diverse perspectives in cultural criticism. Finally, it briefly introduces feminist criticism, critical race theory, and ecocriticism as alternative approaches.
The document discusses the continued evolution of digital typography through the popularization of desktop publishing software in the 1980s and experiments conducted by designers like Neville Brody and Octavo magazine. It also mentions how this allowed for more complex arrangements of type through embracing new technologies. The document further references the work of British design firm 8vo and studio Why Not Associates, as well as typefaces that echoed Philippe Stark's lemon squeezer and accelerated global culture.
John Berger discusses how seeing comes before words and shapes our understanding of the world. Our vision is active and we see things in relation to ourselves and our knowledge. We also understand that we can be seen by others in the visible world. All images, including photographs, embody a way of seeing as they involve selecting sights from infinite possibilities. However, our perception of images also depends on our own way of seeing.
This document provides an overview of several film theories, including early film theory, realism film theory, auteur theory, and feminist film theory. Early film theorists like Hugo Munsterberg and Rudolf Arnheim viewed films as a unique art form that transforms normal visual perception through techniques like editing and camera angles. Realism film theory holds that films encode reality in subjective ways and viewers judge films based on their own life experiences. Auteur theory posits that some directors impose their personal vision and style to achieve an auteur status. Feminist film theory critiques the stereotypical passive representations of women in classic Hollywood films and calls for more positive portrayals.
1. The document discusses various models and elements of communication, including traditional and interactive models that account for increased consumer choice and control over messages.
2. It examines factors that influence the effectiveness of communication, such as the source, message characteristics, and appeals used in advertising. Different types of appeals like emotional, rational, and humor are discussed.
3. Models of persuasion and attitude change are presented, including the elaboration likelihood model which describes central and peripheral routes to persuasion depending on level of involvement.
magazine cover content page and double spread analysisshazrehshahzad
The document analyzes the cover and contents page of various magazines. It discusses the key elements found on magazine covers like the masthead, date/price, cover lines, slogans, and main image. It explains that the masthead identifies the magazine brand and is prominently displayed. Cover lines, images of celebrities, and movie/album promotions are used to attract readers. The contents page lists the sections and features to help readers navigate the magazine. Common elements like the magazine name, issue date, and table of contents help orient the reader.
Theories Of Popular Music Adorno, Hebdige[1] 1Vicky Casson
The document discusses several theoretical perspectives that can be used to analyze popular music, including:
1) The Frankfurt School which viewed popular culture as exploiting the masses and maintaining bourgeois power. Theodor Adorno in particular saw popular music as a product of capitalism's "culture industry".
2) Adorno argued that popular music forms satisfy "false needs" created by capitalism to keep people passive and apathetic rather than questioning social life.
3) More modern theorists like Dick Hebdige view Adorno's perspective as too pessimistic, arguing that audiences actively consume media based on their social/ideological backgrounds. Audiences can resist dominant culture through subcultures.
Key Concepts in Media Studies Lecture 3 SemioticsMarcus Leaning
An introductory lecture on semiotics covering concepts such as the sign, signifier, signified, referent, paradigmatic and syntagmatic analysis, indexical, iconic and symbolic signs.
Given as part of the Key Concepts in Media Studies 1st year module of the BA (hons) Media Studies at the University of Winchester in the UK.
The Frankfurt School theorists saw popular culture in capitalist societies as promoting ruling class ideologies and preventing the collapse of capitalism predicted by Marx. They viewed cultural products like pop music and dancing as dull and undemanding, serving to make people docile and passive. However, later critics argued the Frankfurt School was too negative and sweeping in characterizing all popular culture as tools of capitalism, failing to recognize how consumers actively create their own meanings.
This document provides an introduction to semiotics, which is the study of signs and their meanings. It explains that a sign consists of a signifier, which is the form the sign takes, and the signified, which is the concept it represents. An example given is that a stop sign's physical shape is the signifier and the concept of stopping is the signified. The document also notes that signifiers can have multiple signifieds and that the relationship between signifiers and signifieds is arbitrary. It outlines the three steps of semiotic analysis as analyzing verbal signs, visual signs, and the symbolic message. Finally, it provides an example of a semiotic analysis of an advertisement.
This document provides biographical information about Raymond Williams and summarizes his influential definitions of culture and society. It notes that Williams was a Welsh Marxist theorist, academic, novelist and critic born in 1921 who is considered the father of cultural studies. It discusses some of his major works and then summarizes his assertion that culture consists of a whole way of life as well as the arts. The document also provides Williams' definition of society as a group of people living together and sharing norms and values. It concludes by quoting Williams that culture is one of the most complicated words in the English language.
1. The document discusses New Historicism, a literary theory that emerged in the 1980s in response to New Criticism.
2. New Historicism views history as a narrative shaped by subjective biases rather than objective facts, and believes literary texts should be understood within their social and cultural contexts rather than in isolation.
3. Prominent figures associated with New Historicism mentioned include Stephen Greenblatt and Hippolyte Adolphe Taine. New Historicism tends to examine popular works and marginalized groups to uncover neglected historical voices.
Jean Baudrillard's theory of hyperreality describes a state where simulations have replaced reality such that the distinction between real and simulated has collapsed. Hyperreality is exemplified by celebrity culture, where celebrities live in a cocooned world detached from normal interactions, and some fans become so engaged with the hyperreal celebrity world that they lose touch with reality. Video games also demonstrate hyperreality, as rare cases occur where players commit violent acts because they cannot distinguish between the simulated game world and reality.
Adorno and Horkheimer argued that cultural production had become standardized and routine like industrial manufacturing. They termed this the "culture industry" where products were mass produced using formulas and repetitive sequences. This resulted in cultural items like songs that were predictable and exhibited only superficial differences. The culture industry allowed people to be easily manipulated by capitalist corporations according to Adorno and Horkheimer.
This document discusses Theodor Adorno's views on irrationality and rationality in Western capitalist societies. It examines how Adorno conceptualizes irrationality as arising from a fear of the unknown and a desire for domination. It also discusses Adorno's critique of popular culture and the "culture industry," seeing it as promoting passivity in audiences. The document raises several discussion questions about applying Adorno's views to non-Western societies, underground cultural production, and resisting media hegemony.
The Marketing Society, together with Brand Learning, have developed the Marketing Leaders Programme (MLP) as a unique development experience for high potential individuals who are preparing for marketing leadership roles. Running for ten years, this blend of marketing and people leadership skill development, delivered by eminent industry leaders and leadership experts, is designed to help shape the great marketing leaders of tomorrow.
During a gang's final robbery, one member has an existential crisis and questions the morality of the job as a storm approaches. An argument breaks out in the getaway van between the gang members. They are spotted by a security guard who opens fire on them as the skies darken, hitting one member. Time seems to slow as the guard takes aim again at the remaining men.
Horkheimer & Adorno: The Culture IndustriesDustin Kidd
The document summarizes the theories of Max Horkheimer and Theodor Adorno on the culture industry. They argue that popular culture produced by large corporations, such as films, radio, and magazines, has replaced the church as the dominant socializing institution that establishes societal norms. The culture industry maintains conformity and order by producing content that is identical, artificial, formulaic, and reflects the interests of wealthy media owners rather than consumers. This dominant ideology presented by the culture industry serves to keep society ordered in a way that can make oppressive political systems seem legitimate.
The Frankfurt School was created by Jewish intellectuals in Germany with the intention of using critical theory to undermine Western culture and capitalism in order to bring about Marxist revolution. Theodor Adorno and Max Horkheimer were influential thinkers in the Frankfurt School who criticized the culture industry for producing meaningless mass-produced content aimed at deceiving audiences and manufacturing desire for commodities to serve capitalist interests rather than artistic merit.
The Future of the Image week 3: Radical Alterity DeborahJ
This document discusses the concept of alterity, or otherness, from an art historical perspective. It begins by defining alterity as how Western culture historically viewed the self in contrast to others. It then explores how postmodernism emphasizes relationships between self and other through figures defined by terms like alterity, absence, and uncertainty. The document examines how anthropology and feminist discourses have discussed gendered and racialized others. It also analyzes how artworks have addressed themes of doubles, doppelgängers, virtual worlds, and technologies in relation to notions of self and alterity.
This document discusses how cultural values impact marketing activities such as advertising and sales promotion. It provides a framework for analyzing the advertising process, which includes three steps: 1) targeting the audience and setting objectives, 2) conveying the intended message through appropriate media, and 3) evaluating effectiveness. Cultural values influence all three steps by shaping the target audience's preferences and determining appropriate messages and media. The implications are that marketers, especially multinational corporations, must be aware of cultural values in other countries and adapt their marketing accordingly in order to be effective on a global scale.
This document provides an overview of different approaches to cultural criticism. It discusses criticism versus cynicism, with critics taking a careful, evidence-based approach rather than making unsupported claims. Several theories of cultural criticism are then outlined, including reader response criticism, formalism, biographic criticism, Marxist criticism, and deconstruction. The document notes that early influential critics were mostly white men from Western nations. It argues for more diverse perspectives in cultural criticism. Finally, it briefly introduces feminist criticism, critical race theory, and ecocriticism as alternative approaches.
The document discusses the continued evolution of digital typography through the popularization of desktop publishing software in the 1980s and experiments conducted by designers like Neville Brody and Octavo magazine. It also mentions how this allowed for more complex arrangements of type through embracing new technologies. The document further references the work of British design firm 8vo and studio Why Not Associates, as well as typefaces that echoed Philippe Stark's lemon squeezer and accelerated global culture.
John Berger discusses how seeing comes before words and shapes our understanding of the world. Our vision is active and we see things in relation to ourselves and our knowledge. We also understand that we can be seen by others in the visible world. All images, including photographs, embody a way of seeing as they involve selecting sights from infinite possibilities. However, our perception of images also depends on our own way of seeing.
This document provides an overview of several film theories, including early film theory, realism film theory, auteur theory, and feminist film theory. Early film theorists like Hugo Munsterberg and Rudolf Arnheim viewed films as a unique art form that transforms normal visual perception through techniques like editing and camera angles. Realism film theory holds that films encode reality in subjective ways and viewers judge films based on their own life experiences. Auteur theory posits that some directors impose their personal vision and style to achieve an auteur status. Feminist film theory critiques the stereotypical passive representations of women in classic Hollywood films and calls for more positive portrayals.
1. The document discusses various models and elements of communication, including traditional and interactive models that account for increased consumer choice and control over messages.
2. It examines factors that influence the effectiveness of communication, such as the source, message characteristics, and appeals used in advertising. Different types of appeals like emotional, rational, and humor are discussed.
3. Models of persuasion and attitude change are presented, including the elaboration likelihood model which describes central and peripheral routes to persuasion depending on level of involvement.
magazine cover content page and double spread analysisshazrehshahzad
The document analyzes the cover and contents page of various magazines. It discusses the key elements found on magazine covers like the masthead, date/price, cover lines, slogans, and main image. It explains that the masthead identifies the magazine brand and is prominently displayed. Cover lines, images of celebrities, and movie/album promotions are used to attract readers. The contents page lists the sections and features to help readers navigate the magazine. Common elements like the magazine name, issue date, and table of contents help orient the reader.
Theories Of Popular Music Adorno, Hebdige[1] 1Vicky Casson
The document discusses several theoretical perspectives that can be used to analyze popular music, including:
1) The Frankfurt School which viewed popular culture as exploiting the masses and maintaining bourgeois power. Theodor Adorno in particular saw popular music as a product of capitalism's "culture industry".
2) Adorno argued that popular music forms satisfy "false needs" created by capitalism to keep people passive and apathetic rather than questioning social life.
3) More modern theorists like Dick Hebdige view Adorno's perspective as too pessimistic, arguing that audiences actively consume media based on their social/ideological backgrounds. Audiences can resist dominant culture through subcultures.
Key Concepts in Media Studies Lecture 3 SemioticsMarcus Leaning
An introductory lecture on semiotics covering concepts such as the sign, signifier, signified, referent, paradigmatic and syntagmatic analysis, indexical, iconic and symbolic signs.
Given as part of the Key Concepts in Media Studies 1st year module of the BA (hons) Media Studies at the University of Winchester in the UK.
The Frankfurt School theorists saw popular culture in capitalist societies as promoting ruling class ideologies and preventing the collapse of capitalism predicted by Marx. They viewed cultural products like pop music and dancing as dull and undemanding, serving to make people docile and passive. However, later critics argued the Frankfurt School was too negative and sweeping in characterizing all popular culture as tools of capitalism, failing to recognize how consumers actively create their own meanings.
This document provides an introduction to semiotics, which is the study of signs and their meanings. It explains that a sign consists of a signifier, which is the form the sign takes, and the signified, which is the concept it represents. An example given is that a stop sign's physical shape is the signifier and the concept of stopping is the signified. The document also notes that signifiers can have multiple signifieds and that the relationship between signifiers and signifieds is arbitrary. It outlines the three steps of semiotic analysis as analyzing verbal signs, visual signs, and the symbolic message. Finally, it provides an example of a semiotic analysis of an advertisement.
This document provides biographical information about Raymond Williams and summarizes his influential definitions of culture and society. It notes that Williams was a Welsh Marxist theorist, academic, novelist and critic born in 1921 who is considered the father of cultural studies. It discusses some of his major works and then summarizes his assertion that culture consists of a whole way of life as well as the arts. The document also provides Williams' definition of society as a group of people living together and sharing norms and values. It concludes by quoting Williams that culture is one of the most complicated words in the English language.
1. The document discusses New Historicism, a literary theory that emerged in the 1980s in response to New Criticism.
2. New Historicism views history as a narrative shaped by subjective biases rather than objective facts, and believes literary texts should be understood within their social and cultural contexts rather than in isolation.
3. Prominent figures associated with New Historicism mentioned include Stephen Greenblatt and Hippolyte Adolphe Taine. New Historicism tends to examine popular works and marginalized groups to uncover neglected historical voices.
Jean Baudrillard's theory of hyperreality describes a state where simulations have replaced reality such that the distinction between real and simulated has collapsed. Hyperreality is exemplified by celebrity culture, where celebrities live in a cocooned world detached from normal interactions, and some fans become so engaged with the hyperreal celebrity world that they lose touch with reality. Video games also demonstrate hyperreality, as rare cases occur where players commit violent acts because they cannot distinguish between the simulated game world and reality.
Adorno and Horkheimer argued that cultural production had become standardized and routine like industrial manufacturing. They termed this the "culture industry" where products were mass produced using formulas and repetitive sequences. This resulted in cultural items like songs that were predictable and exhibited only superficial differences. The culture industry allowed people to be easily manipulated by capitalist corporations according to Adorno and Horkheimer.
This document discusses Theodor Adorno's views on irrationality and rationality in Western capitalist societies. It examines how Adorno conceptualizes irrationality as arising from a fear of the unknown and a desire for domination. It also discusses Adorno's critique of popular culture and the "culture industry," seeing it as promoting passivity in audiences. The document raises several discussion questions about applying Adorno's views to non-Western societies, underground cultural production, and resisting media hegemony.
The Marketing Society, together with Brand Learning, have developed the Marketing Leaders Programme (MLP) as a unique development experience for high potential individuals who are preparing for marketing leadership roles. Running for ten years, this blend of marketing and people leadership skill development, delivered by eminent industry leaders and leadership experts, is designed to help shape the great marketing leaders of tomorrow.
During a gang's final robbery, one member has an existential crisis and questions the morality of the job as a storm approaches. An argument breaks out in the getaway van between the gang members. They are spotted by a security guard who opens fire on them as the skies darken, hitting one member. Time seems to slow as the guard takes aim again at the remaining men.
The document summarizes The Marketing Society, an exclusive network of over 2,600 senior marketers from various industries. It has operated for over 54 years to challenge its members to think differently and drive marketing leadership. Members gain access to leading-edge content, opportunities to build business networks, and skills development. The Society hosts various events centered around topics like customers, growth, digital transformation, and marketing for good. It publishes a quarterly journal, uses multiple communication platforms, and offers corporate membership packages for companies.
This document discusses the need for business leaders to take a long term perspective in thinking about their business models and planning beyond 10 years. It notes that most business leaders think they will need a different business model to remain fit for the future but few currently have plans looking more than 10 years ahead. It then provides a series of "Big Boardroom Questions" to prompt business leaders to question their existing business models and think about their company's legacy, how to contribute to sustainable lifestyles for 9 billion people by 2050, and ensure success amid societal and environmental changes.
UCD14 Workshop - Darci Dutcher - Designing a Design TeamUCD UK Ltd
Darci Dutcher - Designing a Design Team
One of the biggest design challenges we face is how to design and build our own teams. This can be even harder when working in agile/lean companies.
User Experience Design is a broad term that encompasses so many different skillsets that it can be difficult to bring together a design team that has the right mix of skills, knowledge and interests. This talk will cover a few approaches for identifying and creating the right balance of skills (both hard skills and soft skills) within a design team to help promote happy, healthy and successful design teams.
The Marketing Society is an exclusive network of 2,600 senior marketers from major UK and international companies. For over 53 years, the Society has challenged its members to think differently and be bolder marketing leaders. Members gain access to industry peers, leading-edge content, and events that encourage skills growth and sharing of best practices. The Society offers various membership levels and a diverse program of conferences, talks, and networking opportunities to inspire bolder marketing leadership.
Semiotic case study of water packaging from ThePackHubThePackHub
Semiotics provides insights into the symbolic meanings and interpretations of packaging design elements. A semiotic analysis of UK water packaging identified residual, dominant, and emergent themes. Residual themes for early water carriers included rounded shapes for easy drinking and opaque, durable materials like leather and aluminum. Glass later became a residual material signaling quality. Plastic is now dominant due to practicality, though sustainability issues are emerging. Paper cartons are an emergent alternative, but lack symbols clearly communicating water values. The analysis recommends paper packaging maintain rounded shapes and introduce sports caps to convey mobility while addressing clarity through surface design.
This document provides an overview of semiotics and how it can be applied to marketing. It discusses how semiotics involves analyzing signs and meanings in communications to understand cultural influences. It also outlines several objectives for learning about semiotics, including how to decode the intended meaning of advertisements, as well as the cultural and ideological meanings based on the target audience's sociocultural background. Several examples are provided of how semiotics can be used to interpret marketing messages and compare ads aimed at different demographics.
Ethel, an elderly woman living in a retirement home, decides to escape after hearing the president's ominous message on the radio. She tricks one of the caretakers into stealing her keys. Ethel then frees her friends Reggie and Ida from the home. Pursued by the caretakers, Ethel leads Reggie and Ida rolling down a large hill towards the sea in their wheelchairs, whooping in freedom as they go, escaping the home for good.
Packaging innovations show five packaging innovations for 2013ThePackHub
The document outlines 5 packaging trends for 2013: 1) Authenticity in packaging design and materials, 2) Inclusive packaging for different consumer needs, 3) Customized "made for me" packaging, 4) Visual differentiation through distinctive designs, and 5) Integration of new packaging technologies. It provides examples and discusses how each trend fulfills consumer desires for authentic, accessible, and personalized products, while leveraging visuals and technologies to engage customers.
This document provides an overview of notable modern chair designs and designers, including:
1) Chairs by Mies van der Rohe, Charles and Ray Eames, and Gerrit Rietveld that helped define modern design through innovative materials and minimalist forms.
2) How Frank Gehry experiments with unusual materials like corrugated cardboard in chairs that subvert traditional forms.
3) How modern designers were driven by a spirit of experimentation, using new and familiar materials in new ways, and a desire to innovate and change perceptions of what a chair could be.
Always on: lo scenario dei valori e dei trend - SquadratiSquadrati
Always on significa essere sempre connessi, sempre in comunicazione. Ma quali sono i 6 cambi di paradigma che ha innescato questo fenomeno? E quali sono i 4 trend di reazione all'overload informativo che ne consegue? Lo raccontiamo con schemi teorici ed esempi concreti.
Towards a Systemic Design Toolkit: A Practical Workshop - #RSD5 Workshop, Tor...Koen Peters
Namahn (BE), a human-centred design agency, and shiftN (BE), a futures and systems thinking studio from Brussels, are developing a Systemic Design Toolkit combining the methodologies of both practices. The toolkit is currently piloted with the EU Policy Lab of the European Commission’s Joint Research Centre. The toolkit is structured as a suite of discrete thinking-and-doing instruments, to be applied selectively, sequentially and iteratively. The purpose of this toolkit is to enable co-analyses of complex challenges and co-creation of systemic solutions mode with users and other stakeholders This workshop aims to exchange insights between participants and facilitators in a hands-on, case-based format.
Workshop presenters are: Philippe Vandenbroeck, Kristel Van Ael, Clementina Gentile (@clementina_g) and Koen Peters (@2pk_koen)
The document discusses semiotics of advertising canonical narrative schemas. It identifies five common narrative schemas used in advertising: temptation, intimidation, seduction, provocation, and manipulation. It then analyzes how three advertisements from different countries employ these schemas and manipulate audience agentivity, whether passively or actively.
This document provides an overview of semiotics and design theory. It defines key terms like signifier, signified and sign. It outlines some of the founding theorists of semiotics like Ferdinand De Saussure and Charles Pierce. The document also discusses how humans respond to signs and examples of behavioral cues and communication representations analyzed in semiotics. It provides examples of tools used for semiotic analysis, like brand audits and media reviews. Finally, it presents two case studies, one on the Martell Cognac rebranding campaign and another on symbols in Lady Gaga's "Telephone" music video.
The Marketing Society is a network of over 2,600 senior marketers that aims to challenge members to think differently and drive marketing leadership. Membership provides access to a network of influential marketers, the latest thinking and content, and opportunities to grow skills. Membership levels include Executive Member, Business Leader, and Corporate Membership for teams. Benefits include events, publications, and digital resources to encourage interaction and sharing of best practices.
This document discusses sketchnoting and provides tips for creating effective sketchnotes. It recommends listening with your notes to capture the essence of what is being said or presented. Various frameworks for organizing sketchnotes are presented, such as linear, vertical, radial, path, modular and random structures. Specific drawing techniques are also outlined, like using uppercase and lowercase letters, arrows, and simple shapes. The goal of sketchnoting is to visually engage and enhance memory and learning through synthesizing information in real-time.
Presentation on Japanese Aesthetics delivered to Space Doctors. Very much my own vision and a digest of thinking inspired by my time living and working in Japan, by my love of Japanese art and design and observations gleaned from semiotics projects conducted in Tokyo. The pres structure:
1. Japan: A Semiotic Culture
2. Aesthetic Approaches
3. Art / Design Traditions
4. Japanese Visual Codes
5. My Interest in Japan
If you're interested in Japanese visual culture then take a look! Enjoy.
Per the document, ECO-ICONIC refers to eco-friendly goods and services that sport bold, iconic designs which help their owners show off their eco-credentials. The document provides examples of products achieving this, such as distinctively designed cleaning products and electric vehicles. It also discusses how some green products still try to downplay their sustainability through non-distinctive designs that resemble conventional products.
The document discusses the concept of "Urbanaturalism" and the rise of a new type of American citizen called the "Urbanatural". Urbanaturals blend urban and natural lifestyles by integrating sophistication and simplicity. They comprise about 40% of Americans and differ from others by being comfortable with inconsistent worldviews. The document argues Urbanaturalism will shape trends and spark innovation in many industries like urban planning, product development, and employee recruitment. It poses Urbanaturalism as a solution to reconcile economic challenges with environmental stewardship.
Interbrand Best Global brands report 2021Social Samosa
The Interbrand Best Global Brands report highlights the top 100 brands for 2021. Overall, the average brand value increase of the Best Global Brands is 10% in 2021, compared to 1.3% in 2020.
The Social Intrapreneurs - A Guide by SustainAbility, IDEO, Skoll, AllianzSustainable Brands
Published in partnership with The Skoll Foundation, Allianz and IDEO, the report presents a field guide to the world of social intrapreneurship – its challenges and opportunities – and draws on in-depth research undertaken by SustainAbility in twenty leading global corporations.
Building on SustainAbility’s earlier research into social enterprise, the field guide spotlights a new breed of social entrepreneur within big business – the social intrapreneur. These corporate changemakers work inside big business, often against the prevailing status quo, to innovate and deliver market solutions to some of the world’s most pressing social and environmental challenges.
The expansion model of business and our global economy have created a culture of consumption. Users around the world are being encouraged to adapt new technologies and their related products. Our complicated systems caused huge traps in our societies from abuse of shared resource, beating the rules, and seeking the wrong goals. These current forms of global capitalism are ecologically and socially unsustainable. All these deprivations are causing in resentments and many unsustainable behaviors against the collective concerns of the societies. Therefore, these critical areas are necessary domain for designer’s active participation.
This journal explores how sustainable behavior context could harmonize the individual concerns of the citizens with collective concerns of the society, so in the long term prevent the mentioned traps in our systems. Through studying our natural capital, frameworks, and system thinking the journal investigates the requirement for enabling people to live as they like, but in a sustainable pattern.
There are different groups of frameworks that can help designers that all share the nature as model and mentor. Everything in nature is about optimization; there is no waste or discrimination. So, these models are our blueprint to reach to a sustainable future. The journal commences with introducing sustainability and sustainable behavior context. Then related history, theories, and influential leaders are described. Based on sustainable behavior goals, concept of Natural Capitalism, related frameworks, and system thinking will be presented. Finally, crucial elements in practicing sustainable behavior and related case studies will be discussed.
The document discusses using business as a catalyst for change through business activism and aligning corporate values with social and environmental goals. It describes the author's journey of leaving corporate marketing to start a values-aligned consulting business focused on strategic planning to help organizations improve their performance and contribution to society. The business model is based on authentic purpose, altruism, and creating shared value. Examples are given of companies that have realigned their operations around sustainability and positive social impact.
The document discusses using business as a catalyst for change through business activism and aligning corporate values with social and environmental goals. It describes the author's journey of leaving corporate marketing to start a values-aligned consulting business focused on strategic planning to help organizations improve their performance and contribution to society. The business model is based on authentic purpose, altruism, and forming networks among individuals and groups pursuing common social and environmental causes.
Shared Value and Sustainable EntrepreneurshipEdward Erasmus
This document outlines a presentation on increasing shared value through sustainable entrepreneurship. It discusses the myth of infinite growth and resources and the need for sustainability. It introduces concepts like corporate social responsibility, innovation, smart ventures, and shared value. It provides an overview of Aruba's current challenges and proposes new forms of entrepreneurship like ecopreneurs, sociopreneurs, creativepreneurs, and globopreneurs to help address these challenges in a sustainable way. The presentation emphasizes integrating economic, social and environmental priorities to achieve a balanced, diversified economy for Aruba that meets present needs without compromising future generations.
Aboriginal Tourism: Your Time Has ComeAnna Pollock
This document summarizes a presentation given by Anna Pollock at the 2013 National Aboriginal Tourism Opportunities Conference in Osoyoos. The presentation discusses how aboriginal tourism is poised for growth but must act quickly to capitalize on emerging opportunities in the sustainable and experiential tourism market. It notes that tourism currently relies on an outdated industrial model but a new model is emerging that is more sustainable and benefits local communities and environments.
A presentation on Ecopreneurship, the interface between "Entrepreneurship" and "Ecology" - sustainable business for an enduring future.
www.gavindjharper.co.uk
This document discusses the emergence of "anarchism of the object" in response to changing consumer attitudes and behaviors. As consumers increasingly value sharing goods and accessing services over private ownership of objects, new design philosophies are needed to maximize reuse of resources and transcend traditional product development. The concept of "anarchism of the object" advocates opposing the current system of objects and their planned obsolescence, instead turning the focus to new attitudes and sharing models that challenge the paradigm imposed by producers.
B0 present future re-gener intro new - 40p publicluigi spiga
The document discusses rebuilding sustainable, resilient, and vibrant local systems through a process of regeneration. It references concepts from systems thinking, regenerative development, and alternative economies. The goal is to operate on systems from the micro to macro level to transform business, society, and self, with the purposes of developing hybrid enterprises, regenerating local economies, and enhancing individual well-being. A proposed pilot project would focus on the local system in Oltrepò Pavese, Italy.
One first-timers learnings from the Sustainable Brands conference 2013, San Diego. A "Sustainability 101" for the uninitiated or those looking for a refresh.
User-centered design is an approach that grounds the design process in information about how users will actually use a product. It is a multi-stage problem-solving process that involves learning about users through observation and participation to better empathize with them. User insights are then used to identify patterns and evaluate potential design solutions before selecting ideas to develop further through creative expression like scenario development and behavioral prototypes.
Two entrepreneurs (Henry Ford and Thomas Edison) 'caused' part of Earth’s precarious climate today by accelerating our dependence on fossil fuels. Our hope is that it will be an en-trepreneur – perhaps one that develops the hydrogen-powered automobile – who will save it.
Business educators have the opportunity to create a cohort of moral, ethical and sustainable entrepreneurs who can solve the world’s major problems. Gifford Pinchot once rightly pointed out, 'Business is the dominant institution of our time. It’s also the biggest leverage point.'
Another way of saying this is that without business, we cannot save the planet, and without saving the planet there can be no business.
It is time to create a cohort of gaiapreneurs (after the Greek goddess of Earth, Gaia), whom I define as 'marked by imagination, initiative and readiness to undertake projects to save the planet'.
Ours is an Asia-Pacific approach to teaching sustainability entrepreneurship based on the inter-disciplinarity of entrepreneurship. There are many 'entrepreneurships' (with an emphasis on the plural). Business entrepreneurship is well known. Science and engineering entre-preneurship probably rank second in student popularity behind business entrepreneurship. But we can also mention arts, music, biomedical, sports, nursing and humanities entrepre-neurship. The big difference is that the fate of an entire planet is at stake, and they have contributions to make. That’s what leads us to sustainability entrepreneurship.
The process of transforming creative ideas into commercially viable businesses in support of healing the earth is a major challenge for entrepreneurs. Education is key for many entre-preneurs to commercialise their ideas. Drawing upon the theory of experiential, entre-preneurs, in their unique teachable moments, require active and concrete pedagogical interventions that can be enhanced through a blended learning environment of online and face-to-face modalities leading them step-by-step through deepening learning in the theory, process and practice of entrepreneurship on behalf of people, profits and planet. That about sums it up.
This document discusses the topic of consumption as it relates to interior design. It begins with definitions of consumption and provides statistics about unequal consumption globally. It then discusses carbon footprints, theories of conspicuous consumption, trends in material usage, and how urban planning influences food consumption. It proposes ways to design interiors and prompt behaviors to be more sustainable and reduce waste. Some success stories are shared and the class is prompted to discuss habits they may change and things they are proud of doing related to consumption.
Empowerment is the new dialogue! This is about how your brand story should seek to activate your consumers to be your strongest agents of influence....
'Reinventing exhibitions on climate change' at the 2nd Asian children's museu...9b+
Museo Pambata held the 2nd Asian Children's Museum Conference, with the theme “Children and Climate Change,” in Manila last February 2 to 4, 2012.
Over a hundred participants from different fields came together for a three-day conference to discuss climate change awareness and how to teach children about the role they play in facing the effects of climate change.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
1. Sustainability: Semiotics & Emotioneering
Malcolm Evans - Founder, Space Doctors
The Marketing Society’s Green Think Tank:
Making Sustainability Sexy
15 May, 2012
DRA
FT
2. From Pollution to Sustainability
• Historical path from 1960s pesticide concerns to 2012 sustainability
• An Inconvenient Truth (2006) a watershed in terms
of changing agendas for marketing & consumer insight
• Clients turning to semiotics – new challenges,
what consumers can’t tell you
• Impact of global financial & economic
crisis – ecological agendas sidelined or
another major game-changer for companies
& brands?
3. Decoding a Category or Discourse
• Semiotics analyses brand communications in competitive
and cultural context
• Understanding codes or discourse around a particular
category, benefit or theme
• How brands use or break the codes
• Stretches into difficult areas that challenge
traditional marketing discourses
4. Understanding Sustainability – Why Semiotics?
• Decoding and tracking changing cultural
codes & meanings
• Individual markets and cross-cultural analysis
• Patterns of meaning and behavior that
consumers can’t yet articulate
• A predictive dimension - plotting trajectories
of change into the future
5. Residual, Dominant & Emergent Codes
SEMIOTICS MAPS COMMUNICATION
PATTERNS AND TRAJECTORIES TO
UNDERSTAND HOW CULTURES ARE
CHANGING & INDIVIDUAL BRANDS
ARE COMMUNICATING
— Around for some time, — Heavily played codes — New thinking & executional
dated — The norms & mood of today styles
— What consumers tend to
— The past in the present — First pieces of a jigsaw
play back in research.
puzzle
— May be revitalized (e.g.
retro, nostalgia, — Tomorrow’s dominant codes
reinvention)
— Not just spotting trends, but
engineering new meanings
In time new ideas & forms (EMERGENT) become mainstream (DOMINANT) then dated (RESIDUAL)
6. One Trajectory- Sustainability in Developed Markets
RESIDUAL DOMINANT EMERGENT
Actions Speak
Greenwash Transparency
Louder
Throughout the first half of A number of major disasters About doing rather than
the 00’s larger corporations including the BP oil spill and just saying. Companies of
have followed the lead of the 2008 market collapse- all sizes beginning cut back
more innovative eco-friendly have tested the integrity of on resource waste for both
companies by advertising big businesses and environmental & financial
‘Green’ products and institutions. Companies reasons. Eco-friendly action
initiatives even when they promising transparency and rather than advertising
weren’t particularly eco- environmental sensitivity creates publicity. Colour
friendly. are under intense scrutiny green not as prevalent or
and eco-friendly messaging used in as clichéd a way.
is not so easily believed.
7. Semiotics in Emerging Markets
• Emerging Markets have become a focus of interest for
semiotic & cultural analysis in the last decade
• Grasping the big picture – internal diversity and speed of change
• From emerging market entry for international brands - through
communicating local emerging brands internationally - to
innovation led by emerging rather than developed markets
• Importance of sustainability in emerging market context
• Space Doctors emerging market sustainability
database ongoing – plus client projects on emotional
coding of sustainability in specific categories in
developed markets
Shivakumar & Evans, “Insight, Cultural Diversity &
Revolutionary Change: Joined-Up Semiotic Thinking
for Developing Markets”, ESOMAR Congress paper,
Athens 2010
8. Semiotics & Sustainability
Semiotic & cultural analysis has helped clients in commercial
organisations, NGOs and governments understand how
communication and behaviour around ecological awareness &
sustainability have been evolving in individual countries and globally.
This topic, previously a focus of interest in specific pioneering markets
(e.g. Germany in the 1990s), first became a mainstream concern in
developed markets around 2006, particularly in response to the film of Al
Gore’s An Inconvenient Truth, subsequently in emerging markets as well.
In June 2011) UK specialist semiotics agency Space Doctors carried out a
study of how sustainability-related culture and communication are evolving in
the major BRIC markets – with Brazil & China taking a lead role, each in
its own distinctive way, while Russia and India develop more
incrementally, reflecting local historical constraints & opportunities.
This is a cut-down version that analysis, emphasising
the unique role semiotics plays in helping bring words &
action closer together in the world of sustainability –
and leverage the critical emotional codes in
communication that help bring about significant
behaviour change.
10. THEME 1!
COLLABORATIVE
ACTION!
Theme"
Brazil is leading this paradigm shift, with
collaborative cross pollenation of ideas
and cultures being a deeply entrenched
value in Brazilian culture. In India
Sustainability is largely led by
communities and NGO’s. In Russia and
China, where consumer capitalism and
individualism is relatively recent
development, collaboration is more
emergent, at times opening the door to
confrontation with governments over
quality of life and environmental issues.
Connections
Beyond notions of the Collective, where
accountability has the tendency to fade
out- A notion of active hands-on problem
solving. Getting things done together.
Stimulus Examples
Santander Spot, 2010 advert: “Let´s do
this together?” Marina Silva, Natura Ekos,
Project Hope China,
✔
11. THEME 2!
PRESERVING
INNOCENCE!
Theme"
Emergent markets are exhibiting a nostalgia for
pre-Industrial times in varied forms. In China
and to lesser extent in India, this is expressed
as a movement to preserve traditions,
endangered species and natural environments
central to national identity. Brazilʼs relationship
with the Amazon is the most pragmatic, with a
view to progress that is about preserving
indigenous biodiversity."
Connections"
Romanticised nature as a precious source of
tradition and national identity. essential cultural/
historical assets under threat of extinction with
the advent of Global industrialization."
"
Stimulus Examples"
Application of world cultural heritage sites:
Yellow Mountain, the Great Wall "
Ganges and Narmada Rivers. Save the Tiger"
"
✔
12. THEME 5!
CREATIVE
EXPERIMENTATION!
Theme"
Collaboration between urban planners,
architects, fashion designers. Aesthetic
pleasure benefitting from social and
environmental problem solving. In India, a more
prevalent form of this is the connection between
Artisanship and Social work. The recent ʻGreen
Breakthroughʼ in Brazil is quickly establishing it
as a leader in creative solutions across all
categories including art and design, energy
efficiency and ecological packaging. "
"
Connections
A mix of Art & Science. Re-purposing,
Reuse. Transform. Sustainability as an
inventive or creative attitude toward life
Stimulus Examples
artist Vik Muniz, Mario Queiroz designer
creating dresses out of PET plastics
Auroville Sustainable city, India
✔
13. THEME 6!
ECO-Value!
Theme"
A convenient link between some
environmentally sustainable products is their
cost effectiveness. In some of the BRICs
countries, recycling and re-use carry residual
negative connotations with rurality and poverty.
But increasingly, pragmatic Eco-Value brands
are percieved positively. "
"
Connections!
Environmentally sound and economically savvy
brands. Back to basics, living smart, Products
enabling people to make the most of what they
have. Cheap is positive."
"
Stimulus Examples!
IKEA (Russia) is changing negative
associations with sustainability there. Tata
Swach water purifiers for rural areas"
!
✔
14. Patterns across the BRICs
BRAZIL- Leader in Creativity & Collaboration"
"Innovation, Deeper engagement with Sustainability."
"Government + Corporations + Individuals working together"
"
CHINA- Top Down relationship to Sustainability."
"Leader in Government funded investments in Sustainbility. "
"Competitive investments. More surface engagement in creativity and individualism- less
NGOʼs or presence of individual business leaders in sustainability."
"
RUSSIA- Concerns for Immediate solutions/ gratification."
"Financial concerns overpower Sustainability concerns. "
"Conspicuous consumption is still going strong"
"Resource preservation, recycling, and re-use associations with Soviet era
poverty are fading but still present."
"
INDIA- Most robust Community and NGO activity but least organised from
the top-down perspective. Pockets of activity but no overall master
plan (cf. China). A robust heritage of spiritual practices which
emphasise empathy with nature."
15. Signs of the Times
• Companies have the resources to invest in new technologies
that governments & other organisations may not have.
• Post-greenwash culture: doing not talking, independent
performance evaluation
• Sustainability becoming a much bigger concept than is
covered by ‘green’ alone – company cultures & ethics,
fairness, greater social & economic equality
• An all-pervasive weasel word legitimising austerity in UK
(NB major differences in mood, language,
media & cultural buoyancy between Europe/US
and emerging markets)
• The importance of emotional coding, credible
personal & local/community semiotics, some
openness to interpretation & co-created
meaning (versus rational didactic monologue)