The document discusses retargeting strategies for driving website traffic and sales. It provides an overview of retargeting types, best practices, and case studies. The case studies describe retargeting campaigns for Women 2.0 and e-commerce site 2020 AVE that aimed to increase event registration and purchases through site retargeting and Facebook ads. The campaigns demonstrated how retargeting can engage past visitors and encourage repeat purchases.
Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeHanapin Marketing
Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey.
Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage the channel’s unique capabilities. CPM-based buying models and highly-flexible targeting complicate the transition away from PPC-only advertising, leaving many advertisers unsure of where to start.
In this webinar, Hanapin’s John Williams and MightyHive’s Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy and walk through the ways advertisers can change their approach to the channel.
Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.
Google is Getting More Expensive - How to Get Around that with Better Audienc...Hanapin Marketing
Hanapin Marketing Associate Director of Services Diane Anselmo shares her tips for utilizing layered audiences in Google in order to maximize conversions, engagement, and lower cost per action.
Webinar: Facebook Ads Targeting Tips to Maximize ROIFunnely
Getting the most value from your ad spend by reaching only the people that matter to your business is a big challenge but hopefully there are a lot of best practices and tips to guide you in this art. Both, Demand Generation and Demand Capture should be treated separately in terms of targeting strategy.
Join Hanapin Marketing’s Andrew Harder and TubeBuddy’s Daniel Batal as they walk you through how to sift through one of the world’s fastest-growing platforms and identify your target audience.
Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing
In this presentation, Hanapin's Stephanie White will team up with Instapage’s Ginny Tonkin to teach you how to bring branded campaigns into your paid strategy and the details to pay attention to.
The Rise of Conversational Marketing - How to Leverage Chatbots for PPCHanapin Marketing
Hanapin Marketing Senior Account Manager Dani Gonzales will discuss how to leverage chatbots to help curate customized experiences, lower friction and get buyers the answers they need in order to drive them down the sales funnel.
A Look Behind the ABM Curtain: How A Top Brand Built A Multichannel HitG3 Communications
The explosion of account-based marketing (ABM) is changing the way B2B brands approach customer acquisition and key account engagement. But exactly how to execute that engagement in measurable ways has been challenging for some marketing teams.
In this exclusive webcast, viewers will get a behind-the-scenes look at how RollWorks (a division of AdRoll Group) built a successful campaign that synced messaging with where prospects were in the sales funnel.
Some of the key successful approaches and strategies shared during the session will include: using “air cover” display ads, personalizing touches such as emails, landing pages and retargeting ads, using “door opener” direct mail kits to get conversations started, applying personalized ads to impress post-meeting and using granular measurement to prove the impact of marketing.
Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeHanapin Marketing
Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey.
Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage the channel’s unique capabilities. CPM-based buying models and highly-flexible targeting complicate the transition away from PPC-only advertising, leaving many advertisers unsure of where to start.
In this webinar, Hanapin’s John Williams and MightyHive’s Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy and walk through the ways advertisers can change their approach to the channel.
Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.
Google is Getting More Expensive - How to Get Around that with Better Audienc...Hanapin Marketing
Hanapin Marketing Associate Director of Services Diane Anselmo shares her tips for utilizing layered audiences in Google in order to maximize conversions, engagement, and lower cost per action.
Webinar: Facebook Ads Targeting Tips to Maximize ROIFunnely
Getting the most value from your ad spend by reaching only the people that matter to your business is a big challenge but hopefully there are a lot of best practices and tips to guide you in this art. Both, Demand Generation and Demand Capture should be treated separately in terms of targeting strategy.
Join Hanapin Marketing’s Andrew Harder and TubeBuddy’s Daniel Batal as they walk you through how to sift through one of the world’s fastest-growing platforms and identify your target audience.
Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing
In this presentation, Hanapin's Stephanie White will team up with Instapage’s Ginny Tonkin to teach you how to bring branded campaigns into your paid strategy and the details to pay attention to.
The Rise of Conversational Marketing - How to Leverage Chatbots for PPCHanapin Marketing
Hanapin Marketing Senior Account Manager Dani Gonzales will discuss how to leverage chatbots to help curate customized experiences, lower friction and get buyers the answers they need in order to drive them down the sales funnel.
A Look Behind the ABM Curtain: How A Top Brand Built A Multichannel HitG3 Communications
The explosion of account-based marketing (ABM) is changing the way B2B brands approach customer acquisition and key account engagement. But exactly how to execute that engagement in measurable ways has been challenging for some marketing teams.
In this exclusive webcast, viewers will get a behind-the-scenes look at how RollWorks (a division of AdRoll Group) built a successful campaign that synced messaging with where prospects were in the sales funnel.
Some of the key successful approaches and strategies shared during the session will include: using “air cover” display ads, personalizing touches such as emails, landing pages and retargeting ads, using “door opener” direct mail kits to get conversations started, applying personalized ads to impress post-meeting and using granular measurement to prove the impact of marketing.
Create a PPC Playground For Your Clients: How To Co-Create Your Ad CustomizersHanapin Marketing
It is a well-known challenge every marketer has to deal with: clients who want agencies to outperform their search activities without losing power over the message shown in the ads. Experience learns that a feed is not always the right solution or not even possible. With Ad Customizers you have a solution that will fit in any situation.
In this session you will learn to combine the power of Ad Customizers with Google Sheets and how this will result in an setup where it’s possible to co-create, alter and manage these at scale, for as many ads as you want in the blink of an eye.
This session will explain in what way you can co-operate with your clients on the ads and keep track of this in one shared file instead of your inbox. This means you can focus on maximizing the performance of the Search account instead of losing too much time on repetitive tasks such as ad copies. Furthermore you will walk away with valuable insights and best practices about current setups within different markets.
In this presentation, Hanapin’s Stephanie White and Acquisio’s Nessa Plotkin team up to talk all things bidding, and to share their experience – both powers and struggles – with bidding. You’ll leave with many action items to implement in your PPC accounts.
Facebook ads - How much does it really cost to acquire customers? By Etienne ...TheFamily
Let's talk about Money! You know how to set up a Facebook Campaign but, when it's time to decide on a budget, things can get complicated... This workshop will break all the myths and give you all the insights you need to optimize your experience with Facebook Ads.
During this 45 min. worksop, Etienne Alcouffe will go even further:
- How to set your budget
- How to determine cost per acquisition
- How to set your objectives
- How to organize your campaigns: audience targeting, page metrics, etc.
Etienne Alcouffe is a Search Engine Marketing Specialist at the Effilab / Adsonwall group with a background in SEO, SMO, content and digital advertising.
Etienne is passionate about advertising and will transform you in an Ad Geek!
Станислав Димитров. "10 супер полезни Google Ads техники, които да опитате пр...DariaShalahinova
1. Какви са последните новости в Google Ads, и как те засягат моя бизнес?
2. Защо Google Ads (не) работи добре за моя бизнес?
3. Как големите брандове инвестират в PPC реклама?
4. Какво научих след 15 години работа с Google AdWords?
AdStage analyzed over 107 million clicks across Facebook, LinkedIn, and Twitter from January through June 2017. Here's The AdStage State of Paid Social benchmarks including CPC, CPM, and CTR metrics.
Digital marketing and social media campaign for the launch of Mysmartkid and Myslimkind, a national Media24-owned educational programme. This campaign had a success rate of 260% in terms of customer signups.
Going Beyond Leads: Full Funnel Tracking from Leads to RevenueAdStage
Learn how to track your advertising campaign performance data from leads to revenue and how to use this data to optimize your maximum return on advertising spending (ROAS).
Bing It On: Making the Migration to Shopping Campaignssemrush_webinars
In the summer of 2015, Bing launched Bing Ads Shopping Campaigns. Migrating means increased functionality and features, ease of management and of course, continuing to be seen in shopping results. With 540 million retail searches happening a month on the Bing/Yahoo network and 29% lower CPC and 49% higher conversion rate than text ad counterparts, let’s face it – shopping ads are where it’s at.
Elizabeth Marsten of CommerceHub shows you how to make the migration, pitfalls to avoid, and some tips to make the most of the transition.
Highlights include:
*How to transition your current Bing Ads/product feed set up to Bing Ads Shopping Campaigns
*New features/functionality available for Bing Ads shopping campaigns
*Best practice tips to launching on the right path
Rick Koletavitoglu presents the 150birds sales deck. A more effective and affordable alternative to hiring a marketing manager—ideal for property management companies, dental practices, and law firms. Small businesses subscribe to our marketing teams for a variety of reasons:
• Our holistic marketing plans waste less on ads and spread your budget across more activities, leading to increased funnel conversion rates.
• A flat monthly fee makes our program an affordable and hassle-free alternative to in-house hiring or working with marketing agencies.
• Faster and more reliable than working with messy freelance marketplaces. Your team of trusted specialists is constructed and managed based on your specific requirements.
Take a look at what I've gotten up to in digital marketing, web development, and social media management in the past 6 years. With samples of work & contact information.
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaHanapin Marketing
Join Briana Ogle from Hanapin Marketing and Dmitry Golovanov from Supermetrics as they walk through getting the new tool set up and show you how to use the model comparison tool for the new beta – as well as best practices for attribution and ways you can begin measuring it with tools you already have.
First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign.
In this session you will learn:
- Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries
- Reporting tips – how to get detailed insights into your ad extensions and what to draw from them
- A script for automatically adding product-specific sitelinks to text ad campaigns
This 6-day reading plan features devotions that will help you reflect on God’s Word as it relates to the life of a woman and the many varied roles she plays. These daily devotions inspire women to spend time with God.
Create a PPC Playground For Your Clients: How To Co-Create Your Ad CustomizersHanapin Marketing
It is a well-known challenge every marketer has to deal with: clients who want agencies to outperform their search activities without losing power over the message shown in the ads. Experience learns that a feed is not always the right solution or not even possible. With Ad Customizers you have a solution that will fit in any situation.
In this session you will learn to combine the power of Ad Customizers with Google Sheets and how this will result in an setup where it’s possible to co-create, alter and manage these at scale, for as many ads as you want in the blink of an eye.
This session will explain in what way you can co-operate with your clients on the ads and keep track of this in one shared file instead of your inbox. This means you can focus on maximizing the performance of the Search account instead of losing too much time on repetitive tasks such as ad copies. Furthermore you will walk away with valuable insights and best practices about current setups within different markets.
In this presentation, Hanapin’s Stephanie White and Acquisio’s Nessa Plotkin team up to talk all things bidding, and to share their experience – both powers and struggles – with bidding. You’ll leave with many action items to implement in your PPC accounts.
Facebook ads - How much does it really cost to acquire customers? By Etienne ...TheFamily
Let's talk about Money! You know how to set up a Facebook Campaign but, when it's time to decide on a budget, things can get complicated... This workshop will break all the myths and give you all the insights you need to optimize your experience with Facebook Ads.
During this 45 min. worksop, Etienne Alcouffe will go even further:
- How to set your budget
- How to determine cost per acquisition
- How to set your objectives
- How to organize your campaigns: audience targeting, page metrics, etc.
Etienne Alcouffe is a Search Engine Marketing Specialist at the Effilab / Adsonwall group with a background in SEO, SMO, content and digital advertising.
Etienne is passionate about advertising and will transform you in an Ad Geek!
Станислав Димитров. "10 супер полезни Google Ads техники, които да опитате пр...DariaShalahinova
1. Какви са последните новости в Google Ads, и как те засягат моя бизнес?
2. Защо Google Ads (не) работи добре за моя бизнес?
3. Как големите брандове инвестират в PPC реклама?
4. Какво научих след 15 години работа с Google AdWords?
AdStage analyzed over 107 million clicks across Facebook, LinkedIn, and Twitter from January through June 2017. Here's The AdStage State of Paid Social benchmarks including CPC, CPM, and CTR metrics.
Digital marketing and social media campaign for the launch of Mysmartkid and Myslimkind, a national Media24-owned educational programme. This campaign had a success rate of 260% in terms of customer signups.
Going Beyond Leads: Full Funnel Tracking from Leads to RevenueAdStage
Learn how to track your advertising campaign performance data from leads to revenue and how to use this data to optimize your maximum return on advertising spending (ROAS).
Bing It On: Making the Migration to Shopping Campaignssemrush_webinars
In the summer of 2015, Bing launched Bing Ads Shopping Campaigns. Migrating means increased functionality and features, ease of management and of course, continuing to be seen in shopping results. With 540 million retail searches happening a month on the Bing/Yahoo network and 29% lower CPC and 49% higher conversion rate than text ad counterparts, let’s face it – shopping ads are where it’s at.
Elizabeth Marsten of CommerceHub shows you how to make the migration, pitfalls to avoid, and some tips to make the most of the transition.
Highlights include:
*How to transition your current Bing Ads/product feed set up to Bing Ads Shopping Campaigns
*New features/functionality available for Bing Ads shopping campaigns
*Best practice tips to launching on the right path
Rick Koletavitoglu presents the 150birds sales deck. A more effective and affordable alternative to hiring a marketing manager—ideal for property management companies, dental practices, and law firms. Small businesses subscribe to our marketing teams for a variety of reasons:
• Our holistic marketing plans waste less on ads and spread your budget across more activities, leading to increased funnel conversion rates.
• A flat monthly fee makes our program an affordable and hassle-free alternative to in-house hiring or working with marketing agencies.
• Faster and more reliable than working with messy freelance marketplaces. Your team of trusted specialists is constructed and managed based on your specific requirements.
Take a look at what I've gotten up to in digital marketing, web development, and social media management in the past 6 years. With samples of work & contact information.
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaHanapin Marketing
Join Briana Ogle from Hanapin Marketing and Dmitry Golovanov from Supermetrics as they walk through getting the new tool set up and show you how to use the model comparison tool for the new beta – as well as best practices for attribution and ways you can begin measuring it with tools you already have.
First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign.
In this session you will learn:
- Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries
- Reporting tips – how to get detailed insights into your ad extensions and what to draw from them
- A script for automatically adding product-specific sitelinks to text ad campaigns
This 6-day reading plan features devotions that will help you reflect on God’s Word as it relates to the life of a woman and the many varied roles she plays. These daily devotions inspire women to spend time with God.
Are women deficient in intellect? Women in Nahj al-Balagha (Imam 'Ali)Amina Inloes
A detailed analysis of the hadith (narration) "Women are deficient in faith and intellect) attributed to Imam 'Ali ibn Abi Talib in Nahj al-Balaghah.
Full article: https://www.academia.edu/19596990/Was_Imam_Ali_a_Misogynist_The_Portrayal_of_Women_in_Nahj_al-Balaghah_and_Kitab_Sulaym_ibn_Qays
Video to accompany PowerPoint: https://www.youtube.com/watch?v=ci0zhDf0r3g
By Amina Inloes
"Your only limitations are those that you set for yourself," says Connect member Teresa Jordan.
What's the best advice you've received? Join the conversation in Connect: Professional Women's Network, a free LinkedIn group powered by Citi with more than 450,000 members: http://www.linkedin.com/womenconnect. The free LinkedIn group also features videos interviews with influential businesswomen, live Q&As with experts and slideshows with career advice.
Becky Shambaugh, author of "It’s Not A Glass Ceiling, It’s A Sticky Floor" and "Make Room For Her: Why Companies Need An Integrated Leadership Model To Achieve Extraordinary Results" shares advice for how companies and individuals can empower female leaders.
9 inspirational quotes from 9 inspirational women on International Women's Day! Women are making a difference in the business world every single day. Let's continue forward on the journey for a more inclusive, gender equal world.
98% of your current website traffic is going down the drain. Retargeting can help you get them back! With this consumer-driven marketplace, businesses everywhere are looking for ways to cost effectively reach new customers. With the right strategies, your website can become a new-customer engine!
Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceHanapin Marketing
Join Kapil Mohan, product manager at Zenreach, and Bahador Jamshidi, paid social account manager at Hanapin, to learn how to use Facebook offline conversion to track campaigns to real-world outcomes.
Data, Content & Automation at the center of your Digital Performance Marketing Activations . Your Digital Master class starts with an introduction to the Digital Marketing Landscape focusing on the prominence of embracing digital performance as a key marketing media in order to get the closest possible to your business goals. We will also cover how a coherent and efficient digital strategy can be thought to perfectly complement your global business strategy. Planning and operating digital campaigns will also be an important component of this master class followed by some key guidelines related to data and content automation. How do you define the effectiveness of your digital marketing efforts without measurement and reporting? We will end the session by answering this question and discussing some case studies along with various tips & tricks to keep you innovative and ahead of your competition.
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
The importance of design and marketing collaboration with Dan Slagen of CrayonInVision App
Marketing creates interest in a brand, and design communicates a brand, so why do so many designers keep the marketing team at arm's length? The relationship between design and marketing teams could be the leading reason you hit or miss your 2016 goals. Join us to learn about how involving marketers in your design process is essential to a successful product.
Reaching the digital consumer is becoming a more fractured experience. Measuring accurate return on marketing spend requires the correct attribution model. Make sure your campaigns get the credit they deserve. Another top tip that is not mentioned here... Factor in lifetime value.
2016 State of B2B Digital Marketing Report - SlidesDemandWave
Nearly 300 B2B marketing leaders weighed in the biggest digital marketing challenges of 2016. Check out presentation and discover:
- The most effective tactics for winning more customers with digital
- Where marketers are planning to invest in 2016
- How to take on the #1 B2B digital challenge - measuring and proving ROI.
Prep to have your best year, yet. Get insight from our team to get started!
Select our professionally designed Online Marketing PowerPoint Presentation Slides to give a comprehensive introduction to online marketing. This content ready internet marketing PowerPoint complete deck contains visually appealing templates such as elements of digital marketing, email marketing strategy, and statistics, budget, dashboard, pay per click advertising, PPC statistics, strategies, budget, dashboard, SEO strategy statistics and budget, display advertising statistics, strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, content marketing strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, online marketing channels, return on investment, strategy framework, roadmap to internet marketing, summary, etc. Showcase digital customer targeting techniques with the help of this easy to understand digital marketing system presentation deck. Apart from this, the internet marketing PPT visuals are apt to present various concepts like online advertising, visual marketing, online marketing, interactive marketing to name a few. Download internet marketing PowerPoint templates to create a planned digital marketing strategy. Our Online Marketing Powerpoint Presentation Slides are educative to the core. All the content is highly enlightening. https://bit.ly/39n5DSU
Why Digital Marketing is the next big growth lever for Private Equity investo...Shiv Narayanan
Shiv Narayanan spoke at Silicon Y'all, organized by Zane Tarence and the Founders Advisors team, on why digital marketing is the next big growth lever for Private Equity companies and CEOs.
Getting Started with Online-to-Offline Measurementbrandonwishnow
Although most marketers would agree that online-to-offline measurement is important for the future success of their business, it’s hard to know what steps to take to adopt this strategic initiative.
Ovative/group has found that when done correctly, online-to-offline addresses many of the most complex business problems by providing answers to questions such as: What is the impact of an online visit on offline sales? Does this impact vary by category or product type? What marketing channels influence offline most? And, can I use these channels to drive offline acquisition?
But how do you get started and ensure online-to-offline is a success for your organization? After attending this webinar featuring Ovative/group and LiveRamp you’ll understand:
– Why online-to-offline is important and how to prioritize it among other strategic initiatives
– Who within your organization needs to be involved and how to structure your team
– What technology is required to build online-to-offline measurement capabilities
– How to make digital marketing decisions based on enterprise metrics
Internet Marketing Concepts And Strategies PowerPoint Presentation Slides SlideTeam
Finding ways for promoting your products and services over the internet? Now you don’t have to worry! SlideTeam presents you pre-designed internet marketing concepts and strategies PowerPoint presentation slides. Our content ready online advertising presentation PPT will help you get the idea of how to promote your products and services online. This professionally designed online advertising PPT graphics cover slides like promotional objectives, e-mail advertising, blogging, pay per click marketing, social media marketing, digital marketing, viral selling, AIDA model, weekly/monthly/yearly performance, search engine marketing, website performance review, monthly traffic source overview, web traffic insights, lead generation activities, paid search analytics and many more. Not just this, by using these internet advertising PPT presentation layouts, you can also cover various other topics like online advertising, digital promotion, display presentation, online promotion platform, search engine optimization, content promoting, technology promotion, e-commerce advertising etc. So why wait? You are just one click away to get this amazing internet marketing concepts and strategies presentation templates. Elaborate on the ideal diet with our Internet Marketing Concepts And Strategies PowerPoint Presentation Slides. Highlight the important health factors considered.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
25. RETARGETING 101
6 | Understand Your Goals &
Attribution Models
Measurement: Click through conversions are measured by click through to conversion
rate conversions/clicks.
Measurement: View through windows help define VTC attribution. For example, a 14 day
view through window will attribute conversions to a creative if it was viewed within 14 days of
the conversion.
28. Campaign Objective
Drive awareness for the Women 2.0 SF conference by re-engaging
site visitors though Site Retargeting & Facebook Retargeting.
WOMEN 2.0
Key Performance Indicators
Clicks & Click Through Rate (CTR%)
Challenges
Timeline: 19 Days
Conversion Tracking: Not Available
Audience Size: ~ 30,000 Unique Visitors/Month
31. WOMEN 2.0
Women 2.0: Full Funnel Engagement
Prospecting Site Retargeting Facebook
1,222
89%
91
7%
62
4%
32. WOMEN 2.0
Women 2.0
Learnings
Launch further in advance of the event.
Lead with a prospecting campaign to drive users down the funnel.
Top Performing Sites (Prospecting):
marketwatch.com
xe.com
investopedia.com
careerbuilder.com
seekingalpha.com
Work out conversion tracking in advance.
34. Campaign Objective
Drive site visitors to complete their purchases and encourage
repeat purchases through Site & Facebook Retargeting.
2020AVE
Key Performance Indicators
Goals: eCPA & Total Conversion Increase MoM
Site Retargeting CPA Goal $20.00
Facebook Retargeting CPA Goal $10.00
Challenges
Low average purchase price resulted in aggressive CPA goals from Day 1.
Budget constraints left little room for prospecting however, a goal was to increase gross sales.
Limited understanding of company margins resulted in goals being somewhat of a moving target.
37. Learnings
2020 AVE
Leverage seasonal sales and promotions through banner creative (insert labor
day creative)
Advertise ongoing offers like free shipping & 20% off (insert examples)
Reintegrate first time customers back into remarketing campaigns after 7 days
after they’ve made their purchase to re-engage them.
Weekly communication on MTD CPA & Total Conversions allowed both parties
to have high visibility when campaigns were trending in the wrong direction, and
course correct immediately.
I’m sure most of you are familiar with the concept of remarketing or retargeting to some extent. Recall the e-commerce retailer showed you the exact item you were coveting, not the one you quickly browsed, but the one you looked at several times over the past few weeks and keep coming back to. Some do find it creepy but personally, I love it when Facebook suggests an App I didn’t know about that makes my life more efficient, and a lot of consumers are starting to feel the same way. Your company’s digital presence has become an important component to your marketing strategy. Fairly recent shifts in have resulted in greater accessibility to programmatic media buying for small, young and growing businesses. Digital media can also tell you a lot about your consumers or user base and inform future decision-making that’s defendable through data and analytics.
This workshop will cover the basics of retargeting in addition to other types of targeted media, which fall under the same umbrella. My goal is provide you with an overview of the digital marketing landscape and tie it back to how you’re likely to analyze or engage with it as a start-up working with agencies and vendors managing campaigns on your behalf. I’ll give you opportunities to ask questions as we go but we’ll have a more formal Q&A session at the end.
This is what retargeting looks like. Essentially, it allows you to capture the traffic going to your site and show advertisements after they leave and are browsing the web. Very simple. The technology enables you to promote your brand and remind that user to complete whatever action you wanted them to and didn’t. Before we move forward, I’ll briefly explain how the technology works.
This is a pixel, or many of them. Pixels are the visual components of what we see on the internet. However, when we’re referring to pixels that capture site visitor data, we’re talking about a 1x1 square similar to what you see here, except that has no visual representation on the page. This pixel contains code which allows you to capture important but not personally identifiable information, i.e., the people who are coming to your website. (leaving without doing what you want them to, whether that be signing up for your email newsletter, purchasing a pair of headphones or downloading your app. ) The pixel delivers your site visitors information in the form of a cookie ID in real time so that you can serve them targeted messaging reminding them of your brand and encourage them to come back.
Secondary Points:
- Pixels have been around as long as the internet but only recently have they been popularized and available as a way to advertise for advertisers of all sizes.
- If you know what to look for, you can see what pixels are on a site and tracking you when you visit, but, you can’t read the information captured unless it’s your pixel.
Retargeting on Facebook works the same way that Site Retargeting does. The codes and audience used can and typically are the exact same. The main difference is the channel. Facebook is dominant in the day-to-day life for most people who use the internet regularly. Facebook has been able to monetize this by selling ad space. They’ve been so successful in doing so that they have their own exchange.
Secondary Points:
- Facebook is a common compliment to most site retargeting campaigns.
- Differences between Newsfeed & RHC, and challenges to smaller advertisers in Newsfeed. *perhaps could also be used as an example in ‘being intellectually honest’
Fairly recently, a young company, regardless of their industry had a store front or physical space which may or may not have also represented themselves on the internet. You could promote your company to those in the physical vicinity, which is likely, who you were trying to appeal to. Businesses are increasingly existing solely on the Internet, when someone comes to your website, that’s valuable. If that user leaves without taking any action, and later forgets you existed, that’s a lost opportunity. Retargeting prevents that from happening.
I like to use the word intellectually honest a lot when I talk about display advertising, there are two parts to this:
*I love this story but I think I will tie this back to Newsfeed vs. RHC for small advertisers.
The way in which we all use the internet has changed Advertising fundamentally. I once attended a talk given by the CEO of a young video content company. They specialize in relevant placements for your digital videos that make the content seem organic. He spoke about his first huge deal, from a motion picture production house. They were going to be running trailers for some upcoming blockbuster films. The creative sat him down and showed him this incredible trailer which started off just black with some loud thuds in the background. Over the course of the 30-60 second video, the intensity built up exponentially. The issue, which the creative director didn’t realize, was that at 5 seconds, the viewer has the ability to skip the ad to go onto what they were actually trying to watch. They started the video over and at 5 seconds the screen was still completely dark and from an audio standpoint you’d only heard a few looming sounds. The point of this is, despite your own opinions of what you expect to work, in digital, you need to and can take a step back and figure out how your users are reacting and evaluate what is or what isn’t working using data and logic.
The second part to this point speaks to another way in which advertising in the digital space has changed things so much. Prior to joining Retargeter, I worked at a performance driven digital agency. My first large client, was very young and innovative, working for a company that was very much stuck in 1970. They spent over 50 million dollars a year on free standing newspaper inserts, versus the 1.5 million allocated towards digital. They actually attributed 100% of all sales to those ads, despite having no evidence to back them up and had always had that mindset. Her goal was to change that way of thinking, and she did. The beautiful thing about digital media is that everything is attributable to one or several points of contact. As a business owner, or strategist, you can make informed decisions to increase growth as well as your return on investment.
The ice bucket challenge, although not paid media like retargeting, is a perfect and very top of mind example of how powerful your digital footprint can be. People want to be engaged, not just with their wallets but with their minds and their hearts.
We’ve just covered the basics of two types of Site Retargeting, those that originate from your site. This is the best data to remarket off of because it’s yours. These are actually the users who are interested in you.
CRM retargeting is another type of retargeting which typically leverages first party data. This allows you to upload a CRM database, or more particular categories of email addresses within one database, and serve them targeted messaging to try and re-engage them with your company.
For example, perhaps you had a soft launch where you collected a lot of email addresses for an e-newletter containing updates about your product or service. However, you’ve found that open rates are low and engagement/traffic isn’t happening. This would provide you with a another channel or way to stay top of mind.
Speak to the difference in recency because cookies clear in Site Retargeting. Typically used to re-engage users, not to drive conversions. Recency is a huge factor.
Early stage companies typically don’t have enough Site Traffic to scale acquisition driven campaigns and sometimes even companies who have grown out of the early stages don’t either. There are a lot of ways to promote awareness from what users call the ‘top of the funnel’ but, third party data is one way to bridge this gap. Essentially, third party data means that you are buying data from a licensed organization who serves as a conduit of information. They anonymize the user information for individuals, so that there is no privacy information shared.
A benefit, within the context of this workshop it that it’s highly integrated into your other digital media initiatives and can be ‘optimized’ in the same way. Historically, you could target certain types of inventory or even domains, but you didn’t have much control aside from that. The amount of detail in the data that’s available is vast and the variations you can test to drive efficiency is very powerful. However, this information can also be purchased by most marketers so, your strategy really depends on your ability to extract learnings about your consumers and communicate them to those that are managing these campaigns for you.
Audience targeting allows you to target the personas/characteristics you think would be a good fit for your business and then optimize towards the characteristics that are generating engagement. To take this back to my initial explanation of third party data. Say, for example, say you’re cross-fit circa 1990, even though it didn’t exist. You might have purchased display inventory on espn.com. However, that doesn’t ensure the right type of audience is actually seeing your ads. Third party data allows you to get very specific. You can target Men & Women, between the ages of 20-35 who are highly active, interested in health & wellness, with an income that is high enough to warrant paying for cross-fit but not so high that they’d have a personal trainer, who live in the locations where you have clubs opening.
Other people’s first party data
You know the source of the cookie pool
Strategic Partnerships- not anyone with access to a DSP can buy this data. Unique & reliable, harder to secure.
This can be first party cookie pools (someone else’s site retargeting audience) or even other people’s CRM databases.
Overexposure quickly results in decreased campaign performance, which is why it’s almost always advisable to use a frequency cap. Setting a frequency cap will limit the number of times tagged users see your ads and will prevent potential customers from feeling bored, overwhelmed, or stalked. Appropriate frequency caps vary between advertisers and can be tested over time and analyzed through data.
Burn Codes
Segmenting by Product Type, Interests & Site Browsing Behavior
Audience segmentation allows you to tailor ads to users in different stages of the purchase funnel. Segmentation can be as simple as differentiating between two pages on your site, or as complex as showing SKU-dependent advertisements (dynamic).
Click Through Rates decrease after running the same set of ads for long periods of time. After seeing the same ads again and again, a user’s interest is no longer piqued and the ads are more likely to blend into the background. By rotating your ad creative every few months, you can easily avoid experiencing these dips in performance.
Best Practices:
Simple, Clean with a Clear Call to Action
Create a Sense of Urgency
Highlight Seasonal Promotions
Making hypotheses and testing them in your campaigns is an important way to learn about your consumers. When running this type of test within your display campaigns, you divide the user base by the desired percentages and separate the test groups so that there is no crossover influence. For an A/B test this might be a 50%-50% split, if there were three elements it could be 33%-33%-34%. This strategy can be used to test things like banner creative or the structure of a lead form on a landing page.
Don’t use too many, by testing multiple vendors to run the same types of campaigns, you’re over-serving your audience and driving up media costs. It will make your own assessment more confusing, and it will hinder their ability to hit your goals.
Make sure they have the support/resources to educate your team and the transparency to give you meaningful information. Regular calls and check ins are standard. Both parties should have aligned interests and be transparent with one another.
Communicate with them, share business intelligence that they can leverage, concerns and also successes.
This is probably the most important best practice. In order to run successful digital campaigns you need to understand and communicate your goals or KPIs. Common examples are Click Through Rate, Cost Per Acquisition, Cost Per Click, Return On Ad Spend & Total Conversions.
Understand the conversion attribution models your vendors have in place, the cross-pollination between different campaigns and put in place analytics systems to connect the dots between different marketing programs for your business.
Optimizations: 9/19
Bid Strategy: Set up dynamic bidding on recency to increase CTR
Implemented 20 impression frequency cap
Creatives: Deactivated all under-performing creatives ad units
Maybe: Need to Ask Mike Where These Were Pulled From:
Browser- Chrome drove most clicks, Firefox lowest performing browser for this campaign
Mobile device reporting- Accessed iPhone, iPad, Androids and Tablets
9/19 Optimizations:
Adjusted frequency cap to 20
Dynamic bidding based on recency
Increased bids to have a larger share of voice
In the Challenges, I noted that audience size was a challenge, this ties back to third party data and the use cases for it.
While 30k uniques is very respectable, our pixels weren’t placed long before launch, so the audience we were able to cookie wasn’t driving enough traffic/engagement to make an impact.
Therefore, I launched a prospecting campaign targeting women, on sites that had professional/business content, in the San Francisco DMA only. Frequency Caps were set low, at 10 per user.
Overall, we were able to generate over 1200 unique clicks. Once users click through they were ’burned’ from prospecting and funneled into site retargeting.
20 days is too short of a runway to have a meaningful impact, next flight should start 8 weeks before the event.
Prospecting campaign did REALLY well, next flight should include this from the launch, perhaps even slightly earlier with ‘branded’ (non-conference related) content to capture users and leverage them in Site Retargeting/Conference specific initiative.
Best performing types of content were predominantly in the finance category. On 9/23, underperforming inventory categories were removed, these included: ‘Women’ ‘Trending Topics’ and not as significantly ‘Careers’.
Optimizations began in May which resulted in a temporary increase before the campaign went from ‘learn phase’ to ‘optimized’,
In May, the attribution window for conversions also went from 21 days to 7 days, for both post view & post click conversions, which increased the CPA (i.e., only 1/3 of previous conversions measured were being counted).
Optimal frequency cap for CPA is 30 (although not for total conversions) so the balance of working towards both goals simultaneously is ongoing.
June:
Inventory exclusions to eliminate inventory sources with high impressions and low engagement.
Optimized bidding strategy
After testing, implemented 7 day inclusion window for repeat customers (combination of campaign and 2020AVE intelligence)
Creative optimizations
Continuous tweaks to all of the above whenever an increase occurs.
Optimizations mirror some of which occurred in Site Retargeting. There was a larger focus on updated creative copy to focus on seasonal offers & promotions.
Optimal frequency cap for FBX was higher, at 50 impressions over a lifetime.
Assuming this information is new to you, a lot of the topics covered might seem intertwined and complex to distinguish from one another, because they are. Typically the reporting interface or Account Manager you’re working with is managing all of this in the background. Some if it is manual and some of it is algorithm based- from my experience it should always be a combination of both. These concepts are important for anyone in a decision making role to understand however, it’s unlikely that you’ll be responsible for every optimization lever and variable that we discussed. The above graph illustrates a baseline interaction between the various touch-points which enable digital media to hit your users. The following brief demo video will tie that back into a likely user experience.