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Store Operations             Merchandising                Marketing                  Finance            Logistics
                       Store Clustering
                                                                              Market Analysis
                        Site Selection
                                                                           Competetive Research
                    Trade Area Modelling         SKU Rationalization                                Credit Services Program
   Strategy                                                               Customer Segmentation
                            Scaling            Supplier Rationalization                                      Design
                                                                          Customer Lifetime Value
                        Format Design
                                                                             Brand Positioning
                   Traffic Pattern Analysis
                    Assortment Planning                                   Media Mix Optimization
                          Planogram                                            Forecasting               Risk Analysis
  Planning                                    Merchandize Mix Modeling
                        Staff Planning                                    Campaign Optimization     Co-branded promotion
                 Cash Inventory Management                                Design of Experiments
                                                                             Target Selection
                                                                            Control Selection
  Execution                                                                 DNC Suppression
                                                                            Address Cleansing
                                                                                Deduping
                                                                          Campaign Performance
                                                                            Brand Perception
Measurement
                                                                             Drivers of Brand
                                                                               KPI Tracking
                      Data Integration
                       Data Cleansing
 Foundation
                     Address Correction
                         Data Mart
Cross Function

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Retail analytics pov

  • 1. Store Operations Merchandising Marketing Finance Logistics Store Clustering Market Analysis Site Selection Competetive Research Trade Area Modelling SKU Rationalization Credit Services Program Strategy Customer Segmentation Scaling Supplier Rationalization Design Customer Lifetime Value Format Design Brand Positioning Traffic Pattern Analysis Assortment Planning Media Mix Optimization Planogram Forecasting Risk Analysis Planning Merchandize Mix Modeling Staff Planning Campaign Optimization Co-branded promotion Cash Inventory Management Design of Experiments Target Selection Control Selection Execution DNC Suppression Address Cleansing Deduping Campaign Performance Brand Perception Measurement Drivers of Brand KPI Tracking Data Integration Data Cleansing Foundation Address Correction Data Mart Cross Function