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Experience               doyelkar
              10 yrs of Marketing Rigor
              Engagements with Fortune 50 clients                understand your market

                                                                 Rapidly changing markets require faster and better decisions from businesses.
Industries        CPG, F&B, Retail, Technology                   Data tracks market movements continuously. Knowledge of markets and frameworks
                                                                 intelligently convert data into solutions for laser focused actionability
Regions       North and South America, Asia, Europe              Data driven solutions enable business decisions

Solutions     Market s, Consumers, Products, Brands
                                                                              Keller’s CBBE model used to identify consumer motivations of




                                                                 Frameworks
                                                                              brand selection basis meaning and responses
  Data               Survey, Transaction, Web
                                                                                               Brand Equity                      Relationship

                                                                                        Judgment         Feelings                  Response

                                                                                    Performance              Imagery                Meaning
                 Market
                 Segmentation
                                                                                                 Salience                           Identity
         Shopper                 Consumer
         Strategy                Segmentation
                      Concept
                                                                                Long tail used to understand behavior in digital entertainment
     Product          Testing
                                                                                space for consumer segmentation
     Affinity
                    Brand Portfolio   Brand Equity
     Market         Management        Analysis
     Evolution
                                  Pricing
                                  Elasticity
             Loyalty
             Management
                             Promo
                             Effectiveness
                                                      Projects




                 Sentiment
                 analysis


                                                                                                                               email:doyelkar@doyelkar.com

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Doyelkar Marketing Solutions

  • 1. Experience doyelkar 10 yrs of Marketing Rigor Engagements with Fortune 50 clients understand your market Rapidly changing markets require faster and better decisions from businesses. Industries CPG, F&B, Retail, Technology Data tracks market movements continuously. Knowledge of markets and frameworks intelligently convert data into solutions for laser focused actionability Regions North and South America, Asia, Europe Data driven solutions enable business decisions Solutions Market s, Consumers, Products, Brands Keller’s CBBE model used to identify consumer motivations of Frameworks brand selection basis meaning and responses Data Survey, Transaction, Web Brand Equity Relationship Judgment Feelings Response Performance Imagery Meaning Market Segmentation Salience Identity Shopper Consumer Strategy Segmentation Concept Long tail used to understand behavior in digital entertainment Product Testing space for consumer segmentation Affinity Brand Portfolio Brand Equity Market Management Analysis Evolution Pricing Elasticity Loyalty Management Promo Effectiveness Projects Sentiment analysis email:doyelkar@doyelkar.com