Lance Reynolds is an experienced business professional with over 25 years of experience in business development, sales, marketing, public relations, and event management. He owns Reynolds Development Agency, which provides full-service marketing and event management. Some of his clients include CBS Radio, McDonald's, and Howard University. He has extensive experience in strategy, branding, partnerships, and creative work.

1. LANCE REYNOLDS 202.749.1177
REYNOLDS DEVELOPMENT AGENCY

2. Lance Reynolds is a business professional with over 25 years of proficiency in most aspects of
business development, sales, strategy, branding, marketing, public relations, event management,
sponsorship, strategic partnerships, touring, broadcasting, and social media.
Strategy/Business Development:
created effective and impactful strategies that fully capitalize on potential growth opportunities
and increase competitive advantage
Sales:
sold both products and services in B2B, retail, online and C-Suite environments. Effectively drove profitability and
created new sales channels at all levels of business
Strategic Partnerships:
adept at finding and creating alliances for business gain
Creative:
skilled in the processes necessary to ideate, design, and produce virtual, staged and physical products
Marketing:
mastery of applied creativity. Ability to successfully communicate and deliver products and/or services
while continually increasing value
Brand Management:
deep understanding of the flow of market perception and its intangibles

3. WORK HIGHLIGHTS

4. Reynolds Development Agency, (RDA) Washington DC
Owner, Business Consultancy
RDA provides full service marketing to clients, as well original proprietary programming. The firm
provides “Soup to Nuts” Event Management, Marketing Strategy, Traditional Media, Social Media,
Business Development and Talent Acquisition. including an in house professional DJ service,
The clients below represent recent projects and events.
CBS Radio DC Tony Rome Presents
Pipetown Traders UPTOWN Magazine
McDonald’s Golin Harris
Everythingverses.com Square Circle/DJ Dynomight
The Howard Theatre Hampton University Alumni Association
The Singles Mingles 5k Fun Run DORO Marketing
WPGC Birthday Bash RichCraft Records

5. Maven Strategies Inc., Lanham, MD
Senior Consultant, Corporate Initiatives
Created innovative and successful Marketing strategies for clients, including:
• Conceived, sold and executed extensive integrated Entertainment platform for bottler Pernod Ricard
surrounding their Seagram’s Gin brand and its extensions. Garnered close to 700 million impressions for the
brand, pre Facebook and Twitter
- Co-Produced and marketed Seagram’s Gin Live, a national concert promotional tour feat.
talent such as Jaheim, Lil’ Mo, Clipse, Raheem DeVaughn and Xscape
- Created and executed music and film Product Placement program, successfully placing the brand
across multiple art forms
- Handled PR leverage and communication strategy for the tour
• Assisted the firm with becoming the first agency of record for the RLJ Companies
• Developed Marketing Strategy, including full branding and initial ad campaigns for Urban Trust Bank
- Corporate Partnership Development and Marketing Strategy for Our Stories Films
• Launched the firm’s Product Placement practice, building relationships with a host of media companies,
including but not limited to:
MGM ·Miramax ·FOX ·Viacom ·MTV ·CBS ·Clear Channel (iHeart)·Universal ·BET · Fox ·
• Launched the firm’s Media Consultancy
- Brokered strategic technology alliance with CMR/TNS Intelligence, to utilize their BDS offering for
Media Verification

6. CBS RADIO WPGC-FM Lanham, MD
Promotions Director
• Increased ratings share of number one radio station in the DC market
• Managed 10 person staff, 4 promotional vehicles, and a budget of over $300,000
• Planned and/or executed over 500 promotions and events
DOWNTOWN PRESENTS Richmond, VA
Event Coordinator
• Coordinated all event logistics and information
• Maintained accordance with city rules, regulations and licensing
• Supervised staff and logistics for large and small events(100 - 30,000 attendance)
SIRIUS/XM Washington, DC
On Air Personality
• Performed on air show (The Flow – neo soul)
• Assisted in the creation of on air features and music selection
• Controlled and operated studio console
OTHER SKILLS:
Operates both PC and Mac systems, MS Office, Adobe Creative Suite, Social Media, audio/video editing,
Google Suite, Serato, Sound/PA tech

7. PROJECT CHART

8. Company Event/Project Location Role Role 2 Role 3
Student Advantage farmclub.com On the Road Tour CO, NV, CA OR, WA, TX Tour Manager, West Coast Driver Segment Producer
Student Advantage textbooks.com College Tour Norfolk VA Market Manager Publicity
Student Advantage nibblebox.com National Tour Tour Manager Driver DJ/Host
Student Advantage Power Bar PGA Tour Sampling CT, DC, Market Manager Sampling Mgr
Downtown Presents Friday Cheers Richmond VA Event Coordinator Publicity
Downtown Presents River City Beer Festival Richmond VA Event Coordinator Publicity
Downtown Presents Santaland/Miller and Rhoads Santa Richmond VA Event Coordinator Publicity
Downtown Presents Easter on Parade Richmond VA Event Coordinator Publicity
Momentum Worldwide Playstation NBA All Star Experience Washington DC Market Manager Brand Ambassador
Momentum Worldwide Area 2 Festival, Playstation Dance Tent National Tour Tour Manager Sponsor Liaison Brand Promotion
Momentum Worldwide Comcast Summer Concert Promotion Northern VA, Baltimore Market Manager Brand Ambassador
1619 CMS Wednesday Verses Washington DC Producer Publicity
1619 CMS DC Sound Boxing League Washington DC Producer DJ Publicity
1619 CMS Sacred Art Muzik Washington DC Co-Founder Music Producer DJ
CBS Radio - WPGC Birthday Bash 2000 Washington DC Producer Consultant Publicity
CBS Radio - WPGC Jingle Jam f. Alicia Keys Washington DC Promotions Director Producer Publicity
CBS Radio - WPGC For Sisters Only 2000 Washington DC Promotions Director Publicity
CBS Radio - WPGC TRL Tour f. Destiny's Child Northern VA Promotions Director
CBS Radio - WPGC Peace on the Streets Jams Washington DC Promotions Director Event Coordinator Publicity
Maven Strategies Seagram's Gin Live National Tour Strategist Producer
Maven Strategies Seagram's Gin Music Initiative Worldwide Author/Developer Sales Producer
Maven Strategies Urban Trust Bank Washington DC Brand Strategist Sales Creative Director
Hampton Roads Youth Foundation Annual Sports Camp (in year 16) Hampton VA Co-Founder Consultant Publicity
Richcraft Records Various song projects with “A” list music talent Washington DC Muse/Consultant
XM Satellite Radio The Flow channel 61 (Neo Soul) Washington DC On Air Personality DJ
XM Satellite Radio Watercolors channel 71 (Smooth Jazz) Washington DC Voice of the Channel
Reynolds Development Singles Mingles 5k Fun Run National Harbor, MD Producer DJ Co-Host

9. Company Event/Project Location Role 1 Role 2 Years
RDA DST100AlphaChapterMixer JIN, Wash DC DJ 2013
RDA DC Love Festival DARConstitution Hall, Wash DC DJ 2013, 2014
RDA AnacostiaArt Gallery Closing Fete AAG, Wash DC DJ 2014
RDA Black Broadway on UFundraiser Ben's Chili Bowl, Wash DC DJ Host 2014
RDA Bootsy Collins Live Howard Theatre, Wash DC DJ 2015
RDA 3Kings Live (MJ, Prince, Stevie) Liv Nightclub, Wash DC DJ 2015
RDA DC Loves DillaDJ Edition USt MusicHall, Wash DC DJ 2015
RDA SummerSpirit Festival MerriweatherPost, ColumbiaMD DJ Host 2015
RDA Fort Dupont Concert Series Fort Dupont Park, Wash DC DJ Host 2014, 2015
RDA HSt Festival HSt NE, Wash DC DJ Host 2015
RDA Rosslyn Jazz Festival Rosslyn, VA Host 2015
RDA Kamasi Washington Live Howard Theatre, Wash DC Host DJ 2015
RDA FOX5DJ Friday FOX5, Wash DC Guest DJ 2014
RDA Late Night Rhythm Method Chez Billy, Wash DC Producer DJ 2013
RDA WPFWBlues Festival Pomonkey, MD DJ Stage Manager 2014
RDA WPFWFM's "The House of Soul" WPFW, Wash DC Producer On-Air/DJ 2014, current
RDA WPFWFM's "Live @5" WPFW, Wash DC Host 2015
RDA WPGC FMBirthday Bash Howard Theatre, Wash DC Producer Stage Manager 2013-2015
RDA WPGC FMForSisters Only Lifestyle Expo DC Convention Center, Wash DC Producer Stage Manager 2012-2015
RDA Hampton Univ. Reunion/Homecoming Various, Hampton, VA Producer DJ 1988-present
RDA George Clinton Live Howard Theatre, Wash DC DJ Host 2015

10. PHOTOS/GRAPHICS

11. 1. Metro signage for Urban Trust Bank

12. 1. Nibblebox.com College Tour
– Fresno CA
2. Nibblebox.com Display Truck
– Milwaukee WI
3. Students perusing Nibblebox.com
– Providence RI
4. Singles Mingles 5K Fun Run flyer
– National Harbor MD
1. Easter on Parade Classic Baby Buggy -
Richmond VA
2. Friday Cheers crowd shot - Richmond VA
3. Easter on Parade Dog Easter Bonnet -
Richmond VA
4. Friday Cheers concessions line - Richmond VA

13. 1. Playstation Dance Tent – Area 2
Festival -Detroit
2. For Sisters Only 2012 flyer
3. Wednesday Verses Live Shot -
Washington DC
4. DC Sound Boxing League flyer –
Washington DC
5. Wednesday Verses live shot –
Washington DC
6. Tailgating with Tomlin
- Hampton VA
7. DJ Lance Reynolds graphic

14. 1. We “Heart” HU Networking event – Wash DC
2. “Afro Happy” at Sutra Lounge – Wash DC
3. Fort Dupont Park Concert Series – Wash DC
4. Peace/Love/Soul concert w Ayanna Gregory – Wash DC
5. 9th Annual DC loves Dilla DJ Edition – Wash DC

15. 2015 Highlights
1. Interview w/ cast from
Motown the Musical
2. w/ Kamasi Washington
3. FSO 2015
4. George Clinton live
5. Summer Spirit Festival

16. LANCE REYNOLDS 202.749.1177
CONTACT