1. LISA PEMSTEIN
lbpemstein@gmail.com 617-699-5789
MArkETINg CoMMuNICATIoNS SPECIALIST: Dedicated to artistic, cultural, and literary subject matter.
Expertise in creating, writing, editing, and producing effective online and print promotional materials.
Employment
Public Relations Director, Terezín Music Foundation, Boston. Since 2010
A non-profit that performs, records, and commissions chamber music internationally.
Provide strategy, creative direction, copy, production, and distribution of all online and print materials: press releases, eblasts,
brochures, newsletters, and appeals. Maintain donor and press relations. Build, write, and maintain website (terezinmusic.org).
For annual Symphony Hall gala, create all online and print materials, including dedicated website, Power Point production,
posters, and concert program book; manage event logistics; and secure corporate sponsorships and group attendance.
Bookseller, Brookline Booksmith, Brookline. 2007-2010
Wrote and designed print promotions and in-store signage, collaborated on merchandising, hand-sold titles, assisted customers.
Focused on art/graphic design and children’s sections. raised sales in both areas.
Associate Marketing Director, Beacon Press, Boston. 1996-2001
Directed promotions for trade and scholarly books. Established academic marketing program, enhanced major selling tools.
Academic Marketing Manager, Harvard Business School Publishing, Boston. 1995-1996
Developed and produced marketing programs for Harvard Business Review articles and academic business books.
Direct Mail Manager, Harvard University Press, Cambridge. 1990-1995
Developed, wrote, and produced promotions for scholarly books. Created innovative projects that raised response rates.
Copy Chief, G. K. Hall and Twayne Publishers, Boston. 1984-1990
Supervised copywriting, editing, and proofreading for trade and scholarly books.
Freelance Work
Production Director, Coauthor, The Posters of Paris, 1880 to 1900, a 132-page full-color art exhibition catalog.
Contracted by The Silver Collection, Boston, MA. ©1990.
Copywriter: Book jackets, ads, web content, direct mail, seasonal catalogs, and more. 1985-2002.
Primary clients: Beacon Press; Harvard university Press; Scribner/Macmillan Publishing, Inc.; John Wiley & Sons, Inc.;
David r. godine, Publisher; and The Sewall Company/Independent Publishers group, the distributor of books published by
Smithsonian, National Wildlife Federation, The White House Historical Society, and other major organizations and museums.
Pro bono promotions: Since 2004. Create and maintain website for Brookline High School Friends of the Performing Arts.
Craft annual appeals for Brookline High School and Edward Devotion School. Wrote, designed, and produced Edward Devotion
School weekly newsletter for six years. Manager, Devotion School/Brookline Booksmith annual fundraising event for nine years.
Education
Selected professional study: Writing for Public relations, Boston university graduate School of Communications.
Developmental Editing, Copyediting, Northeastern university. Direct Marketing, Copywriting, Ad Club of greater Boston.
A.B. Anthropology, Brown University