Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
1. PATRICIA A. BROWN
906 Oakton Street, Unit #1 Evanston, Illinois 60202
Cellular: (312) 545-1474 or (847) 644-1563 Email: pattyafb@gmail.com
SUMMARY
Multi-skilled professional: Effective skills in management, marketing products and services. Detailed orientated, effective
organizational, written and oral communication skills; strong interpersonal and presentation skills. Proven abilities
developing excellent internal and external business relationships. Performed an array of administrative duties and adaptation
to culturally diverse situations/environments.
OBJECTIVE
Obtain a position where I can utilize my years of experience in Marketing, Management, and Teaching to contribute towards
assisting a company achieving it goals and objectives.
COMPUTER LITERACY
Proficient with Microsoft Office Products ♦ Internet ♦ Scanning ♦ Graphic Design and Layout
EDUCATION
1984 Bachelor of Science Marketing
Morgan State University Baltimore, Maryland
2013 Master of Public Policy (enrolled in program/incomplete)
New England College Henniker, New Hampshire
EXPERIENCE
TEACHING/TRAINING
Teacher’s Assistant, October 2014 – February 2015
Safari Childcare, Mt. Prospect, Illinois
Provided assistance to Lead Teacher for infants, toddlers, and Pre-K. Provided support and assistance with skill building
activities for children, and followed DCFS guidelines for daycare institutions. Floater/relieved staff for breaks. Took position
with opportunity to become a District Manager or Center Director.
CareGiver, June 2013 – October 2013
Freedom Home Care, Highland Park, Illinois
Provided elderly care within the home. Assists client with light-house keeping, meal preparation, companionship and
transportation to appointments.
Home Care Aide, October 2012 – April 2013
Help-At-Home, Inc., Skokie, Illinois
Provided elderly care within the home. Assists client with light-house keeping, companionship and occasionally walks.
Substitute Teacher, March 2009 – April 2011; October 2005 – April 2007; March 2008-January 2009
Personnel Power*/Substitute Teachers Unlimited, Inc. Warren, Michigan
Independent Substitute Teacher (Independent Contract - 4 months)
Young Women Leadership Charter School, Chicago, Illinois
Managed classroom Kindergartner to High School Students (K-12); managed special education/troubled students’ (3 month
assignment - Aspira Hogan Elementary School*); reviewed and distributed prepared lesson plans, participated in Parent
conferences with the Principal* and prep Parents how to help their children in School*.
Election Judge Trainer/Facilitator, December 2009 – February 2010; September 2008 – November 2008
Cook County Clerks Office Chicago, Illinois (Seasonal Stipend position)
Completed one week of Election Judge Instructional training; then facilitated 25 group-training classes (10 to 25 people per
session) on equipment and the election process to become Election Day Judges.
ADMINISTRATIVE/OFFICE MANAGEMENT
Hostess, September 2015 – July 2016
McCormick & Schmick’s Restaurant, Skokie, Illinois
Greeted and seated patrons visiting the restaurant, assist with promoting sales of Landry Select Club dining card and other
promotional offers, maked phone calls to secure reservations for holiday promotions, assist servers when needed and provide
excellent customer service to patrons.
Page 2, PATRICIA A. BROWN
2. Receptionist, July 2003 – January 2004
Stedman Graham & Associates Chicago, Illinois
Managed telephone system, performed administrative duties: word processing and light office work.
President, September 2004 – Non-Active organization
IRIS Community Services, Inc., (501 (c) 3 Organization) Evanston, Illinois
Responsibilities: Sought grant funding, wrote letters, created budgets and filed annual regulatory documents. Developed
programs for youth awareness, researched and developed strategic fundraising options for programs.
President, September 1999 – August 2005
Take It To The Top Management, Inc. Evanston, Illinois
Worked with artists to launch careers in the music industry, developed artist promotional packages, interacted with record
labels, A/R’s, radio stations and handled business management contracts and the daily operations of the company.
Accomplishment: Won contest to Billboard Music Awards with artist Anxious.
MARKETING/SALES
Marketing Manager Telemedia/Educational Products, September 1994 – October 2001
American Bar Association (ABA)- Center for Continuing Legal Education, Chicago, Illinois
Develop and implement extensive marketing plans for legal products to attorneys via direct mail campaigns, blast-faxes, and
emails (multimedia platforms). Responsibilities included designing and overseeing the production and printing process of
brochures, calendars, catalogs and flyers. Report prepared: project budgets and analyze results. Represented the Center for
CLE at Annual Meetings and Trade shows; developed excellent internal and external business relationships. Secured paid and
free publicity in magazines, newsletters and posted books on Amazon.
Exhibit Coordinator, April 1994 – September 1994 (Position guaranteed full-time job, ABA)
Tele-Temps Agency for American Bar Association, Chicago, Illinois
Assistant to Exhibit Manager for the ABA Annual Meetings EXPO; responsibilities included managing booth space for
Exhibitors and supervising temporary staff hired for Annual Meeting.
Account Executive, September 1987 – March 1993
Sears Business Centers, Chicago, Illinois
Marketing of microcomputer solutions (products and services) to Businesses, Corporations, and Government Agencies:
aggressively established new accounts and maintained excellent Business Client relationships. Provided monthly forecasting,
projected sales and duties included cold-calling, attending trade shows and product training seminars. Completed training
classes for products, negotiations and sales skills. Exceeded sales goals and won multi-million contracts with State agency.
Certified Store Manager (CSM)/Food Service Coordinator (FSC), March 1985 – April 1987
7-Eleven Southland Corporation Park Ridge, Illinois
CSM: Managed Store operations, provided daily, weekly and monthly reports; hired and trained staff. Accomplishment:
Ranked first place in District’s Customer Service contest.
FSC: Acquired State of Illinois Sanitation Certificate for Restaurant operations. Inspected and analyzed foodservice
operations in assigned territory. Consulted with Franchisees, trained staff to improve food service presentations, sales and
inventory variations.
PUBLIC SPEAKING
National Coalition of Title I Parents Conference (Illinois, Indiana, Michigan, Ohio) Chicago, Illinois
Public Speaking Topics: Gang Violence (2012), HIV Awareness and Parenting (2005-2009)
CERTIFICATES
Certified by Department of Central Management Services (2010-2011), Springfield, Illinois
Eligible for employment Public Service Administrator Code: 37015
Illinois State Board of Education/State Teacher Certification Board - Springfield, Illinois
Type 39 Substitute-90 Days Teaching/K-12 (2004-2009) Number 2133490
Certificate: Sports and Entertainment Management (1998)
Columbia (2) College Chicago, Illinois
Course Work: Event, Team and Talent Management (rider contracts); Agents Tasks; Legal Issues in Sports/Entertainment;
Event and Talent Financial Management; Career Analysis and Planning.
