Sehela Simin, a graduate of the University of Washington with an MBA in finance and marketing, has extensive experience in marketing and consulting roles, including as the Marketing Director for the National Association of Women MBAs and a consultant for major companies like Microsoft and T-Mobile. She possesses strong analytical skills and has successfully led initiatives that improved organizational engagement and product performance. Simin is well-versed in various data analysis tools and has demonstrated leadership in diverse projects aimed at enhancing customer-centric models in financial services.

1. Sehela Simin
11801 97th Ln NE, A319, Kirkland, WA 98034
simins@uw.edu | (206) 489-8627 | https://www.linkedin.com/in/siminsehela/
EDUCATION
MICHAEL G.FOSTER SCHOOL OF BUSINESS,UNIVERSITY OF WASHINGTON, Seattle, WA Jun 2017
Graduate in Master of Business Administration, Concentration: Finance & Marketing
VP of Ally Events and Engagement for Out in Business: Member of Net Impact, Finance Society, Consulting Society
NORTH SOUTH UNIVERSITY,Dhaka, Bangladesh Nov 2007
Bachelor of Business Administration, Major in Finance & Accounting & Minor in Marketing
EXPERIENCE
Marketing Director- NATIONAL ASSOCIATION OF WOMEN MBAS (NAWMBA),Seattle, Washington Feb 2018 – present
• Established and managed NAWMBA blog platform
• Created marketing collaterals to promote events and engage audience interest
• Migrated to a new email marketing platform and re-designed NAWMBA newsletter for a more targeted approach
Board Fellow - YWCA,Seattle, Washington Sep 2016 – May 2017
• Conducted 30+ donor interviews and online surveys to test affinity to mission and potential for fundraising partnership
• Analyzed results to present engagement and solicitation strategies to YWCA’s Fund Development committee and leadership
MBA Consultant - T-MOBILE,Bellevue Washington Oct 2016- Feb 2017
• Led research and competitive threat assessment of Google’s investments in the telecommunications industry
• Developed storylines for Google’s end-game strategy and presented briefing to senior management
MBA Intern - PATH,Seattle, Washington Jun 2016- Sep 2016
• Manipulated large datasets to understand cost of re-structure as part of an initiative to become a more matrixed organization
• Led research and presented on targeted alternative funding models to both onsite and offsite executive teams
MBA Consultant - MICROSOFT,Redmond Washington Jan 2016- Mar 2016
• Performed market research via interviews and surveys of 60+ target government customers across 7 states in the US
• Provided critical insights and recommendations to inform the development of Microsoft StaffHub
Relationship Manager, Priority Banking - EASTERN BANK LIMITED,Dhaka, Bangladesh July 2011- Dec 2013
Managed portfolio of high net worth clients
• Mentored six sales associates and drove sales performance to achieve deposit business objectives in 2013 by 133%
• Collaborated with broader team to execute yearly portfolio plans. Sourced and led 70% new customer acquisitions regionally
• Won 2nd prize among 300+ participants in an internal campaign by bringing in deposit business worth $1M
Product Manager, Auto & Secured Assets - BRACBANK,Dhaka, Bangladesh Mar 2008 - June 2011
Owned lifecycle product planning and execution for Auto Loans and Secured Asset Products
• Formed the first formal product management organization and led a team to manage car loans and secured loans
• Collaborated with vendor to capture more granular data for analysis impacting decision making of $16 mil car loan portfolio
• Developed a BI dashboard to analyze data from various systems enabling better decision making across 7 functions
• Conducted a thorough portfolio analysis for car loans to recommend effective portfolio credit and communications strategy
• Defined customer segments, carried out 2000 customer surveys and made people, process and technology recommendations
to pivot into a customer centric model for car loans and secured loans.
• Led product team for timely data migration and business needs specifications for launch of new banking software Finacle
• Recognized with an award for launching a new secured loan product that exceeded revenue goals by 50%
• Led a five-person cross-functional team to develop a mobile banking product to monitor loan payments;
Management Trainee - BRACBANK,Dhaka, Bangladesh Feb 2007 - Feb 2008
Rotated within various units as part of a year-long program. Coordinated software migration efforts with insights and analytics
DATA ANALYSIS SKILLS
Google Analytics, Adobe Creative Cloud, StatTools, PostgreSQL, Tableau, PowerBI & statistical programming and in R,