Mr. Michael W. Lynch has over 30 years of experience in human resources management, business analysis, and military leadership. He currently works as an Assistant Lead Analyst at CUBIC Global Dynamics, where he supervises a team of analysts and ensures data is collected and reports are produced according to requirements. Previously, he spent 28 years serving in the US Army in roles including First Sergeant, Equal Opportunity Advisor, Drill Sergeant, and Senior Enlisted Manager, advising commanders and managing personnel. He holds an Associate's Degree from Central Texas College and numerous military certifications.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Resume M Lynch 01 Dec2017
1. Mr. Michael W. Lynch
DeRidder, LA 70634 Day Phone: 337 462-8291 Mobile: 337 375-6466 / 337 340-0114
Email: michael.w.lynch.ctr@mail.mil Email personal: michael.w.lynch.army@gmail.com
Email alternate personal: shadowo4@hotmail.com
HUMAN MANAGEMENT AND RESOURCES PROFESSIONAL
Business Orientated Management leader with 6 years delivering Supervision and Business
Process Excellence, Workforce Performance and Engagement. Highly efficient at identifying and
overcoming challenges in the way of employee optimal performance and developing strategic
solutions to reach corporate goals. Focused on aligning strategic Management practice and
increased company profitability.
Talent Management
Talent Acquisition
Sourcing Strategies
Retention
Compliance
HR Analytic
Growth Strategies
Competitive Analysis
Marketing Strategies
Training and Development
MicroSoft Processing
________________________________________________________________________
EDUCATION
Central Texas College- Killeen Texas- June 2011
Associates Degree
WORK HISTORY
Assistant Lead Analyst Aug 2011-present
CUBIC Global Dynamics, JRTC, Fort Polk, LA
Californian-based agency specializing in analyzing trends and data input for military rotations to
prepare units for deployment into hazardous, humanitarian and conflict areas world-wide.
Requirements include daily working on computers, telephones and radios with emphasis
on WORD, Powerpoint, and EXCEL for After Action Reports, Hot Washes and Briefings
to be conducted by the military
Managed a 10 member team of analysts that gather data for and working alongside the
US Military
Shift work consisting of 8-12 hours a day, 7 days a week for up to 3 weeks continuously
Daily interactions between military, civilians and contractors (to include foreign speaking
cultural role-players)
Daily, monthly, quarterly, and annual counseling/training/mentoring/ encouraging/
evaluating/ incentive programs/ integration.
Key influence to conducting Rehearsals, Battle Drills, Tactical Feedback and Standard
Operating Procedures, and Orders processes
Monthly inventories
Instructor (Senior Instructor)
Responsible for New hire training, platform briefings and mentorship program into
CUBIC Tactical Feedback Analyst positions
2. US Army Soldier, Leader, Supervisor, Manager May 1983-July 2011
Multiple Tours around US, Germany and deployments
Served as Senior Enlisted Manager, Advisor to the Commander on all issues/programs to
include: Employee Relations, Training and development, Performance Programs, Succession
Planning, Disciplinary and Termination Procedures, Promotion and Retention, Logistics,
Mentorship and Counseling, Talent Management, Rehearsals and Battle Drills, Daily
Preparations, SOP’s Guidance and Information Dissemination, Preparing for Real World
Actions, Health and Welfare, and Family Issues.
Established Timelines and Coordinated support from Units designated to provide
Logistics and Maintenance Support
Served as an Equal Opportunity Advisor for over 500 personnel
Daily counseling and encouragement for a diverse workforce in Spartan work conditions
and environments
Promoted and rewarded individuals, based upon work performance and standards
achieved
Managed, coordinated and executed all training required for a company sized element at
senior leadership level
Selected above Peers to hold a Command Sergeant’s Major billeting for 3 years as a First
Sergeant.
Supervised in a position BSTB (Brigade Special Troops Battalion) CSM (Operations
Senior NCO) by planning, coordinating and executing training rotations involving a
Battalion task forces composed of Light, Heavy, Air Assault and Airborne Brigades and
Ranger Regiments.
Managed, Coordinated and Executed all rotational and non-rotational unit mandated
training for the leadership and the senior leadership of Task Force 4.
Coordinated for a Counter IED Training Lane, which simulated training needed to
survive an attack by local hostiles and encountering Improvised Explosive Devices
(IED’s).
Assisted the commander with soldier and family issues; Equal Opportunity issues; Legal
Issues; Counseling; Facilitating; Inter/Intra-agency Coordination; SOP (Standard
Operating Procedures); Rehearsals; OPORD Orders process; coordinated with all on-post
facilities and agencies.
Conduct planning and coordination of joint strategic development and tactical
contingency mission training rotations at the Joint Readiness Training Center (JRTC), the
organization responsible for developing and executing training programs for all combat/
NEO (Non-combatant Evacuation Operation) / MRE (Mission Readiness Exercise)
operations. Coordinated between Agencies Police/ Medical/ Fire Department/ Disaster
Readiness-Preparedness-Recovery-Support/ FEMA/ Legal/ State-Local-Federal
personnel and Agencies.
Stationed in Fort Knox, Kentucky, Fort Polk, Louisiana, Buedingen and Friedburg
Germany, Princeton University ROTC New Jersey, Fort Richardson, Alaska
Multiple Deployments to Iraq and Kosovo
3. Logistics (Senior Logistician)
Maintained over $20 million of rolling stock, up to $170 million; including maintenance,
rearm-refit, recovery, resupply, movement, utilization, dispatching, licensing, driving
Deployed fighting force to overseas, combat-hostile environment, for extended period of
time
Earned Driving badge, tracked vehicle and wheeled vehicle
Instructor (Senior Instructor)
US Army Instructor Trainer certified/qualified
CUBIC Global Dynamics Analyst Instructor qualified
Equal Opportunity Advisor certified/qualified
Drill Sergeant certified/qualified
Senior Instructor certified for electronic device to replicate Bradley Fighting vehicle
certified/qualified
NBC (Nuclear Biological Chemical) certified/qualified
Hazmat qualified
OSHA 10/30 certified/qualified
Availability:
Job Type: Permanent
Work Schedule: Full-Time
Current Professional Experience:
I am looking for full time employment, with the potential of advancement
I am willing to relocate myself, if relocation funds are not available
I will need at least 30 days notification for my current employers of my job transition
Current Work Experience:
CUBIC Global Defense JRTC MissionSupport
7172 Mobile Ave. D, Building 7172
Fort Polk, LA 71459 United States
08/2011 - Present
Salary: 62,000.00 USD Per Year
Hours per week: 40+
Assistant Lead Analyst
Current Clearance: CUBIC- SECRET (verified through JPAS)
Current Supervisor: Lawrence Guerra TF2 LEAD (wk#337 531-6649)
Previous Supervisor: Kel Sagram TF6 LEAD (wk#337 531-1114/1613)
Okay to contact this Supervisor: Yes
Duties, Accomplishments and Related Skills:
4. Special Training / Courses:
OSHA10/30 Training Course, 2016
Primary Leadership Course, 1986
Air Assault School, 1986
Basic Non-Commissioned Officer Course,
1989
M2/M3 Bradley Master Gunner School
1989
Senior U-ICOFT Instructor trainer 1989
Instructor Trainer Course 1991
NBC School 1992
Drill Sergeant School 1993
Advanced Non-Commissioned Officer
Course 1995
Scout Platoon Leaders Course 1995
Airborne School 1996
RANGER School 1997
DEOMI Equal Opportunity Advisor
Course 1998
First Sergeants Course 2004
JRTC Trainer Mentor Course, OCT
2011
CUBIC Briefing Class Training, NOV 2016
CPOF Refresher Course, 2014
TiGR Refresher Course, 2015
CPOF Operator Course, 2014
Current Professional Experience:
I, Supervise, train and lead all assigned TAFF personnel in a high OPTEMPO operational
environment.
I, Identify the Task Force Seniors focus for each JRTC Rotation and ensure all TAFF personnel
are collecting and analyzing data in accordance with that focus.
I, Assist the Task Force Active Duty personnel with all TAFF operations within the limits of the
Performance Work Statement (PWS).
I, Oversee, guide and direct the production of After Action Review (AAR) products. Perform
Quality Control (QC) of all TAFF products before they are given to the customer.
I, Have an excellent working knowledge of MS Office suite programs, i.e. PowerPoint, Word,
Excel and Outlook.
I, Possess the ability to communicate effectively and professionally with Task Force Seniors.
I, Conduct QC inspections as required, maintain training records on assigned TAFF personnel,
and provide housekeeping assistance in Contractor occupied facilities and areas.
I, have the ability to work extended hours, when needed, to accomplish the mission.
Previous Professional Experience:
• Assistant LEAD TF2– CUBIC,JRTC Ft. Polk, LA (2017)
• Assistant LEAD TF4/5/6 – MOBIUS, JRTC Ft. Polk, LA (2014-2017)
• Training Data Collector/Analyst – MOBIUS,JRTC Ft. Polk, LA (2011-2014)
• BMC Data Collector/Analyst – CUBIC,JRTC Ft. Polk, LA (2011-2011)
• 1SG Fort Richardson, AK stood up 4-25 ABN from scratch (2005-2008)
• Iraqi Army Liaison Bagdad, Army INTEL Senior Analyst; US Army BN – Bagdad Iraq,
(2006-2007)
• ROTC Instructor at Princeton University (2004-2005)
• 1SG/PSG Opposing Forces Delta Troop 1-509th PIB (2001-2004)
• Brigade EOA Friedburg Germany (1998-2001)
• Task Force PersonalSecurity Detachment Senior NCOIC TF FALCON- KOSOVO
(1999–2000)