The document discusses how online strategic implementation can rejuvenate business processes. It presents a RISE model that focuses on research, image, sales, and efficiency. The model helps identify stakeholders, understand goals, and map strategies. Strategic implementation ensures the right solutions are chosen and successfully launched to achieve business objectives efficiently.

1.
Rejuvenating
Business Processes
Through Online Strategic Models
The Internet is becoming the town square for the global village
of tomorrow…. Bill Gates
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2.
Objective
The objective of this paper is to educate users about the implementation via online strategies, and the impact it can
have on success in the business processes.
Significance of Online Strategic Implementation
IT is transforming business processes; increasing operational efficiency, reducing costs and reshaping the way
organizations function in the online environment. The choice of right kind of online solution to accelerate any business is
really important; it is largely dependent on strategic implementation.
Strategic implementation is a critical part of the website building process. Any deviation can make the difference
between a successful or unsuccessful launch, and can greatly affect the end result in terms of usability, functionality and
impact on the economies. Most importantly, strategic implementation has the potential to rejuvenate business
processes, enabling the organization to run more efficiently and effectively, maximizing return on investment (ROI).
The Elements Involved
Strategic implementation involves:
• Identifying key stakeholders and target segments
• Gaining a clear understanding of business goals and objectives
• Determining the processes through which these can best be achieved
• Ensuring the training and support is in place to maximize results
Strategic Implementation & Business Process Redesign: The Nexus
Business Process Redesign (BPR) aims to achieve incremental or dramatic improvements in performance areas
important to customers and other stakeholders, typically through IT solutions.
Impact of BPR
• Cost Reduction
• Time Reduction
• Higher Output Quality
• Improved quality of working life/learning/empowerment
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3.
Online, these outcomes are achieved through strategic implementation of the appropriate IT solutions, providing
organizations with the capabilities which enable them to reach new heights.
Even with the best software/functionality, if key stakeholders and target segments are not clearly identified, the result
may be a website that is aesthetically pleasing but lacks intuit and does not fulfill its purpose or assist the organization in
achieving business goals and objectives. This entire phenomenon lies in the strategic implementation process which
decides the destiny of any process (successful/unsuccessful).
Nigel and Slack (2003) representation of the recursive relationship between IT & BPR
Nigel and Slack (2003, p.164) suggest that if managed well, strategic implementation can be a source of enormous gain,
arguing that “the firm that is better than its competitors at implementation receives new technology at what amounts
to a discount price”. Conversely, poor implementation can result in dramatically higher costs, including rework, training
and support, as well as the opportunity cost involved as a result of wasted time spent failing to achieve the desired
business goals and objectives.
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Petrovic, Kittle and Teksen (2001) representation of the impact of practical methodology for implementation of IT on
business models and business performance
Petrovic, Kittle and Teksen (2001) suggest that a practical methodology for implementation that supports the evolution
of the business, when successfully implemented in such a way that it improves business processes, will lead to the
development of new, strategic business models, influencing business performance and the ongoing strategic direction of
the firm.
The RISE Model
After gaining a decade of experience in the online environment and we have developed and re‐defined our RISE model,
an implementation methodology which maximizes ROI and ensures success in the online environment by building
websites, micro sites, application development, web designing, online marketing & others, which achieve measurable
results in the areas of Research, Image, Sales, and (Operational) Efficiency.
Our strategy consultants comprehensively analyze and interpret business goals and objectives by getting the support
from clients. They then use RISE to identify key stakeholders and target segments and map these goals and objectives
against the four elements of the model. Using a robust tested, experience‐fed model, and business language rather than
web jargon, ensures clear strategic direction and common understanding. This collaborative process also bridges the
knowledge gap between business and consultant, paving the way for success.
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5.
A Map work on RISE Model
Key Stakeholders
(Operational)
& Target Research Image Sales
Efficiency
Segments
“I want to
capture
valuable
Customers &
information
Prospects
about my
customers and
prospects”
"I want to
effectively
All Stakeholders communicate
my brand
positioning”
“I want to
Visitors/Employees increase
sales”
“I want to reduce
All Stakeholders
costs”
Research
The Research element of the model represents organizational learning, which is critical to organizational growth. This
element ensures mechanisms are placed for valuable data collection. Our Research modules provide businesses with
tools which generate information about their visitors, customers and users through the use of specific research
questions and polls, or by monitoring each screen choice, formulating detailed data on visitor usage which can then be
used to formulate strategy.
To demonstrate, our comprehensive analytical module, Usage Statistics captures information about customers and
prospects, providing detailed information regarding how they find, interact with and eventually a website, helping to
determine whether or not goals and objectives are being reached.
The simplicity by which this information can be obtained and analyzed plays a pivotal role in the evolution of the way
organizations conduct research, and how the resulting information can be used.
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Image
The Image element of the model represents accurate reflection of branding and positioning, essential for success both
online and offline. This element ensures the tools are in place to efficiently and effectively communicate with all key
stakeholders.
Our Image modules provide businesses with marketing tools to ensure communications accurately reflect the branding
and positioning of the organization, optimizing the flexibility for managing image and marketing opportunities via the
website.
To demonstrate, our Personalization module enables the delivery of targeted functionality, information, and design to a
range of customer segments. This allows for efficient, effective communication with various target audiences.
The ability to efficiently and effectively communicate branding and positioning can dramatically improve internal and
external communications, creating synergy and providing key stakeholders, customers and prospects with a clearer
understanding of brand identity.
Sales
The Sales element of the model incorporates revenue requirements, a fundamental concern for any organizations in any
industry. Our Sales modules provide the opportunity to increase sales via your website. Fully integrated modules enable
sales to be maximized and data to be seamlessly integrated, enhancing communications and building the brand
relationship.
To demonstrate, our Commerce Portal module allows for products to be sold online in a secure environment. Integrated
with our Product Catalogue module, it allows transactions to be placed with speed and efficiency, provides conversion
tracking, enables stock control via email trigger, allows informed repositioning of products based on generated sales
data and automatically creates customer invoices in PDF format upon completion processing. On the other hand we also
work on various internet market methodologies to increase your visibility all across the globe.
The ability to increase sales, while at the same time reducing resource requirements through integration, boosts profits
and allows the organization to run more efficiently.
(Operational) Efficiency
The (Operational) Efficiency element of the model focuses on continuous improvement and optimization of resources.
Our (Operational) Efficiency modules allow for centralization of documentation and integration with back office systems,
contributing towards the creation of paperless organizations, and breaking down barriers between and within
stakeholders and creating a seamless workflow, and improving operational efficiency, thereby reducing costs.
To demonstrate, our File Manager module allows you to provide a highly scalable and precise status on your category
project which is in active status and gives a live information on the current module and estimated delivery which
contributes to OTP (On Time Performance) effectively (This activity is in up gradation process).
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7.
The ability to optimize use of resources, reduce costs, increase output quality and improve quality of working by
simplifying processes and empowering users by putting them in control can significantly improve operational efficiency,
as well as overall organizational effectiveness and efficiency.
Conclusion
Our RISE methodology exemplifies the strategic implementation process, and the impact it can have on success in the
online environment. It can mean the difference between a successful or unsuccessful launch, and can greatly affect the
end result in terms of usability, functionality and impact on the economies. Incorporating all of the essential elements
required for businesses to reach their potential online, our methodology and its unique application to individual
business needs is the means through we transform business processes, maximize ROI and enable organizations to run
more efficiently and effectively.
References
1. Lewis, M. and Slack, N., (2003) Operations Management: Critical Perspectives on Business and Management, McGraw‐
Hill Book Company, New York, pp. 93‐164
2. Petrovic, O., Kittl, C., Teksten R.D, (2001) International Conference on Electronic Commerce, iconocast.com
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