Holly R. David
203 North Wilton Road
Richmond, Virginia 23226
(804) 366-2460

Holly R. David

                 Clear Channel Communications/WRVA – Account Executive
                 May 1997-Novemb...
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Holly R. David Resume


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Holly R. David Resume

  1. 1. Holly R. David 203 North Wilton Road Richmond, Virginia 23226 (804) 366-2460 Experience Acclaimed-Partner/Director of Client Relations April 2009-Present Developed start-up speaker’s bureau from the ground up. Created business plan, mission statement, web site and collateral marketing content to promote individual speakers for consulting and speaking engagements. Recruit new clients in order to further build company revenue. Implement marketing strategies to increase the visibility of the company and individual speakers. Write press releases to enhance the name recognition of individual speakers. Elevation Consulting—Sales Training Consulting & Interview Coaching February 2009-Present Conduct dynamic sales training workshops for builders and real estate companies, and customize course material based on specific needs. Coach individual job seekers, and have created a workshop for job seekers in a classroom setting that will enhance their professional image through proper resume writing and behavioral interviewing techniques. Main Street Homes –Sales Manager/Trainer May 2006-January 2007 Managed a team of New Homes Sales Agents in the Richmond market. Developed sales and marketing strategies and set goals for individual agents in their respective communities to help them attain personal and company sales goals. Implemented a sales training program and conducted training classes. Reinforced training materials at weekly sales meetings. Analyzed weekly traffic volume to identify trends and adjusted sales and marketing plans accordingly. Devised incentive and bonus plans for sales team to keep them motivated to achieve their goals. D.O. Allen Homes, Inc. – Director of Sales January 2004-May 2006 Recruited and assembled sales teams in Richmond and Lynchburg markets. Implemented a sales training program for agents which led to increased sales volume in both markets. Implemented quarterly community meetings to increase communication between departments. Developed sales and marketing strategies and set goals for individual communities. Conducted market research in the Raleigh and Jacksonville markets for upcoming communities. Coordinated company events, including homeowner gatherings to generate referral business. Facilitated focus groups. NVR, Inc. – Human Resource Representative February 2003-January 2004 Traveled extensively through the company’s ‘South Operations’ to recruit and interview candidates for Sales and Marketing Representative and Production Supervisor positions. Actively recruited through marketing and referrals. Organized panel interview process and moderated panel discussions with Division and Sales Managers. NVR, Inc./Ryan Homes – Sales and Marketing Representative November 2000-February 2003 Consistent top performer. Averaged over $10 million in annual sales and received superior customer service ratings. Conducted sales and marketing activities in new home communities from townhomes to single family homes. Acted as a consultant to potential buyers, educating them on the home buying and mortgage processes. Trained new Sales and Marketing Representatives through role playing and coaching exercises.
  2. 2. Holly R. David Clear Channel Communications/WRVA – Account Executive May 1997-November 2000 Generated new business and managed accounts for News/Talk Radio Station through cultivating relationships with local and national businesses. Created customized marketing strategies for clients to increase revenue. Increased sales through cold calling and networking. Trained new Account Executives. Capital One – Administrative Assistant October 2006-May 1997 Provided administrative support to two executives in Customer Service department. Organized and maintained schedules, planned and reported on meetings, created spreadsheets to reflect Customer Service Representative performance. Education University of Kentucky Bachelor of Arts in Communication with Emphasis in Public Relations (1996) • Major GPA 3.5, Cumulative GPA 3.3 • Capitol Hill Congressional Internship • London Summer Studies Program • Phi Eta Lambda Honors Society • Kappa Alpha Theta Sorority Awards Burgundy/President’s Club-Ryan Homes (2002) Rookie of the Year-Homebuilders Association of Richmond (2002) Sales Representative of the Quarter-Ryan Homes (2001, 2002) Rookie of the Year-Ryan Homes (2001) Sales Representative of the Quarter-WRVA (1998, 1999, 2000) Sales Talk Champion-Dale Carnegie (1997) Training Certifications Professional Selling Skills, Achieve Global (2005) Behavioral Interview Techniques, Development Dimensions International (2003) Targeted Selection, NVR, Inc. (2003) Training Classes Professional Selling Skills, Ryan Homes, Achieve Global (2000, 2005) National Homebuilders Association (2004) Behavioral Interview Techniques, NVR, Inc. (2003) Situational Leadership, Ryan Homes(2002) High Intensity Training, NVR, Inc. (2000) Radio Advertising Bureau (1999) How to Negotiate Anything, Herb Cohen (1998) Dale Carnegie Sales Advantage (1997) Activities St. Paul’s Episcopal Youth Mentor (1998-2008) Micah Initiative Volunteer Tudor (1999-2002) Richmond Metro Chamber of Commerce Event Planning (1997, 1998) 2