Aquent helped a leading consumer packaged goods company find the interim marketing talent it needed to develop a new brand strategy and successfully relaunch its premier cookie brand.
HIRE TOP CREATIVE TALENT NOW: http://aquent.com/hire-talent/
The document discusses the 4 P's of marketing - product, price, place, and promotion. It focuses on the product P, explaining that a product can be a good, service, idea, or experience designed to satisfy customer needs. Key aspects of a product include its design, assortment, branding, packaging, services, guarantees, and managing its life cycle. The document also discusses product launch steps and timing, as well as product life cycle models like the BCG matrix.
The document discusses new product development and provides details on the various stages of the new product development process. It describes the stages as idea generation, idea screening, concept development and testing, market strategy development, business analysis, test marketing, and commercialization. For each stage, it provides brief explanations of the objectives and activities involved. For example, it states that idea screening aims to eliminate unsound concepts prior to dedicating resources, and involves asking questions about customer benefits, market size and trends, competition, technical feasibility, and profitability.
Frederick Almogela has over 15 years of experience in product development and retail management. He currently works as a Product Developer for Petco, where he develops new products, manages projects from concept to launch, and leads cross-functional teams. Previously, he held roles in projection analysis, product coordination, and store management. Almogela has a Bachelor's degree in Business Administration from the University of Nevada, Las Vegas.
Business Development Coordinator/Sr. Business Development Coordinatorkarenatskw
The position is for a Business Development Coordinator or Senior Business Development Coordinator at an architecture firm. The ideal candidate has 2-4 years of experience in marketing, communications, or business for the A/E/C industry. Duties include tracking leads, managing proposal responses, and representing the firm at events. The firm offers training, mentoring, opportunities for growth, and competitive pay and benefits.
Jaia Owens is a senior visual merchandise manager with over 11 years of experience in visual merchandising, brand marketing, and sales. She is currently the corporate senior visual merchandise manager at Sport Chalet, where she manages visual strategies and product displays across 47 stores generating $344 million in annual sales. Previously, she held senior visual management roles at Cotton On, Forever 21, MNG by Mango World, and Zara, where she led visual teams and was responsible for new store openings, visual directives, and ensuring brand consistency.
Ryan Nugent has over 10 years of experience in sales and customer service roles within the home improvement industry. His objective is to support company growth through building strong customer relationships and using creativity. As a Field Sales Representative for Techtronic Industries, he increased annual sales by 24% through relationship building and product knowledge. He strives to provide excellent customer service and go above and beyond to meet customer needs.
The campaign summary focused on developing brand awareness of Symantec's products for customers at Costco in Puerto Rico. Demonstrators provided makeup and skincare samples to educate customers on Borghese products' benefits. The objective was to offer samples to Costco customers and explain each product's benefits. The target audience was females interested in makeup and organic skincare. The results included selling 89% of Borghese merchandise on the sales floor and repeating customers over 7 weeks. The department's makeup sales increased 88% and demonstrators were trained to sell products and provide customers the best experience.
The document outlines a launch plan check list covering planning, product, operations, marketing & sales, and service elements. It includes communicating the launch plan to managers, committing necessary resources, completing production readiness reviews, qualifying the product and production process, completing all documentation, proving and training for production, preparing marketing materials, establishing sales channels, and preparing service support. The check list aims to ensure all preparations are completed and the product is ready for launch.
The document discusses the 4 P's of marketing - product, price, place, and promotion. It focuses on the product P, explaining that a product can be a good, service, idea, or experience designed to satisfy customer needs. Key aspects of a product include its design, assortment, branding, packaging, services, guarantees, and managing its life cycle. The document also discusses product launch steps and timing, as well as product life cycle models like the BCG matrix.
The document discusses new product development and provides details on the various stages of the new product development process. It describes the stages as idea generation, idea screening, concept development and testing, market strategy development, business analysis, test marketing, and commercialization. For each stage, it provides brief explanations of the objectives and activities involved. For example, it states that idea screening aims to eliminate unsound concepts prior to dedicating resources, and involves asking questions about customer benefits, market size and trends, competition, technical feasibility, and profitability.
Frederick Almogela has over 15 years of experience in product development and retail management. He currently works as a Product Developer for Petco, where he develops new products, manages projects from concept to launch, and leads cross-functional teams. Previously, he held roles in projection analysis, product coordination, and store management. Almogela has a Bachelor's degree in Business Administration from the University of Nevada, Las Vegas.
Business Development Coordinator/Sr. Business Development Coordinatorkarenatskw
The position is for a Business Development Coordinator or Senior Business Development Coordinator at an architecture firm. The ideal candidate has 2-4 years of experience in marketing, communications, or business for the A/E/C industry. Duties include tracking leads, managing proposal responses, and representing the firm at events. The firm offers training, mentoring, opportunities for growth, and competitive pay and benefits.
Jaia Owens is a senior visual merchandise manager with over 11 years of experience in visual merchandising, brand marketing, and sales. She is currently the corporate senior visual merchandise manager at Sport Chalet, where she manages visual strategies and product displays across 47 stores generating $344 million in annual sales. Previously, she held senior visual management roles at Cotton On, Forever 21, MNG by Mango World, and Zara, where she led visual teams and was responsible for new store openings, visual directives, and ensuring brand consistency.
Ryan Nugent has over 10 years of experience in sales and customer service roles within the home improvement industry. His objective is to support company growth through building strong customer relationships and using creativity. As a Field Sales Representative for Techtronic Industries, he increased annual sales by 24% through relationship building and product knowledge. He strives to provide excellent customer service and go above and beyond to meet customer needs.
The campaign summary focused on developing brand awareness of Symantec's products for customers at Costco in Puerto Rico. Demonstrators provided makeup and skincare samples to educate customers on Borghese products' benefits. The objective was to offer samples to Costco customers and explain each product's benefits. The target audience was females interested in makeup and organic skincare. The results included selling 89% of Borghese merchandise on the sales floor and repeating customers over 7 weeks. The department's makeup sales increased 88% and demonstrators were trained to sell products and provide customers the best experience.
The document outlines a launch plan check list covering planning, product, operations, marketing & sales, and service elements. It includes communicating the launch plan to managers, committing necessary resources, completing production readiness reviews, qualifying the product and production process, completing all documentation, proving and training for production, preparing marketing materials, establishing sales channels, and preparing service support. The check list aims to ensure all preparations are completed and the product is ready for launch.
Innovazione 1. Tipi e livelli dell’InnovazioneManager.it
This document discusses three types of innovation: product, process, and strategy innovation. Product innovation brings new products and services to market to solve customer problems. Process innovation increases profitability and efficiency through improvements like reduced costs and increased productivity. Strategy innovation challenges existing industry approaches to create new customer value, meet emerging needs, and open new markets. The document also outlines three levels of innovation: incremental, substantial, and breakthrough. It provides examples of innovations McDonald's has achieved at each level, such as the Big Mac and global expansion as breakthrough innovations.
Organizational structures and processes used to oversee new product developmentSameer Mathur
This document discusses organizational structures and processes used for new product development. It describes how companies use customer-driven engineering and internal changes to develop new products. The development process requires senior management to define business domains and criteria. Budgeting options include financing many possible products or spending what competitors do. Organizing involves product managers and cross-functional teams using stage-gate systems to divide development into stages with checkpoints.
Closed-loop Marketing - New Product CommercializationDavid Delong
Closed-loop marketing uses evidence-based decision making and real-time data to help successfully launch new products. It allows companies to proactively promote products before launch, contract the sales cycle to get physicians adopting faster, exploit short windows of market exclusivity, manage the adoption process against competing products, keep promotional activities aligned with customer needs, and manage campaigns in real-time to address adoption stalls. Closed-loop marketing provides an innovative solution to execute, track, and adapt key commercialization strategies throughout a product's lifecycle.
Lucia Battista is a bilingual sales executive with over 20 years of experience in product development, account management, apparel branding, and inventory management for Avery Dennison. She has a proven track record of consistently growing business and generating $14 million in sales through developing cost-effective solutions that meet customer needs. She is skilled at partnering across teams and a conscientious team player.
The document outlines the 8 step new product development process: [1] Idea generation and screening, [2] Concept development and testing, [3] Marketing strategy development, [4] Business analysis, [5] Product development, [6] Test marketing, [7] Commercialization. It then discusses each step in the process and provides examples of idea sources, concept testing methods, and commercialization strategies. The conclusion emphasizes that the process is iterative and many companies complete steps concurrently to reduce time to market.
This document discusses new product development (NDP). NDP is the process of developing, testing, and evaluating new products to ensure company growth. It defines what constitutes a new product and lists reasons for developing new products such as expanding market share. The stages of NDP are outlined, from idea generation to commercialization. Key success factors for NDP include having the right operating philosophy, organization structure, experience, and management style.
What organisational structures & processes do managers use to oversee new pro...Sameer Mathur
The document discusses different organizational structures and processes that managers use to oversee new product development. These include using product managers, new product managers, and growth leaders to oversee new projects. Companies also employ cross-functional teams and stage gate systems to develop new products. The stage gate system divides the innovation process into stages with checkpoints to push new products to market faster.
This document outlines the new product development process, which includes idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, product development, testing marketing, and commercialization. It discusses generating new product ideas from internal and external sources, screening ideas to select the best ones, developing product concepts, testing concepts with consumers, designing an initial marketing strategy, analyzing sales projections, developing the product, testing the product and marketing program, and commercializing the new product by introducing it to the market.
Deepak Bhanji has over 10 years of experience in packaging engineering and development. He has worked with companies in industries like seed, food, agrochemical, and pharmaceutical. He specializes in developing new and innovative packaging solutions, managing packaging projects, and optimizing packaging costs and processes. Currently he works as the South Asia Packaging Lead for Syngenta India where he leads packaging development and works on projects to reduce costs and improve packaging strategies.
New product development & PLC by Sonu choudharySonu Choudhary
The document discusses new product development and the product lifecycle. It outlines the 7 steps of new product development as idea generation, screening, concept development and testing, marketing strategy development, business analysis, product development, and test marketing. It then describes the 4 stages of the product lifecycle as introduction, growth, maturity, and decline. Finally, it shows how a firm's marketing objectives and mix should relate to the different product lifecycle stages.
M9 L1 Products and Services That Make Up the Product MixNCVPS
The document discusses product and service planning, including key terms like product mix, goods, and services. It describes the process of developing a product mix, which involves decisions about features, new product development, and product considerations like selection, monitoring, and eliminating weak products. New product development involves generating ideas, screening, prototyping, testing the market, and introducing the product. A company must also consider its product mix strategies and how to develop existing products through line extensions or modifications.
Ernest R. Ramirez has over 25 years of experience in consulting and brand management. He is recognized for assessing business needs holistically and developing plans to increase brand image and sales. Ramirez has led complex, concurrent projects while maintaining strong stakeholder communication. Currently, he works as a Manufactures Sales Representative, accounting for 295 stores and increasing return on investment through analysis, layout optimization, and seasonal displays.
The document describes a case study of a pharmaceutical company seeking a partner to develop a 2-day launch program for a major European product. PharmaIntel was selected to create the program. They identified 7 key behaviors critical for commercial success and developed interactive exercises focusing on these behaviors. The program encouraged building a customer action plan rather than artificial scenarios. It utilized techniques from sales effectiveness, theatre, and real customer interactions. After completion, the sales team was able to effectively communicate with passion, use sales aids and messaging, reset call agendas, make competitive sells, have sales presence, gain access in primary care settings, and deliver strong demonstrations in every call.
This product manager role is located in London with an entertainment company. The role involves managing marketing from concept through launch, liaising with internal and external teams on sales forecasts, performing competitive analysis, developing and managing media plans, and monitoring campaign effectiveness. The ideal candidate has experience in product marketing, communication, budget and forecast management, analysis skills, and competitor understanding.
New Product Development And Product Life-Cycle StrategiesMr.Yes!
The document discusses the new product development process and product life cycle strategies. It outlines the 7 steps in the new product development process: 1) idea generation, 2) idea screening, 3) concept development and testing, 4) marketing strategy development, 5) business analysis, 6) product development, and 7) test marketing. It also describes the 4 stages of the product life cycle: introduction, growth, maturity, and decline. For each stage, it provides the marketing objectives regarding sales, costs, profits, product, price, distribution, and advertising.
Universal Creative Concepts is a full-service promotional products company that has been in business since 1925. They offer nearly 800,000 stock products as well as custom and imported products. They work with clients to develop successful promotional campaigns and have experience in product sourcing, production, importing, packaging and distribution. Partnering with UCC provides benefits like experienced support, product knowledge, cost efficiencies from their supplier relationships, and ensuring quality and client satisfaction.
Akshai Moza is seeking senior level positions in sales, marketing, business development, or production operations with 16 years of experience currently as a Sales Manager at Owens Corning India Pvt. Ltd. He has a MBA in Operations and experience managing sales, achieving targets, developing business partners, and production operations. His skills include sales, marketing, distribution, production planning, quality improvement, and cost reduction. He has received awards for production efficiencies, expansion projects, Kaizen projects, and waste reduction initiatives.
The document discusses the challenges faced and solutions implemented for a $9MM commercial wallcovering brand. Through marketing efforts incorporating a new corporate philosophy, product imagery, and ESOP identity, as well as developing more sustainable and design-focused products, the brand was able to increase revenue by 30% and gross profit margin by 20% over a 3 year period under new management. Market research, creative campaigns, and tradeshow presence further solidified the brand's image and product recognition.
The document discusses the product development process. It begins by defining product development as the process of delivering a new or improved product for customers. It then emphasizes that product development strategies are important to ensure value for customers and quality products. The document outlines the key steps in creating an effective product development plan, including identifying market needs, validating concepts, and developing a minimum viable product to test with customers.
Angela Meier is a Visual Merchandising Manager at Forever 21 with over 5 years of experience in visual display and merchandising roles. She executes visual directives, maintains displays, and leads merchandising and stock teams. Meier develops merchandising strategies to balance customer needs with company objectives. She was recognized for her work in new store openings and as a top performer in visual excellence.
Martin Smith is seeking a new category manager position. He has 6 years of experience as a category manager successfully merchandising products and increasing revenue. He has extensive product knowledge in electrical and ironmongery industries. His responsibilities in current role include delivering sales targets, defining product strategies, and project managing new product launches. He has a proven track record of introducing new products that increased sales by 40% and 93%.
The food company wanted to improve customer satisfaction while reducing costs. They hired EFESO to implement a redesign to value program across multiple brands over 8 months. EFESO's methodology involved workshops to understand customer needs and identify cost savings opportunities. This allowed reductions in manufacturing loss, packaging materials, excess ingredients, and energy usage. Product redesigns confirmed through consumer surveys generated significant cost savings. The program established a common framework and language for decision making across functions and business units.
Innovazione 1. Tipi e livelli dell’InnovazioneManager.it
This document discusses three types of innovation: product, process, and strategy innovation. Product innovation brings new products and services to market to solve customer problems. Process innovation increases profitability and efficiency through improvements like reduced costs and increased productivity. Strategy innovation challenges existing industry approaches to create new customer value, meet emerging needs, and open new markets. The document also outlines three levels of innovation: incremental, substantial, and breakthrough. It provides examples of innovations McDonald's has achieved at each level, such as the Big Mac and global expansion as breakthrough innovations.
Organizational structures and processes used to oversee new product developmentSameer Mathur
This document discusses organizational structures and processes used for new product development. It describes how companies use customer-driven engineering and internal changes to develop new products. The development process requires senior management to define business domains and criteria. Budgeting options include financing many possible products or spending what competitors do. Organizing involves product managers and cross-functional teams using stage-gate systems to divide development into stages with checkpoints.
Closed-loop Marketing - New Product CommercializationDavid Delong
Closed-loop marketing uses evidence-based decision making and real-time data to help successfully launch new products. It allows companies to proactively promote products before launch, contract the sales cycle to get physicians adopting faster, exploit short windows of market exclusivity, manage the adoption process against competing products, keep promotional activities aligned with customer needs, and manage campaigns in real-time to address adoption stalls. Closed-loop marketing provides an innovative solution to execute, track, and adapt key commercialization strategies throughout a product's lifecycle.
Lucia Battista is a bilingual sales executive with over 20 years of experience in product development, account management, apparel branding, and inventory management for Avery Dennison. She has a proven track record of consistently growing business and generating $14 million in sales through developing cost-effective solutions that meet customer needs. She is skilled at partnering across teams and a conscientious team player.
The document outlines the 8 step new product development process: [1] Idea generation and screening, [2] Concept development and testing, [3] Marketing strategy development, [4] Business analysis, [5] Product development, [6] Test marketing, [7] Commercialization. It then discusses each step in the process and provides examples of idea sources, concept testing methods, and commercialization strategies. The conclusion emphasizes that the process is iterative and many companies complete steps concurrently to reduce time to market.
This document discusses new product development (NDP). NDP is the process of developing, testing, and evaluating new products to ensure company growth. It defines what constitutes a new product and lists reasons for developing new products such as expanding market share. The stages of NDP are outlined, from idea generation to commercialization. Key success factors for NDP include having the right operating philosophy, organization structure, experience, and management style.
What organisational structures & processes do managers use to oversee new pro...Sameer Mathur
The document discusses different organizational structures and processes that managers use to oversee new product development. These include using product managers, new product managers, and growth leaders to oversee new projects. Companies also employ cross-functional teams and stage gate systems to develop new products. The stage gate system divides the innovation process into stages with checkpoints to push new products to market faster.
This document outlines the new product development process, which includes idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, product development, testing marketing, and commercialization. It discusses generating new product ideas from internal and external sources, screening ideas to select the best ones, developing product concepts, testing concepts with consumers, designing an initial marketing strategy, analyzing sales projections, developing the product, testing the product and marketing program, and commercializing the new product by introducing it to the market.
Deepak Bhanji has over 10 years of experience in packaging engineering and development. He has worked with companies in industries like seed, food, agrochemical, and pharmaceutical. He specializes in developing new and innovative packaging solutions, managing packaging projects, and optimizing packaging costs and processes. Currently he works as the South Asia Packaging Lead for Syngenta India where he leads packaging development and works on projects to reduce costs and improve packaging strategies.
New product development & PLC by Sonu choudharySonu Choudhary
The document discusses new product development and the product lifecycle. It outlines the 7 steps of new product development as idea generation, screening, concept development and testing, marketing strategy development, business analysis, product development, and test marketing. It then describes the 4 stages of the product lifecycle as introduction, growth, maturity, and decline. Finally, it shows how a firm's marketing objectives and mix should relate to the different product lifecycle stages.
M9 L1 Products and Services That Make Up the Product MixNCVPS
The document discusses product and service planning, including key terms like product mix, goods, and services. It describes the process of developing a product mix, which involves decisions about features, new product development, and product considerations like selection, monitoring, and eliminating weak products. New product development involves generating ideas, screening, prototyping, testing the market, and introducing the product. A company must also consider its product mix strategies and how to develop existing products through line extensions or modifications.
Ernest R. Ramirez has over 25 years of experience in consulting and brand management. He is recognized for assessing business needs holistically and developing plans to increase brand image and sales. Ramirez has led complex, concurrent projects while maintaining strong stakeholder communication. Currently, he works as a Manufactures Sales Representative, accounting for 295 stores and increasing return on investment through analysis, layout optimization, and seasonal displays.
The document describes a case study of a pharmaceutical company seeking a partner to develop a 2-day launch program for a major European product. PharmaIntel was selected to create the program. They identified 7 key behaviors critical for commercial success and developed interactive exercises focusing on these behaviors. The program encouraged building a customer action plan rather than artificial scenarios. It utilized techniques from sales effectiveness, theatre, and real customer interactions. After completion, the sales team was able to effectively communicate with passion, use sales aids and messaging, reset call agendas, make competitive sells, have sales presence, gain access in primary care settings, and deliver strong demonstrations in every call.
This product manager role is located in London with an entertainment company. The role involves managing marketing from concept through launch, liaising with internal and external teams on sales forecasts, performing competitive analysis, developing and managing media plans, and monitoring campaign effectiveness. The ideal candidate has experience in product marketing, communication, budget and forecast management, analysis skills, and competitor understanding.
New Product Development And Product Life-Cycle StrategiesMr.Yes!
The document discusses the new product development process and product life cycle strategies. It outlines the 7 steps in the new product development process: 1) idea generation, 2) idea screening, 3) concept development and testing, 4) marketing strategy development, 5) business analysis, 6) product development, and 7) test marketing. It also describes the 4 stages of the product life cycle: introduction, growth, maturity, and decline. For each stage, it provides the marketing objectives regarding sales, costs, profits, product, price, distribution, and advertising.
Universal Creative Concepts is a full-service promotional products company that has been in business since 1925. They offer nearly 800,000 stock products as well as custom and imported products. They work with clients to develop successful promotional campaigns and have experience in product sourcing, production, importing, packaging and distribution. Partnering with UCC provides benefits like experienced support, product knowledge, cost efficiencies from their supplier relationships, and ensuring quality and client satisfaction.
Akshai Moza is seeking senior level positions in sales, marketing, business development, or production operations with 16 years of experience currently as a Sales Manager at Owens Corning India Pvt. Ltd. He has a MBA in Operations and experience managing sales, achieving targets, developing business partners, and production operations. His skills include sales, marketing, distribution, production planning, quality improvement, and cost reduction. He has received awards for production efficiencies, expansion projects, Kaizen projects, and waste reduction initiatives.
The document discusses the challenges faced and solutions implemented for a $9MM commercial wallcovering brand. Through marketing efforts incorporating a new corporate philosophy, product imagery, and ESOP identity, as well as developing more sustainable and design-focused products, the brand was able to increase revenue by 30% and gross profit margin by 20% over a 3 year period under new management. Market research, creative campaigns, and tradeshow presence further solidified the brand's image and product recognition.
The document discusses the product development process. It begins by defining product development as the process of delivering a new or improved product for customers. It then emphasizes that product development strategies are important to ensure value for customers and quality products. The document outlines the key steps in creating an effective product development plan, including identifying market needs, validating concepts, and developing a minimum viable product to test with customers.
Angela Meier is a Visual Merchandising Manager at Forever 21 with over 5 years of experience in visual display and merchandising roles. She executes visual directives, maintains displays, and leads merchandising and stock teams. Meier develops merchandising strategies to balance customer needs with company objectives. She was recognized for her work in new store openings and as a top performer in visual excellence.
Martin Smith is seeking a new category manager position. He has 6 years of experience as a category manager successfully merchandising products and increasing revenue. He has extensive product knowledge in electrical and ironmongery industries. His responsibilities in current role include delivering sales targets, defining product strategies, and project managing new product launches. He has a proven track record of introducing new products that increased sales by 40% and 93%.
The food company wanted to improve customer satisfaction while reducing costs. They hired EFESO to implement a redesign to value program across multiple brands over 8 months. EFESO's methodology involved workshops to understand customer needs and identify cost savings opportunities. This allowed reductions in manufacturing loss, packaging materials, excess ingredients, and energy usage. Product redesigns confirmed through consumer surveys generated significant cost savings. The program established a common framework and language for decision making across functions and business units.
Over more than two decades, Schawk has assumed and integrated much of the packaging design and premedia work for a major breakfast cereal maker. Schawk manages over 5,000 creative projects annually across North and Latin America, coordinating brand assets across packaging, POS, POP, promotions and more. Schawk implemented numerous elements of brand point management, including package design/redesign, trade communications, couponing, promotional materials, and microsites. This comprehensive solution allows the client to compete effectively through consistency, agility, and speed to market.
The document discusses product positioning, new product opportunities, and the product development process. It provides details on:
- Product positioning involves determining how to communicate a product's attributes to target customers based on their needs, competitive pressures, and communication channels.
- New product opportunities arise when there is a chance to create or improve products based on emerging trends by meeting conscious and unconscious customer needs.
- The product development process involves idea generation, screening, concept development and testing, marketing strategy development, business analysis, product development, market testing, and commercialization to bring a new product to market successfully.
- Key factors that contribute to new product success include market orientation, knowledge management, top management support, technology,
How to Know You are Building the Right Thing by Zalando Sr PMProduct School
Main Takeaways:
-How to better Discover, Define, Design and Deliver according to your product lifecycle
-Key aspects to uncover during the product discovery
-Frameworks and techniques that will help you build confidence
The document discusses different growth strategies businesses can pursue, including market penetration, market development, product development, and diversification. It also outlines Porter's generic strategies of cost leadership, differentiation, and focus. Finally, it discusses strategic alliances using examples from Starbucks and Microsoft and the concept of economies of scale in production.
Greg Silveria provides branding strategy and solutions. He believes successful branding embodies big ideas that guide expectations. He delivers solutions that visually stand out, increase market presence, strengthen reputation, and achieve business goals. Recent work examples include creating new store designs for Wendy's and Baja Fresh Express, and reinterpreting designs for international Popeyes.
This document summarizes a case study about Skin-Tique Corporation and issues with their soft and silky shaving gel product's packaging. It provides background on the company's current situation with bottles not meeting consumer preferences for aerosol packaging. A SWOT analysis identifies strengths like an established brand but weaknesses like not having the technology for all product types. Alternative strategies are presented like redesigning packaging in-house or outsourcing. Recommendations include developing a marketing plan to make the product more attractive and increasing promotions. A short-term action plan outlines steps to take over the next two months to redesign packaging, find an outsourcing partner, and build new marketing strategies to increase sales and profits.
Curtis Johnson is an experienced product management expert with a background in education and marketing. He has a proven track record of guiding products to exceed profitability goals, maximizing new sales, and retaining strategic customers. Johnson's experience includes roles at Nokia, AT&T, and as an adjunct professor and substitute teacher. He holds an MBA in Finance and a Bachelor's degree in Marketing.
Our Field Marketing solutions provides a wide range of in-store retail marketing activities including merchandising, compliance auditing, sampling, demonstrations, and mystery shopping. We apply a single, simple solution to every challenge by ensuring the right person is assigned for each job. The document then discusses the company's manufacturing facilities, management expertise, trade capabilities, understanding of distribution channels, and several case studies of marketing campaigns conducted for brands.
Shelf savvy thinking vol xvi marketplace executionNormaAlcazar
The document discusses evolving Coca-Cola's marketing approach, called DNA 3.0, to take a more holistic view of marketplace execution. It focuses on simplifying language, providing a portfolio perspective, balancing art and science, and integrating bottlers and customers. It overhauls the marketplace execution process to no longer distinguish above and below the line marketing and focus on holistic retail activation and customer experiences. The new approach aims to inspire excellence across how consumers and shoppers experience brands everywhere through collaboration.
Synergistics Consulting provides transformational marketing strategies and brand building services to energize clients' growth. They assess knowledge, facilitate brainstorming, and focus organizations. If desired, they can also lead marketing strategy execution to ensure success. They have experience building world-class brands for companies like Kraft Foods, Disney, M&M/Mars, and helped launch new businesses and products. Their proven results include re-launching and growing brands 50%+, increasing leads by 60%, and successfully introducing clients to new markets.
Synergistics Consulting provides transformational marketing strategies and brand building services to energize clients' growth. They assess knowledge, facilitate brainstorming, and focus organizations. If desired, they can also lead marketing strategy execution to ensure success. They have experience building well-known brands and launching new products, businesses, and sales channels for companies in various industries. Their proven results include re-launching and growing brands through new marketing programs.
Richard L. Vandervoet is an experienced retail brand marketing and innovations professional. He has a track record of developing new products and innovations that increase sales and exceed financial targets. His expertise includes identifying consumer needs, developing new product concepts, and launching them successfully.
The document contains a resume for Diane Graham, who has over 25 years of experience in merchandising and category management roles within the home improvement industry. Her experience includes leadership positions at Lowe's Companies where she led merchandising teams and transformed various product categories. She has a proven track record of developing strategies to increase sales, profitability, and market share.
Portakabin conducts extensive primary and secondary market research to understand customer needs and stay ahead of competitors. Primary research includes surveys and focus groups of customers to collect qualitative data on satisfaction. Secondary research analyzes existing studies, helping Portakabin design new buildings addressing factors like natural lighting and temperature control. This led Portakabin to develop two new modular buildings with features improving employee productivity and satisfaction, maintaining Portakabin's position as market leader.
Allison Cupillari is a marketing manager with over 13 years of experience in brand management, product marketing, account management, and developing marketing strategies. She is currently a Senior Manager at Oldfields, where she helps develop the company's strategic plan and focuses on sales expertise. Previously, she spent six years in leadership roles at Sunbeam Corporation, gaining experience in brand management, product marketing, staff management, and new product development. She is highly skilled in creating and implementing strategies to deliver projects on time and within budget.
1500 1530 Fiona Shepherd and Sinead Woodley, April SixB2B Marketing
This document provides an overview of a marketing strategy and campaign for a technology company. It introduces the marketing chefs developing the strategy and outlines key challenges facing marketers. It then details the objectives, target audiences, and integrated marketing approach including content, campaigns, and measurement of success. Throughout it uses cooking and recipe metaphors to structure the strategic planning.
Rakesh Sunyara has over 10 years of experience in product management roles. He is currently a Product Marketing Manager at Ricoh UK, where he is responsible for launching new products and managing existing ones through their lifecycle. Previously, he worked as a Product Manager and helped develop a new high-speed scanner. He also has experience as a New Product Development Manager at Procter & Gamble, where he helped research, develop and launch various new products in Europe, the Middle East, and Latin America. Rakesh has a BSC in Chemistry with Business Management and is trained in Lean Six Sigma and various product development techniques.
Similar to RESULTS: Client Success CPG Brand Launch (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
1. Case Study:
Brand/Product Management—Brand Launch
Aquent helped a leading consumer packaged goods company find the interim marketing talent it needed to develop a new brand strategy and successfully relaunch its premier cookie brand.
Challenge
A large consumer packaged goods company with a diversified product lineup wanted to reposition and reinvigorate one of its proven premier cookie brands.
The client had total confidence in the product and believed that modernizing outdated packaging and improving in-store visibility would further increase sales. The client lacked the bandwidth to effectively execute the relaunch. It needed to find outside experts who could develop new packaging, breathe new life into the product, and give point-of-sale materials a much-needed face-lift.
A
quent Solution
Aquent recommended that the client take the cost-effective approach of employing the services of an experienced interim brand strategist for the project. Aquent promptly identified and provided a consumer packaged goods veteran with more than 20 years’ experience in launching major brand initiatives in competitive and fast-paced environments. Because the talent was a seasoned product manager who could work full time on the project, the team was able to quickly reposition the brand. The client utilized the talent’s outside-the-box thinking and fresh insights to repackage the cookie line and refocus marketing efforts at the point of sale to get customers excited about buying the cookies.
I
mpact
The client developed a consistent brand and marketing strategy across all channels, revitalized the brand, and got the cookie line to market quickly to remain competitive. By redefining the client’s brand, updating point-of-sale materials, and improving shelf position, Aquent’s talent made it easier for customers to find the high-margin cookies in stores—ultimately resulting in increased revenues.
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877 227 8368 | AQUENT.COM