Restoring Earth
Despite heightened awareness of global warming, the proliferation of long-term commitments combined with short-term actions are failing to prevent the spiral towards catastrophic climate change and the continued collapse of biodiversity. As reality bites so does the pressure for more effective collective action to dramatically evolve politics, business and consumption.
This Future Agenda insight explores the challenges ahead and argues that, rather than focusing on the treating the symptoms it would be wiser to tackle the root causes of climate change. For example, by re-thinking mainstream economic principles which are not yet set up to account for the environmental damage that is being created. It suggests that a fundamental new form of measurement is required to ensure that we live within our planetary boundaries.
For more details https://www.futureagenda.org/foresights/restoring-earth/
Future of asthma care a global expert view - summary - august 2021Future Agenda
Future of Asthma Care in 2030
Often hidden by many, asthma is a set of chronic conditions that will, some believe, impact around 1bn of us by the end of the decade. It will see new diagnostics, new treatments as well as gain new social and economic perspectives in many nations. As part of a global Open Foresight programme to bring together an informed outlook for all to use, this is a draft synthesis based on dialogue with 100 experts worldwide. At a time when lung health is front of mind for many, this is an important topic for our future health.
We are keen to understand your view on this. What do you agree with, what is missing and what may need an alternative perspective? Please do share any comments and feedback to douglas.jones@futureagenda.org and we will include everything in the final report that will made available later this year.
As companies and governments around the world grapple with accommodating changes in the workplace, the workforce and the nature of work itself, we are pleased to be continuing our Future of Work foresight programme. Building on previous global research undertaken over the past few years, we are now looking in depth at six pivotal issues that have been prioritised as areas of major potential change. These are digital skills, soft skills, reinventing roles, the blurring of work, green jobs and digital productivity. Initially taking a European focus, with the support of Amazon, over the next couple of months a series of expert digital workshops are exploring the core shifts ahead and their implications for organisations and wider policy.
This PDF sets the scene for the dialogue both within the workshops and more widely. If you would like to be involved or have comments on the potential changes ahead, do let us know and we can accommodate. As always all discussions are under the Chatham House Rule and so there is no attribution and, as we progress with each area, we will be sharing a synthesis of all new insights and recommendations over the rest of the year.
Tips for the Food sector: To keep up with this constantly shifting consumer behavior, look for early signs by using Google Trends to see how demand for certain food products or delivery services is changing to meet people’s needs.
Tips for Travel marketers: Our APAC travel recovery itinerary revealed that people have local trips and safety in mind, so marketers should seek to provide safety information upfront and present local product offerings and fun activities.
Tips for keeping people entertained: Though some people who signed up for a new entertainment source might stay, there’s also a higher likelihood of churn when their trial period ends. If you saw an increase in people signing up for your online products and services, focus on retention to keep them coming back, especially if you offered a free trial during the pandemic.
Tips for merchants: Make sure you integrate digital payment options for your consumers. Digital payments are expected to see a continued boost post-COVID-19, and trust in e-Wallets will likely increase.
Although there is still some instability, the internet sector in SEA is set to emerge stronger than ever in a post-COVID-19 world. The digital economy remains a bright spot in a very challenging economic environment, and e-Commerce remains a key driver of growth. The biggest takeaway for brands and marketers is the need to focus on people and their changing habits online, as well as keeping up with changing trends, as we continue to understand what our new normal will look like in the future.
Green Guilt Report: Sustainable Consumption in China by daxue consultingDaxue Consulting
We surveyed 1,000 Chinese consumers on their beliefs, habits, and understandings of sustainability and concluded 4 hypotheses on the future of sustainable consumption in China, addressing how brands could act to accommodate the everchanging “greener” consumer behavior.
Myanmar Consumer Preference Study over COVID-19Simon Bailey
This study looks at the response by Myanmar consumers to the COVID-19 situation. This shows the significant shifts in Digital behaviours and requirements from the market
Future of asthma care a global expert view - summary - august 2021Future Agenda
Future of Asthma Care in 2030
Often hidden by many, asthma is a set of chronic conditions that will, some believe, impact around 1bn of us by the end of the decade. It will see new diagnostics, new treatments as well as gain new social and economic perspectives in many nations. As part of a global Open Foresight programme to bring together an informed outlook for all to use, this is a draft synthesis based on dialogue with 100 experts worldwide. At a time when lung health is front of mind for many, this is an important topic for our future health.
We are keen to understand your view on this. What do you agree with, what is missing and what may need an alternative perspective? Please do share any comments and feedback to douglas.jones@futureagenda.org and we will include everything in the final report that will made available later this year.
As companies and governments around the world grapple with accommodating changes in the workplace, the workforce and the nature of work itself, we are pleased to be continuing our Future of Work foresight programme. Building on previous global research undertaken over the past few years, we are now looking in depth at six pivotal issues that have been prioritised as areas of major potential change. These are digital skills, soft skills, reinventing roles, the blurring of work, green jobs and digital productivity. Initially taking a European focus, with the support of Amazon, over the next couple of months a series of expert digital workshops are exploring the core shifts ahead and their implications for organisations and wider policy.
This PDF sets the scene for the dialogue both within the workshops and more widely. If you would like to be involved or have comments on the potential changes ahead, do let us know and we can accommodate. As always all discussions are under the Chatham House Rule and so there is no attribution and, as we progress with each area, we will be sharing a synthesis of all new insights and recommendations over the rest of the year.
Tips for the Food sector: To keep up with this constantly shifting consumer behavior, look for early signs by using Google Trends to see how demand for certain food products or delivery services is changing to meet people’s needs.
Tips for Travel marketers: Our APAC travel recovery itinerary revealed that people have local trips and safety in mind, so marketers should seek to provide safety information upfront and present local product offerings and fun activities.
Tips for keeping people entertained: Though some people who signed up for a new entertainment source might stay, there’s also a higher likelihood of churn when their trial period ends. If you saw an increase in people signing up for your online products and services, focus on retention to keep them coming back, especially if you offered a free trial during the pandemic.
Tips for merchants: Make sure you integrate digital payment options for your consumers. Digital payments are expected to see a continued boost post-COVID-19, and trust in e-Wallets will likely increase.
Although there is still some instability, the internet sector in SEA is set to emerge stronger than ever in a post-COVID-19 world. The digital economy remains a bright spot in a very challenging economic environment, and e-Commerce remains a key driver of growth. The biggest takeaway for brands and marketers is the need to focus on people and their changing habits online, as well as keeping up with changing trends, as we continue to understand what our new normal will look like in the future.
Green Guilt Report: Sustainable Consumption in China by daxue consultingDaxue Consulting
We surveyed 1,000 Chinese consumers on their beliefs, habits, and understandings of sustainability and concluded 4 hypotheses on the future of sustainable consumption in China, addressing how brands could act to accommodate the everchanging “greener” consumer behavior.
Myanmar Consumer Preference Study over COVID-19Simon Bailey
This study looks at the response by Myanmar consumers to the COVID-19 situation. This shows the significant shifts in Digital behaviours and requirements from the market
Digital 2022 Latvia (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Latvia in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Latvia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
These slides present results from The Boston Consulting Group’s 2015 Big Data and Trust Consumer Survey of more than 8,000 consumers in the US and the top five European economies (France, Germany, Italy, Spain, and the UK) and the results of BCG’s 2015 Big Data and Trust Company Survey of the data stewardship practices of 140 companies in eight industries.
Digital 2023 Cambodia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Cambodia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Cambodia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Jean-Marc Jancovici et Jean-Baptiste Fressoz : « Le climat est la vraie urgen...Joëlle Leconte
Que peut-on encore faire pour enrayer le réchauffement climatique ? Et que faut-il attendre de la transition énergétique ? « L’Obs » a réuni, pour un grand entretien exclusif, l’ingénieur Jean-Marc Jancovici et l’historien des sciences Jean-Baptiste Fressoz.
Digital 2022 Syria (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Syria in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Syria, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
DENTSU - 2023 Global Ad Spend Forecasts.pdfdigitalinasia
The world is entering a period of
economic downturn.
3 Advertising is a
bellwether industry, which means that it
is at the forefront of the economy, and
we are already seeing a slowdown in the
market.
During the pandemic, governments
provided fiscal stimulus to keep their
economies going, for example, through
furlough payments to keep workers at
home, and loans and grants to keep
viable businesses ticking over while
they could not trade. This expansion of
the money supply has led to inflation -
also helped by supply chain disruption
caused by further lockdowns in China
and the situation in Ukraine - which
governments are trying to address by
raising interest rates and taxes.
This in turn has led to a slowdown in
demand for products and services from
consumers who are less able to spend
or feel less confident about future
prospects, so are less willing to invest
in big ticket items like new cars and
homes. Consumers will be looking for
ways to save money, and for this reason
many subscription-only businesses
like streaming platforms are looking
for alternative ways to monetise, for
example, through advertising.
Future of high impact philanthropy - updated viewFuture Agenda
Future of Philanthropy – Updated View and Global Discussions
We are very pleased that the Future of High Impact Philanthropy project has already gained excellent momentum globally. This post shares extras insights already added to the programme from the first 3 workshops in Mumbai, Singapore and Kuala Lumpur plus 3 events in the UK
Building on the previous post this is an updated perspective on some of the key issues facing the increasingly interconnected areas of philanthropy and impact investing over the next decade. As well as insights from the initial view authored earlier this year by Prof. Cathy Pharoah of CASS Business School, this includes comments by experts in Singapore, the UK, US and UAE, as well as from the Skoll World Forum held last week in Oxford. Together, the 50-plus views provide a great platform for us to build on in the discussions ahead.
All in all, with another 12 events engaging with over 300 experts from around the world, combined with additional contributions via social media, this major open foresight project is set up to provide a terrific view of how high impact philanthropy will evolve and what will be the likely implications both globally and regionally.
If you would like to attend one of the workshops please let us know. You can also add your thoughts to the mix by commenting via Linked-In and Slideshare and by following us on Twitter @futureagenda and #futureofphilanthropy.
We very much look forward to the forthcoming dialogue.
Beauty/Cosmetics and Personal Care Industrykirtane&Pandit
The matter of convenience related to the use of technology in selling the products. As per the survey, it is found that 46.1% of the respondents have not faced any trouble while selecting right products for them through online shopping. However, there are a total of 51.7% (Yes & Sometimes) respondents find it difficult. To address this challenge, BPC industry has started using AI based or virtual trying tools. Although the initiative sounds good but has not able to capture the attention of the consumers. As 82.9% of the respondents in this survey reveal that they have never used any such tool. This is an opportunity for online apps a well as BPC manufacturers to spread awareness of impact and precise selection these tools offer and gain newer customers.
Radical change in racial equity is needed. In order to successfully drive that change, a holistic response is required—with attention to business drivers, teams and culture, and resources.
Digital 2022 Hong Kong (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Hong Kong in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Hong Kong, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Puerto Rico (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Puerto Rico in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Puerto Rico, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
IOSR Journal of Environmental Science, Toxicology and Food Technology (IOSR-JESTFT) multidisciplinary peer-reviewed Journal with reputable academics and experts as board member. IOSR-JESTFT is designed for the prompt publication of peer-reviewed articles in all areas of subject. The journal articles will be accessed freely online.
Digital 2022 Latvia (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Latvia in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Latvia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
These slides present results from The Boston Consulting Group’s 2015 Big Data and Trust Consumer Survey of more than 8,000 consumers in the US and the top five European economies (France, Germany, Italy, Spain, and the UK) and the results of BCG’s 2015 Big Data and Trust Company Survey of the data stewardship practices of 140 companies in eight industries.
Digital 2023 Cambodia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Cambodia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Cambodia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Jean-Marc Jancovici et Jean-Baptiste Fressoz : « Le climat est la vraie urgen...Joëlle Leconte
Que peut-on encore faire pour enrayer le réchauffement climatique ? Et que faut-il attendre de la transition énergétique ? « L’Obs » a réuni, pour un grand entretien exclusif, l’ingénieur Jean-Marc Jancovici et l’historien des sciences Jean-Baptiste Fressoz.
Digital 2022 Syria (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Syria in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Syria, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
DENTSU - 2023 Global Ad Spend Forecasts.pdfdigitalinasia
The world is entering a period of
economic downturn.
3 Advertising is a
bellwether industry, which means that it
is at the forefront of the economy, and
we are already seeing a slowdown in the
market.
During the pandemic, governments
provided fiscal stimulus to keep their
economies going, for example, through
furlough payments to keep workers at
home, and loans and grants to keep
viable businesses ticking over while
they could not trade. This expansion of
the money supply has led to inflation -
also helped by supply chain disruption
caused by further lockdowns in China
and the situation in Ukraine - which
governments are trying to address by
raising interest rates and taxes.
This in turn has led to a slowdown in
demand for products and services from
consumers who are less able to spend
or feel less confident about future
prospects, so are less willing to invest
in big ticket items like new cars and
homes. Consumers will be looking for
ways to save money, and for this reason
many subscription-only businesses
like streaming platforms are looking
for alternative ways to monetise, for
example, through advertising.
Future of high impact philanthropy - updated viewFuture Agenda
Future of Philanthropy – Updated View and Global Discussions
We are very pleased that the Future of High Impact Philanthropy project has already gained excellent momentum globally. This post shares extras insights already added to the programme from the first 3 workshops in Mumbai, Singapore and Kuala Lumpur plus 3 events in the UK
Building on the previous post this is an updated perspective on some of the key issues facing the increasingly interconnected areas of philanthropy and impact investing over the next decade. As well as insights from the initial view authored earlier this year by Prof. Cathy Pharoah of CASS Business School, this includes comments by experts in Singapore, the UK, US and UAE, as well as from the Skoll World Forum held last week in Oxford. Together, the 50-plus views provide a great platform for us to build on in the discussions ahead.
All in all, with another 12 events engaging with over 300 experts from around the world, combined with additional contributions via social media, this major open foresight project is set up to provide a terrific view of how high impact philanthropy will evolve and what will be the likely implications both globally and regionally.
If you would like to attend one of the workshops please let us know. You can also add your thoughts to the mix by commenting via Linked-In and Slideshare and by following us on Twitter @futureagenda and #futureofphilanthropy.
We very much look forward to the forthcoming dialogue.
Beauty/Cosmetics and Personal Care Industrykirtane&Pandit
The matter of convenience related to the use of technology in selling the products. As per the survey, it is found that 46.1% of the respondents have not faced any trouble while selecting right products for them through online shopping. However, there are a total of 51.7% (Yes & Sometimes) respondents find it difficult. To address this challenge, BPC industry has started using AI based or virtual trying tools. Although the initiative sounds good but has not able to capture the attention of the consumers. As 82.9% of the respondents in this survey reveal that they have never used any such tool. This is an opportunity for online apps a well as BPC manufacturers to spread awareness of impact and precise selection these tools offer and gain newer customers.
Radical change in racial equity is needed. In order to successfully drive that change, a holistic response is required—with attention to business drivers, teams and culture, and resources.
Digital 2022 Hong Kong (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Hong Kong in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Hong Kong, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Puerto Rico (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Puerto Rico in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Puerto Rico, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
IOSR Journal of Environmental Science, Toxicology and Food Technology (IOSR-JESTFT) multidisciplinary peer-reviewed Journal with reputable academics and experts as board member. IOSR-JESTFT is designed for the prompt publication of peer-reviewed articles in all areas of subject. The journal articles will be accessed freely online.
Diana Kool discusses the potential impact of climate change on the global economy and financial markets, focusing on energy sources and the growth of renewable forms
BUSINESS AND MARKETS IN A CLIMATE OF CHANGE
B4E 2008 highlighted the most urgent environmental challenges facing the world today and discussed business-driven solutions for mitigating and adapting to climate change. Important topics addressed included resource efficiencies, renewable energies, new business models and climate strategies. Delegates learned best practices for identifying and managing the risks posed by climate change to uncover opportunities for developing competitive advantages. CEOs and senior executives from leading global companies joined leaders from government, international agencies, NGOs, and other organizations to discuss the issues, forge partnerships and explore solutions for a greener future.
Our NEW report out now: ‘The Paris Effect’ demonstrates that countries, companies and investors now have a once-in-a-generation opportunity to scale zero-carbon industries in the 2020s, creating prosperous growth, millions of jobs and more resilient economies.
Introduction to Environment & SustainabilityIsha Chaudhary
1.GOVERNMENT MINISTRIES, INSTITUTIONS AND ORGANIZATIONS
2.ARTICLES RELATED TO ENVIRONMENTS
3.GREEN BUILDING MATERIALS
4.GREEN BUILDING TECHNOLOGIES
5.FAMOUS ENVIRONMENTALISTS
The impacts of climate change on the environment are already observable. Melting glaciers are resulting in accelerated sea level rise. We are experiencing longer and more intense heat waves and extreme weather conditions
The Adam Smith Plan to Save Markets and the Climate: The Climate is Too Big t...Nancy Skinner
This is a Proposed Plan B for financing the global climate crisis and the rapid transition to a clean energy economy. The existing funding mechanisms are woefully insufficient to meet the 1.5°C goal or 2°C limit. The goal of having $100 million/yr. by 2020 for the Green Climate Fund is wildly unrealistic, especially given US political developments and the unintended effects of Brexit.
Moreover, the IPCC has underestimated the rate of climate change and relied on far more extensive development of Carbon Capture and Storage (CCS) than is currently possible or incentivized to meet the 2°C limit. The stark reality is we simply lack financing at the scale needed to decarbonize both developing and developed economies, in the time frames needed.
In short, we need a "Big Bold Idea' that is much larger in size, that facilitates all stakeholders, including developing and developed nations, to decarbonize economies rapidly, and incentivize CCS to unleash rapid innovation.
Finally, the Fund addresses the interests of companies that find themselves with enormous stranded assets - fossil fuels. The plan incentivizes them to lead the development of CCS implementation from existing technologies used by coal, oil & gas plants to the progression of net-negative CCS (including BECCS and newer breakthrough technologies).
The Adam Smith Plan elegantly produces a Global Climate Fund of roughly $6.7 Trillion USD/year. The International Energy Association has projected $1.1 Trillion per year required for investments in the energy sector alone to meet the 2°C goal.
Adam's Smith described an "invisible hand" that could serve all interests even as people pursue their own self-interest. That is quite different than the existing paradigm which requires financial "sacrifice" by nations to help solve the global crisis; effectively a zero-sum game. The Plan utilizes a global funding mechanism to benefit nations, not only to reduce emissions but to deliver an economic shot in the arm to whole new industries and new jobs, while actually reducing risks to global financial institutions and investors from large Institutional investors (Insurers and Pensions), to Portfolio and Fund managers, to ordinary investors.
It's an offshoot of the Tobin Tax, a .05% tax on the estimated $5.30 Trillion/day of currency exchanges (FX), that yields a $6.7 Trillion Annual fund that can save the Climate, grow global growth and stabilize Markets.
A single private bank in London now closes FX of 18 currencies at the same time across all time zones. The bank is owned by 69 Member Banks and as such, we can avoid the perpetual obstacle of political resistance. Imposing a minuscule tax on the trade of the wealthiest on the earth, currency traders, which amounts to rounding errors for them, can finance the entire global transition to clean energy economies, with minimal administration of collection efforts, essentially acting as Adam’s Smith’s “Invisible Hand".
Future of Off-Premise Dining - Emerging View.pdfFuture Agenda
From ‘dark kitchens’ to ubiquitous delivery brands and grocery on-demand, where, what and how we all eat is undergoing significant and rapid change.
In a collaborative project, put together in partnership with McCain, we have been looking out to 2030 to explore and define how Off-Premise Dining might further evolve, and which of the multiple current trends are likely to stick? The emerging view is a first step toward answering the question. It reflects the key insights gathered from interviews and in-depth workshops with key industry stakeholders in Europe, the Americas and Asia, as well as the Future Agenda database and synthesised desk research.
The fight for future market share is already well underway, and significant bets are being placed on a wide range of future opportunities; from health-focused vending machines, through increasingly sophisticated mobile apps, to personalisation of food flavours. With so many significant shifts taking place simultaneously across the entire off-premise dining value chain, there will inevitably be winners and losers. We hope our insights can serve as a jumping off point for further discussion as to where the winners might emerge.
As with all Future Agenda projects, the aim is to challenge assumptions, identify emerging trends, and build an informed assessment of the changes ahead and their implications for strategy, policy, innovation and action.
If you’d like to be involved and add your views into the mix please do get in touch james.alexander@futureagenda.org
Future of work employability and digital skills march 2021Future Agenda
The Future of Work, Employability and Digital Skills
This interim summary identifies 50 key insights for the next decade on this critical topic. These open foresight findings are based on the results of 20 workshops and 150 interviews with over 400 informed experts from across academia, business and government conduced in the last 12 months. These were primarily across Europe, but also include views from US and SE Asia.
The varied discussions identified multiple key shifts that expected to have greatest impact over the next decade. The top 3 of these are seen as pivotal for society, for government, for employers and for future workers.
Building Digital Skills
Reinventing Roles
Developing Soft Skills
To build a richer, deeper view, we would very much welcome your feedback – especially on which shifts may deliver most benefit in the next ten years, and what is missing that ought to be included in the mix.
The UK in 2030 - An expert informed view on some key trendsFuture Agenda
At a time when there is much speculation on what the next twelve months may bring, some are also looking ahead to prepare for the longer term. What will the UK be like in 2030 when the nation is post-Covid, post-Brexit and post-Johnson? Now that vaccines are being rolled out and the initial outline hard Brexit deal has been done, how will the UK fair over the decade – economically, socially and demographically? What changes are already locked-in and what is open to future variation? Based on numerous discussions with a wide range of experts across the UK in late 2020, this document explores some of the key potential trends for the next decade and highlights where the UK may be heading.
Having a well-defined future view is never easy – particularly in times of uncertainty. However, if we can differentiate between the certain, the probable and the possible we can build a clearer picture of the future which may help to challenge assumptions. Since 2010, Future Agenda has been using open foresight to explore decade-long trends with a high degree of accuracy. The World in 2020, written in 2010 for example, accurately anticipated a range of developments such as a global pandemic, the challenges around data privacy, the scaling up of electric and autonomous vehicles, the widespread use of drones and the building impact of solar energy. All of these were anticipated through extensive expert dialogue across multiple disciplines to curate an integrated, informed perspectives which can be accessed by everyone.
We used a similar approach to explore the pivotal shifts ahead for the UK. Following multiple expert discussions including academics, regional and central government, social and business leaders, as well as the military, this document summarises eight areas of alignment about UK 2030 but also highlights three fields where there is substantial difference of opinion.
Our conversations identified eight core areas where we can have confidence that changes will take place. These trends are:
1. A Changing Demographic Mix
2. Accelerating to Zero Carbon
3. Improved Digital Connectivity
4. Declining Economic Influence
5. More Devolved Power
6. Rising Inequality
7. Emphasis on the Local
8. UK Leadership
Future of retail - Five key future trends - 9 Dec 2020Future Agenda
Future of Retail – Five Key Trends
The pandemic has accelerated change across many sectors – and especially retail. More online, less physical and empty malls have been evident globally. So what about the next ten years? What changes will continue to accelerate, which will rebalance, and which new ones will emerge?
Based on extensive dialogue with retail, tech and city leaders globally, this new point of view brings together the major shifts in the mix collated under five key trends – Reemphasis on the Local, Identity Insights, Automated Retail, Continuous Interaction and Informed Consumers.
Now being used to stimulate new thinking, innovation and strategy development in multiple projects around the world, this is being shared to continue dialogue on changes and impact.
We welcome your views @futureagenda
The third programme has taken place during 2020, engaging more experts on the pivotal shifts via virtual workshops and wider community debate.Here are ten issues that will provide future challenge and opportunity.
E7 Not G7
As global GDP rises, the seven largest emerging economies (E7) have increasing economic power. The relative influence of the old G7 Western powers declines.
Data Sovereignty
Large-population emerging economies see the protection of their data as a national priority. Wider data sharing is restricted to within national borders.
The Race to Net Zero
Cities, countries and companies compete to set the standards for the planet.Fully reducing emissions is central for energy, health and economic targets.
Electric Aviation
As the pressure to decarbonise aviation builds and technology challenges are addressed, using electric planes for short / medium-haul flights gathers support.
The Stakeholder Society
The shift from maximising shareholder value to a stakeholder focus accelerates. Organisations’ purpose, action and performance measurement realign.
Migrating Diseases
Health systems struggle to address the impact of climate change. The increased spread of ‘old’ vector-borne diseases challenge nations for whom they are ‘new’.
Peak Soil
After water and air quality, attention shifts to soil. It impacts everything from food and health to conflict and migration. Action follows deeper understanding.
True Personalisation
Ubiquitous facial recognition and digital identity combine with wider AI adoption to enable the creation and delivery of truly individualised experiences.
Resilience by Design
Global supply chains evolve to be more flexible, shared regional supply webs. Competitors access shared, not proprietary, networks and systems.
Proof of Immunity
Public concerns about health security override worries about privacy. Governments integrate immunity and health data with national identities.
More details on www.futureagenda.org
Future of work employability and digital skills nov 2020Future Agenda
Future of Work, Employability and Digital Skills
As the world of work changes, how will organisations, society and individuals adapt to ensure that the current and the next generation will be able to acquire the skills necessary for future jobs? Building on previous Future Agenda research that focussed on key policy areas primarily in the Asian market and, more recently, an updated outlook on the future of work and skills development developed in partnership with the University of Bristol, School of Management, we are very pleased to be starting a new phase of research. As well as an analysis of the future of work, this will specifically explore the shifting nature of employability and how and where digital skills will have impact.
Over the next few months, expert views from across Europe will be shared in order to develop a richer understanding of key issues and how they vary across different jurisdictions. As with all Future Agenda projects, the aim is to challenge assumptions, identify emerging trends and build an informed assessment of the changes ahead and their implications for policy and action.
If you would like to be involved and add your views into the mix, please get in touch.
Future of retail global trends summary nov 2020Future Agenda
This is an updated summary of 60 global trends that may impact the world of retail over the next decade. Multiple expert discussions across Asia, Europe, MENA and North America have developed and shared these insights that have been curated into ten key shifts.
As we finalise the future views before wider public sharing, we very much welcome your feedback on these and which may have greatest future impact.
douglas.jones@futureagenda.org
@futureagenda
The UK in 2030
In the midst of all the current uncertainty, many people are seeking greater clarity around how the future may unfold – both globally and locally. Therefore, as part of the World in 2030 project, we have curated a specific perspective on the UK in 2030.
As with all our Open Foresight projects, UK 2030 is built through dialogue with informed individuals holding alternative outlooks on how things may unfold. This PDF provides an initial collation of some of their views on what is certain, probable and possible. We will use it to initiate further period of consultation over the next month.
With this in mind we would very much welcome your thoughts – especially around the areas that you agree with, those you disagree with and your suggestions about what is missing. Your knowledge will add both richness and depth to this point of view. We will share an updated and more detailed summary before Christmas. The ambition is that this can then be used to both inform and challenge assumptions so we can all gain a clearer perspective on the future of the UK.
@futureagenda
london@futureagenda.org
The world's most innovative cities past present future - oct 2020Future Agenda
Cities are where innovation happens, where most ideas form and economic growth largely stems. For centuries, the world’s most innovative cities have been acting as global catalysts for change, and will continue to do so. As more cities seek to have impact over the next decades, we need to better understand what drives success and so identify those that may have greatest lasting impact.
APPROACH – Getting Clarity
Future Agenda has been conducting multiple discussions around the world on the future of cities (www.futureofcities.city). Our aim is to explore the range of views about what makes one city more successful, more influential and more innovative than other, and also consider key related issues such as the future of work, health, trade, trust, transport and data.
In addition, we have applied a similar modelling technique to those applied to Innovation Leaders which, for twenty years, has identified the companies that have been the best and most sustained innovators, in order to assess what potentially makes one city more innovative than another. Exploring multiple criteria, we have highlighted some core global catalysts for change.
To accompany a speech at the WRLDCTY event, this presentation shares some of the salient insights: It profiles some of most innovative cities of the past, identifying the key elements that contributed to their success, highlights some of the pivotal cities having greatest impact today, and, lastly, suggests ten cities for future global innovation leadership.
https://www.futureofcities.city
https://www.wrldcty.com
https://www.futureagenda.org/the-world-in-2030/
Data as an Asset – A Top Risk?
The concept of data being accounted for as an 'asset' is increasingly considered to be a top future risk. The fifth of our 2030 digital workshops in collaboration with The Conference Board explored varied potential data risks (Many thanks to Ellen Hexter and Sara Murray for organising).
Rated top by 50 business leaders for future impact, and second for likely change, was a foresight that “organisations will be obliged to account for what data they own or access. As such they will be required to regularly report on their full data portfolio.” (See attached PDF)
Particular concerns were raised on; how organisations will best assign value to their data; how it will be treated as an asset; who will audit this; whether ownership will be transferred with use and how, if valued, data will be taxed.
Some felt that by 2030 there will be guidelines, standards and frameworks in place – other were less convinced. Most however agreed that many business models will change.
To explore this topic more see section 4.6 in the global report on https://www.deliveringvaluethroughdata.org
Add your view via @futureagenda on twitter or via LinkedIn on https://www.linkedin.com/posts/innovationstrategy_future-data-risk-workshop-stimulus-activity-6714470359971700736-MunM
While some regions gain from better water management, much of the world’s population increasingly depend on water moved from one river basin to another. New options are explored to achieve this economically and with reduced socio-environmental damage.
As part of the World in 2030 global open foresight project, this point of view shares some perspective on changes ahead.
With climate change, increasing urbanisation, growing contamination, higher water consumption, more intensive farming and rising industrial use in many economies all having significant and combined impact, as the global population approaches 10 billion, but the net amount of water on the planet stays constant, concerns over water stress have been building. With 70% of water used for agriculture, a quarter of humanity is now facing a looming water crisis. A broadening range of urban areas need multiple innovations to provide water to cities throughout the year.
Although better water management and the decreasing cost of desalination are having impact in some regions, in many others, and especially for fast-growing inland cities, the task of ensuring continued water access is mounting. Simply moving water from one river basin to another is not straightforward. It is fraught with technological, environmental, economic and socio-political challenge. There are however several developments underway to enable more effective long-distance movement of water – some focused on building new infrastructure at scale and others looking to imaginatively repurpose existing assets to help meet the inevitable future demand.
Share your views @futureagenda
Future of hospital design initial perspective - sept 2020Future Agenda
Hospitals of the Future
In partnership with Mott MacDonald we are exploring how hospital design will change in the next decade. Building on insights gained from multiple healthcare expert workshops around the world, this is an initial perspective that share some key thoughts on how and where we may see most change. Starting with context on shifts in healthcare more generally, from slide 28 onwards it includes 22 proposals for future design focus. These range from hub and spoke ecosystems and post-Covid reconfiguration to more flexible spaces and the impact of digital theatres.
As part of a global Open Foresight programme, we are now sharing these views to gain feedback for inclusion in a more detailed point of view that will be published later in the year. If you would like to add in your opinions on which issues will be driving most change in hospitals of the future, we would welcome input either directly to us by email (tim.jones@futureagenda.rg) or via this short survey: https://www.surveymonkey.co.uk/r/J9S8SB6
Many thanks in advance for your collaboration on another key topic for future change.
Future Risk: 12 Key Issues for Insurance in the Next DecadeFuture Agenda
The insurance sector is facing major change - from both within and outside. What will be the major shifts over the next decade that have greatest impact? As part of the World in 2030 project, this is an initial view of 12 major trends that will influence insurance globally - looking across data shifts, market trends and in-sector innovations.
What do you think? Which will have greatest impact? Will it be automatic insurance? or N=1 personalisation?
Let us know your views and we can include them in an updated foresight in the next month or so.
Get in touch via douglas.jones@futureagenda.org
For more on The World in 2030 see: https://www.futureagenda.org/the-world-in-2030/
Porous Organisations
Here is our latest 2030 foresight.
This time we focus on the challenges for the future of work. Increasing competition for talent forces organisations to open their doors to a growing number of independent workers. This makes it difficult to maintain corporate knowledge and becomes a challenge for business big and small. In a highly volatile and increasingly complex landscape, many must learn how to manage a seamless flow of knowledge and ideas so they can adapt to changing customer demands, ensure capabilities are maintained and keep the doors to innovation open. Looking ahead, it seems that only the wealthiest and most attractive organisations (in the main technology companies) will be able to retain the loyalty of their employees. For everyone else, building and preserving corporate know-how within increasingly porous organisational boundaries will become a priority. As ever your thoughts and provocations are very welcome.
To access via website https://www.futureagenda.org/foresights/porous-organisations/
New solid-state batteries offer safer, higher performance than existing options and become viable options for use across multiple sectors. Competitive pricing and proactive policymaking accelerate global uptake.
This foresight is part of the World in 2030 project exploring the key global shifts for the next decade - https://www.futureagenda.org/the-world-in-2030/
Battery development has become a priority area for a broadening range of companies in recent years. Significant investment is underway as a number of new technologies compete for fast-growing markets. Five years ago, we identified that energy storage was the missing piece of the renewables jigsaw: “If solved, it can enable truly distributed solar energy as well as accelerate the electrification of the transport industry.” Today, as economies focus on faster decarbonisation and increasing electrification, particularly in transportation, the speed of new battery development has become a central issue for many researchers, policy makers, investors and companies.
Why is this? If we can get significantly more energy from a lighter, more compact, but affordable battery then the implications are enormous. Not only will this accelerate the adoption of electric vehicles by extending their range and providing a cheap way to store renewable, particularly low cost solar, energy, but it will also release a host of new developments in other areas from wearable electronics to electric planes, drones and scooters.
Given the demand for high performing batteries is building, it is hardly surprising that there is as much focus today on creating the batteries of tomorrow as there was when the first rechargeable battery was invented 160 years ago: according to a USPTO search in the past decade or so over 200,000 battery related patents have been issued. The rush to deliver the next generation technology is bringing together a host of new partnerships and foremost in many discussions is the potential impact of solid-state batteries. Within the next decade these could become the catalysts for substantial and lasting change across many sectors.
Soil is fundamental, fragile and finite. It impacts everything from food and health to conflict and migration. Deeper understanding of its degradation raises the significance of soil to equal that of climate change and biodiversity loss.
We know that the quality of our soil is the key to the food we grow, the clothes we wear and the water we drink. It recycles nutrients, sequesters carbon, is fundamental to biodiversity, helps keep our ecosystems in balance and is an essential part of our general wellbeing. But, although soil represents the difference between survival and extinction for most terrestrial life, human activities have caused it harm leading to compaction, loss of structure, nutrient degradation, increasing salinity and denuding landscapes. Furthermore, the urgent need to preserve soil receives relatively little attention from governments. An unsung hero of our planet, it is fragile, infinitely important and finite. Why do we treat it with such disregard?
As part of the World in 2030 programme, this foresight explores the future of soil and the stresses ahead https://www.futureagenda.org/foresights/peaksoil/
Future of Retail
As physical shopping around the world variously restarts post-lockdown, a number of organisations are, unsurprisingly, asking what the medium and long-term changes for the future of retail may be. While digital shifts are still at the fore for many, others are concerned about trends impacting retail from outside the sector as well as emerging consumer behaviours.
Ahead of a forthcoming workshop, we have collated a number of future trends that have been proposed by several experts in recent months. If you would like to let us know which you think may have greatest impact - and why, as well as what other shifts are missing from the current view, we will update and share a more detailed perspective in the next few weeks.
@futureagenda
www.futureagenda.org
Half way through the World in 2030 here are ten innovation challenges for the next decade. A talk at ISPIM 2020 on 8 June will share more details and seed further dialogue on these and other issues on the horizon as the world deals with both pandemics, climate change and pervasive data.
For more information on the ISPIM event see https://www.ispim-virtual.com
For more foresights from Future Agenda research since 2010 see www.futureagenda.org
Willie Nelson Net Worth: A Journey Through Music, Movies, and Business Venturesgreendigital
Willie Nelson is a name that resonates within the world of music and entertainment. Known for his unique voice, and masterful guitar skills. and an extraordinary career spanning several decades. Nelson has become a legend in the country music scene. But, his influence extends far beyond the realm of music. with ventures in acting, writing, activism, and business. This comprehensive article delves into Willie Nelson net worth. exploring the various facets of his career that have contributed to his large fortune.
Follow us on: Pinterest
Introduction
Willie Nelson net worth is a testament to his enduring influence and success in many fields. Born on April 29, 1933, in Abbott, Texas. Nelson's journey from a humble beginning to becoming one of the most iconic figures in American music is nothing short of inspirational. His net worth, which estimated to be around $25 million as of 2024. reflects a career that is as diverse as it is prolific.
Early Life and Musical Beginnings
Humble Origins
Willie Hugh Nelson was born during the Great Depression. a time of significant economic hardship in the United States. Raised by his grandparents. Nelson found solace and inspiration in music from an early age. His grandmother taught him to play the guitar. setting the stage for what would become an illustrious career.
First Steps in Music
Nelson's initial foray into the music industry was fraught with challenges. He moved to Nashville, Tennessee, to pursue his dreams, but success did not come . Working as a songwriter, Nelson penned hits for other artists. which helped him gain a foothold in the competitive music scene. His songwriting skills contributed to his early earnings. laying the foundation for his net worth.
Rise to Stardom
Breakthrough Albums
The 1970s marked a turning point in Willie Nelson's career. His albums "Shotgun Willie" (1973), "Red Headed Stranger" (1975). and "Stardust" (1978) received critical acclaim and commercial success. These albums not only solidified his position in the country music genre. but also introduced his music to a broader audience. The success of these albums played a crucial role in boosting Willie Nelson net worth.
Iconic Songs
Willie Nelson net worth is also attributed to his extensive catalog of hit songs. Tracks like "Blue Eyes Crying in the Rain," "On the Road Again," and "Always on My Mind" have become timeless classics. These songs have not only earned Nelson large royalties but have also ensured his continued relevance in the music industry.
Acting and Film Career
Hollywood Ventures
In addition to his music career, Willie Nelson has also made a mark in Hollywood. His distinctive personality and on-screen presence have landed him roles in several films and television shows. Notable appearances include roles in "The Electric Horseman" (1979), "Honeysuckle Rose" (1980), and "Barbarosa" (1982). These acting gigs have added a significant amount to Willie Nelson net worth.
Television Appearances
Nelson's char
Characterization and the Kinetics of drying at the drying oven and with micro...Open Access Research Paper
The objective of this work is to contribute to valorization de Nephelium lappaceum by the characterization of kinetics of drying of seeds of Nephelium lappaceum. The seeds were dehydrated until a constant mass respectively in a drying oven and a microwawe oven. The temperatures and the powers of drying are respectively: 50, 60 and 70°C and 140, 280 and 420 W. The results show that the curves of drying of seeds of Nephelium lappaceum do not present a phase of constant kinetics. The coefficients of diffusion vary between 2.09.10-8 to 2.98. 10-8m-2/s in the interval of 50°C at 70°C and between 4.83×10-07 at 9.04×10-07 m-8/s for the powers going of 140 W with 420 W the relation between Arrhenius and a value of energy of activation of 16.49 kJ. mol-1 expressed the effect of the temperature on effective diffusivity.
WRI’s brand new “Food Service Playbook for Promoting Sustainable Food Choices” gives food service operators the very latest strategies for creating dining environments that empower consumers to choose sustainable, plant-rich dishes. This research builds off our first guide for food service, now with industry experience and insights from nearly 350 academic trials.
Natural farming @ Dr. Siddhartha S. Jena.pptxsidjena70
A brief about organic farming/ Natural farming/ Zero budget natural farming/ Subash Palekar Natural farming which keeps us and environment safe and healthy. Next gen Agricultural practices of chemical free farming.
UNDERSTANDING WHAT GREEN WASHING IS!.pdfJulietMogola
Many companies today use green washing to lure the public into thinking they are conserving the environment but in real sense they are doing more harm. There have been such several cases from very big companies here in Kenya and also globally. This ranges from various sectors from manufacturing and goes to consumer products. Educating people on greenwashing will enable people to make better choices based on their analysis and not on what they see on marketing sites.
2. 2
TheWorldin2030RestoringEarthFutureofPatientDataInsightsfromMultipleExpertDiscussionsAroundtheWorld
Restoring Earth
Long-term commitments but short-term action fails to
prevent the spiral towards catastrophic climate change
and the continued collapse of biodiversity. As reality bites
so does the pressure for collective action to dramatically
evolve politics, business and consumption.
Up to 143 million environmental migrants by 2050
(UN International Organisation for Migration)1
Loss of nature will wipe £368bn a year off global economic growth by 2050
(WWF, Global Futures Study 2020)2
3. 3
TheWorldin2030RestoringEarth
Supported by rigorous science (e.g. UN IPCC,
IPBES), the climate and biodiversity emergencies
have been declared globally (by the UN), and
regionally (by the EU) as well as in many countries
(e.g. Argentina, Canada) and cities (e.g. Nagano –
Japan, New York).3,4,5
These have been caused by
the combustion of billions of tonnes of fossil fuels
for industry, electricity, transport, heating and, more
recently, computing; plus the general production
of too much stuff for human consumption.
The consequence of this, as Professor Johan
Rockstrom of the Stockholm Resilience Centre
puts it, is that we have been living ‘outside our
planetary boundaries of the safe operating space for
humanity’. Although the evidence shows we are at a
point where our impact on the planet can no longer
be ignored, and most agree that there is only a small
window of opportunity for us to act, not enough is
being done fast enough to address the problem.
Worse, maintaining the status quo is built into the
foundation of geopolitics and the world economy.
Although vocal, environmentalists on their own
will not be able to drive the necessary change.
Reducing the impact of global warming and
the restoration of nature requires mainstream
support; on the supply side through investments
in innovation, and on the demand side through
procurement policies as well as policies that affect
consumption and investment patterns. In particular,
what is also needed is significant support from
those who do not yet much care. Individuals, single
organisations and indeed national governments
can make a difference. Beyond this what is
really required is massive concerted international
collaboration, global action supported by national
implementation.
The UN is doing its best to act as a global arbitrator.
Its COPs on both biodiversity and climate at the end
of 2020 will, in theory, set the pathways to address
these interconnected topics. But there are such
significant differences of opinion in terms of how
far and how fast change must come, few believe
that it will have much impact. At one end of the
spectrum climate advocate Greta Thunberg says, ‘I
want you to act as if our house is on fire. Because it
is’.6
At the other, US president and climate sceptic
Donald Trump, who has already taken America out
of the Paris Climate Agreement, refers to activists
as ‘profits of doom’. This despite the fact that
California, the richest state in America, is, at times,
initiating self-imposed electrical black-outs to reduce
the risk of wildfires.
Some argue that treating the symptoms of climate
change, global warming and loss of biodiversity
is wasting what limited time we have. Much more
important is the need to tackle the root cause. New
economics lead thinkers, including Professor Mariana
Mazzucato and Kate Raworth, all point to the need
for a fundamental re-think in mainstream economic
principles and explore the associated implications
for both policy and business. Over the next ten years
expect an increasing number of policy-makers and
academics to acknowledge that the current system
is simply not set up to account for the environmental
damage it is creating - a fundamental new form of
measurement is required to ensure that we live within
our planetary boundaries.
The Emergency
4. 4
TheWorldin2030RestoringEarth
Some believe that capitalism is the culprit. After all,
to date, the system has been fuelled by the burning
of fossil fuels in ever-greater quantities and, despite
pledges to act, the market economy has failed to
change. Others disagree arguing that competitive
markets, properly incentivised and backed by
politicians responding to public demands, can do
more than any other system to limit the warming
that can be forestalled and manage that which
cannot. Rather than a complete overhaul, therefore,
they suggest what is needed is a fast evolution of
our existing economic models. But driving significant
change is difficult for democracies. Elected
politicians are generally unwilling to make hard and
unpopular decisions and so are inclined to kowtow
to vested interests. As a result, the system can fall
victim to indecision and short termism. This is why
some consider that a crisis as severe as rising global
temperatures can be mitigated only by the strong
arm of authoritarian rule. This has opened the door
to an unlikely hero. China is becoming a surprising
poster child for climate action.
Given its now pivotal role in the global economy,
its vast renewable energy resources, and its
technological leadership in key industries, China
is uniquely positioned to lead the global energy
transition and to decarbonize its economy
completely by 2050. Its one-party system provides
it with the stability to take a longer-term focus. It
has already demonstrated it is able to put into effect
sweeping changes and at a very fast pace. Take,
for example, the creation of an eco-civilisation in its
current 5-year plan.7
Also, given that 72% of its oil
and 43% of its gas was imported last year, it has
pressing incentives to reduce its dependency on
imported fossil fuel. It is already making progress -
a third of the world’s electricity-generating capacity
from wind is now in China and it is home to a
quarter of the world’s solar panels. Indeed it has
more than twice the solar power of the US and 3.5
times that of India.8
The country is also building 11
new nuclear reactors, to add to its existing 47, and
from next year China will start requiring fossil-fuelled
power firms to buy and sell credits in a national
carbon-trading scheme - albeit it may be years
before the system results in big cuts in emissions.
But this is not enough. Even achieving the most
optimistic targets would not be sufficient to reduce
China’s emissions from over 9 Gt in 2015 to much
below 3 Gt by 2050 and globally temperatures are
still predicted to rise by 3-3.5°C, far above the
2°C target for this century set in the 2015 Paris
Agreement and the longer term target of 1.5°C.
Worse, given the slowing growth of the Chinese
economy some analysts doubt whether China can
commit to tougher emissions targets. The pressure
to produce its own energy makes it susceptible to
pressure from the power firms. In March 2019 they
proposed that the government allow another
300-500 coal-fired power stations to be built by
2030, a 30% increase in capacity. If allowed to go
ahead, this would have dire consequences for the
global ecosystem. Also, a quarter of the energy
projects associated with the Belt and Road Initiative
are coalfired stations. That will account for 28% of
global carbon emissions.
Insufficient Action
5. 5
TheWorldin2030RestoringEarth
Other nations are also largely failing to step up to
address the problem. According to Climate Action
Tracker, at the start of 2020, only two countries
currently have a coherent plan to reduce their CO2
emissions to a level consistent with limiting warming
to 1.5°C: Morocco and The Gambia. Unfortunately,
those at the bottom of the class, whose action is
currently consistent with a rise of >4°C, include two
of the world’s top 4 emitters: the USA and Russia.
This highlights the fundamental problem. If one
country reduces emissions but no one else does,
we face roughly the same climate risk as before.
Only two countries currently have a coherent
plan to reduce their CO2 emissions to a level
consistent with limiting warming to 1.5°C:
Morocco and The Gambia.
6. 6
TheWorldin2030RestoringEarth
Ironically, although nature-based solutions are
seen as a critical component of action to tackle
climate change, the same pattern is true for nature
which is being destroyed by inappropriate land use
(e.g. the destruction of rainforest for palm and soy
plantations), over-exploitation (e.g. fishing) and the
illegal wildlife trade.
In the absence of adequate co-ordinated state
intervention, specialist policy groups such as Client
Earth in Europe and the NRDC in the US are taking
legal action on behalf of the planet and winning
against governments (e.g. in UK, Poland and
Germany) as well as companies.
Business leaders are beginning to realise the
potential impact of all this. Blackrock’s CEO Larry
Fink’s open letter to shareholders encouraged
more social and environmental responsibility and
a ‘fundamental reshaping of finance’.9
Similarly,
insurers, banks and investors are increasingly
refusing environmentally questionable projects. The
largest of these, the Climate Action 100+ initiative
comprises c.370 fund managers controlling some
$35tn of assets. Microsoft has dramatically raised
the bar of corporate commitment, pledging ‘to go
carbon negative by 2030 and to have neutralised all
emissions since launch in 1975 by 2050’. Many
Rising Pressure
7. 7
TheWorldin2030RestoringEarth
see this as a game-changer; a move that changes
the pace and rules of engagement. The implication
is that business has accepted responsibility to
tackle the environmental damage they have created
and address the negative footprints left behind.
Even some oil companies are now starting to take
action. For example, BP has committed to eliminate
or offset all of its emissions, roughly equal to those
of Australia, by 2050. That said, commitments are
one thing, delivering on them quite another. In reality
there are very few organisations that today show
others the way to operate in the new world. One
stand-out performer is Patagonia. Its ‘Worn Again’
and ‘Don’t Buy’ on Black Friday initiatives champion
not only a new circular economy but also show how
brands can take real stands against overproduction
and overconsumption.
One of the major challenges, and an issue for
current world leaders, is that the benefits of action
today will not be accrued for another 50 or 100
years. Action taken now will only come into effect
for our grandchildren. Perhaps this explains the rise
of activism among the young. 2070 is hypothetical
for most of the world’s current leaders, but for
the likes of Greta Thunberg and 2.6 billion other
young people it is very much part of their future.
This gives them moral authority to demand change.
Across the world multiple initiatives are emerging
from Schools Strikes for Climate to the broad
#VoiceForThePlanet coalition. They are all, seeking
to encourage business and Government to do more
faster. Some are calling for more dramatic action.
For example, Extinction Rebellion describes itself
as ‘an international movement that uses
non-violent civil disobedience in an attempt to halt
mass extinction and minimise the risk of social
collapse.’ It believes dramatic shifts are required
to the global economic model to affect the ‘just
transition’ required.10
Clearly a change in habits to reduce the negative
impacts of food, energy and transport consumption
is required. This needs widespread public support.
Storytelling and dialogue remain powerful forces
in shifting culture and society’s consciousness –
think, for example, of the now infamous image of a
whale and a plastic bag in Sir David Attenborough’s
Blue Planet II series which has become one of the
most popular television programmes of all time.11
However, unprincipled advertisers still pump out
obfuscations and many people are simply swamped
with inconsistent and conflicted messages. Although
many are willing to get involved, they are just
muddled about what to do. Some are careful about
what they buy but many, many more are largely
confused about what actions they can take to really
make a positive difference.12,13
The net result is that
factors such as price and convenience will continue
to dominate, unless either regulation (e.g. bottle
return schemes, plastic bag taxes) or social guilt
kicks in (e.g. staycations or meat free Mondays).
Unprincipled advertisers still pump out
obfuscations and many people are simply
swamped with inconsistent and conflicted
messages. Although they are willing to
get involved, they are just muddled about
what to do.
8. 8
TheWorldin2030RestoringEarth
By 2030 More of the Same?
What then by 2030? Even the most optimistic will
surely acknowledge we are not doing enough to
limit warming to 2°C. While the direction toward
planetary stewardship may be clear, it is not yet
evident whether there will be significant action
to drive change. One view is that most nations,
businesses and individuals will choose not to lead
and instead to remain in-step or only half a step
ahead of others in terms of climate action. The net
result of this would be that by 2030 the evolutionary
adjustments to business as usual may not have
gone far enough or quickly enough to make the
difference required.
There will probably be some change. Expect
a united lexicon and agreed standards for
measurement and accounting to emerge. For
example, we have already moved from ‘carbon
neutral’, to ‘net positive’ to Starbucks latest missive
‘resource positive’.14
Similarly, today the talk and
focus is on planting trees. This will be replaced by
an emphasis on ‘managing trees’ and ‘ecosystem
services’ as we choose to care for them and
pass them on to the next-generation, moving
from ‘CSR’ to ‘stewardship’. The plethora of ESG
(environmental, social, governance) and SRI (socially
responsible investment) measures of today will
amalgamate into a handful of common standards.
There will also be clearer labelling to help consumers
make the right choice, for example carbon and
nature impact. As a brand, doing the right thing
and being seen to do the right thing will become an
essential part of the licence to operate.
In parallel, accounting practices may integrate off-
balance sheet environmental costs into financial
reporting standards. One early example here is the
European Commission which is seeking to establish
non-financial reporting standards as part of its
climate change-informed economic growth plan, the
European Green Deal. More generally, over 1,000
global organisations have declared their support for
the voluntary recommendations of the Task Force
on Climate Related Financial Disclosures (TCFD).
This rebalancing of the books will, in turn, usher
in new business models. For example, Veolia’s
water and waste management solutions in India or
Schneider Electrics use of recycled materials and
pay per use charging schemes are early examples
of eco-age circular economy models. Similarly,
Naturevest’s ground-breaking $1bn debt swap with
the Seychelles Government, which will channel
finance more effectively toward marine conservation
and climate adaptation projects, demonstrates
how new creative economics can aid a faster
transition.15,16,17
Perhaps more difficult to envisage is how
consumerism will evolve beyond data-driven, ad-
funded business models which arguably seek to
maximise consumption with little responsibility for
the environmental consequences. One possible
route forward here is Brave’s cryptocurrency, Basic
Attention Tokens (BAT) model, in which consumers
are paid to watch adverts.18
There will be both sector and company casualties.
For example, it is hard to imagine organisations
whose fundamental business model is predicated
solely on the extraction of fossil fuels surviving much
beyond 2030. They will demonstrably need to be
contributing powerfully to the energy transition and
playing their part in the regenerative economy.
9. 9
TheWorldin2030RestoringEarth
All this might not be enough and the public will
gradually become aware of this. This explains the
increasing trend towards off-grid living and eco-
anxiety.19,20,21
Some fear that inaction will lead to an
extensive social breakdown and that this will happen
by 2030 - even in the rich world. In large parts of
Africa there is already mass migration due to food
and water shortages, with West Africa and the Sahel
in particular identified by the UN as climate-change
hotspots. The UN’s International Organisation for
Migration believes this is just the beginning; there
could be up to 1 billion environmental migrants
by 2050. Less well-known triggers might include
the transmission of infectious disease triggered by
climate change.22
All this will have a profound effect
on civil society and its existing institutions.
Perhaps more difficult to envisage is
how consumerism will evolve beyond
data-driven, ad funded business models
which arguably seek to maximise
consumption with little responsibility for
the environmental consequences.
10. 10
TheWorldin2030RestoringEarth
Leading in 2030
Over the next decade it will be increasingly clear
that inaction is not an option. By 2030, whether
by evolution or revolution, expect a new common
sense to emerge, one in which government,
business and citizens take the action necessary in
order to prevent catastrophic climate change and to
restore biodiversity. This transition will be anything
but easy and will challenge everything, particularly
those with economic models that previously
benefitted from privatising profit and socialising risk,
for example big oil and agribusiness.
• Governments and regulators will act at both
national, regional and global levels to set targets,
alter law and policy to support a just transition to
a new economics that ensures the environmental
underpinnings to society and business are in
place. Those that do not are likely to witness
challenges to their legitimacy at best or societal
unrest at worst. Emerging standards for
measuring progress at national, local as well as
company level will be increasingly common.
• Organisations will need to be able to
demonstrate and explain to all stakeholders how
their operating and business models as well as
their product and service brands are contributing
to a just transition. Misalignment over time will
increasingly be punished by both investors and
consumers. The search for restorative solutions
for both nature and climate will provide rich
territory for innovation and growth.
• Individual’s voices will become powerful
advocates of change and will increasingly hold
those organisations which fail to contribute to
climate mitigation and the biodiversity challenge
to account.
One thing is certain. If governments and companies
don’t go after the climate, the climate will go after
them.