4. PerspectivePerspective
Social media is a
fundamentally new type of
marketing, but it is still
marketing; at its core is
the requirement to
engage and connect with
customers in interactive
dialogs.
5. PerspectivePerspective
Key insights from the 2014 CanadaKey insights from the 2014 Canada
Digital Future in Focus report include:Digital Future in Focus report include:
- Canada is the leader in online- Canada is the leader in online
engagement 35 hours per monthengagement 35 hours per month
onlineonline
- Smartphone and tablet TV/video- Smartphone and tablet TV/video
viewing is growing rapidlyviewing is growing rapidly
- More than 600 billion display ad- More than 600 billion display ad
impressionsimpressions
- Smartphone adoption soared to 75- Smartphone adoption soared to 75
percent among Canadian mobilepercent among Canadian mobile
usersusers
8. Blog TopicBlog Topic
Relatively easy topicRelatively easy topic
Worked in a restaurant forWorked in a restaurant for
yearsyears
Like to eat out & try newLike to eat out & try new
placesplaces
9. PersonaPersona
Jackie Campbell, 19 years oldJackie Campbell, 19 years old
From Temiskaming Shore,From Temiskaming Shore,
OntarioOntario
Obsessed with food & loves toObsessed with food & loves to
eateat
New to the city & wants to shareNew to the city & wants to share
her restaurant experiencesher restaurant experiences
10. Blog Post TitlesBlog Post Titles
The Keg Restaurant ExperienceThe Keg Restaurant Experience
The Halifax Donair ExperienceThe Halifax Donair Experience
The Jack’s ExperienceThe Jack’s Experience
The Axia ExperienceThe Axia Experience
The Olive Garden ExperienceThe Olive Garden Experience
The Copacabana ExperienceThe Copacabana Experience
The Big Smoke Burger ExperienceThe Big Smoke Burger Experience
The Walker’s Fish Market ExperienceThe Walker’s Fish Market Experience
The Roncy Public ExperienceThe Roncy Public Experience
The La Carnita ExperienceThe La Carnita Experience
The K&B ExperienceThe K&B Experience
The Moxie’s ExperienceThe Moxie’s Experience
15. SummarySummary
Facebook was the #1 element usedFacebook was the #1 element used
Pinterest & Twitter second bestPinterest & Twitter second best
element usedelement used
YouTube was the worst elementYouTube was the worst element
24. WebsiteWebsite
Hosted by GoDaddy.comHosted by GoDaddy.com
Unlimited storage and bandwidthUnlimited storage and bandwidth
24/7 Technical support24/7 Technical support
Easy, one click set-upEasy, one click set-up
25. BlogBlog
More postsMore posts
Add videosAdd videos
Connect with audienceConnect with audience
Link all social mediaLink all social media
elements togetherelements together
