Monday, October 29, 12
Monday, October 29, 12
Monday, October 29, 12
Monday, October 29, 12
LLAGGREGATES
IMC
RELATIONSHIP
BRAND CONTACTS STRATEGY
Monday, October 29, 12
?Monday, October 29, 12
Monday, October 29, 12
Monday, October 29, 12
Worldtraveller
carlton
ECHOLAC
Americantourister
SAMSONITE
delsey
Monday, October 29, 12
METHODOLOGY
Monday, October 29, 12
Monday, October 29, 12
30 interviews
Monday, October 29, 12
30 interviews
interview
with ELLE’s
Brand Manager
Monday, October 29, 12
30 interviews
interview
with ELLE’s
Brand Manager
analysis
Monday, October 29, 12
MULTIPLE MARKETS
Monday, October 29, 12
DISTRIBUTORS
END USERS
Monday, October 29, 12
AGGREGATES
Monday, October 29, 12
15
Monday, October 29, 12
Monday, October 29, 12
Monday, October 29, 12
Aggregates
Monday, October 29, 12
CURRENT
Elle Yes!Monday, October 29, 12
CURRENT
25 – 31 y/o
Elle Yes!Monday, October 29, 12
CURRENT
25 – 31 y/o
Single
Elle Yes!Monday, October 29, 12
CURRENT
25 – 31 y/o
Single
P 150k/above
Elle Yes!Monday, October 29, 12
CURRENT
25 – 31 y/o
Single
P 150k/above
SEC B-C1
Elle Yes!Monday, October 29, 12
CURRENT
Elle Yes!Monday, October 29, 12
CURRENT
Travel/shop/blog
Elle Yes!Monday, October 29, 12
CURRENT
Travel/shop/blog
Accomplishments
Elle Yes!Monday, October 29, 12
CURRENT
Travel/shop/blog
Accomplishments
plus living the high life
Elle Yes!Monday, October 29, 12
CURRENT
Travel/shop/blog
Accomplishments
plus living the high life
Enjoys shopping weekly
Elle Yes!Monday, October 29, 12
CURRENT
Travel/shop/blog
Accomplishments
plus living the high life
Enjoys shopping weekly
Chic, urban/city-chic
Elle Yes!M...
CURRENT
Elle Yes!Monday, October 29, 12
CURRENT [Work] themselves
Elle Yes!Monday, October 29, 12
CURRENT [Work] themselves
+ first class
Elle Yes!Monday, October 29, 12
CURRENT [Work] themselves
+ first class
[Leisure] – friends
Elle Yes!Monday, October 29, 12
CURRENT [Work] themselves
+ first class
[Leisure] – friends
+ business class
Elle Yes!Monday, October 29, 12
CURRENT [Work] themselves
+ first class
[Leisure] – friends
+ business class
Bag matches
clothes
Elle Yes!Monday, October ...
CURRENT
Monday, October 29, 12
CURRENT Buys own travel bags
Monday, October 29, 12
CURRENT Buys own travel bags
Style/function/brand/
purpose
Monday, October 29, 12
CURRENT Buys own travel bags
Style/function/brand/
purpose
Friends
Monday, October 29, 12
CURRENT Buys own travel bags
Style/function/brand/
purpose
Friends
P10-15k - Bag
Monday, October 29, 12
CURRENT Buys own travel bags
Style/function/brand/
purpose
Friends
P10-15k - Bag
P20 k up - Luggage
Monday, October 29, 12
CURRENT Buys own travel bags
Style/function/brand/
purpose
Friends
P10-15k - Bag
P20 k up - Luggage
Elle Yes!Monday, Octob...
CURRENT
Elle Yes!Monday, October 29, 12
CURRENT
Piece by piece - random
Elle Yes!Monday, October 29, 12
CURRENT
Piece by piece - random
Set/Bulk – long trips
Elle Yes!Monday, October 29, 12
CURRENT
Piece by piece - random
Set/Bulk – long trips
Every 1-2 years
Elle Yes!Monday, October 29, 12
CURRENT
Piece by piece - random
Set/Bulk – long trips
Every 1-2 years
Judged by bag
Elle Yes!Monday, October 29, 12
CURRENT
Piece by piece - random
Set/Bulk – long trips
Every 1-2 years
Judged by bag
but doesn’t care
Elle Yes!Monday, Octo...
CURRENT
Elle Yes!Monday, October 29, 12
CURRENT
Different perceptions
Elle Yes!Monday, October 29, 12
CURRENT
Different perceptions
Likes: Style & function
Elle Yes!Monday, October 29, 12
CURRENT
Different perceptions
Likes: Style & function
Dislikes: SM location,
Elle Yes!Monday, October 29, 12
CURRENT
Different perceptions
Likes: Style & function
Dislikes: SM location,
not-up-to-date
Elle Yes!Monday, October 29, 12
CURRENT
Different perceptions
Likes: Style & function
Dislikes: SM location,
not-up-to-date
no ads and website
Elle Yes!Mo...
CURRENT
Elle Yes!Monday, October 29, 12
CURRENT
Every 2-3 years
Elle Yes!Monday, October 29, 12
CURRENT
Every 2-3 years
Affordable + reasonable
Elle Yes!Monday, October 29, 12
CURRENT
Every 2-3 years
Affordable + reasonable
2-3 pieces
Elle Yes!Monday, October 29, 12
CURRENT
Every 2-3 years
Affordable + reasonable
2-3 pieces
more of bags, per pc.
Elle Yes!Monday, October 29, 12
CURRENT
Every 2-3 years
Affordable + reasonable
2-3 pieces
more of bags, per pc.
Other brands: more
Elle Yes!Monday, Octob...
CURRENT
Every 2-3 years
Affordable + reasonable
2-3 pieces
more of bags, per pc.
Other brands: more
convenient & updated
E...
competitive
Monday, October 29, 12
competitive
What the
Elle?!Monday, October 29, 12
competitive
What the
Elle?!
30-50 y/o
Monday, October 29, 12
competitive
What the
Elle?!
30-50 y/o
Married
Monday, October 29, 12
competitive
What the
Elle?!
30-50 y/o
Married
Homemaker
Monday, October 29, 12
competitive
What the
Elle?!
30-50 y/o
Married
Homemaker
SEC Broad B
Monday, October 29, 12
competitive
Monday, October 29, 12
competitive
Travel + shop
Monday, October 29, 12
competitive
Travel + shop
Idea of success: ?
Monday, October 29, 12
competitive
Travel + shop
Idea of success: ?
Enjoys shopping
Monday, October 29, 12
competitive
Travel + shop
Idea of success: ?
Enjoys shopping
Personal style: ?
Monday, October 29, 12
competitive
Monday, October 29, 12
Twice a year
competitive
Monday, October 29, 12
Twice a year
International
competitive
Monday, October 29, 12
Twice a year
International
competitive
Leisure
Monday, October 29, 12
Twice a year
International
competitive
Leisure
Alone/husband
Monday, October 29, 12
Twice a year
International
competitive
Leisure
Alone/husband
Economy class
Monday, October 29, 12
competitive
Monday, October 29, 12
Buys own?competitive
Monday, October 29, 12
Buys own?
Brand/weight/design/size
competitive
Monday, October 29, 12
Buys own?
Brand/weight/design/size
Promotions
competitive
Monday, October 29, 12
Buys own?
Brand/weight/design/size
Promotions
competitive
P10k – luggage
Monday, October 29, 12
Buys own?
Brand/weight/design/size
Promotions
competitive
P10k – luggage
Every 5 years
Monday, October 29, 12
Buys own?
Brand/weight/design/size
Promotions
competitive
P10k – luggage
Every 5 years
when damaged
Monday, October 29, 12
competitive
Monday, October 29, 12
“..At least ‘di kacompetitive
Monday, October 29, 12
“..At least ‘di kacompetitive
napapagkamalang
OFW.”
Monday, October 29, 12
“..At least ‘di kacompetitive
Samsonite/Delsea/
napapagkamalang
OFW.”
Monday, October 29, 12
“..At least ‘di kacompetitive
Samsonite/Delsea/
napapagkamalang
OFW.”
North Face/
Monday, October 29, 12
“..At least ‘di kacompetitive
Samsonite/Delsea/
American Tourister
napapagkamalang
OFW.”
North Face/
Monday, October 29, 12
competitive
Monday, October 29, 12
competitive
Varying perceptions
Monday, October 29, 12
competitive
Varying perceptions
High-class/colorful/cheap
Monday, October 29, 12
competitive
Varying perceptions
High-class/colorful/cheap
For 18-23 y/o students
Monday, October 29, 12
competitive
Varying perceptions
High-class/colorful/cheap
For 18-23 y/o students
Elle exists locally
Monday, October 29, 12
competitive
Varying perceptions
High-class/colorful/cheap
For 18-23 y/o students
Elle exists locally
Doesn’t know
Monday, ...
EMERGING
Drag me to
ElleMonday, October 29, 12
19-21 y/o
EMERGING
Drag me to
ElleMonday, October 29, 12
19-21 y/o
EMERGING
College
Drag me to
ElleMonday, October 29, 12
19-21 y/o
EMERGING
College
SEC AB
Drag me to
ElleMonday, October 29, 12
19-21 y/o
EMERGING
College
SEC AB
Drag me to
Elle
Monthly Allowance: P6,000
Monday, October 29, 12
EMERGING
Monday, October 29, 12
American films & series/EMERGING
Monday, October 29, 12
American films & series/EMERGING
shop/read
Monday, October 29, 12
American films & series/EMERGING
shop/read
Measures of success:
Monday, October 29, 12
American films & series/EMERGING
shop/read
Measures of success:
Prioritizes family ties,
Monday, October 29, 12
American films & series/EMERGING
shop/read
Measures of success:
Prioritizes family ties,
Job title/financial status
Monday...
American films & series/EMERGING
shop/read
Measures of success:
Prioritizes family ties,
Job title/financial status
future...
With family
EMERGING
Monday, October 29, 12
3-5 times a year
With family
EMERGING
Monday, October 29, 12
3-5 times a year
With family/ Leisure
EMERGING
Monday, October 29, 12
3-5 times a year
With family/ Leisure
Lite packer
EMERGING
Monday, October 29, 12
3-5 times a year
With family/ Leisure
Lite packer
Economy class
EMERGING
Monday, October 29, 12
3-5 times a year
With family/ Leisure
Lite packer
Economy class
Bags = quality of
EMERGING
Monday, October 29, 12
3-5 times a year
With family/ Leisure
Lite packer
Economy class
Bags = quality of
success
EMERGING
Monday, October 29, 12
EMERGING
Monday, October 29, 12
Is her own influencer
EMERGING
Monday, October 29, 12
Is her own influencer
More hand carry bags
EMERGING
Monday, October 29, 12
Is her own influencer
More hand carry bags
P3-4,000
EMERGING
Monday, October 29, 12
Is her own influencer
More hand carry bags
P3-4,000
Durability/Design/
EMERGING
Monday, October 29, 12
Is her own influencer
More hand carry bags
P3-4,000
Durability/Design/
Brand
EMERGING
Monday, October 29, 12
EMERGING
Monday, October 29, 12
Whatever brand’s
EMERGING
Monday, October 29, 12
Whatever brand’s
available
EMERGING
Monday, October 29, 12
Whatever brand’s
available
EMERGING
(Samsonite, Delsea, etc.)
Monday, October 29, 12
Whatever brand’s
available
Not being judged
EMERGING
(Samsonite, Delsea, etc.)
Monday, October 29, 12
Whatever brand’s
available
Not being judged
by your bag
EMERGING
(Samsonite, Delsea, etc.)
Monday, October 29, 12
EMERGING
Monday, October 29, 12
Knows ElleEMERGING
Monday, October 29, 12
Knows Elle
due to a family member
EMERGING
Monday, October 29, 12
Knows Elle
due to a family member
who owns one
EMERGING
Monday, October 29, 12
Knows Elle
due to a family member
“High-class/trendy
who owns one
EMERGING
Monday, October 29, 12
Knows Elle
due to a family member
“High-class/trendy
who owns one
but unpopular”
EMERGING
Monday, October 29, 12
Knows Elle
due to a family member
“High-class/trendy
who owns one
but unpopular”
Max. budget: P15, 000
EMERGING
Monday, Oc...
EMERGING
Monday, October 29, 12
“Trendy but quite limited”
EMERGING
Monday, October 29, 12
“Trendy but quite limited”
Ads are “down-low”
EMERGING
Monday, October 29, 12
“Trendy but quite limited”
Ads are “down-low”
“I would buy from it if
EMERGING
Monday, October 29, 12
“Trendy but quite limited”
Ads are “down-low”
“I would buy from it if
it were cheaper”
EMERGING
Monday, October 29, 12
Chosen
Aggregate
Monday, October 29, 12
CURRENT
Elle Yes!Monday, October 29, 12
CURRENT
Low frequency & size
Elle Yes!Monday, October 29, 12
CURRENT
Low frequency & size
Elle Yes!
Strengthen relationship
Monday, October 29, 12
BRAND
CONTACT
pointsMonday, October 29, 12
FRIENDS
Monday, October 29, 12
FRIENDS
good quality
Monday, October 29, 12
FRIENDS
good quality
practical
Monday, October 29, 12
FRIENDS
good quality
practical
fashionable
Monday, October 29, 12
FRIENDS
good quality
practical
fashionable
Buy it.
Monday, October 29, 12
FRIENDS
good quality
practical
fashionable
Buy it.
Worth it.
Monday, October 29, 12
FAMILY
Monday, October 29, 12
FAMILY
good quality
Monday, October 29, 12
FAMILY
good quality
functional
Monday, October 29, 12
FAMILY
good quality
functional
Wise buy.
Monday, October 29, 12
SM
Monday, October 29, 12
SM
might be cheaper
Monday, October 29, 12
SM
might be cheaper
overruns
Monday, October 29, 12
SM
might be cheaper
overruns
bad location
Monday, October 29, 12
SM
might be cheaper
overruns
bad location
different quality
from abroad
Monday, October 29, 12
SM
might be cheaper
overruns
bad location
different quality
from abroad
old products
Monday, October 29, 12
SM
might be cheaper
overruns
bad location
different quality
from abroad
old products
Don’t buy. Buy
somewhere else.
Monday...
TRIPOLOGIE
Monday, October 29, 12
TRIPOLOGIE
Degrades the
exclusivity of Elle
Monday, October 29, 12
46
MIND
MAP
Monday, October 29, 12
Monday, October 29, 12
{DISGUSTERS}
Monday, October 29, 12
{DISGUSTERS}
SM Stores
Monday, October 29, 12
{DISGUSTERS}
SM Stores
{DELIGHTERS}
Monday, October 29, 12
{DISGUSTERS}
SM Stores
{DELIGHTERS}
Friends &
Family
Monday, October 29, 12
{DISGUSTERS}
SM Stores
{DELIGHTERS}
Friends &
Family
{ANNOYANCES}
Monday, October 29, 12
{DISGUSTERS}
SM Stores
{DELIGHTERS}
Friends &
Family
{ANNOYANCES}
Tripologie Store
Monday, October 29, 12
{DISGUSTERS}
SM Stores
{DELIGHTERS}
Friends &
Family
{ANNOYANCES} {FRILLS}
Tripologie Store
Monday, October 29, 12
MIND MAP
Monday, October 29, 12
MIND MAP
STYLE
Monday, October 29, 12
MIND MAP
STYLE
Basic
Monday, October 29, 12
MIND MAP
STYLE
Basic
Stylish
Monday, October 29, 12
MIND MAP
STYLE
Basic
Stylish
Trendy
Monday, October 29, 12
MIND MAP
ASSOCIATIONS
STYLE
Basic
Stylish
Trendy
Monday, October 29, 12
MIND MAP
ASSOCIATIONS
STYLE
Basic
Stylish
Trendy
Elle Magazine
Monday, October 29, 12
MIND MAP
ASSOCIATIONS
STYLE
Basic
Stylish
Trendy
Elle Magazine
Wander
Monday, October 29, 12
MIND MAP
ASSOCIATIONS
STYLE
Basic
Stylish
Trendy
Elle Magazine
Wander
Travel
Monday, October 29, 12
MIND MAP
ASSOCIATIONS
PERSONALITY
STYLE
Basic
Stylish
Trendy
Elle Magazine
Wander
Travel
Monday, October 29, 12
MIND MAP
ASSOCIATIONS
PERSONALITY
STYLE
Basic
Stylish
Trendy
Chic
Elle Magazine
Wander
Travel
Monday, October 29, 12
MIND MAP
ASSOCIATIONS
PERSONALITY
STYLE
Basic
Stylish
Trendy
Chic
Well known
Elle Magazine
Wander
Travel
Monday, October 2...
MIND MAP
ASSOCIATIONS
PERSONALITY
STYLE
Basic
Stylish
Trendy
Chic
Well known
Exclusive
Elle Magazine
Wander
Travel
Monday,...
MIND MAP
ASSOCIATIONS
PERSONALITY
STYLE
Basic
Stylish
Trendy
Chic
Well known
Exclusive
Sophisticated
Elle Magazine
Wander
...
MIND MAP
ASSOCIATIONS
PERSONALITY
STYLE
Basic
Stylish
Trendy
Chic
Well known
Exclusive
Sophisticated
Young
Elle Magazine
W...
MIND MAP
ASSOCIATIONS
PERSONALITY
STYLE
Basic
Stylish
Trendy
Chic
Well known
Exclusive
Sophisticated
Young
Girly
Elle Maga...
MIND MAP
ASSOCIATIONS
PERSONALITY
STYLE
Basic
Stylish
Trendy
Urban
Chic
Well known
Exclusive
Sophisticated
Young
Girly
Ell...
MIND MAP
NEGATIVE
PERCEPTIONS
ASSOCIATIONS
PERSONALITY
STYLE
Basic
Stylish
Trendy
Urban
Chic
Well known
Exclusive
Sophisti...
MIND MAP
NEGATIVE
PERCEPTIONS
ASSOCIATIONS
PERSONALITY
STYLE
Poor
Basic
Stylish
Trendy
Urban
Chic
Well known
Exclusive
Sop...
MIND MAP
NEGATIVE
PERCEPTIONS
ASSOCIATIONS
PERSONALITY
STYLE
Poor
Unknown
Basic
Stylish
Trendy
Urban
Chic
Well known
Exclu...
MIND MAP
NEGATIVE
PERCEPTIONS
ASSOCIATIONS
PERSONALITY
STYLE
Poor
Unknown
advertising
Basic
Stylish
Trendy
Urban
Chic
Well...
MIND MAP
NEGATIVE
PERCEPTIONS
ASSOCIATIONS
PERSONALITY
STYLE
Poor
Unknown
advertising
Old products
Basic
Stylish
Trendy
Ur...
MIND MAP
NEGATIVE
PERCEPTIONS
ASSOCIATIONS
PERSONALITY
STYLE
Poor
Unknown
advertising
Old products
Out-dated
Basic
Stylish...
MIND MAP
NEGATIVE
PERCEPTIONS
ASSOCIATIONS
PERSONALITY
STYLE
Common
Poor
Unknown
advertising
Old products
Out-dated
Basic
...
MIND MAP
NEGATIVE
PERCEPTIONS
ASSOCIATIONS
FUNCTION
PERSONALITY
STYLE
Common
Poor
Unknown
advertising
Old products
Out-dat...
MIND MAP
NEGATIVE
PERCEPTIONS
ASSOCIATIONS
FUNCTION
PERSONALITY
STYLE
Common
Poor
Unknown
advertising
Old products
Out-dat...
B.R.S.
Monday, October 29, 12
B.R.S.
my friend with an
Monday, October 29, 12
B.R.S.
my friend with an
IDENTITY CRISIS
Monday, October 29, 12
B.R.S.
my friend with an
IDENTITY CRISIS
Monday, October 29, 12
THEBIGPROBLEM
Monday, October 29, 12
Monday, October 29, 12
their favorite product is
Monday, October 29, 12
their favorite product is
is a brand they don’t like
Monday, October 29, 12
Monday, October 29, 12
have mixed views about
Monday, October 29, 12
have mixed views about
different perceptions and
associations
Monday, October 29, 12
Monday, October 29, 12
disgusted with the location of
Monday, October 29, 12
Monday, October 29, 12
Rustan’s kicked us out
Monday, October 29, 12
On line store
Rustan’s kicked us out
Monday, October 29, 12
Stand alone store
On line store
Rustan’s kicked us out
Monday, October 29, 12
Stand alone store
On line store
Website
Rustan’s kicked us out
Monday, October 29, 12
Stand alone store
On line store
Website
Rustan’s kicked us out
Hong Kong authorities
Monday, October 29, 12
Stand alone store
On line store
Website
1M budget
Rustan’s kicked us out
Hong Kong authorities
Monday, October 29, 12
IM
C
STRATEGY
Monday, October 29, 12
OBJECTIVES
Monday, October 29, 12
OBJECTIVES
retain.acquire.
Monday, October 29, 12
OBJECTIVES
retain.acquire.
boostsales
Monday, October 29, 12
OBJECTIVES
retain.acquire.
boostsales
strengthen BRAND IMAGE
Monday, October 29, 12
STRATEGY
Monday, October 29, 12
STRATEGY
media channels
Monday, October 29, 12
STRATEGY
media channelsnewdistributionchannels
Monday, October 29, 12
Monday, October 29, 12
Idea
Monday, October 29, 12
Idea
Monday, October 29, 12
Idea
Monday, October 29, 12
Monday, October 29, 12
CHANNELS
Monday, October 29, 12
CHANNELS
EXECUTION
Monday, October 29, 12
CHANNELS
EXECUTION
&
Monday, October 29, 12
TIMELINE
CHANNELS
EXECUTION
&
Monday, October 29, 12
TIMELINE
in
CHANNELS
EXECUTION
&
Monday, October 29, 12
TIMELINE
1in
CHANNELS
EXECUTION
&
Monday, October 29, 12
2012Monday, October 29, 12
Monday, October 29, 12
IN
TERN
ET
Monday, October 29, 12
IN
TERN
ET
PRIN
T
ADS
Monday, October 29, 12
IN
TERN
ET
PRIN
T
ADS
EVEN
TS
Monday, October 29, 12
IN
TERN
ET
PRIN
T
ADS
EVEN
TS
BTL
Monday, October 29, 12
IN
TERN
ET
Monday, October 29, 12
IN
TERN
ET
[ cinem
agraphs ]
Monday, October 29, 12
IN
TERN
ET
[ cinem
agraphs ]
Monday, October 29, 12
IN
TERN
ET
[ online catalog ]
0
Monday, October 29, 12
IN
TERN
ET
[ online catalog ]
360
0
Monday, October 29, 12
IN
TERN
ET
[ bloggers ]
Monday, October 29, 12
IN
TERN
ET
[ bloggers ]
Monday, October 29, 12
PRIN
T
ADS
Monday, October 29, 12
Monday, October 29, 12
Monday, October 29, 12
PRIN
T
ADS
[ in-store ]
Monday, October 29, 12
PRIN
T
ADS
[ in-store ]
Monday, October 29, 12
PRIN
T
ADS
[ m
agazine ]
Monday, October 29, 12
PRIN
T
ADS
[ m
agazine ]
Monday, October 29, 12
EVEN
TS
Monday, October 29, 12
EVEN
TS
[ First Stop
]
Monday, October 29, 12
BTL
Monday, October 29, 12
BTL
[ application
]
Monday, October 29, 12
BTL
[ conveyer belt ]
Monday, October 29, 12
BTL
[ conveyer belt ]
Don’tjusttravel.Travelle.
Monday, October 29, 12
BTL[ runway ]
Monday, October 29, 12
BTL[ runway ]
Monday, October 29, 12
thanks
us
for
bringing
along
Monday, October 29, 12
february
march
april
may
september
december
Monday, October 29, 12
END
Monday, October 29, 12
2013Monday, October 29, 12
AND SO...
Monday, October 29, 12
BON VOYAGEMonday, October 29, 12
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Elle Travel Bags, Integrated Marketing and Communications Campaign

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This is a 1-year marketing and communications strategy proposal for Elle Travel Bags. This presentation was awarded the best strategy by the marketing director of the brand.

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Elle Travel Bags, Integrated Marketing and Communications Campaign

  1. 1. Monday, October 29, 12
  2. 2. Monday, October 29, 12
  3. 3. Monday, October 29, 12
  4. 4. Monday, October 29, 12
  5. 5. LLAGGREGATES IMC RELATIONSHIP BRAND CONTACTS STRATEGY Monday, October 29, 12
  6. 6. ?Monday, October 29, 12
  7. 7. Monday, October 29, 12
  8. 8. Monday, October 29, 12
  9. 9. Worldtraveller carlton ECHOLAC Americantourister SAMSONITE delsey Monday, October 29, 12
  10. 10. METHODOLOGY Monday, October 29, 12
  11. 11. Monday, October 29, 12
  12. 12. 30 interviews Monday, October 29, 12
  13. 13. 30 interviews interview with ELLE’s Brand Manager Monday, October 29, 12
  14. 14. 30 interviews interview with ELLE’s Brand Manager analysis Monday, October 29, 12
  15. 15. MULTIPLE MARKETS Monday, October 29, 12
  16. 16. DISTRIBUTORS END USERS Monday, October 29, 12
  17. 17. AGGREGATES Monday, October 29, 12
  18. 18. 15 Monday, October 29, 12
  19. 19. Monday, October 29, 12
  20. 20. Monday, October 29, 12
  21. 21. Aggregates Monday, October 29, 12
  22. 22. CURRENT Elle Yes!Monday, October 29, 12
  23. 23. CURRENT 25 – 31 y/o Elle Yes!Monday, October 29, 12
  24. 24. CURRENT 25 – 31 y/o Single Elle Yes!Monday, October 29, 12
  25. 25. CURRENT 25 – 31 y/o Single P 150k/above Elle Yes!Monday, October 29, 12
  26. 26. CURRENT 25 – 31 y/o Single P 150k/above SEC B-C1 Elle Yes!Monday, October 29, 12
  27. 27. CURRENT Elle Yes!Monday, October 29, 12
  28. 28. CURRENT Travel/shop/blog Elle Yes!Monday, October 29, 12
  29. 29. CURRENT Travel/shop/blog Accomplishments Elle Yes!Monday, October 29, 12
  30. 30. CURRENT Travel/shop/blog Accomplishments plus living the high life Elle Yes!Monday, October 29, 12
  31. 31. CURRENT Travel/shop/blog Accomplishments plus living the high life Enjoys shopping weekly Elle Yes!Monday, October 29, 12
  32. 32. CURRENT Travel/shop/blog Accomplishments plus living the high life Enjoys shopping weekly Chic, urban/city-chic Elle Yes!Monday, October 29, 12
  33. 33. CURRENT Elle Yes!Monday, October 29, 12
  34. 34. CURRENT [Work] themselves Elle Yes!Monday, October 29, 12
  35. 35. CURRENT [Work] themselves + first class Elle Yes!Monday, October 29, 12
  36. 36. CURRENT [Work] themselves + first class [Leisure] – friends Elle Yes!Monday, October 29, 12
  37. 37. CURRENT [Work] themselves + first class [Leisure] – friends + business class Elle Yes!Monday, October 29, 12
  38. 38. CURRENT [Work] themselves + first class [Leisure] – friends + business class Bag matches clothes Elle Yes!Monday, October 29, 12
  39. 39. CURRENT Monday, October 29, 12
  40. 40. CURRENT Buys own travel bags Monday, October 29, 12
  41. 41. CURRENT Buys own travel bags Style/function/brand/ purpose Monday, October 29, 12
  42. 42. CURRENT Buys own travel bags Style/function/brand/ purpose Friends Monday, October 29, 12
  43. 43. CURRENT Buys own travel bags Style/function/brand/ purpose Friends P10-15k - Bag Monday, October 29, 12
  44. 44. CURRENT Buys own travel bags Style/function/brand/ purpose Friends P10-15k - Bag P20 k up - Luggage Monday, October 29, 12
  45. 45. CURRENT Buys own travel bags Style/function/brand/ purpose Friends P10-15k - Bag P20 k up - Luggage Elle Yes!Monday, October 29, 12
  46. 46. CURRENT Elle Yes!Monday, October 29, 12
  47. 47. CURRENT Piece by piece - random Elle Yes!Monday, October 29, 12
  48. 48. CURRENT Piece by piece - random Set/Bulk – long trips Elle Yes!Monday, October 29, 12
  49. 49. CURRENT Piece by piece - random Set/Bulk – long trips Every 1-2 years Elle Yes!Monday, October 29, 12
  50. 50. CURRENT Piece by piece - random Set/Bulk – long trips Every 1-2 years Judged by bag Elle Yes!Monday, October 29, 12
  51. 51. CURRENT Piece by piece - random Set/Bulk – long trips Every 1-2 years Judged by bag but doesn’t care Elle Yes!Monday, October 29, 12
  52. 52. CURRENT Elle Yes!Monday, October 29, 12
  53. 53. CURRENT Different perceptions Elle Yes!Monday, October 29, 12
  54. 54. CURRENT Different perceptions Likes: Style & function Elle Yes!Monday, October 29, 12
  55. 55. CURRENT Different perceptions Likes: Style & function Dislikes: SM location, Elle Yes!Monday, October 29, 12
  56. 56. CURRENT Different perceptions Likes: Style & function Dislikes: SM location, not-up-to-date Elle Yes!Monday, October 29, 12
  57. 57. CURRENT Different perceptions Likes: Style & function Dislikes: SM location, not-up-to-date no ads and website Elle Yes!Monday, October 29, 12
  58. 58. CURRENT Elle Yes!Monday, October 29, 12
  59. 59. CURRENT Every 2-3 years Elle Yes!Monday, October 29, 12
  60. 60. CURRENT Every 2-3 years Affordable + reasonable Elle Yes!Monday, October 29, 12
  61. 61. CURRENT Every 2-3 years Affordable + reasonable 2-3 pieces Elle Yes!Monday, October 29, 12
  62. 62. CURRENT Every 2-3 years Affordable + reasonable 2-3 pieces more of bags, per pc. Elle Yes!Monday, October 29, 12
  63. 63. CURRENT Every 2-3 years Affordable + reasonable 2-3 pieces more of bags, per pc. Other brands: more Elle Yes!Monday, October 29, 12
  64. 64. CURRENT Every 2-3 years Affordable + reasonable 2-3 pieces more of bags, per pc. Other brands: more convenient & updated Elle Yes!Monday, October 29, 12
  65. 65. competitive Monday, October 29, 12
  66. 66. competitive What the Elle?!Monday, October 29, 12
  67. 67. competitive What the Elle?! 30-50 y/o Monday, October 29, 12
  68. 68. competitive What the Elle?! 30-50 y/o Married Monday, October 29, 12
  69. 69. competitive What the Elle?! 30-50 y/o Married Homemaker Monday, October 29, 12
  70. 70. competitive What the Elle?! 30-50 y/o Married Homemaker SEC Broad B Monday, October 29, 12
  71. 71. competitive Monday, October 29, 12
  72. 72. competitive Travel + shop Monday, October 29, 12
  73. 73. competitive Travel + shop Idea of success: ? Monday, October 29, 12
  74. 74. competitive Travel + shop Idea of success: ? Enjoys shopping Monday, October 29, 12
  75. 75. competitive Travel + shop Idea of success: ? Enjoys shopping Personal style: ? Monday, October 29, 12
  76. 76. competitive Monday, October 29, 12
  77. 77. Twice a year competitive Monday, October 29, 12
  78. 78. Twice a year International competitive Monday, October 29, 12
  79. 79. Twice a year International competitive Leisure Monday, October 29, 12
  80. 80. Twice a year International competitive Leisure Alone/husband Monday, October 29, 12
  81. 81. Twice a year International competitive Leisure Alone/husband Economy class Monday, October 29, 12
  82. 82. competitive Monday, October 29, 12
  83. 83. Buys own?competitive Monday, October 29, 12
  84. 84. Buys own? Brand/weight/design/size competitive Monday, October 29, 12
  85. 85. Buys own? Brand/weight/design/size Promotions competitive Monday, October 29, 12
  86. 86. Buys own? Brand/weight/design/size Promotions competitive P10k – luggage Monday, October 29, 12
  87. 87. Buys own? Brand/weight/design/size Promotions competitive P10k – luggage Every 5 years Monday, October 29, 12
  88. 88. Buys own? Brand/weight/design/size Promotions competitive P10k – luggage Every 5 years when damaged Monday, October 29, 12
  89. 89. competitive Monday, October 29, 12
  90. 90. “..At least ‘di kacompetitive Monday, October 29, 12
  91. 91. “..At least ‘di kacompetitive napapagkamalang OFW.” Monday, October 29, 12
  92. 92. “..At least ‘di kacompetitive Samsonite/Delsea/ napapagkamalang OFW.” Monday, October 29, 12
  93. 93. “..At least ‘di kacompetitive Samsonite/Delsea/ napapagkamalang OFW.” North Face/ Monday, October 29, 12
  94. 94. “..At least ‘di kacompetitive Samsonite/Delsea/ American Tourister napapagkamalang OFW.” North Face/ Monday, October 29, 12
  95. 95. competitive Monday, October 29, 12
  96. 96. competitive Varying perceptions Monday, October 29, 12
  97. 97. competitive Varying perceptions High-class/colorful/cheap Monday, October 29, 12
  98. 98. competitive Varying perceptions High-class/colorful/cheap For 18-23 y/o students Monday, October 29, 12
  99. 99. competitive Varying perceptions High-class/colorful/cheap For 18-23 y/o students Elle exists locally Monday, October 29, 12
  100. 100. competitive Varying perceptions High-class/colorful/cheap For 18-23 y/o students Elle exists locally Doesn’t know Monday, October 29, 12
  101. 101. EMERGING Drag me to ElleMonday, October 29, 12
  102. 102. 19-21 y/o EMERGING Drag me to ElleMonday, October 29, 12
  103. 103. 19-21 y/o EMERGING College Drag me to ElleMonday, October 29, 12
  104. 104. 19-21 y/o EMERGING College SEC AB Drag me to ElleMonday, October 29, 12
  105. 105. 19-21 y/o EMERGING College SEC AB Drag me to Elle Monthly Allowance: P6,000 Monday, October 29, 12
  106. 106. EMERGING Monday, October 29, 12
  107. 107. American films & series/EMERGING Monday, October 29, 12
  108. 108. American films & series/EMERGING shop/read Monday, October 29, 12
  109. 109. American films & series/EMERGING shop/read Measures of success: Monday, October 29, 12
  110. 110. American films & series/EMERGING shop/read Measures of success: Prioritizes family ties, Monday, October 29, 12
  111. 111. American films & series/EMERGING shop/read Measures of success: Prioritizes family ties, Job title/financial status Monday, October 29, 12
  112. 112. American films & series/EMERGING shop/read Measures of success: Prioritizes family ties, Job title/financial status future career Monday, October 29, 12
  113. 113. With family EMERGING Monday, October 29, 12
  114. 114. 3-5 times a year With family EMERGING Monday, October 29, 12
  115. 115. 3-5 times a year With family/ Leisure EMERGING Monday, October 29, 12
  116. 116. 3-5 times a year With family/ Leisure Lite packer EMERGING Monday, October 29, 12
  117. 117. 3-5 times a year With family/ Leisure Lite packer Economy class EMERGING Monday, October 29, 12
  118. 118. 3-5 times a year With family/ Leisure Lite packer Economy class Bags = quality of EMERGING Monday, October 29, 12
  119. 119. 3-5 times a year With family/ Leisure Lite packer Economy class Bags = quality of success EMERGING Monday, October 29, 12
  120. 120. EMERGING Monday, October 29, 12
  121. 121. Is her own influencer EMERGING Monday, October 29, 12
  122. 122. Is her own influencer More hand carry bags EMERGING Monday, October 29, 12
  123. 123. Is her own influencer More hand carry bags P3-4,000 EMERGING Monday, October 29, 12
  124. 124. Is her own influencer More hand carry bags P3-4,000 Durability/Design/ EMERGING Monday, October 29, 12
  125. 125. Is her own influencer More hand carry bags P3-4,000 Durability/Design/ Brand EMERGING Monday, October 29, 12
  126. 126. EMERGING Monday, October 29, 12
  127. 127. Whatever brand’s EMERGING Monday, October 29, 12
  128. 128. Whatever brand’s available EMERGING Monday, October 29, 12
  129. 129. Whatever brand’s available EMERGING (Samsonite, Delsea, etc.) Monday, October 29, 12
  130. 130. Whatever brand’s available Not being judged EMERGING (Samsonite, Delsea, etc.) Monday, October 29, 12
  131. 131. Whatever brand’s available Not being judged by your bag EMERGING (Samsonite, Delsea, etc.) Monday, October 29, 12
  132. 132. EMERGING Monday, October 29, 12
  133. 133. Knows ElleEMERGING Monday, October 29, 12
  134. 134. Knows Elle due to a family member EMERGING Monday, October 29, 12
  135. 135. Knows Elle due to a family member who owns one EMERGING Monday, October 29, 12
  136. 136. Knows Elle due to a family member “High-class/trendy who owns one EMERGING Monday, October 29, 12
  137. 137. Knows Elle due to a family member “High-class/trendy who owns one but unpopular” EMERGING Monday, October 29, 12
  138. 138. Knows Elle due to a family member “High-class/trendy who owns one but unpopular” Max. budget: P15, 000 EMERGING Monday, October 29, 12
  139. 139. EMERGING Monday, October 29, 12
  140. 140. “Trendy but quite limited” EMERGING Monday, October 29, 12
  141. 141. “Trendy but quite limited” Ads are “down-low” EMERGING Monday, October 29, 12
  142. 142. “Trendy but quite limited” Ads are “down-low” “I would buy from it if EMERGING Monday, October 29, 12
  143. 143. “Trendy but quite limited” Ads are “down-low” “I would buy from it if it were cheaper” EMERGING Monday, October 29, 12
  144. 144. Chosen Aggregate Monday, October 29, 12
  145. 145. CURRENT Elle Yes!Monday, October 29, 12
  146. 146. CURRENT Low frequency & size Elle Yes!Monday, October 29, 12
  147. 147. CURRENT Low frequency & size Elle Yes! Strengthen relationship Monday, October 29, 12
  148. 148. BRAND CONTACT pointsMonday, October 29, 12
  149. 149. FRIENDS Monday, October 29, 12
  150. 150. FRIENDS good quality Monday, October 29, 12
  151. 151. FRIENDS good quality practical Monday, October 29, 12
  152. 152. FRIENDS good quality practical fashionable Monday, October 29, 12
  153. 153. FRIENDS good quality practical fashionable Buy it. Monday, October 29, 12
  154. 154. FRIENDS good quality practical fashionable Buy it. Worth it. Monday, October 29, 12
  155. 155. FAMILY Monday, October 29, 12
  156. 156. FAMILY good quality Monday, October 29, 12
  157. 157. FAMILY good quality functional Monday, October 29, 12
  158. 158. FAMILY good quality functional Wise buy. Monday, October 29, 12
  159. 159. SM Monday, October 29, 12
  160. 160. SM might be cheaper Monday, October 29, 12
  161. 161. SM might be cheaper overruns Monday, October 29, 12
  162. 162. SM might be cheaper overruns bad location Monday, October 29, 12
  163. 163. SM might be cheaper overruns bad location different quality from abroad Monday, October 29, 12
  164. 164. SM might be cheaper overruns bad location different quality from abroad old products Monday, October 29, 12
  165. 165. SM might be cheaper overruns bad location different quality from abroad old products Don’t buy. Buy somewhere else. Monday, October 29, 12
  166. 166. TRIPOLOGIE Monday, October 29, 12
  167. 167. TRIPOLOGIE Degrades the exclusivity of Elle Monday, October 29, 12
  168. 168. 46 MIND MAP Monday, October 29, 12
  169. 169. Monday, October 29, 12
  170. 170. {DISGUSTERS} Monday, October 29, 12
  171. 171. {DISGUSTERS} SM Stores Monday, October 29, 12
  172. 172. {DISGUSTERS} SM Stores {DELIGHTERS} Monday, October 29, 12
  173. 173. {DISGUSTERS} SM Stores {DELIGHTERS} Friends & Family Monday, October 29, 12
  174. 174. {DISGUSTERS} SM Stores {DELIGHTERS} Friends & Family {ANNOYANCES} Monday, October 29, 12
  175. 175. {DISGUSTERS} SM Stores {DELIGHTERS} Friends & Family {ANNOYANCES} Tripologie Store Monday, October 29, 12
  176. 176. {DISGUSTERS} SM Stores {DELIGHTERS} Friends & Family {ANNOYANCES} {FRILLS} Tripologie Store Monday, October 29, 12
  177. 177. MIND MAP Monday, October 29, 12
  178. 178. MIND MAP STYLE Monday, October 29, 12
  179. 179. MIND MAP STYLE Basic Monday, October 29, 12
  180. 180. MIND MAP STYLE Basic Stylish Monday, October 29, 12
  181. 181. MIND MAP STYLE Basic Stylish Trendy Monday, October 29, 12
  182. 182. MIND MAP ASSOCIATIONS STYLE Basic Stylish Trendy Monday, October 29, 12
  183. 183. MIND MAP ASSOCIATIONS STYLE Basic Stylish Trendy Elle Magazine Monday, October 29, 12
  184. 184. MIND MAP ASSOCIATIONS STYLE Basic Stylish Trendy Elle Magazine Wander Monday, October 29, 12
  185. 185. MIND MAP ASSOCIATIONS STYLE Basic Stylish Trendy Elle Magazine Wander Travel Monday, October 29, 12
  186. 186. MIND MAP ASSOCIATIONS PERSONALITY STYLE Basic Stylish Trendy Elle Magazine Wander Travel Monday, October 29, 12
  187. 187. MIND MAP ASSOCIATIONS PERSONALITY STYLE Basic Stylish Trendy Chic Elle Magazine Wander Travel Monday, October 29, 12
  188. 188. MIND MAP ASSOCIATIONS PERSONALITY STYLE Basic Stylish Trendy Chic Well known Elle Magazine Wander Travel Monday, October 29, 12
  189. 189. MIND MAP ASSOCIATIONS PERSONALITY STYLE Basic Stylish Trendy Chic Well known Exclusive Elle Magazine Wander Travel Monday, October 29, 12
  190. 190. MIND MAP ASSOCIATIONS PERSONALITY STYLE Basic Stylish Trendy Chic Well known Exclusive Sophisticated Elle Magazine Wander Travel Monday, October 29, 12
  191. 191. MIND MAP ASSOCIATIONS PERSONALITY STYLE Basic Stylish Trendy Chic Well known Exclusive Sophisticated Young Elle Magazine Wander Travel Monday, October 29, 12
  192. 192. MIND MAP ASSOCIATIONS PERSONALITY STYLE Basic Stylish Trendy Chic Well known Exclusive Sophisticated Young Girly Elle Magazine Wander Travel Monday, October 29, 12
  193. 193. MIND MAP ASSOCIATIONS PERSONALITY STYLE Basic Stylish Trendy Urban Chic Well known Exclusive Sophisticated Young Girly Elle Magazine Wander Travel Monday, October 29, 12
  194. 194. MIND MAP NEGATIVE PERCEPTIONS ASSOCIATIONS PERSONALITY STYLE Basic Stylish Trendy Urban Chic Well known Exclusive Sophisticated Young Girly Elle Magazine Wander Travel Monday, October 29, 12
  195. 195. MIND MAP NEGATIVE PERCEPTIONS ASSOCIATIONS PERSONALITY STYLE Poor Basic Stylish Trendy Urban Chic Well known Exclusive Sophisticated Young Girly Elle Magazine Wander Travel Monday, October 29, 12
  196. 196. MIND MAP NEGATIVE PERCEPTIONS ASSOCIATIONS PERSONALITY STYLE Poor Unknown Basic Stylish Trendy Urban Chic Well known Exclusive Sophisticated Young Girly Elle Magazine Wander Travel Monday, October 29, 12
  197. 197. MIND MAP NEGATIVE PERCEPTIONS ASSOCIATIONS PERSONALITY STYLE Poor Unknown advertising Basic Stylish Trendy Urban Chic Well known Exclusive Sophisticated Young Girly Elle Magazine Wander Travel Monday, October 29, 12
  198. 198. MIND MAP NEGATIVE PERCEPTIONS ASSOCIATIONS PERSONALITY STYLE Poor Unknown advertising Old products Basic Stylish Trendy Urban Chic Well known Exclusive Sophisticated Young Girly Elle Magazine Wander Travel Monday, October 29, 12
  199. 199. MIND MAP NEGATIVE PERCEPTIONS ASSOCIATIONS PERSONALITY STYLE Poor Unknown advertising Old products Out-dated Basic Stylish Trendy Urban Chic Well known Exclusive Sophisticated Young Girly Elle Magazine Wander Travel Monday, October 29, 12
  200. 200. MIND MAP NEGATIVE PERCEPTIONS ASSOCIATIONS PERSONALITY STYLE Common Poor Unknown advertising Old products Out-dated Basic Stylish Trendy Urban Chic Well known Exclusive Sophisticated Young Girly Elle Magazine Wander Travel Monday, October 29, 12
  201. 201. MIND MAP NEGATIVE PERCEPTIONS ASSOCIATIONS FUNCTION PERSONALITY STYLE Common Poor Unknown advertising Old products Out-dated Basic Stylish Trendy Urban Chic Well known Exclusive Sophisticated Young Girly Elle Magazine Wander Travel Monday, October 29, 12
  202. 202. MIND MAP NEGATIVE PERCEPTIONS ASSOCIATIONS FUNCTION PERSONALITY STYLE Common Poor Unknown advertising Old products Out-dated Functional Practical Basic Stylish Trendy Urban Chic Well known Exclusive Sophisticated Young Girly Elle Magazine Wander Travel Monday, October 29, 12
  203. 203. B.R.S. Monday, October 29, 12
  204. 204. B.R.S. my friend with an Monday, October 29, 12
  205. 205. B.R.S. my friend with an IDENTITY CRISIS Monday, October 29, 12
  206. 206. B.R.S. my friend with an IDENTITY CRISIS Monday, October 29, 12
  207. 207. THEBIGPROBLEM Monday, October 29, 12
  208. 208. Monday, October 29, 12
  209. 209. their favorite product is Monday, October 29, 12
  210. 210. their favorite product is is a brand they don’t like Monday, October 29, 12
  211. 211. Monday, October 29, 12
  212. 212. have mixed views about Monday, October 29, 12
  213. 213. have mixed views about different perceptions and associations Monday, October 29, 12
  214. 214. Monday, October 29, 12
  215. 215. disgusted with the location of Monday, October 29, 12
  216. 216. Monday, October 29, 12
  217. 217. Rustan’s kicked us out Monday, October 29, 12
  218. 218. On line store Rustan’s kicked us out Monday, October 29, 12
  219. 219. Stand alone store On line store Rustan’s kicked us out Monday, October 29, 12
  220. 220. Stand alone store On line store Website Rustan’s kicked us out Monday, October 29, 12
  221. 221. Stand alone store On line store Website Rustan’s kicked us out Hong Kong authorities Monday, October 29, 12
  222. 222. Stand alone store On line store Website 1M budget Rustan’s kicked us out Hong Kong authorities Monday, October 29, 12
  223. 223. IM C STRATEGY Monday, October 29, 12
  224. 224. OBJECTIVES Monday, October 29, 12
  225. 225. OBJECTIVES retain.acquire. Monday, October 29, 12
  226. 226. OBJECTIVES retain.acquire. boostsales Monday, October 29, 12
  227. 227. OBJECTIVES retain.acquire. boostsales strengthen BRAND IMAGE Monday, October 29, 12
  228. 228. STRATEGY Monday, October 29, 12
  229. 229. STRATEGY media channels Monday, October 29, 12
  230. 230. STRATEGY media channelsnewdistributionchannels Monday, October 29, 12
  231. 231. Monday, October 29, 12
  232. 232. Idea Monday, October 29, 12
  233. 233. Idea Monday, October 29, 12
  234. 234. Idea Monday, October 29, 12
  235. 235. Monday, October 29, 12
  236. 236. CHANNELS Monday, October 29, 12
  237. 237. CHANNELS EXECUTION Monday, October 29, 12
  238. 238. CHANNELS EXECUTION & Monday, October 29, 12
  239. 239. TIMELINE CHANNELS EXECUTION & Monday, October 29, 12
  240. 240. TIMELINE in CHANNELS EXECUTION & Monday, October 29, 12
  241. 241. TIMELINE 1in CHANNELS EXECUTION & Monday, October 29, 12
  242. 242. 2012Monday, October 29, 12
  243. 243. Monday, October 29, 12
  244. 244. IN TERN ET Monday, October 29, 12
  245. 245. IN TERN ET PRIN T ADS Monday, October 29, 12
  246. 246. IN TERN ET PRIN T ADS EVEN TS Monday, October 29, 12
  247. 247. IN TERN ET PRIN T ADS EVEN TS BTL Monday, October 29, 12
  248. 248. IN TERN ET Monday, October 29, 12
  249. 249. IN TERN ET [ cinem agraphs ] Monday, October 29, 12
  250. 250. IN TERN ET [ cinem agraphs ] Monday, October 29, 12
  251. 251. IN TERN ET [ online catalog ] 0 Monday, October 29, 12
  252. 252. IN TERN ET [ online catalog ] 360 0 Monday, October 29, 12
  253. 253. IN TERN ET [ bloggers ] Monday, October 29, 12
  254. 254. IN TERN ET [ bloggers ] Monday, October 29, 12
  255. 255. PRIN T ADS Monday, October 29, 12
  256. 256. Monday, October 29, 12
  257. 257. Monday, October 29, 12
  258. 258. PRIN T ADS [ in-store ] Monday, October 29, 12
  259. 259. PRIN T ADS [ in-store ] Monday, October 29, 12
  260. 260. PRIN T ADS [ m agazine ] Monday, October 29, 12
  261. 261. PRIN T ADS [ m agazine ] Monday, October 29, 12
  262. 262. EVEN TS Monday, October 29, 12
  263. 263. EVEN TS [ First Stop ] Monday, October 29, 12
  264. 264. BTL Monday, October 29, 12
  265. 265. BTL [ application ] Monday, October 29, 12
  266. 266. BTL [ conveyer belt ] Monday, October 29, 12
  267. 267. BTL [ conveyer belt ] Don’tjusttravel.Travelle. Monday, October 29, 12
  268. 268. BTL[ runway ] Monday, October 29, 12
  269. 269. BTL[ runway ] Monday, October 29, 12
  270. 270. thanks us for bringing along Monday, October 29, 12
  271. 271. february march april may september december Monday, October 29, 12
  272. 272. END Monday, October 29, 12
  273. 273. 2013Monday, October 29, 12
  274. 274. AND SO... Monday, October 29, 12
  275. 275. BON VOYAGEMonday, October 29, 12

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