SlideShare a Scribd company logo
Say Hi2Buy 
and turn your likes into profit
ADPNDX® is all about converting conversations 
Remote ADPNDX® hub 
for converting conversations 
Compatible with 
any brand 
With conversion guarantee 
for every audience type 
Powered with the ADPNDX® 
continuum processor 
to be always on 
Works with ADPNDX® 
conversion leveling 
Lateral thinking 
capabilities included 
Standard with 
multi-disciplined skills 
Featured with 
MTNGX® co-creation 
functionality
Hi2Buy storyselling 
TURN YOUR AUDIENCE INTO CUSTOMERS 
Differentiating professionals 
TURN YOUR BRANDING INTO (BETTER) PERFORMANCE 
Continuum methodology 
TURN YOUR CAMPAIGN INTO ALWAYS ON 
Plan MTNGX 
TURN YOUR CHALLENGE INTO ACTION
TURN YOUR AUDIENCE 
INTO CUSTOMERS 
with our Hi2Buy storyselling approach
Conversation as a goal 
conversation conversion 
proving 
brand awareness 
and engagement
Conversation as a means 
conversation conversion 
proving 
brand awareness 
and engagement € 
proving 
the main KPI for 
your brand 
performance
Say Hi, to our Hi2Buy 
storyselling approach 
conversation conversion 
proving 
brand awareness 
and engagement € 
proving 
the main KPI for 
your brand 
performance
So, Hi2Buy storyselling 
is the new telling
Taking into account specific 
conversion levels for each audience
sales activation 
ACQUISITION 
CROSS-SELLING 
UPSELLING 
MEMBER-GETS-MEMBER 
REPEAT BUY 
LOYALTY 
LEAD GENERATION 
COMMUNITY BUILDING 
FREE OFFER / DOWNLOAD CONTEXTUAL PRODUCT / SERVICE 
INTEREST – PULL 
FANBASE BUILDING 
MOUTH-TO-MOUTH 
ATTENTION / REACH - PUSH EXPOSURE 
engagement 
reach
Turning your brand performance 
into profitable growth
TURN YOUR BRANDING 
INTO (BETTER) PERFORMANCE 
with our differentiating professionals
Meet the differentiating factors
JEF 
PELKMANS 
CO-FOUNDER 
ERIK 
SAELENS 
CO-FOUNDER 
ELISE 
DEMUYNCK 
THE REAL BOSS 
YOU 
AS YOUR BRAND 
ALEC 
VAN NOTEN 
CO-FOUNDER 
JORIS 
MOOLENAAR 
CO-FOUNDER
JEF 
PELKMANS 
CO-FOUNDER 
ERIK 
SAELENS 
CO-FOUNDER 
ELISE 
DEMUYNCK 
THE REAL BOSS 
YOU 
AS YOUR BRAND 
ALEC 
VAN NOTEN 
CO-FOUNDER 
JORIS 
MOOLENAAR 
CO-FOUNDER 
CREATIVITY 
STRATEGY 
OPERATIONS 
CREATIVITY 
STRATEGY 
OPERATIONS 
CREATIVITY 
STRATEGY 
OPERATIONS 
CREATIVITY 
STRATEGY 
OPERATIONS 
CREATIVITY 
STRATEGY 
OPERATIONS 
CREATIVITY 
STRATEGY 
OPERATIONS 
MULTI DISCIPLINARY TEAM
JEF 
PELKMANS 
CO-FOUNDER 
ERIK 
SAELENS 
CO-FOUNDER 
ELISE 
DEMUYNCK 
THE REAL BOSS 
YOU 
AS YOUR BRAND 
ALEC 
VAN NOTEN 
CO-FOUNDER 
JORIS 
MOOLENAAR 
CO-FOUNDER 
LATERAL THINKING POWER
JEF 
PELKMANS 
CO-FOUNDER 
ERIK 
SAELENS 
CO-FOUNDER 
ELISE 
DEMUYNCK 
THE REAL BOSS 
YOU 
AS YOUR BRAND 
ALEC 
VAN NOTEN 
CO-FOUNDER 
JORIS 
MOOLENAAR 
CO-FOUNDER 
CO-CREATION APPROACH
Multi-disciplinary team 
Lateral thinking power 
Co-creation approach
TURN YOUR CAMPAIGN 
INTO ALWAYS ON 
with our continuum methodology
Excuse me, what do you 
mean with continuum?
The digital marketing era is about 
online branding campaigns 
The now marketing era is about 
always on branding
So, our basics are continuums 
Where other branding campaigns stop, 
we take it to the ‘always on’ level
Starting with our Hi2Buy grid 
to define our conversion assets 
BRANDING 
CHALLENGE 
MESSAGING 
PROPOSITION 
CONTACT 
MAPPING 
DESIRED 
BEHAVIOUR 
CONVERSATION 
LEVEL 
CONVERSION 
LEVEL 
Hi 
Buy
Using our method to 
maximize our performance 
UPSIZING ONLINE 
TARGET GROUPS 
TRIGGERING 
ENGAGEMENT 
CONVERTING 
INTO PROFIT 
NURTURE 
FOR GROWTH
Equipped with a continuum 
process to be always on 
EVALUATE IMPLEMENT 
THINK CREATE
Equipped with a continuum 
process to be always on 
EVALUATE IMPLEMENT 
THINK CREATE
Equipped with a continuum 
process to be always on 
EVALUATE IMPLEMENT 
THINK CREATE
Equipped with a continuum 
process to be always on 
EVALUATE IMPLEMENT 
THINK CREATE
Equipped with a continuum 
process to be always on 
EVALUATE IMPLEMENT 
THINK CREATE
Ready, set, continuum! 
Efficient 
TARGETING, SEGMENTATION, ROI 
Real-time 
FLEXIBLE, OPTIMALISATION, ADAPTATION 
Instant 
DEPLOYMENT, REPORTING
TURN YOUR CHALLENGE 
INTO ACTION 
with our MTNGX
MTNGX 
Tell me where to start
MTNGX 
Plan a MTNGX
MTNGX 
PREPARATION 
Preliminary questions 
ACTION 
Co-creation session 
RECOMMENDATION 
Analyses and advice
MTNGX 
Co-creation session 
HI2BUY 
GRID 
MARKETING 
CALENDAR 
SESSION 
INSIGHTS 
NEXT 
STEPS 
H I 
BUY
Say Hi2Buy
and start your 
converting 
conversations 
today
ADPNDX.com
ADPNDX Hi2Buy method

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ADPNDX Hi2Buy method

  • 1. Say Hi2Buy and turn your likes into profit
  • 2. ADPNDX® is all about converting conversations Remote ADPNDX® hub for converting conversations Compatible with any brand With conversion guarantee for every audience type Powered with the ADPNDX® continuum processor to be always on Works with ADPNDX® conversion leveling Lateral thinking capabilities included Standard with multi-disciplined skills Featured with MTNGX® co-creation functionality
  • 3. Hi2Buy storyselling TURN YOUR AUDIENCE INTO CUSTOMERS Differentiating professionals TURN YOUR BRANDING INTO (BETTER) PERFORMANCE Continuum methodology TURN YOUR CAMPAIGN INTO ALWAYS ON Plan MTNGX TURN YOUR CHALLENGE INTO ACTION
  • 4. TURN YOUR AUDIENCE INTO CUSTOMERS with our Hi2Buy storyselling approach
  • 5. Conversation as a goal conversation conversion proving brand awareness and engagement
  • 6. Conversation as a means conversation conversion proving brand awareness and engagement € proving the main KPI for your brand performance
  • 7. Say Hi, to our Hi2Buy storyselling approach conversation conversion proving brand awareness and engagement € proving the main KPI for your brand performance
  • 8. So, Hi2Buy storyselling is the new telling
  • 9. Taking into account specific conversion levels for each audience
  • 10. sales activation ACQUISITION CROSS-SELLING UPSELLING MEMBER-GETS-MEMBER REPEAT BUY LOYALTY LEAD GENERATION COMMUNITY BUILDING FREE OFFER / DOWNLOAD CONTEXTUAL PRODUCT / SERVICE INTEREST – PULL FANBASE BUILDING MOUTH-TO-MOUTH ATTENTION / REACH - PUSH EXPOSURE engagement reach
  • 11. Turning your brand performance into profitable growth
  • 12. TURN YOUR BRANDING INTO (BETTER) PERFORMANCE with our differentiating professionals
  • 14. JEF PELKMANS CO-FOUNDER ERIK SAELENS CO-FOUNDER ELISE DEMUYNCK THE REAL BOSS YOU AS YOUR BRAND ALEC VAN NOTEN CO-FOUNDER JORIS MOOLENAAR CO-FOUNDER
  • 15. JEF PELKMANS CO-FOUNDER ERIK SAELENS CO-FOUNDER ELISE DEMUYNCK THE REAL BOSS YOU AS YOUR BRAND ALEC VAN NOTEN CO-FOUNDER JORIS MOOLENAAR CO-FOUNDER CREATIVITY STRATEGY OPERATIONS CREATIVITY STRATEGY OPERATIONS CREATIVITY STRATEGY OPERATIONS CREATIVITY STRATEGY OPERATIONS CREATIVITY STRATEGY OPERATIONS CREATIVITY STRATEGY OPERATIONS MULTI DISCIPLINARY TEAM
  • 16. JEF PELKMANS CO-FOUNDER ERIK SAELENS CO-FOUNDER ELISE DEMUYNCK THE REAL BOSS YOU AS YOUR BRAND ALEC VAN NOTEN CO-FOUNDER JORIS MOOLENAAR CO-FOUNDER LATERAL THINKING POWER
  • 17. JEF PELKMANS CO-FOUNDER ERIK SAELENS CO-FOUNDER ELISE DEMUYNCK THE REAL BOSS YOU AS YOUR BRAND ALEC VAN NOTEN CO-FOUNDER JORIS MOOLENAAR CO-FOUNDER CO-CREATION APPROACH
  • 18. Multi-disciplinary team Lateral thinking power Co-creation approach
  • 19. TURN YOUR CAMPAIGN INTO ALWAYS ON with our continuum methodology
  • 20. Excuse me, what do you mean with continuum?
  • 21. The digital marketing era is about online branding campaigns The now marketing era is about always on branding
  • 22. So, our basics are continuums Where other branding campaigns stop, we take it to the ‘always on’ level
  • 23. Starting with our Hi2Buy grid to define our conversion assets BRANDING CHALLENGE MESSAGING PROPOSITION CONTACT MAPPING DESIRED BEHAVIOUR CONVERSATION LEVEL CONVERSION LEVEL Hi Buy
  • 24. Using our method to maximize our performance UPSIZING ONLINE TARGET GROUPS TRIGGERING ENGAGEMENT CONVERTING INTO PROFIT NURTURE FOR GROWTH
  • 25. Equipped with a continuum process to be always on EVALUATE IMPLEMENT THINK CREATE
  • 26. Equipped with a continuum process to be always on EVALUATE IMPLEMENT THINK CREATE
  • 27. Equipped with a continuum process to be always on EVALUATE IMPLEMENT THINK CREATE
  • 28. Equipped with a continuum process to be always on EVALUATE IMPLEMENT THINK CREATE
  • 29. Equipped with a continuum process to be always on EVALUATE IMPLEMENT THINK CREATE
  • 30. Ready, set, continuum! Efficient TARGETING, SEGMENTATION, ROI Real-time FLEXIBLE, OPTIMALISATION, ADAPTATION Instant DEPLOYMENT, REPORTING
  • 31. TURN YOUR CHALLENGE INTO ACTION with our MTNGX
  • 32. MTNGX Tell me where to start
  • 33. MTNGX Plan a MTNGX
  • 34. MTNGX PREPARATION Preliminary questions ACTION Co-creation session RECOMMENDATION Analyses and advice
  • 35. MTNGX Co-creation session HI2BUY GRID MARKETING CALENDAR SESSION INSIGHTS NEXT STEPS H I BUY
  • 37. and start your converting conversations today
  • 38.