The document provides guidance on creating listicles for research projects. It recommends that listicles give a concise, structured explanation of research topics and be interesting, relevant, and unique by digging deeper than general topics. Examples of data sources that can be used for listicles are provided, such as Statista, Pew Research Reports, and Business Source Complete database. Copyright and fair use of images is also discussed, along with finding media with Creative Commons licenses.

1. GAD 250: Listicles
Ben Richards, Business & Communication Librarian
216-687-2291 b.c.richards@csuohio.edu RT110B
Walking hours in Business building BU 420: Wednesday 10am-11:30am,
Thursday 4pm-5:30pm

2. Research guide
All resources discussed are in the research guide:
http://researchguides.csuohio.edu/c.php?g=561747
Make an appointment!
Library PIN: You need PIN to access resources from off-campus
https://scholar.csuohio.edu/patroninfo~S0

3. Listicles
• Listicles give a concise, structured explanation of your research
• Should be interesting, relevant, and unique! Try and dig deeper:
Instead of “5 Ways Technology Has Changed Our Lives”, think: “5
Ways Smartphones Have Changed The Way People Shop”
• Be research/evidence/data based: Approach a general topic and then
write your listicle based on what you learn.
https://www.bustle.com/articles/134854-8-tips-for-writing-a-listicle-
that-will-get-published

4. Statista = Data
• Statista collects data from other sources and packages them into nice
statistical charts.

5. Statista Search using keywords
Browse headings
Download the
spreadsheet data
if you want
Always identify the
source of the
data…Statista is
rarely the actual
source.

6. Other research reports – some free sources
Pew Research Reports and Gallup Reports are based
on public polling.
Nielsen is market research on a wide variety of
topics, media channels, and demographics. You must
sign up to download Nielsen reports.

7. Google searching
• Use .pdf in your search to find reports (verify who the source is)
VS

8. Business Source Complete
• Find scholarly and professional publications in Business-orientated
database

9. Business Source Complete
Combine terms with AND to narrow
results
Use OR to search for either one or
the other term in a box together

10. Business Source Complete
Add to folder and Sign in to ebsco
to save articles between sessions
(useful for managing references)
Link to Permalink
URL from listicle.
Source information
(date published,
publication, etc.)
PDF, HTML Full
text, or Full Text
Finder to access
article

11. Business Source Complete
You can specify you only
want scholarly
publications
Make sure your articles
are up to date.
You can specify you want
trade publications
(industry publications) or
other source types as well

12. Images
It’s important to think about copyright when using any images for class
assignments.

13. Copyright
• Whenever someone creates something like a picture, film, or text, it is
protected by copyright.
• Using portions of someone else’s work for academic and
transformative purposes is generally seen as “Fair Use”, a component
of copyright law in the United States.
• So when I use a short clip of a TV show looped as commentary on
how I’m feeling about my school work, I’m at very low risk for any
consequences (but I should still cite the source)
(reactiongifs.com)

14. Creative Commons
• You can use Creative Commons licensed media.
• Creative Commons licenses are assigned by the creator of content.
They tell you what they will allow and not allow people to do with
their work.
• They tell 4 things:
• Are you able to use for commercial purposes
• Are you able to adapt, edit, or remix the original work
• Do you have to share the new work with the same license?
• Must you give attribution

15. Creative Commons
Specify what you want to
look for
Search here
Specify what parts
of the license apply

16. Creative Commons
Look out for these symbols! They indicate the license of the media content. If there is no
creative commons license, you have to make a decision based on if you think your use is fair.
Always hyperlink and give attribution for images, data, and any other sources in your listicle.