This document introduces the co-founders and team of a creative agency. It summarizes their backgrounds and experience working at Lowe Lintas, and lists some of the clients and work they have done. They have a team of 40 people who have worked on campaigns for brands like Unilever, Tata, Sony, and Future Brands' fashion labels. Examples of their creative work include videos, print ads, and retail displays for clients like Gionee mobiles and Wild Water beverages.

2. HARPAL SINGH (HEAD OF ART)
ROHAN TANDON (HEAD OF SERVICING)
ANAND SUSPI (HEAD OF COPY)
MEET THE CO-FOUNDERS

3. • We are 3 years old and extremely low profile
• We have a unique system of ATL / BTL, Retail
& Digital under one roof
• We handle some pretty big & prestigious clients
• We have a team of 40 bright & sincere people,
some of them handpicked from the big network
agencies
IN A NUTSHELL

4. Significant time at Lowe Lintas.
Anand Suspi: 20 years of work experience (11 years at Lowe)
Harpal Singh: 20 years of work experience (5 years at Lowe)
Rohan Tandon: 14 years of work experience (5 years at Lowe)
OUR PAST

5. Anand Suspi
Co - Founder
& Head Copy
Over 20 years in advertising out of which nearly 11 years with Lowe.
Headed Creative for Lowe Delhi from Oct 2007 – Aug 2010.
Other than Lowe, has worked with DDB Mudra, Rediff, Grey & Hakuhodo.
Clients he has worked on include: Unilever, Tata Group, Sony, Maruti Suzuki, Nestle,
Dabur, Toshiba, Daikin, Indian Oil, USAID, Micromax, Hindustan Times, Havells etc.

6. Harpal Singh
Co - Founder
& Head Art
Over 18 years in advertising across TBWA, Grey Worldwide and Lowe
Lintas.
His experience involves brands like LG, Sony, Samsung, Parker, Pernod
Ricard, Maruti Suzuki, Fever FM, Pedigree, Hindustan Times, Micromax
etc.
Has a very good understanding of brands and consumers. Has led large-
sized teams and managed clients efficiently.

7. Rohan Tandon
Co - Founder
& Head Account Management
Over 14 years of advertising experience, largely with Lowe Lintas.
Has delivered many talked-about campaigns on LG Electronics,
Havells, Maruti Suzuki, Toshiba, Nestle, Expedia.co.in, Parker Pens
etc.
Worked as Brand Head with Indian Express for 2 years.

8. Allan Saugat
Vice - President
• Over 13 Years in mainstream advertising with Leading agencies like Lowe,
JWT, ADK Fortune(sister concern of JWT) & Rediffusion
• Clients worked on : ITC Wills Lifestyle, Dabur, Hero, VLCC, Mankind
Pharma, Ghari Detergent, Videocon, Experion Developers, Central Park
etc
• Spearheaded new business functions at ADK Fortune and Rediffusion

9. OUR EXPERIENCE WITH BRANDS

10. FILMS

11. https://www.youtube.com/watch?v=fow5HBCg_gw https://www.youtube.com/watch?v=6CuAdaXp33w https://www.youtube.com/watch?v=6CuAdaXp33w https://www.youtube.com/watch?v=JyTV8LHl6I8

12. THE SEXIEST PHONE IN THE WORLD
THE INCREDIBLE CAMERA PHONE
https://www.youtube.com/watch?v=9UAXoDtlggQ
THE SLIMMEST PHONE IN THE WORLD
https://www.youtube.com/watch?v=mhF94UY5vDc
BRAND CAMPAIGN
https://www.youtube.com/watch?v=voC6-6i4Q-I
https://www.youtube.com/watch?v=DqhjExlrYsc

13. PRINT / OUTDOOR / POS

18. FUTURE BRANDS PVT. LTD.
We handle the creative mandate for 4 of their fashion labels.
John Miller, Bare, Navras & Morpankh.
These are largely Autumn-Winter / Spring-Summer & EOSS
campaigns.
(We obviously do a lot of print shoots for these brands.)

19. Brief: Highlighting Spring Summer 2016 collection.
Deliverables included print, digital videos, SNS posts, outdoor and a calendar.
Creative Approach: JM’s Good Looking Rascal is an
established property, known for his different take on the rules and mannerism
which govern the corporate world. This campaign was all about
his take on modern-day acronyms.
Idea: A Dictionary by GLR

21. Digital Films
https://www.youtube.com/watch?v=x-UBiiQ-A98&feature=youtu.be

22. John Miller’s Calendar
Challenge: Design a calendar for year 2016 which doesn’t go
in a dustbin after the year ends.

23. Calendar as coasters

24. Idea
Good Looking Rascal has created his own calendar dictionary for
abbreviations like FYI – Flaunt Your Individuality, ROI – Return On
Ingenuity, R&D, NDA etc. People have to define it in a most witty way
How It Worked
It was a crowd sourced calendar dictionary contest running for two
weeks, wherein each day people were asked to define one abbreviation
in the quirkiest way. The most witty entry each day was gratified.
Activity period was 12 days.
As a second leg to campaign, some witty entries were posted on a
microsite which allowed users to download the customised calendar
dictionary coasters
Hashtag: #GLRDictionary
Promotion:
Facebook – Boosted Posts
Digital Launch of Coasters

25. Total Contest Unique Entries:
772
More than 2 lac people
reached from entire
campaign
More than 60k engagement
from entire activity
1.5k + fans added and 50+
followers added

26. Build Up Posts
Contest Posts

27. Future Group - Other Brands

31. A FOOTWEAR & CLOTHING BRAND

34. Packaging designs

35. Flip Flop Diwali Collection Designs

36. WILD WATER
Wild Water has 2 brands:
Wild Vitamin Water which is about goodness.
Wild Vitamin Sparkle which is a mild fizzy drink.
We handle all their creative work including
packaging design and social media.

41. WILD WATER

43. WILD WATER

47. https://www.youtube.com/watch?v=fpHhy2W49mg

49. A SPECIALISED DIVISION
- RETAIL DESIGN & EXECUTION

50. GAMUT OF THINGS WE DOGAMUT OF THINGS WE DO

51. GIONEE MOBILES

52. Mall Kiosk Design

53. Visual Merchandising

54. Experience Van Design

55. Sunburn Goa - Experience Stall

56. India Gadget Expo Stall

57. Space Designing for Events and
Stores

58. Table TopLit Standee

59. Airport Kiosk Promo Kiosk SIS

60. OTHER WORK

61. WILD WATER packaging

62. Lit display As seen from outside the store Inside the store

63. Modern Trade
Modular island design. Can be
expanded or reduced.
Counter-top display
unit

64. Packaging Design

65. Packaging Design

66. Product Dispenser

67. Etios Cross - Island display for malls & airports

68. STUD – Product staking unit

69. Video links to the films
Gionee Playlist
https://www.youtube.com/playlist?list=PLJnD8T07MPsk6dFLezvZK3oVcWChrJJcg
Gionee Digital Videos
https://www.youtube.com/playlist?list=PLJnD8T07MPsn1UCKM2shB8FGIxYYuKLy8
Suthol 2014 TVC
https://youtu.be/qTXAAdcXkFQ
Suthol 2016 TVC
https://youtu.be/V6FmOifrH0U
Boroline Moon
https://youtu.be/sYCmPQdfJBo
Boroline Vidya Balan
https://youtu.be/uvr3ix0x5xA
John Miller Digital Videos
https://youtu.be/x-UBiiQ-A98

70. THANK YOU