Green University of Bangladesh conducted research on brand awareness and future strategies. They surveyed 48 people in Dhaka on their familiarity with and perceptions of Green University. The research found varying levels of awareness, with 28% neutral and 49% having positive awareness. It concluded awareness could be increased through improved advertising and new courses. It recommended Green University conduct further research and increase creative advertising, courses, and faculty to boost positive brand awareness.

1. GREEN UNIVERSITY OF BANGLADESH
An
Assignment
On
‘Brand Awareness and Future Strategy of Green University of Bangladesh’
Course Title: Marketing Research
Submitted to: Submitted by:
Mr. S M Feroj Mahmood Nuruzzaman (110106030)
Lecturer Md. Shahab Uddin (110106024)
Green University of Bangladesh Monalisa (120106052)
Samima Akther (110206007)
Rokshana Mira (110306014)
Date of Submission:
April 05, 2014

2. i
PREFACE
Thanks to our honorable teacher Mr. S M Feroj Mahmood to give us this
opportunity to work on the assignment titled ‘Brand Awareness and Future
Strategy of Green University of Bangladesh’. While working on the assignment we
have gathered much valuable knowledge which will be surely helpful for our
further future. By preparing this assignment now we know much more about the
thinking of mass people about Green University of Bangladesh. We hope this will
be helpful for our marketing research further.

3. ii
TABLE OF CONTENT
Research Article 1
Abstract 1
Introduction 1
Objectives of the Study 1
Primary Objectives 1
Secondary Objectives 1
Research Methodology 1
Research Design 1
Sampling 1
Sample Technique 1
Sample Size 2
Method of Data Collection 2
Analytical tool 2-3
Limitations 3
Scope of the Study 3-8
Key Findings 8-9
Conclusion 9
Recommendations 9
References 10

4. 1
Research Article
Brand Awareness and Future Strategy of Green University of Bangladesh: A Theoretical
Investigation
Abstract
Green University of Bangladesh is one of the most potential and fast growing Private University
in Bangladesh. It was founded in 2003 under the Private University Act 1992 with a vision to
create a global higher education center of excellence. The Decision Makers yet to know how is
the Brand Awareness of Green University of Bangladesh. We have understood the necessity of
the research about the Brand Awareness of the Green University of Bangladesh.
1. Introduction
Green University of Bangladesh is introducing world class study group. The university is not well
introduced to the mass people. That is why the brand awareness is less. The brand awareness
would be high if they conducted such research for brand awareness and take necessary steps to
increase brand awareness. We have chosen to conduct a Descriptive Research on the Brand
Awareness of Green University and the Future Strategies.
2. Objectives of the Study
Primary Objective:
Brand Awareness and Future Strategy of Green University of Bangladesh.
Secondary Objectives:
 Mass people are aware about Green University of Bangladesh.
 How familiar the Green University of Bangladesh to the mass people.
 There is a positive brand awareness of the Green University of Bangladesh.
3. Research Methodology
The methodology used to analyze the project is mainly based on survey method and this
survey was conducted through Questionnaires and it also include direct contact with grocery
retailer, convenience store, eating and drinking and consumer. For survey sample size was taken
from different location of Dhaka City.
3.1. Research Design
We have chosen the Descriptive Research design for the study.
3.2. Sampling
We have to select samples from the mass population as sampling is necessary for a
survey.
3.3. Sample Technique
We have used Simple Random Sampling as sample technique.

5. 2
3.4. Sample Size
48 People in different sectors.
3.5. Method of Data Collection
Primary Method: We have used Primary Data Collection Method to collect data.
3.6. Analytical Tool
Questionnaire:
We have used Questionnaire as the analytical tool. The Questionnaire model is given
below:
Name: …………………………………………………………….. Gender: Male/Female/Others
Profession: …………………………………………………….. Age: ……………………………………..
---------------------------------------------------------------------------------------------------------------------
Assessment Scale: 1= strongly disagree 2= Disagree 3= Neutral 4= Agree 5= Strongly Agree
1. You are familiar with Green University of Bangladesh. 1 2 3 4 5
2. Green University of Bangladesh is one of the top 10 universities in
Bangladesh.
1 2 3 4 5
3. When you think about any private university of Bangladesh the name of
Green University of Bangladesh comes at first.
1 2 3 4 5
4. You prefer to get admission at Green University of Bangladesh. 1 2 3 4 5
5. Green University of Bangladesh has demand in corporate level. 1 2 3 4 5
6. Green University of Bangladesh graduates are strongly capable to fulfill
the requirements of corporate world.
1 2 3 4 5
7. Green University of Bangladesh should collaborate with different
corporate house to create positive image.
1 2 3 4 5
8. Green University of Bangladesh is creating positive brand awareness
with their advertisement.
1 2 3 4 5
9. High profile faculties are increasing the brand awareness of Green 1 2 3 4 5

6. 3
University of Bangladesh.
10. You are likely to recommend Green University of Bangladesh to
someone else.
1 2 3 4 5
Suggestion (If any):
……………………………………………………………………………………………………………………………………………………
4. Limitations
a) Mass people are not interested to answer questionnaires.
b) Sometimes gives the wrong data deliberately.
c) Sometimes they do not understand the questionnaire.
5. Scope of the Study
We conducted our study in the whole Dhaka city. There were peoples of several areas
and several sectors.
Result Analysis
Findings
For the statement ‘You are familiar with Green University of Bangladesh’ shows that 16%
StronglyDisagree,22%Disagree,26% Neutral,20% Agree and16% StronglyAgree fromthe total
respondent.
16%
22%
26%
20%
16%
You are familiar with Green University of
Bangladesh
Strongly Disagree Disagree Neutral Agree Strongly Agree

7. 4
Result Analysis
Findings
For the statement ‘Green University of Bangladesh is one of the top 10 universities in
Bangladesh ’showsthat16% StronglyDisagree,22% Disagree,26% Neutral, 20% Agree and 16%
Strongly Agree from the total respondent.
Result Analysis
Findings
For the statement ‘When you think about any private university of Bangladesh the name of
GreenUniversityof Bangladeshcomesatfirst’showsthat19% StronglyDisagree, 35% Disagree,
21% Neutral, 21% Agree and 4% Strongly Agree from the total respondent.
16%
22%
26%
20%
16%
Green University of Bangladesh is one of the top 10
universities in Bangladesh
Strongly Disagree Disagree Neutral Agree Strongly Agree
19%
35%21%
21%
4%
When you think about any private university of
Bangladesh the name of Green University of Bangladesh
comes at first
Strongly Disagree Disagree Neutral Agree Strongly Agree

8. 5
Result Analysis
Findings
For the statement ‘You prefer to get admission at Green University of Bangladesh’ shows that
2% StronglyDisagree, 21% Disagree, 25% Neutral, 42% Agree and 10% Strongly Agree from the
total respondent.
Result Analysis
Findings
For the statement ‘GreenUniversity of Bangladesh has demand in corporate level’ shows that
4% Strongly Disagree, 13% Disagree, 48% Neutral, 27% Agree and 8% Strongly Agree from the
total respondent.
2%
21%
25%
42%
10%
You prefer to get admission at Green Universityof
Bangladesh
Strongly Disagree Disagree Neutral Agree Strongly Agree
4%
13%
48%
27%
8%
Green University of Bangladesh has demand in
corporate level
Strongly Disagree Disagree Neutral Agree Strongly Agree

9. 6
Result Analysis
Findings
For the statement ‘GreenUniversityof Bangladeshgraduates are strongly capable to fulfill the
requirementsof corporate world’showsthat13% StronglyDisagree, 8% Disagree, 33% Neutral,
38% Agree and 8% Strongly Agree from the total respondent.
Result Analysis
Findings
For the statement ‘GreenUniversityof Bangladeshshouldcollaborate with different corporate
house to create positive image’ shows that 2% Strongly Disagree, 6% Disagree, 25% Neutral,
46% Agree and 21% Strongly Agree from the total respondent.
13% 8%
33%
38%
8%
Green University of Bangladesh graduates are strongly
capable to fulfill the requirements of corporate world
Strongly Disagree Disagree Neutral Agree Strongly Agree
2% 6%
25%
46%
21%
Green University of Bangladesh should collaborate with
different corporate house to create positive image
Strongly Disagree Disagree Neutral Agree Strongly Agree

10. 7
Result Analysis
Findings
For the statement ‘Green University of Bangladesh is creating positive brand awareness with
their advertisement’ shows that 4% Strongly Disagree, 2% Disagree, 11% Neutral, 50% Agree
and 33% Strongly Agree from the total respondent.
Result Analysis
Findings
For the statement ‘Highprofile facultiesare increasingthe brandawarenessof GreenUniversity
of Bangladesh’showsthat2%StronglyDisagree, 6% Disagree, 33% Neutral, 44% Agree and 15%
Strongly Agree from the total respondent.
4% 2%
11%
50%
33%
Green University of Bangladesh is creating positive
brand awareness with their advertisement
Strongly Disagree Disagree Neutral Agree Strongly Agree
2% 6%
33%
44%
15%
High profile faculties are increasing the brand awareness
of Green University of Bangladesh
Strongly Disagree Disagree Neutral Agree Strongly Agree

11. 8
Result Analysis
Findings
For the statement ‘You are likely to recommend Green University of Bangladesh to someone
else’showsthat2% StronglyDisagree, 10% Disagree, 33% Neutral, 43% Agree and 12% Strongly
Agree from the total respondent.
6. Key Findings
a) Overall Strongly Disagree 8%, Disagree 14.5%, Neutral 28.1%, Agree 35.1% and
Strongly Agree 14.3%.
2%
10%
33%
43%
12%
You are likely to recommend Green University of
Bangladesh to someone else
Strongly Disagree Disagree Neutral Agree Strongly Agree
8%
15%
28%
35%
14%
Overall Brand Awareness
Strongly Disagree Disagree Neutral Agree Strongly Agree

12. 9
b) Overall Result of the Brand Awareness Level of Green University of Bangladesh: No
Awareness 22.5%, Neutral 28.1% and Aware 49.4%.
c) The overall brand awareness is high as the result shows. But some respondents
suggest to increase creative and catching advertisements to spread out the name of
Green University of Bangladesh.
d) Some respondents suggest to open some courses like Agriculture, Environmental
Science, Journalism and Mass Communications.
e) Some respondents suggest to decrease the Tuition Fees and other Course Fees.
7. Conclusions
The aim of the study was to determine the brand awareness level of mass people about
Green University of Bangladesh. The result shows that the awareness level is varied
upon the questions. 28% of the total respondents did not show any types of brand
awareness as they were neutral. Overall 49% of the total respondents have the Positive
Brand Awareness about the Green University of Bangladesh. There was no biasness
conducting the research. So the result is raw as it is the primary research.
8. Recommendations
Green University of Bangladesh may conduct further research on their marketing
strategy.
They needed to increase creative and eye and mind catching advertisements to increase
the brand awareness more.
They needed to increase more courses and faculties to create positive brand
awareness.
23%
28%
49%
Overall Brand Awareness of Green University
No Awareness Neutral Aware

13. 10
9. Reference
www.visualsoftindia.com/journal.html
http://en.wikipedia.org/wiki/Brand_awareness
http://marketing-bulletin.massey.ac.nz/V14/MB_V14_A2_Macdonald.pdf
http://www.slideshare.net/ggpnswativerma/project-report-on-brand-awareness-n-
pre
http://www.researchrockstar.com/responsible-for-brand-awareness-research-i-feel-
your-pain/

14. How aware you are about Green University of Bangladesh 2014
11
Name:…………………………………………………………….. Gender:Male/Female/Others
Profession:…………………………………………………….. Age:……………………………………..
------------------------------------------------------------------------------------------------------------------------------------------
AssessmentScale: 1= strongly disagree 2= Disagree 3= Neutral 4= Agree 5= Strongly Agree
1. You are familiar with Green University of Bangladesh. 1 2 3 4 5
2. Green University of Bangladesh is one of the top 10 universities in
Bangladesh.
1 2 3 4 5
3. When you think about any private university of Bangladesh the name of
Green University of Bangladesh comes at first.
1 2 3 4 5
4. You prefer to get admission at Green University of Bangladesh. 1 2 3 4 5
5. Green University of Bangladesh has demand in corporate level. 1 2 3 4 5
6. Green University of Bangladesh graduates are strongly capable to fulfill
the requirements of corporate world.
1 2 3 4 5
7. Green University of Bangladesh should collaborate with different
corporate house to create positive image.
1 2 3 4 5
8. Green University of Bangladesh is creating positive brand awareness
with their advertisement.
1 2 3 4 5
9. High profile faculties are increasing the brand awareness of Green
University of Bangladesh.
1 2 3 4 5
10. You are likely to recommend Green University of Bangladesh to
someone else.
1 2 3 4 5
Suggestion(If any):
…………………………………………………………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………………………………………