This document summarizes a marketing survey conducted with current MBA aspirants to understand factors influencing their selection of an MBA program and specialization. Primary data was collected through an online questionnaire distributed on social media to 16 respondents. Key findings indicated that 80% of respondents preferred an MBA after graduation, with placement opportunities, fees, and college reputation being top factors in program selection. Most respondents planned to pursue a core PGDM program and were aware of sectoral programs, with banking and finance being most popular. The majority intended to take a bank loan to fund their education.

1. Marketing Survey
Of Potential MBA Students
Ashish Dhingra
14IN610

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Problem Development:
In this project they study the mindset of current MBA aspirants while selection of a MBA
college. For this they have used online questionnaire to get responses from random
people. From their response they draw conclusion, how these will affect selection process
of selecting a MBA institute and specialization.
Methodology
 Primary Vs secondary: Primary research is conducted for the first time, involving the
collection of data for the purpose of a particular project. Secondary data is second-hand data,
collected for someone else’s purpose. In this data used is Primary data. They have choose
primary data (Person to person we ask them to fill questionnaire).
 Descriptive: We focus on accurately describing the variables considered. It uses
quantitative method, particularly questionnaire surveys (online or offline), for
example in consumer profile studies, product usage studies, price surveys, attitude
surveys, sales analysis and media research. They asked people to fill
questionnaire
 Qualitative: These Techniques are typically used at preliminary stages of a
research project to identify the basic factors affecting the management problem.
The most common forms of qualitative research are discussion groups and in depth
interviews. To understand the particular view of students.
 Target Audience: Aspirants for MBA/PGDM.
 Sampling: For this we have considered Non-random sampling.
Sampling: Where the population elements are accorded a number and a sample is
selected by generating random numbers, which correspond to the individual population
elements.
How it has been done: They circulated questionnaire on social media in a group
(current aspirants for MBA)
Data Analysis:
 Educational Background:

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Education Background
 What encourages them for Management studies:
 Work Experience ?
 Have You Planned for ?

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 Have you heard about PGDM-Sectoral course?
 Have you heard any of these PGDM-Sectoral courses?
 Factors you would consider while selecting MBA College

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 What will be your source of funding?
Findings:
 80% of the people prefer MBA after graduation.
 Now a day’s only 35% of people like Tradeoff. (Job or further
studies).
 80% of students encouraging factor for Management mainly their
own wish and family.

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 57% of the people make earlier preference PGDM-Core.
 There is a huge impact of Collage reputation, Fee structure,
Placements.
 While selecting Sectoral Banking and finance is the favorable
choice.
 For payment of fee, 73% of students look for Bank Loan facility.
Limitations:
 Limitation of sample size. We have used 16 people.
 Time constraint, subject to this type of market surveys time plays
an important role.
 Bound to one sample (we only choose current MBA aspirants
from our links and further from there links).
 In data analysis we don’t use the analytical tool of cross
tabulation.
 Comparison of data on different aspects is not possible due to
small sample size.
Conclusion:
 For admission students look for Institute Placements, fee
structure and their reputation.
 Students prefer bank loan, college try to tie up with some
banks, so they avail easy loan facility.
 There is already a mindset of a student before joining about
specialization they want to pursue.
 People know about sectoral courses, but they don’t want to join.
College should promote their course.
 College should also stress on social media promotions.

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References:
 Google docs.
 Random People for filling up form/Social Media.
 For designing report Microsoft excel/word.
Questionnaire:
Name:
Email:
Educational Background:
 Graduation,
 Post graduation
 Other
What encourage you to, be interested in Management Studies?:
 Friends
 Peers
 Own decision
 Social Media
 Other
Work Experience:
 Yes
 No
Your Target College Or Institution:
Specialization you want to Opt:
Have You Planned for ?
 PGDM-Core
 PGDM-Sectoral
Have you heard about PGDM-Sectoral course?:
 Yes
 No
Have you heard any of these PGDM-Sectoral courses?:
 Insurance And Risk Management
 Retail
 Banking and Finance
 Fashion And Design

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 Sustainable Development
 Analytics
 Other
Factors you would consider while selecting MBA College:
 Location
 College Reputation
 Faculty Research
 Globle Exposure
 Fee Structure
 Admission Curriculum Delivery System
 Infrastructure (Physical &Academic)
 Course Structure
 Placement (Domestic & International)
 Exchange Program (Abroad)
 Exchange Program (Abroad)
What will be your source of funding?:
 Bank Loan
 Savings
 Other
If PGDM-Core why?
If PGDM-Sectoral why?
Responses
8/18/2014 8:41:06 anjuman dhuria sagar.dhuria@gmail.com Graduation
8/20/2014
14:36:30 Sunny Sunnymalik603@gmail.com Graduation
8/20/2014
23:53:55 Suresh raina Suresh.raina@gmail.com Other
8/20/2014
23:57:59 Boss cskppl@gmail.com Graduation
8/21/2014 1:49:19 Visakh issac ninan Visakh_issac@yahoo.co.in
Post
Graduation
8/21/2014 7:36:54 arjun nainwal arjun008@gmail.com Graduation
8/21/2014
12:13:26 Rajat bansal brajat24@gmail.com Graduation
8/21/2014
12:40:07 Ajay Grover groverajay0@gmail.com Graduation
8/21/2014
12:52:33 Vishwas Sachdeva vishwassachdeva3028@gmail.com Graduation

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8/21/2014
12:57:10 himanshu sachdeva sachdevahimanshu8076@gmail.com Graduation
8/21/2014
13:03:20 Hitesh Jain hiteshjain031@gmail.com Graduation
8/23/2014 0:55:17
NIDHI
SRIVASTAVA srinidhi0892@gmail.com Graduation
8/25/2014 1:03:25 priyanka priyankams.bhu41@yahoo.com Graduation
8/26/2014 5:29:19 ekta goyal ekta182@gmail.com Graduation