This document will contain the project report of the study titled "Students behaviour while choosing a B-school". The project report shows the result of the research findings and questionnaire. regarding the project.

1. A PROJECT REPORT ON
A STUDY ON
STUDENTS BEHAVIOUR WHILE CHOOSING A B-SCHOOL
Submitted
In partial fulfilment of
POST GRADUATE DIPLOMA IN MANAGEMENT
2016-18
Submitted To Submitted By
PROF K.V. LAKSHMAN CH. NIKHIL SRINIVAS GUPTA
T-12025

2. A PROJECT REPORT ON
A STUDY ON
STUDENTS BEHAVIOUR WHILE CHOOSING A B-SCHOOL
Submitted
In partial fulfilment of
POST GRADUATE DIPLOMA IN MANAGEMENT
2016-18
Name of the faculty guide Dean
PROF K.V. LAKSHMAN Dr SABYASACHI RATH

3. DECLARATION
I CH. NIKHIL SRIINIVAS GUPTA Regd No: T-12025 hereby declare that this project
“A STUDY ON STUDENTS BEHAVIOUR WHILE CHOOSING A B-SCHOOL” is an
original work carried out by me under the guidance of PROF K.V. LAKSHMAN. The
report submitted by me is a bonafide work carried by me of my own efforts and it has
not been submitted to any other institute/ university/Conference or published any
time before.
Date:
Place: Hyderabad CH.NIKHIL SRINIVAS GUPTA
T-12025

4. FACULTY GUIDE CERTIFICATE
I Prof. PROF K.V.LAKSHMAN certify that CH.NIKHIL SRINIVAS GUPTA has
carried out “A STUDY ON STUDENTS BEHAVIOUR WHILE CHOOSING A B-
SCHOOL” as course project in the partial fulfilment for the award Of Post Graduate
Diploma in Management from Vishwa Vishwani Institute of Systems &
Management, Hyderabad. Further, I hereby declare that the report submitted by
him here with is genuine to the best of my knowledge and is acceptable
Date: Signature of Faculty Guide
Place: Hyderabad (PROF K.V. LAKSHMAN)

5. ACKNOWLEDGEMENT
It is a great sense of satisfaction and a matter of privilege to me to complete this
project a part of course.
I sincerely record my appreciation to all, who have contributed in preparing this
report with crucial evaluation and suggestions.
I take this opportunity to thank our Dean, Dr SABYASACHI RATH, for providing me
a chance to carry out this project.
I am very much grateful to my Faculty Guide, PROF K.V. LAKSHMAN, for his
valuable guidance provided to me in the completion of this project.
I am thankful to all the respondents who gave the required inputs for this study.
I am thankful to my family and friends for their moral support throughout the
completion of this project report.
Lastly I am thankful to my college, VVISM, Hyderabad that provided me this
opportunity.
CH.NIKHILSRINIVAS GUPTA
T-12025

6. INTRODUCTION
The decision of enrolment into a B-School has been a critical decision in a student’s
life. The trend prevailing these days is that after Graduation a student will be having
high aspirations in doing a Post-Graduation course from a B-School. The college
enrolment decision has become increasingly complex during the last 30 years, as
higher education has transformed in many ways. The entry of different B-Schools
into the education sector has made this decision a further more difficult one. The
various factors which are to be taken into account for analysing and to get a better
decision in choosing a B-School are being covered in this study. In today’s world
Management studies has become the pioneer of all the Post-Graduation courses in
India this study will bring out the places where a b-school can develop and can
become more attractive to students.
NEED FOR THE STUDY
This study will analyse the various reasons which a student will take into account
before choosing the B-School for a Post-Graduate management program. As the
decision of choosing the B-School will play a major role in framing one’s career,
knowing what makes the basis for the decision should be considered. This study
helps in finding out what factors play an important role in choosing the B-School.
This study should be done to know the factors which need to be focused by the B-
School administration in order to be more promising and attractive.

7. OBJECTIVES
1. To know all the factors influencing student’s behaviour while choosing a B-
School.
2. To know which factors play the bigger role in the students decision while
choosing B-School.
3. To know various expectations of the students about the college.
4. To know whether the facilities provided by the college are good/not.
METHODOLOGY
This chapter discusses in detail the methodology followed for the study. It firstly
discusses the methods that have been employed for data collection.
DATA COLLECTION
Data collection is of two types namely:
(a) Primary data
(b) Secondary data
Secondly it details the sample, the size, the type and finally gives justifications.
This study is solely based on primary data only. No secondary data is taken into
account for this research.
For any research, the two types of data are necessary:
1. Primary source
2. Secondary source

8. PRIMARY SOURCE
The primary source of data is applied for getting the required and relevant
information directly from the students pursuing PGDM course in VVISM. The
following are the data collected through primary sources:
a) What attracted students to join the B-School?
b) What are the expectations of the students?
c) About the course covered through discussions with the students and through
questionnaires.
SAMPLE
A sample was required for the study because the number of students at the B-
School was 120. It is very difficult to approach all the students; therefore, a
representative sample was selected.
SAMPLE SIZE
A sample of 50 students has been selected. Although it looks to be a small sample,
keeping in view the approachability. Even then, the sample size is not considered to
be small. It is enough to draw conclusion.
TYPE
I have selected convenience sampling technique. I felt that this was the only
technique that provided me with a representative sample. Only convenience
sampling technique provides with this opportunity. The biased sampling is the only
available sampling technique because all the students were not available to be
approached with the questionnaire.

9. LIMITATIONS OF THE STUDY
 The study includes only the students from VVISM PGDM 2016-18 batch as
respondents.
 The sample is only a convenient sample because all the students are not
approachable.
 Some parts of the questionnaire were not understood by the respondents as
it raised some ambiguity.
 The Management studies include so many courses but only PGDM was
considered in this study.

10. ANALYSIS & INTERPRETATION
1. Did your parents dictate in choosing your BSCHOOL
Table - 1
Sl. No. Responses
No. of
Responses
% Of
Responses
1 Yes 18 36%
2 No 32 64%
Total No. of
responses
50 100%
Pie chart-1
Interpretation: From the above table we can depict that 64% of the students
responded that their parents didn’t dictate them to join in this B-School. So it clearly
shows that parents didn’t play a major role in choosing the B-School in majority of
the student’s decision.
36%
64%
Did your parents dictate in choosing
your BSCHOOL?
Yes
No

11. 2. Do you think PGDM should be done with a work experience
Table – 2
Sl. No. Responses No. of
Respons
es
% Of
Responses
1 Strongly Agree 16 32%
2 Agree 19 38%
3 Neither Agree Nor Disagree 6 12%
4 Disagree 7 14%
5 Strongly Disagree 2 4%
Total No. of
responses
50 100%
Pie chart-2
Interpretation: From the above table we can depict that 70% of the students
agree that PGDM should be done with a work experience.
32%
38%
12%
14%
4%
Do you think PGDM should be done with a work
experience
Strongly Agree
Agree
Neither Agree
Nor Disagree
Disagree
Strongly
Disagree

12. 3. Do you think PGDM should be pursued for a nice job
Table -3
Sl. No. Responses
No. of
Responses
% Of
Responses
1 Strongly Agree 15 30%
2 Agree 21 42%
3 Neither Agree Nor Disagree 11 22%
4 Disagree 3 6%
5 Strongly Disagree 0 0%
Total No. of
responses
50 100%
Pie chart-3
Interpretation: From the above table we can depict that 72% of the students
agree that PGDM should be pursued for a nice job.
30%
42%
22%
6%
0%
Do you think PGDM should be
pursued for a nice job
Strongly Agree
Agree
Neither Agree Nor
Disagree
Disagree
Strongly Disagree

13. 4. Does financial stability affectin choosing the course
Table – 4
Sl. No. Responses
No. of
Responses
% Of
Responses
1 Strongly Agree 15 30%
2 Agree 23 46%
3 Neither Agree Nor Disagree 7 14%
4 Disagree 4 8%
5 Strongly Disagree 1 2%
Total No. of
responses
50 100%
Pie chart-4
Interpretation: From the above table we can depict that 76% of the students said
that financial stability affects in choosing the B-School.
30%
46%
14%
8% 2%
Does financial stability affect in
choosing the course
Strongly Agree
Agree
Neither Agree Nor
Disagree
Disagree
Strongly Disagree

14. 5. Is Practicality a main concern in the course
Table - 5
Sl. No. Responses
No. of
Responses
% Of
Responses
1 Strongly Agree 21 42%
2 Agree 24 48%
3 Neither Agree Nor Disagree 4 8%
4 Disagree 0 0%
5 Strongly Disagree 1 2%
Total No. of
responses
50 100%
Pie chart-5
Interpretation: From the above table we can depict that 90% of the students said
that practicality is the main concern in choosing the course.
42%
48%
8%
0%
2%
Is Practicality a main concern in the
course
Strongly Agree
Agree
Neither Agree Nor
Disagree
Disagree
Strongly Disagree

15. 6. Does placementassistance affectin choosing the B-school
Table – 6
Sl. No. Responses
No. of
Responses
% Of
Responses
1 Strongly Agree 21 42%
2 Agree 23 46%
3 Neither Agree Nor Disagree 6 12%
4 Disagree 0 0%
5 Strongly Disagree 0 0%
Total No. of
responses
50 100%
Pie chart - 6
Interpretation: From the above table we can depict that 90% of the students said
that placement assistance provided by the college affected in choosing it.
42%
46%
12%
0% 0%
Does placement assistanceaffect in
choosing the B-school
Strongly Agree
Agree
Neither Agree Nor
Disagree
Disagree
Strongly Disagree

16. 7. Does the reputation of B-Schoolaffectin choosing it
Table – 7
Sl. No. Responses
No. of
Responses
% Of
Responses
1 Strongly Agree 25 50%
2 Agree 20 40%
3 Neither Agree Nor Disagree 5 10%
4 Disagree 0 0%
5 Strongly Disagree 0 0%
Total No. of
responses
50 100%
Pie chart-7
Interpretation: From the above table we can depict that 70% of the students
agreed that the reputation of the college affected in choosing it.
50%
40%
10%
0% 0%
Does the reputation of B-School
affect in choosing it
Strongly Agree
Agree
Neither Agree Nor
Disagree
Disagree
Strongly Disagree

17. 8. Does the university affiliation affectin choosing the B-school
Table – 8
Sl. No. Responses
No. of
Responses
% Of
Responses
1 Strongly Agree 8 16%
2 Agree 21 42%
3 Neither Agree Nor Disagree 11 22%
4 Disagree 8 16%
5 Strongly Disagree 2 4%
Total No. of
responses
50 100%
Pie chart – 8
Interpretation: From the above table we can depict that 58% of the students
agreed that the university affiliation affected in choosing the B-School.
16%
42%
22%
16%
4%
Does the university affiliation affect
in choosing the B-school
Strongly Agree
Agree
Neither Agree Nor
Disagree
Disagree
Strongly Disagree

18. 9. Does the internship provided by the B-Schoolaffectin choosing it
Table – 9
Sl. No. Responses
No. of
Responses
% Of
Responses
1 Strongly Agree 17 34%
2 Agree 27 54%
3 Neither Agree Nor Disagree 6 12%
4 Disagree 0 0%
5 Strongly Disagree 0 0%
Total No. of
responses
50 100%
Pie chart - 9
Interpretation: From the above table we can depict that 88% of the students
agreed that the internship provided by the B-School affected in choosing the B-
School.
34%
54%
12%
0% 0%
Does the internship provided by the
B-School affect in choosing it
Strongly Agree
Agree
Neither Agree Nor
Disagree
Disagree
Strongly Disagree

19. 10.Did you select the B-School due to any reference by your friend/ relative
Table – 10
Sl. No. Responses
No. of
Responses
% Of
Responses
1 Yes 24 48%
2 No 26 52%
Total No. of
responses
50 100%
Pie chart – 10
Interpretation: From the above table we can depict that 48% of the students
agreed that they joined through references whereas the remaining didn’t. So the
word of mouth of the college helped in getting nearly half the enrolments.
48%
52%
Did you select the B-School due to
any referenceby your friend/
relative
Yes
No

20. 11. Does the B-School infrastructure and ambiance affect in choosing it
Table – 11
Sl. No. Responses
No. of
Responses
% Of
Responses
1 Strongly Agree 14 28%
2 Agree 19 38%
3 Neither Agree Nor Disagree 15 30%
4 Disagree 1 2%
5 Strongly Disagree 1 2%
Total No. of
responses
50 100%
Pie chart – 11
Interpretation: From the above table we can depict that 66% of the students
agreed that the B-School ambience and infrastructure affected in choosing it, while
the remaining claimed that the ambience and infrastructure didn’t have any affect in
choosing the B-School.
28%
38%
30%
2%
2%
Does the B-School infrastructureand
ambiance affect in choosing it
Strongly Agree
Agree
Neither Agree Nor
Disagree
Disagree
Strongly Disagree

21. 12.Does the B-School provide any scholarship and did it have any effect on your
choice
Table – 12
Sl. No. Responses
No. of
Responses
% Of
Responses
1 Strongly Agree 4 8%
2 Agree 15 30%
3 Neither Agree Nor Disagree 11 22%
4 Disagree 10 20%
5 Strongly Disagree 10 20%
Total No. of
responses
50 100%
Pie chart – 12
Interpretation: From the above table we can depict that only 52% of the students
agreed that the scholarship provided by the B-School affected in choosing it and the
remaining students disagreed that the scholarship has any affect in choosing the B-
School.
8%
30%
22%
20%
20%
Does the B-School provide any
scholarshipand did it have any effect
on your choice
Strongly Agree
Agree
Neither Agree Nor
Disagree
Disagree

22. 13.Did you contact the incumbent students before joining the B-School
Table – 13
Sl. No. Responses
No. of
Responses
% Of
Responses
1 Yes 17 34%
2 No 33 66%
Total No. of
responses
50 100%
Pie chart - 13
Interpretation: From the above table we can depict that only 34% of the students
agreed that they contacted the incumbent/ existing students of the college before
joining it. The remaining 66% of the students claimed that they didn’t contact any
existing students about the college.
34%
66%
Did you contact the incumbent
students before joining the B-
School
Yes
No

23. 14.Does the B-School offer you the specialization you are interested in
Table – 14
Sl. No. Responses
No. of
Responses
% Of
Responses
1 Strongly Agree 19 38%
2 Agree 15 30%
3 Neither Agree Nor Disagree 7 14%
4 Disagree 3 6%
5 Strongly Disagree 6 12%
Total No. of
responses
50 100%
Pie chart – 14
Interpretation: From the above table we can depict that 68% of the students
agreed that the B-School offered the specialization they are interested in. The
remaining students disagreed that they didn’t get the specialization they require.
38%
30%
14%
6%
12%
Does the B-School offer you the
specializationyou are interested in
Strongly Agree
Agree
Neither Agree Nor
Disagree
Disagree
Strongly Disagree

24. 15.Does the location of the B-school affect your choice
Table – 15
Sl. No. Responses
No. of
Responses
% Of
Responses
1 Strongly Agree 8 16%
2 Agree 16 32%
3 Neither Agree Nor Disagree 12 24%
4 Disagree 8 16%
5 Strongly Disagree 6 12%
Total No. of
responses
50 100%
Pie chart - 15
Interpretation: From the above table we can depict that only 48% of the students
agreed that the location of the B-School affected their choice while the rest of them
disagreed that the location affected their choice.
16%
32%
24%
16%
12%
Does the location of the B-school
affectyour choice
Strongly Agree
Agree
Neither Agree Nor
Disagree
Disagree
Strongly Disagree

25. 16. Does the Hostel Facility provided affect in choosing the B-school
Table – 16
Sl. No. Responses
No. of
Responses
% Of
Responses
1 Strongly Agree 5 10%
2 Agree 11 22%
3 Neither Agree Nor Disagree 21 42%
4 Disagree 7 14%
5 Strongly Disagree 6 12%
Total No. of
responses
50 100%
Pie chart – 16
Interpretation: From the above table we can depict that only 32% of the students
agreed that the hostel facility provided affected their choice whereas the remaining
68% claimed that the hostel facility provided didn’t have any effect on their choice.
10%
22%
42%
14%
12%
Does the Hostel Facility provided
affect in choosing the B-school
Strongly Agree
Agree
Neither Agree Nor
Disagree
Disagree
Strongly Disagree

26. 17. Does the Canteen Facility affect in choosing the B-school
Table – 17
Sl. No. Responses
No. of
Responses
% Of
Responses
1 Strongly Agree 6 12%
2 Agree 12 24%
3 Neither Agree Nor Disagree 14 28%
4 Disagree 12 24%
5 Strongly Disagree 6 12%
Total No. of
responses
50 100%
Pie chart – 17
Interpretation: From the above table we can depict that only 36% of the students
agreed that the canteen facility provided by the B-School affected their choice while
the remaining disagreed that the canteen facility had any effect on their choice.
12%
24%
28%
24%
12%
Does the Canteen Facility affect in
choosing the B-school
Strongly Agree
Agree
Neither Agree Nor
Disagree
Disagree
Strongly Disagree

27. 18. How is the Taste of the food provided in the college canteen
Table – 18
Sl. No. Responses
No. of
Responses
% Of
Responses
1 Excellent 1 2%
2 Good 6 12%
3 Average 21 42%
4 Below Average 12 24%
5 Poor 10 20%
Total No. of
responses
50 100%
Pie chart – 18
Interpretation: From the above table we can depict that 54% of the students
responded that the taste of the food provided in the college canteen is good and the
remaining 46% of the students claimed that the taste of the food provided is average
and below average.
2%
12%
42%
24%
20%
How is the Taste of the food provided
in the college canteen
Excellent
Good
Average
Below Average
Poor

28. 19. How is the quality of the food provided in the college canteen
Table – 19
Sl. No. Responses
No. of
Responses
% Of
Responses
1 Excellent 0 0%
2 Good 9 18%
3 Average 20 40%
4 Below Average 12 24%
5 Poor 9 18%
Total No. of
responses
50 100%
Pie chart – 19
Interpretation: From the above table we can depict that 58% of the students
responded that the quality of the food provided in the canteen was good whereas
24% of them responded that it is below average and 18% of them responded that it
is Poor.
0%
18%
40%
24%
18%
How is the quality of the food
provided in the college canteen
Excellent
Good
Average
Below Average
Poor

29. 20. Does the connectivity with the Public Transportation affect in choosing the B-school
Table – 20
Sl. No. Responses
No. of
Responses
% Of
Responses
1 Strongly Agree 6 12%
2 Agree 13 26%
3 Neither Agree Nor Disagree 19 38%
4 Disagree 7 14%
5 Strongly Disagree 5 10%
Total No. of
responses
50 100%
Pie chart – 20
Interpretation: From the above table we can depict that only 38% of the students
agreed that the connectivity with the public transport affected in choosing the college
whereas 38% neither agreed nor disagreed and 24% disagreed that it affected their
decision.
12%
26%
38%
14%
10%
Does the connectivity with the Public
Transportationaffect in choosing the
B-school Strongly Agree
Agree
Neither Agree Nor
Disagree
Disagree
Strongly Disagree

30. 21. Does the Advertisement done by the college affect in choosing the college
Table – 21
Sl. No. Responses
No. of
Responses
% Of
Responses
1 Strongly Agree 13 26%
2 Agree 17 34%
3 Neither Agree Nor Disagree 10 20%
4 Disagree 8 16%
5 Strongly Disagree 2 4%
Total No. of
responses
50 100%
Pie chart – 21
Interpretation: From the above table we can depict that 60% of the students
agreed that the advertisement done by the college affected in choosing the B-School
whereas the remaining 40% disagreed that the advertisement done affected in
choosing the B-School.
26%
34%
20%
16%
4%
Does the Advertisement done by the
college affect in choosing the college
Strongly Agree
Agree
Neither Agree Nor
Disagree
Disagree
Strongly Disagree

31. 22. Does the Faculty affect in choosing the B-school
Table – 22
Sl. No. Responses
No. of
Responses
% Of
Responses
1 Strongly Agree 9 18%
2 Agree 21 42%
3 Neither Agree Nor Disagree 8 16%
4 Disagree 7 14%
5 Strongly Disagree 5 10%
Total No. of
responses
50 100%
Pie chart – 22
Interpretation: From the above table we can depict that 60% of the students
agreed that the faculty of the B-School affected in choosing the B-School whereas
the remaining 40% disagreed that the faculty have an effect on the decision.
18%
42%
16%
14%
10%
Does the Faculty affect in choosing
the B-school
Strongly Agree
Agree
Neither Agree Nor
Disagree
Disagree
Strongly Disagree

32. 23. Does the Teaching Pedagogy affect in choosing the B-school
Table – 23
Sl. No. Responses
No. of
Responses
% Of
Responses
1 Strongly Agree 9 18%
2 Agree 23 46%
3 Neither Agree Nor Disagree 13 26%
4 Disagree 3 6%
5 Strongly Disagree 2 4%
Total No. of
responses
50 100%
Pie chart – 23
Interpretation: From the above table we can depict that 64% of the students
agreed that the teaching pedagogy affected in choosing the B-School whereas the
remaining 36% have disagreed that it has any affect in choosing the B-School.
18%
46%
26%
6% 4%
Does the Teaching Pedagogy affect in
choosing the B-school
Strongly Agree
Agree
Neither Agree Nor
Disagree
Disagree
Strongly Disagree

33. 24. Does the Fees Structure affect in choosing the B-school
Table – 24
Sl. No. Responses
No. of
Responses
% Of
Responses
1 Strongly Agree 12 24%
2 Agree 23 46%
3 Neither Agree Nor Disagree 12 24%
4 Disagree 3 6%
5 Strongly Disagree 0 0%
Total No. of
responses
50 100%
Pie chart – 24
Interpretation: From the above table we can depict that 70% of the students
agreed that the fees structure has an affect on choosing the B-School whereas the
remaining 30% disagreed that it has any affect in the decision.
24%
46%
24%
6% 0%
Does the Fees Structure affect in
choosing the B-school
Strongly Agree
Agree
Neither Agree Nor
Disagree
Disagree
Strongly Disagree

34. Findings
1. Majority of the students Agreed that the following factors affected in
choosing the B-School.
 Financial stability
 Job opportunities
 Work Experience
 Placement assistance
 Fees Structure
 Internship
 Practicality of the course
 Reputation of the college
2. I also found that the hostel facility doesn’t have major effect on the
decision.
3. The quality and taste of the food provided in the college canteen is
poor to majority of the students.
4. The advertisement done by the college has affected 60% of the
students in their decision which is a huge positive outcome to the B-
School.
5. The word of mouth/ references done to join the college have been
low. So the B-School management should focus more on this.